Section 49 Desire to take first
It should be said that the more than 10 parcels of land launched in these three rounds should be located in the better location of the Jiangdong New District, when the Huanghuang Bridge is opened to traffic, and the 9L5 National Highway Bridge forms an interconnected ring, so that "the entire area is completely alive, and the roads in this area are completely formed, the capital construction has been completed, and the greening, fitness square, cultural and sports facilities, rest corridor pavilions, and various facilities along the river are all in place, which can be said to be a fully mature area."
The main reason why it has been a little bit in the deep boudoir is that the city hopes to be able to launch it after the infrastructure in this area is completely completed, so that it can facilitate the overall planning of the city, and secondly, it can greatly push up the land price in this area and maximize the city's financial benefits.
The first round of auctions set off a round of climax, four parcels of 160 acres, auctioned 1300 million, of which a parcel of land on Tiantan Road was auctioned at a sky-high price of 100,000 per mu, which was nearly 300,000 per mu higher than the price of the parcel sold by Ningling in the core area of the old city in the previous year, which greatly exceeded people's imagination.
In the Ningling land market, the price of land in Jiangdong New Area has never exceeded 400,000 yuan, but in the past year or so, since the official development of Jiangdong New Area began, in addition to a few parcels of land transferred by the government by agreement, including BTG Ningling Jianguo Hotel, there is only one parcel of land that was transferred by agreement with Sheraton Group and Huatuo Industrial Group and one parcel of land that was transferred by agreement with Junhao Group.
These two pieces of land are related to the further development of Ningling hotel service industry, so after careful study by the municipal party committee and municipal government, they agreed to transfer by agreement, and also completed the agreement transfer before the 531 limit.
According to the agreement, both parcels of land should be built into high-rise buildings with more than 30 floors of the main building, and the introduction of internationally renowned hotel management groups to build five-star hotels, among which Huatuo Group and Sheraton Group cooperated to build Sheraton Ningling Hotel, while Sovereign Group cooperated with The Peninsula Hotels Hong Kong to build Ningling Peninsula Hotel.
Both parcels are also located on Binjiang Road on the east bank of the Wujiang River, but the Sheraton Hotel will be located in the first phase of the Jiangdong New Area north of Brilliant Avenue, while the Peninsula Hotel is further away and will be in the second phase of the Jiangdong New Area, which is already close to the upcoming Dongfanghong Bridge.
The signing of these two five-star hotels and the four-star Ningling Jianguo Hotel, which has been built overtime, has indeed raised a lot of taste for the entire Jiangdong New Area, and from a certain point of view, it has also raised the land price of Jiangdong New Area a lot, and even Gu Yongbin has to admit that Zhao Guodong and Zhong Yuejun have made a very wise decision, although the price is relatively low in the land transfer agreement with the two companies, but for the surrounding land price increase, its return is an exponential increase.
But Gu Yongbin always felt that he was not very down-to-earth during this period of time, in the first round of land bidding, Huisheng Real Estate and Nandu Real Estate did not win the bid, but this is normal, Huisheng Real Estate's goal is the second round of the 120 acres of land on Ditan Road, and the Japanese bid of Southwest Real Estate is the 60 acres of land on the Summer Palace Road in the third round of listing.
Because Zhao Guodong suddenly changed his mind and asked for an appropriate relaxation in land supply, but asked for several other parcels of land to be released together, coupled with the strong advertising in the early stage, there were quite a lot of developers who came to the auction, and the competition became more and more intense.
Gu Yongbin is a little unsure of Zhao Guodong's thinking, according to the convention, if the government wants to maximize the benefits, then it should take starvation therapy, intermittent land supply, so that the developer always feels that he can't eat, so the competition will be more intense, but now in a relatively short period of time, a large amount of land is released, although there are factors in the early advertising to do well, but it is still a little unreasonable, Gu Yongbin always feels that there is something greasy or even conspiratorial in this, but he can't guess for a while-