readx; Relying entirely on what he knew about Jobs and Apple in that life, Shi Lei took absolutely the same approach to hunger marketing. In March 2002, the stone group held a global press conference in Luohu, the main content of the conference was two, the first is about the future of the digital product industry expectations and technology display, the second is the release of the second generation of ROC products that are most sought after by all young people.

Shi Lei personally presided over the press conference, or rather than a press conference, it was more of an exhibition, because reporters were basically not allowed to ask questions at the meeting, and all the media were present, just to track and report the whole process.

The press conference was held at the Luohu Exhibition Hall, and the participants felt that it was not like a press conference, but more like an open class at the university.

Shi Lei first used rich audio-visual materials to show the development trend of future digital products, of course, this is the development trend expected by Stone Group. A series of simulation technologies were displayed in front of the participants' eyes, which greatly enriched their horizons. Many of them are considered to be products that can only appear in science fiction movies, but in Shi Lei's materials, he is told that they can be developed in the next few years or more than ten years. Moreover, Shi Lei asserted at the meeting that the future of digital products will be completely dependent on touch technology, traditional keyboard input will be gradually eliminated, and products will become more and more thin and light, which should be the unified idea of global digital product development and producers.

Whether this kind of demonstration will be recognized by the industry in a short enough period of time is not Shi Lei's concern, what he cares about is only whether consumers around the world can agree with his concept, or whether they are willing to look forward to Shi Lei's description. As long as consumers are full of expectations, Stone Group will definitely become a global leader in digital communication products.

The press conference went to the release of the second generation of ROC's products, which Shi Lei named Rocmini. This is a bit of a spoof, because Shi Lei knows that Apple's second-generation iPod, the main product is also named iPodmini, not deliberately to copy anything, in fact, Shi Lei has copied enough. This is purely out of Shi Lei's bad taste, when he decided to use the name Rocmini, he fully imagined in his mind how the sad Jobs looked unpredictable in the face of the name mini. Perhaps, there will be a little anger, will Jobs suspect that someone inside him has leaked information to Shi Lei? No matter how smart Mr. Jobs was, he would never have imagined that there was one person in the world who knew so much about the trajectory of Apple's product releases with each new generation, and that person who was clearly coming back from the future.

Compared with the first generation, the second-generation ROC is not too different in appearance, but it has become a little narrower and longer, and it is thinner, and from the capacity of the first generation 4G to two different capacity options, 8G and 16G, it can be said that from this generation of ROC, the MP3 player of the stone group can be regarded as really expanding its own footsteps. Shi Lei has decided to launch a smaller MP3 product in 03. And in the trajectory of Apple in that life, it was not until 05 that they released the first shuffer product, which was a practice of Shi Lei using his reborn gold finger to really completely provoke Apple's bottom line for the first time. To tell the truth, simply comparing personal ability, Shi Lei is really not as good as a super genius like Jobs, this guy who is favored by God and Newton together, yes, in less than a year, Shi Lei has fully felt the strong pressure from Jobs, in order not to let Jobs cause too much trouble to himself, Shi Lei decided to fully promote the early application of the domestic 3G network environment, and at the same time, he can also release all the products in his mind about Apple in advance. Half a year in advance is really no threat to companies like Apple, as we all know, Apple has always been good at postponing the release of new products that have been developed, or most of the high-tech companies in this world are like this, their technology has long been ahead of this era, but they are holding their own technology and refusing to release, leaving enough space for technological growth, of course, the main thing is to ensure that there is enough time to turn technology into profit. The so-called cycle of IT industry updating in 18 months is actually controlled by these industry giants themselves. For them, at least until 2010, technological development and innovation will definitely be more than half a year away from a new generation.

Shi Lei may not be particularly clear about other aspects, but he is particularly clear about this point, in that life, before 2010, what kind of state the technological development of the IT industry reached. At that time, there were all kinds of videos about the next generation of iPhone products on the Internet, which were actually from the advertising film of a concept mobile phone made by Jobs. The kind of pure transparent mobile phone like a small crystal, can achieve seamless connection with the surrounding network video playback environment, with a simple swipe of the finger, you can realize the content on the mobile phone screen to the larger screen, and then work. This kind of technology was eagerly awaited by many consumers at that time, but Shi Lei, as an industry insider, knew that in fact, the existing level of technology may not be able to do such a convenient and fast docking in the advertising video, but the basic technology can actually be satisfied, and by 2017, this technology has been completely realized. However, due to the large cost of technology research and development, when the profit return does not meet the psychological expectations of investors, they will not allow higher technology to appear on the rivers and lakes, so that for a long time, China's copycat mobile phone copycat computer manufacturers, their technology release is far ahead of large enterprises, which is an extremely helpless reality for many people at that time.

