"At present, the most important thing for Tang Dynasty is to seize the hao123 novice into the mén website. () We also launched a hao123xing quality website to compete with Tang Dynasty for users. ”

On the Internet, hao123 should be said to be the lowest technology website. However, it is such a lowest-tech website, and it is used by thousands of users. It has to be said that this is a miracle. Nowadays, in addition to hao123 in China, there are actually similar xing quality websites, such as, 235 and the like, but there has been no performance.

One of the senior managers of Baidu, when he heard Robin Li say, came up with the idea of developing a website of the same quality as hao123.

It's just that this plan was vetoed by Robin Li, "A large part of our Baidu users used to be pulled over through hao123." Now that hao123 has terminated its cooperation with us, then, for new users, they will not be able to access our search engine. hao123's previous problem was not to retain customers, but now they have solved it. But at Baidu, the problem now is that we can't develop new customers. That is to say, our Baidu users are basically old households, and it is basically useless to launch a website with the same xing quality as hao123 among old users. Besides, even if it is promoted externally, can it be promoted by the Tang Dynasty company? ”

The users of his instant messaging are all the users in China, far larger than the users who use Baidu. No matter how much Baidu promotes, it still can't solve the problem of introducing user groups.

"Mr. Li, we think the two businesses of Sou and Sou are very good, and they can be applied to Baidu."

"That's good, but it has nothing to do with the content of this conference, and it can't solve the problem."

These two businesses are very simple, Tang Dynasty Company can do it, and so can they Baidu. However, even if the copycats are in the past, they can only be used among old users. For newcomers with their hands, they still can't experience it. And, don't look at the newcomer users who look less. But a little bit more every month, a year is a geometric multiplier. If you wait for two or three years, hao123 can become a super mén account website.

Robin Li has rejected several proposals in a row, and Baidu's senior management has been silent.

It's not that they can't do it, but in such a situation, Baidu has no way at all.

"Manager Bi, do you have any suggestions?"

At this time, Robin Liu saw that the marketing manager seemed to have something to say.

"This, I do have a suggestion, but I'm afraid that after I say it, I will be a little more ambitious and destroy my own prestige."

This person's name is Bi Fang, and he is the manager of Baidu's marketing department. As early as before, he suggested that Baidu acquire hao123 to solve the troubles. It's just that although the company agreed to his proposal, it has not been implemented. Of course, as a qualified professional manager. He is not here now, he will talk about cool things, and if he says something that he has listened to me earlier, there is no problem now. The key now is that there is a problem now, and we need to solve it.

"Let's say, now everyone should think that Baidu has reached the critical point of life and death, if you have any suggestions, tell them all."

This statement is somewhat exaggerated, with Baidu's excellent Chinese search function. Almost any search giant can't beat it. With this alone, Baidu has a meal in the search field. However, this time is called the turning point of Baidu, and I am afraid everyone will agree. If it is not handled well, Baidu's position as the leader will fall, and then give it to others.

Among them, the most likely to take over is the Tang Dynasty Company.

However, Tang Dynasty has one of the biggest drawbacks, and that is that he does not have a qualified search engine. Relying on the soso that was recently pushed out, I can only coax people who are new to the Internet. For the old birds, they don't use soso at all. Of course, the current search and knowledge are very good to avoid his shortcomings.

I have to say that the Tang Dynasty company is really a wonder in business.

"I think we can cooperate with Tang Dynasty Company."

This is the suggestion of "Bi Fang".

"Cooperation?"

As soon as Bi Fang's suggestion was spoken, it aroused everyone's criticism.

"Manager Bi, Tang Dynasty Company is now Baidu's great enemy, isn't cooperating with him to seek skin for the tiger?"

"As long as there are common interests, there are times when enemies cooperate."

Bi Fang looked very indifferent, smiled and replied.

"Go on."

