Zhang Zheng said: "In fact, the knowledge of business management is too big, and the doorway is too deep, especially the cultural brand of the enterprise, which is very important for the enterprise. ”

"Brother Zhang's reminder is too important, usually, we only pay attention to the production and operation of the enterprise, and do not pay attention to the cultural brand building of the enterprise at all, so that the influence of the time-honored brand of 'Tianfeng Garden' is only limited to the area of Daguan Garden, which seriously hinders the development of the enterprise. It seems that we must raise the brand building of the enterprise to a strategic level. Zhu Wenqiang said.

"Brother Zhu is so right, but any entrepreneur with a certain level will definitely put the brand building of the enterprise at a strategic height to build. For example, Juquande, their brand strategic goal is to take roast duck as the leader and boutique catering as the foundation to create a world-class famous brand in the catering industry with Chinese cultural heritage, strong strength, extraordinary quality, excellent market performance and global reputation. Although the cultural heritage and corporate strength of Tianfeng Park are still not able to catch up with the profound knowledge of Juquande, it is still possible to create a famous brand in Huaxia or Dongshan Province. Zhang Zheng said.

"As a time-honored brand in Jibei City, Tianfeng Yuan does not dare to expect a world-class brand, but we are still full of confidence in creating a famous brand in Dongshan Province or Huaxia. With the financial support and cooperation of Brother Zhang, our confidence is even stronger. Zhu Wenqiang said.

"You can start with a small corporate image public relations activities, such as using traditional festivals, such as New Year's Day, Spring Festival, Lantern Festival and Mid-Autumn Festival, and the media and the couplet research association to jointly hold the "Tianfeng Yuan Cup" prize collection couplet activities, or for the whole society to carry out the "I and Tianfeng Garden" as the theme of the prize essay activities, as well as the use of the store day to hold a food culture festival, etc., to carry out the "cultural stage, economic singing" activities, these activities will definitely play a great role in the brand building of Tianfeng Garden. Zhang Zheng suggested.

"Brother Zhang is really a little stone into gold, every proposal is an indispensable golden idea, if you are asked to be the first leader of Tianfengyuan Group, Tianfengyuan can't make a fortune if you want to, so the first leader of Tianfengyuan Group in the future is none other than you." Zhu Wenqiang said sincerely.

"No matter how Tianfeng Garden develops in the future, I will never personally participate in the management of Tianfeng Garden, but I will continue to invest in Tianfeng Garden. However, when the enterprise develops to a certain scale, your family management system is not suitable for the development of the enterprise, and professional managers should be hired to be responsible for the management of the enterprise, which is the only way to modernize the enterprise. Zhang Zheng said.

"Brother Zhang is reasonable, I also deeply feel that there are many problems in the family business, which seriously hinders the development of the enterprise, since we have chosen the path of building a modern enterprise, Brother Zhang's high opinion, I will definitely consider it." Zhu Wenqiang said.

"I said two, don't just talk, today's focus is to send off Mr. Prince and Sister Wendy, so drinking and eating food is the right way." Yao Hong said.

After listening to Yao Hong's proposal, Zhang Zheng raised his wine glass and said to the prince and Wendy: "Sister-in-law said well, Brother Wang, Sister Wen, I toast you with a glass of wine, and wish you both: the sea is dry and the stones are rotten and the knot is forever, and the earth is wide and the sky is higher than the wings. ”

"Thank you Brother Zhang for your blessings, I don't have your literary talent, I can't send you poetry and songs, so I have to give you a handkerchief as a souvenir." Wendy said, took out a silk handkerchief and handed it to Zhang Zheng.

"Wow! It is still the silk fabric of Hangzhou's 'Du Jinsheng', what a rare work of art. Zhang Zheng said with a handkerchief.

"A few sisters, sister-in-law Yao Hong, I have also prepared a few silk scarves for you, thank you for your kind care and reception, small objects, not respectful, I hope to smile." Wendy handed several handkerchiefs to the ladies.

"Wow! It's really beautiful, Brother Zhang, what's going on with this 'Du Jinsheng'? Hu Manru asked.

"'Du Jinsheng' brand, in the Chinese silk industry is well-known, it was founded in 1922, is the largest silk handicraft production export enterprise in China, its silk weaving products have been exhibited at the Philadelphia International Exposition, and won the gold medal, known as the 'Oriental Art Flower,......" Zhang Zheng while admiring the handkerchief in his hand over and over again, while explaining seriously.

"Brother Zhang, you know too much knowledge, but this is just a small handkerchief, do you need to appreciate it so much over and over again?" Wendy smiled meaningfully.

"Haha! A small silk handkerchief is more than a very beautiful handicraft in the eyes of the brothers......"

"Oh, then, in Brother Zhang's eyes, this handkerchief has other meaning besides its artistic value?" Wendy asked with a smile.

Of course, I remember a poem written by the Ming Dynasty poet Yang Shen that described it like this:

Don't write love words, don't write poems,

A side of the sub sent acacia.

Lang Jun turned over and looked carefully,

Horizontal silk to vertical silk.

Alas, Sister Wen is really well-intentioned. Sister Wen, is what my brother said right or not? Zhang Zheng asked with a smile.