Chapter 209: Thirty-Six Strategies VS Media Storm

"Since the media public opinion is like water, then we must use the precious wealth left to us by Dayu to channel, instead of clogging the mouth. Chinese? Zhou Yushang said that the mouth of the people is worse than the Sichuan, and if the river collapses, there will be many injuries, and the people will do the same. It is the one who is the Sichuan, and the one who decides to guide; For the people, declare the words.

The ancients still had such an awareness, are we Chinese elites still inferior to these ancients? I don't want to comment on some of the current events here, otherwise there is a suspicion of human attack, so I will do a little analysis of the two or three things I have personally experienced, just for your reference. ”

Yue Jiangshan let out a sigh of relief, thinking that this little Professor Liu would always hang his bookbag, which was too disappointing for him. Fortunately, after a big turn, I finally came back. At this time, Yue Jiangshan was a little conscious, and it was a little inconsiderate to hand over this proposition to Professor Xiao Liu.

"When the furniture market in Jingjiang District was not opened, Jingjiang District experienced a media storm. But I can't help but say that it was a near-perfect media maneuver, using the simplest trick to shift flowers and trees, and the media's attention was focused on me.

In this way, another scandal in Jingjiang District was relieved, and after that, it was precisely this time that I found an opportunity. I don't explain all the accusations and don't comment, which gives the media a sense of mystery.

Mystery has always been a necessary hype element in some news, and the more mysterious it is, the more attention it can grab. Everyone in the world has a hobby of hunting for curiosity, and this sense of mystery is to make a fuss about the word "strange".

As a result, the accusations about my Jinwu Zangjiao intensified, leading to criticism from some leaders who did not know the truth. On the day when the media hype reached the first level, we held a press conference to unveil the mystery of the furniture market and let all the truth be revealed.

As a result, the media controlled by some people has become a tool for the media marketing strategy of the Jingjiang District political axe. The prerequisite for this resurrection of the corpse is that I, Liu Feng, the 'corpse', must not be really problematic, but framed and misunderstood.

At this time, don't care about the media storm, and if it is even possible, you have to fan the flames, add fuel to the fire, and make the storm more violent! In the end, it was the Century Mall project of Jingjiang District Zhengaxe that gained benefits. ”

Warm applause rang out from the podium, and many people present knew about the scandal incident that was hyped up by the party newspaper. Even if he didn't know anything before, after experiencing the fact that Nie Jiuchang was questioned in person a few days ago, he went back to learn about it.

After all, the party newspaper hyped up the scandal, which is definitely a strange news in the world, not to mention that there is no one before, I am afraid that there will be no one in the future. Because with the attention and restrictions on the mouthpiece of the political axe, it is no longer possible to have such a scandal.

The scandal here is definitely not a scandal, but everything the party newspaper has done, which is regarded as a scandal by everyone! Now after the person's personal explanation, all the truth has been revealed, and it turns out that Nie Jiuchang is just a tool used by others!

This truth is definitely more shocking than everyone guessed at the beginning. Using Nie Jiuchang's strongest attack for his own use, how many people in Huaxia can do it? If you're not careful, you'll be ruined!

"Professor Liu. So is this Huaxia Automobile incident a repeat of the last scandal? ”

Everyone is concerned about this issue, but the last time Professor Liu said that he would surprise everyone. I can't help but say that Liu Feng's hand is quite attractive, the more mysterious and secretive, the more exploratory everyone is!

Gossip is everyone's natural surname, regardless of gender. In fact, many times, men's gossip ** is definitely beyond the reach of women, just like the famous Jiang Gan who stole books during the Three Kingdoms, which took advantage of Jiang Gan's gossip psychology.

Liu Feng glanced at his watch: "It's ten o'clock in the morning in Yanjing time, and in five hours, in January 1991, Greenwich Mean Time, at nine o'clock in the morning, the world's most influential automobile competition is about to begin." At this competition, Huaxia Automobile will appear for the first time, and this car is the first off-road SUV car produced by Huaxia. ”

"Oh!" Everyone in the classroom exclaimed, and everyone knew that the event Liu Feng mentioned was the Dakar Car Rally. In the past few days, Huaxia's media have also reported on this event, but no one expected that Huaxia Automobile would be one of them.

"Professor Liu, why didn't the media in China follow up on it? Is Huaxia Automobile's secrecy too perfect? ”

Liu Feng smiled bitterly and spread his hands: "Half a month ago, Huaxia Automobile applied and asked CCTV to follow up and report the whole process, but it's a pity-"

Liu Feng didn't continue, but there were no fools present, a few days ago, it was when Nie Jiuchang was deflated here by Liu Feng. How could the mainstream media under him create publicity for Huaxia Automobile? Wouldn't that be a resounding slap in the face?

"Professor Liu, in this way, is it impossible to see the scene of Huaxia Automobile in China?"

This is a question that everyone wants to know, after all, Huaxia Automobile's participation in such an event is a major event to enhance its image, whether it is for the political axe or the automobile industry. At the thought of such an opportunity, it would be forcibly suppressed by someone, and the indignation in everyone's hearts was almost ignited.