Robin Li admires a talent like Bi Fang, and he recalls that Bi Fang had already said at the conference last year that he would take down this hao123. Moreover, Bi Fang once said it clearly at that time. Don't look at the scale of this hao123 is very small now, but his creativity just meets all novice users in China, and the future potential is huge. It's just that Baidu's funds were not very wide at the beginning, and they have been making careful calculations all the time, so they said to wait. In this way, this is the cause of this disaster. ,

"If Tang Dynasty wants to occupy a certain market in the search field, then he must have a search engine that produces sè, and we have what they want. This one thing in common, I think, will be of interest. ”

"Well, that's good. I don't understand one question, though. ”

For Bi Fang's suggestion, Robin Li feels very good. However, cooperating with the Tang Dynasty Company has to pay a certain price.

"What do we use to cooperate with Tang Dynasty Company?"

Advertising costs?

Joke, at this time, advertising dollars are no longer of any use.

"One is search engine technology, the other is shares, the engine is the foundation of our Baidu survival, it is impossible to share it. Well, only the shares ......"

Bi Fang smiled bitterly.

Others finally know why this suggestion is a bit ambitious and destroys their own prestige. This sentence is too euphemistic, if you say it ruthlessly, it is simply a surrender to the Tang Dynasty company.

"Shares?"

For any company, shares are the most important thing. However, Robin Li, who has lived overseas for a long time, is used to seeing a lot of business miracles on Wall Street. He doesn't want 100% control over the shares, as long as he can fully manage the company. The key is, what can you get back if you give up your shares?

"What's in it for us at Baidu?"

Robin Li did not deny it, nor did he nod, but continued to want to understand.

"There are two benefits."

Bi Fang considered it relatively clearly: "First, we can get another financing. ”

"What about the second one?"

The Internet is a money-burning industry, and Baidu is no longer as short of money as it was now. However, they have been saving money and are afraid to expand too much. Anyway, Baidu will need financing sooner or later, and accepting Tang Dynasty Company will come in, which is passable. Robin Li was satisfied with this and nodded in agreement......

"Second, we can take advantage of the momentum of the Tang Dynasty company to monopolize the domestic search market."

Although Baidu's Chinese search engine is the most powerful one in China. However, in the past two years, Baidu has only seized 60% of the market, and the rest of the market has been carved up by Google, Yahoo, and Zhongsup. Without the help of hao123, perhaps, Baidu may not be able to maintain even 50% of the market. If you get the Tang Dynasty Company to join, with the strength of the Tang Dynasty Company and Baidu's search technology, it will definitely be able to become the new overlord of the domestic search market.

"Okay, I'll send you to take full responsibility for the cooperation with the Tang Dynasty Company."

Speaking of which, Robin Li had no problem and gave the task to Bi Fang.

"Yes."

……

Linchuan, the headquarters of the Tang Dynasty company.

"Hello, I'm Bi Fang, the marketing manager of Baidu."

"Hello, please be seated."

Sure enough, Baidu still couldn't sit still.

In fact, if it were the Tang Dynasty Company, the Tang Dynasty Company would not be able to sit still. Because in the domestic market, the search field is now fiercely competitive, a few days ago, Zhang Zixian also received Google, Yahoo and domestic search. Google and Yahoo have a clear purpose and hope to implant their search engines on the hao123 platform. Even, you can pay a sky-high advertising fee.

However, Zhang Zixian smiled and played Tai Chi with them, saying that the company should think about it.

In fact, consider a ghost, what is the use of sky-high advertising costs? If Tang Dynasty Company acquired hao123 just to make some advertising money, Chen Jiayi was too lazy to do it. The Tang Dynasty Quantum Fund, which he co-founded with Soros, is in the overseas market, I don't know how much he has earned, how can he value his little money?

As for Zhongsou, the domestic search engine, he is very smart. Directly cooperate with Tang Dynasty Company, to put it bluntly, Zhongsou is willing to unconditionally take out 49% of the shares, and hopes to carry out close cooperation with Tang Dynasty Company.

This one is the most sincere, and when Chen Jiayi heard it at the time, he secretly admired the CEO of the "China Search" company. Unexpectedly, at this juncture, he could actually take out such a big piece of cake to use it to youhuo Tang Dynasty Company. If it weren't for the poor search engine of Zhongsou, maybe Tang Dynasty Company would have really agreed.