Shi Lei doesn't want to break the laws of the entire industry, and it is really not a smart thing to turn himself into the target of the industry. However, in the current industry that can be said to be dominated by him, he made an appropriate amount of advance, and no one should blame him for this, except for Jobs!

Even, a company like Google should hope that there will be a person like Shi Lei in the industry, for many young entrepreneurs and enterprises, innovation but not release is an extremely painful process in itself.

In Shi Lei's heart, there is already a relatively strict advance form for product releases, not only MP3 players, but also other follow-up digital products, including future mobile phones and pad products, Shi Lei intends to advance Apple's pace by more than two years. It is a good thing for Shi Lei to suppress Apple to the death, so as to allow a company with enough vitality like Google to enter the industry in advance. Otherwise, when Google's financial strength has reached the point of that lifetime, Google's offensive will be even more fierce. Rather than waiting for Google to be fully capable before letting them into the industry, it is better to drag them into the battle when they don't have that much money and their corporate reputation is not so acceptable to the world.

At least such an opponent will be fundamentally weaker, and the pressure on the stone group will be much less.

The launch of the ROC2 and ROCMINI has once again stimulated all consumers of the previous generation of ROC products. Even though the price is more expensive, more than 80% of consumers in the survey still expressed their willingness to phase out old products and replace them with new ROC products.

In fact, after the press conference, during the initial control time of hunger marketing for two months, people's expectations for this product have risen to the full value, so much so that when Shi Lei announced the global simultaneous start of sales in May, a full stock of 1.2 million units was snatched up by this market full of expectations. The queue on Roconline's website is still overcrowded, and the media estimates that at least 1.5 million units will need to be sold to barely meet the sales needs of this round.

In any case, whether it is Shi Lei or others, they can easily analyze that the total sales volume of the stone group in ROC alone this year is definitely more than the estimated four million units at the end of last year, and there is no suspense at all to break through five million, and even more than six million seems to be in wait, to see if it can be higher.

At the same time, the sales of network communication products such as routing and switching have also been completely opened up in Europe with the improvement of corporate popularity, and even the North American market has also opened up a lot for Stone Group. The cooperation with France Telecom has also been quite deep, and basically France Telecom has begun to send people to China to discuss the overall cooperation with Datang Telecom and Huawei in the future, and is ready to establish a TD-SCDMA trial network in the coverage area of France Telecom.

Although it is only the third largest provider in 3G, as a representative of large enterprises with emerging technology and the special identity of Shi Lei, Stone Group has obviously received more attention from the State Council than Huawei to a certain extent, but there is still a slight gap from Datang.

However, Shi Lei knows very well that Datang's regression began at this time. In that life, Huawei has been working step by step, while Datang has declined little by little. In the name of Datang, it is fully concerned about the development of 3G technology, but the four "huge China" that have been proposed in China, the dragon has almost completely faded out of the media's field of vision in 01 years, Datang's current shelf is still huge but obviously in decline, ZTE and Huawei are the real influential enterprises in the future. Stone Group, which was created by Shi Lei, a reborn person, and did not appear in the trajectory of that life, seems to be forcibly replacing the dragon's fading out of sight and filling the gap of the four kings of domestic high-tech IT group enterprises. A reporter once made such a joke, saying that it was originally a "huge China", but now that the dragon is out, it is no longer qualified to compete, and the supplement of the stone group, is it time to change the word? So what should it be called? The reporter jokingly said "China's big head", which made everyone laugh at the press conference at that time.

This is just a joke, but it fully demonstrates the current position of Stone Group in the domestic private enterprises and even the entire high-tech IT industry.

Shi Lei still adheres to the principle of never going public and not financing, and firmly implements the technology-based concept with Huawei's Ren Zhengfei, never letting technology dominance be swayed by foreign capital, but developing completely according to his own ideas and maintaining sufficient reading power. According to industry estimates, the market value of Stone Group was estimated by Forbes to exceed 10 billion US dollars at the end of 2002 due to the popularity of ROC digital broadcast products, as well as the market of routing and switching equipment, network services and solutions for the main industry. Of course, part of this is brand value, not the inherent assets of Stone Group. But after Shi Lei's own year-end report came out, he was also shocked by such a rapid growth figure.

In '99, the actual total assets of Stone Group were about 8 billion yuan, one billion US dollars. At the end of 02, the total assets of the stone group that Shi Lei could see reached more than 6 billion US dollars, close to 50 billion yuan. Compared with three years ago, there is a six-fold increase, and the annual growth rate remains above 150%. Of course, it cannot be compared with the annual growth rate of almost 10,000 percent or at least several thousand percent at the beginning, but now this growth rate is also quite staggering.