Liu Feng smiled slightly: "In order to cover this grand event throughout the process, Lefu Entertainment specially purchased the broadcast rights, and also purchased a Hongkong media to establish Yuefu Media Company. However, Lefu Media's application for domestic broadcasting was not approved, so it had to cooperate with Phoenix Satellite TV's Chinese channel. ”

Yue Jiangshan's face was gloomy, he didn't expect that some people had already disregarded the overall situation of China for their own selfish interests! Once again, the classroom fell silent, and no one dared to say anything about it, after all, the decision was too big for them to question.

Liu Feng continued his lecture as if he had not been negatively affected: "This time, the marketing of Huaxia Automobile, although it has become not so perfect because of the obstruction of some external forces.

But I believe that as the Dakar Rally progresses, more and more people are bound to learn about Huaxia Automobile. At that time, it was not only people's curiosity that played a leading role in this marketing, but also the pride of the Chinese nation.

Sympathy for the unfair treatment of Huaxia Automobile, as well as the curiosity of the Huaxia Automobile that was born, as well as a series of negative news before it, will play a role in the advertising of Huaxia Automobile.

So it's still a perfect scandal marketing! These two marketing media were hostile media, but they were eventually used by the Jingjiang District government. It must be said that on both occasions, some media outlets will be perceived by readers as making false reports.

And the success of resurrecting the soul is to take advantage of the other party's sinister intentions to achieve our own marketing goals. I believe that tomorrow, all rumors about the enterprises that buy garbage cars in Jingjiang District will disappear.

In fact, these two marketing campaigns are done as a last resort, and this kind of scandalous marketing, if one is not careful, will cause bad consequences. But for some people, they have not lost anything, but after pouring the political axe of Jingjiang District, they have covered up some real scandals, which is also a successful public opinion channeling. ”

"Professor Liu, if you were to deal with this crisis of public opinion, what would you do?"

Liu Feng was slightly stunned, if it was someone else who asked this, maybe he would have talked about it left and right, but it was Yue Jiangshan who asked him, so he had to think carefully about his answer. Liu Feng frowned and circled around the podium, everyone looked at him, wondering how to solve the dilemma in front of him.

"Professor Liu, are you trying to confuse us?"

"Good way!"

Yue Jiangshan was stunned, he was just joking, and he also wanted to resolve it for Liu Feng, after all, how could it be a good way to cause trouble?

Liu Feng slapped his face: "Actually, I didn't pay attention to this matter before, but since the principal asked, we will take a trick." ”

Yue Jiangshan couldn't cry or laugh, this kid still wrapped himself in, in this way, didn't he owe him a favor? Or for that person owes a favor, really unwilling! However, including Yue Jiangshan, everyone wanted to know what the trick in Liu Feng's mouth was.

"Soldiers are impermanent, water is impermanent, the five elements are impermanent, the four seasons are impermanent, there is a short and long, and the month has life and death. This time, we're going to play a thick black and treacherous! This media storm would not have been possible without the help of foreign political forces.

Then we can also use the way of others to govern others, that is, with the help of this evil wind of speculation, the leaders of certain countries, all the affairs of the affairs of the people to be hyped up, even if it is fried leftovers. I think that the appeal of those leaders will definitely exceed that of a small department-level cadre, a-"

Liu Feng didn't continue, but everyone understood what he meant. Yue Jiangshan's face was dark, and this kid's tricks were too evil! The classroom was very quiet, and everyone didn't expect that Liu Feng would come up with such a bad idea, but whoever thinks about it carefully cannot deny that this is an absolutely effective move.

"Professor Liu, although you have a talent for becoming a poet in seven steps, isn't this trick a bit difficult to get into the hall of elegance?"

Yue Jiangshan was speechless, if Professor Liu was so bad, why would he bother looking for you?

Liu Feng laughed: "The atomic bomb is a weapon that exterminates people's surnames, why should we have it?" Do we wait for others to call, do we use "poems", "books", "rites", "righteousness" and "spring and autumn" to influence them?

Yes, this trick seems unscrupulous, but in fact it is the most effective way to deal with the enemy. I don't like unscrupulous people, but it depends on what kind of enemy you're facing. Now that the other party has used the most obscene means to defile Huaxia, what do we have to scruple about?

What's more, hyping up the leader's affair can also be regarded as a strange story, or a hibidbit of Shi Hai, which is not a kind of entertainment that the public likes to see. As long as these articles are not so filthy, not so unbearable, and add a little surname, what's not to do?

In fact, this trick may not be the best way, but it is currently the most effective. Some people may think of other methods, but can they be used, such as drawing salaries from the bottom of the kettle? In addition, fishing in troubled waters is not all, we also have dark Chen Cang and anti-guest in the future! ”

Everyone knows that it is simply impossible to draw a salary from the bottom of the kettle, whether it is Meng Qingyuan or Nie Sihu, they are the objects of Nie Long's protection. If you want to take food from Nie Jiuchang, the political risk you take is simply not acceptable to ordinary people.