In the end, that is, Baidu, he finally arrived.

"I've heard about Manager Bi's talent for a long time, I don't know if I'd like to come to Tang Dynasty Company?"

In the opening sentence, Zhang Zixian did not talk about cooperation with Bi Fang, but laughed and wanted to dig into the corner of Baidu.

"Mr. Zhang said with a smile, I think Baidu is a very innovative company, and I am very willing to stay in Baidu."

Although Tang Dynasty Company is good, Bi Fang also feels that Baidu is not bad. What's more, now that I am proud of myself in Baidu Hun, why bother to come to a giant company? ,

"Well, Baidu is good, your company's search engine is really bāng."

Although the search program is easy to make. However, a real search engine, the content it involves, is extremely complex. It can even be said that it is much more complex than some large software. Tang Dynasty Company does not have this technology for the time being, and it can fight Baidu. Barely a soso, just doing it there, in fact, the search ability is very poor.

"Your company's hao123 is more bāng."

For example, it is equally impressive.

"Oh, is Manager Bi so affordable for such a non-technical website?"

hao123 is really not technical, this is something that everyone on earth knows.

"It's because hao123 has no technology, but he has done everything that has technology and can't do it, you say, such a website, do I want to admire ......"

Hearing Bi Fang's explanation, Zhang Zixian greatly admired Bi Fang.

"Okay, let's get to the point, we need 51% of Baidu's shares."

Before Baidu came, it had already said its intention to cooperate. Besides, both parties are smart people and don't need to turn any corners. Chen Jiayi means that he only needs to acquire two or three percent of Baidu's shares, which is already possible. But when he opened his mouth, Zhang Zixian said a 51%. In a big rage, he ate Baidu.

"I don't think I'll agree."

"Everything is negotiable, and Baidu can offer a price."

Without waiting for Bi Fang to answer, Zhang Zixian had already said, "500 million!" ”

Acquiring a 51% stake in Baidu at a price of 500 million seems reasonable.

However, Bi Fang shook his head.

"1 billion."

Zhang Zixian continued to increase the price.

“20……”

is waiting for Zhang Zixian to continue to increase the price.

Bi Fang still shook his head and said directly, "If I continue to talk about the matter of controlling Baidu, I'm afraid I can go back directly, because this is not something I can handle." ”

The meaning of this sentence is very clear, if you want to control 51% of Baidu's shares, then, there is nothing to talk about.

"Okay, okay, you guys say a co-op program?"

"There are two plans, I don't know which one Tang Dynasty company needs?"

"Say it all."

"First, we provide 10% of Baidu's shares free of charge and Tang Dynasty Company to carry out various cooperation."

"What about the second one?"

Zhang Zixian didn't say anything, he wanted to hear the second one.

"Your company invests 200 million yuan and can obtain 20% of Baidu's shares."

It's just that after the two plans were finished, Zhang Zixian was not satisfied. frowned, and said, "Baidu will not treat Tang Dynasty Company as a venture capital fund." ”

"This ......"

Bi Fang was shocked, this was seen by them, and his heart was cold for a while. However, he did not show it. just said, "If you want to get Baidu shares at a little less cost, how can this work?" Besides, there are many people who want to invest in Baidu. Although we are cooperating, we cannot give shares for nothing. I heard that the search didn't come to your company? If Tang Dynasty Company is willing, it must be easy to obtain an absolute controlling stake in Zhongsou Company. ”

This is true.

Countless investment fund companies have depicted a large number of high-tech enterprises. Among them, Baidu, which does not have much financing history, has become the object of their key attention. In particular, the Zhongsouk company mentioned by Bi Fang pointed out the weaknesses of the Tang Dynasty company. In other words, the current Tang Dynasty company is lacking an excellent search engine.

It's just that the search engine in the search is too bad, even if it is given shares in the Tang Dynasty company for nothing, they won't ask for it.

"In this case, let's add a little more, Tang Dynasty Company invested 300 million yuan to buy 30% of Baidu's shares, what do you think? This kind of thing, Mr. Bi should be able to decide. ”

"Cheng jiāo."

The two parties have now officially reached a cooperation.