In 01, the new headquarters building of Stone Group was completed, and the inauguration ceremony was naturally a sensation, but for Shi Lei, it could only be regarded as a small scene. In other words, compared to the shock of the big boss of the State Council at the end of 01 at the Sixth Plenary Session of the 15th Central Committee of the State Council, which mentioned the stone group by name, this is really a small scene. It's just that Shi Lei didn't feel excited about this, because he knew very well that in November 02, the big boss should step down, and the entire central team will enter the leadership of the next set of leadership groups. And at that time, Jin Mingfu should also enter the first delivery of the central inspection sequence. The so-called first delivery is the sequence of the next leadership team, not the training sequence.

In other words, when the new No. 1 leader was elected, Jin Mingfu was officially listed as a candidate for the inspection of the No. 1 head of the Central Committee in ten years, and this decade was of great significance to Jin Mingfu.

The small clique, including Yang Ming, director of the Organization Department of the CPC Central Committee, Qin Jianye, secretary of the Hangnan Provincial CPC Committee, and Bian Weiwei, secretary of the Jiangdong Provincial CPC Committee, showed their full role at this time. At the end of 02, at the First Plenary Session of the 16th Central Committee, a new No. 1 leader was elected, of course, at this moment only to take over the post of General Secretary of the [***] Central Committee, and the positions of the President of the State and the Chairman of the Military Commission will not be taken over until 03. However, this is only a matter of procedure.

After the new No. 1 leader took over, a new list of members of the Political Bureau of the Central Committee was also elected, and Qin Jianye naturally became an alternate member of the Political Bureau of the Central Committee. This is an extremely critical step for Qin Jianye. As we all know, the Politburo Committee is not like the Central Committee, and the alternate members are not permanent and must reach a certain weight in order to receive such an honor. Moreover, there is a big difference in the level of members and alternate members of the Central Committee, and the lowest will even appear cadres at the level of the department or department, while even if the Politburo is an alternate member, they all enjoy the treatment of the vice-national level, and this is the biggest difference. Therefore, Qin Jianye's becoming an alternate member of the Politburo means that he is already one of the dozens of vice-national-level cadres in the country. But then again, you need to go through the step of being an alternate, which means that Qin Jianye is basically out of the list of nine people, which basically determines that he will fully support Jin Mingfu, a popular candidate in the future, of course, this is also something that cannot be talked about.

There is no change in Bian Weiwei, but the Central Committee is blowing a little wind, and it is possible that Bian Weiwei will be transferred to the Central Propaganda Department as executive deputy director, but it will take at least two years for this kind of wind to blow, and Bian Wei will have to feel at ease about his work at this time.

Of course, Shi Weixian also entered the list of members of the Central Committee and took off the hat of an alternate member of the Central Committee, which can be regarded as a small progress. For Shi Lei, whether it is defending or defending, including Shi Weixian, the biggest good news is that Yang Ming was elected to the list of the new Politburo Standing Committee, although the ranking is only the last, but after all, this is the position of Zhengguo. Yang will be old next year, I am afraid that he should retire in one term, and in five years, he can actually manage a lot of things.

The reason why he knew this was because Shi Lei was defending a small talk at home, and Bian Wei seemed to inadvertently mention that Yang Ming had a conversation with him when he returned to his hometown to visit relatives some time ago.

After hearing this, Shi Lei was keenly aware of something, Yang Ming's entry into the list of the Standing Committee this time basically means that it will not take long for him to hand over the position of head of the Central Organization Department, and he may arrange other political axe positions, or he may not arrange it because of his age. However, the head of the Organization Department of the CPC Central Committee will inevitably be replaced. Could it be that the rumors outside are really running tongues all over the city? In fact, it is the head of the Central Organization Department who is going to be guarded? However, it is not surprising that the successive heads of the Central Organization Department have all been elected from the position of secretary of the Jiangdong Provincial Party Committee, which has almost become a common practice within the party.

"Minister Yang Ming said that my political achievements are not enough, which is also the reason why it is rumored that I will be transferred to the Central Propaganda Department as executive deputy minister. He is now actively striving for it, hoping to serve as the head of the Central Organization Department for a while longer, if you can at least erect the Zifeng Building for me before he leaves office, then I will basically take this position! ”

Hearing Bian Weiwei's words that he really asked for himself for the first time, Shi Lei said without hesitation: "Okay, I will inject funds to advance the completion date of Zifeng Building!" ”

Bian Weiwei smiled with relief, the care of Shi Lei over the years has not been in vain at all. For a politician like him, this step is the most crucial step!

(To be continued)