(Cat flutter Chinese) In the face of hundreds of shots, Liu Tianwang calmly raised his right hand, stretched out an index finger, habitually chaired twice, and said in his slightly Hong Kong-style taste, biting words but inexplicably clear Mandarin: "I'm not joking, it's really difficult, I want to ask everyone who sits down first a question, I hope everyone can cooperate with me." Last year, I received invitations to commercial performances and raised my hand for more than 5 performances. ”

Among the hundreds of first, second and third-tier singers who could be named under the stage, only a few raised their hands.

Liu Dehua leaned forward to take a closer look for a moment, and asked Zhou Huajian, who raised his hand, with a smile: "Brother Huajian, can I ask you a few questions?"

Zhou Huajian nodded, stood up very politely, took a microphone, and said in a very recognizable voice: "You can ask casually, anyway, I came today to tell everyone about the current situation in the industry."

Liu Dehua asked: "Huajian, how many commercial performances did you sing last year?"

"7 games." "And as far as I know, I have received the most invitations of any singer of my age. ”

"It should be the most popular among all Chinese singers, right?" Liu Dehua said.

Zhou Huajian turned around and asked the audience: "Is there more than 7 games last year, raise your hand and take a look."

No one in the audience raised their hands, and Zhou Huajian replied to Liu Dehua: "It should be me the most."

Liu Dehua pouted slightly and nodded, and then asked, "What is the price of your performance?"

"900,000 RMB per game."

"In other words, your income last year was 6.3 million just for the show."

"Yes."

"Okay, please sit down first."

Zhou Huajian sat down, and Liu Dehua said to the audience: "I think after hearing this number, ordinary people will definitely think, wow, being a singer is really making money!"

The tone was full of ridicule, but there was no trace of a smile under the stage, Liu Dehua continued: "Before I went on stage, Wang Kefan showed me a piece of data, and after reading it. My first impression was shocking. I asked him if this was true, and he told me with great certainty that it had taken him two years and hundreds of millions of dollars to get the data. Now, I'm going to show you the data. ”

On the giant screen behind the podium, a clear table appeared.

Liu Dehua pointed behind him. He said in a deep voice: "A first-line singer in the mainland." An average of 2.1 invitations to commercial performances can be received every year, with an average quotation of 550,000 yuan, and singers in the Chinese music circles in Hong Kong, Taiwan and Southeast Asia can receive an average of 3.6 invitations to commercial performances every year. The average price is 800,000 yuan, and the number of first-line singers listed here is a total of 76, and these 76 people also account for the majority of the sales share of Chinese music online. Reached a staggering 72!

Second-tier singers, the number of commercial performances and prices in the mainland, Hong Kong, Taiwan and overseas are basically the same, with an average of 3.9 times a year, and the price is about 400,000 yuan each time, the number of people in this part is 188, and the share of network revenue is 11. For third-tier singers, the average price of commercial performances is about 300,000 yuan, 3.2 times per capita per year. The share of network revenue is 13, and the number of people is 293 people.

557 people, accounting for 96% of the total network market share, do you think this is a very scary number. But there is one more number. It's even scarier than that. According to incomplete statistics, there are currently about 200,000 professional musicians in Chinese-speaking areas who simply rely on the production of music products as their profession! ”

All of them!

"There are so many people?"

Even Guo Yujing couldn't help but ask Wang Kefan, and Wang Kefan nodded expressionlessly. Again, he replied emphatically, "It's just incomplete statistics."

On the stage, Liu Dehua continued: "There are less than 600 people. occupies 96% of the market share, and the remaining 200,000 people share 4 of the cake equally, I can't help but ask, how should these 4 people live?"

No one has ever done this kind of market research, and when Liu Tianwang said this, the reporters under the stage were already going crazy.

After Liu Dehua finished speaking, he walked off the stage, and was surrounded by reporters, and the scene was a little chaotic, Gao Xiaosong had to shout: "Fellow journalists, the day after tomorrow is an eight-hour press conference, please stay calm, and we will give the most detailed answers to all the questions you want to ask."

Only then did the reporters gradually quiet down.

After Liu Tianwang came down, the first-line singer representative Chen Yixun took the stage.

The big head brother showed his trademark smirk at the camera and said: "Ploughshare, he is very cunning, he only says that he earns less, but not how much he earns."

There was a chuckle at the bottom, Chen Yixun smiled, and continued: "I am much more honest as a man, last year I held 92 concerts, with a net income of 130 million yuan, 186 million online downloads of works throughout the year, and a net income of 120 million yuan, of course, I am in the mixed Chinese music circle, and I can't compare with Wang Kefan's beast-level existence, but I still have to tell you very happily that in view of Zhang Xueyou's age, he has more than enough energy to hold concerts, Last year, my income was the second highest among male singers in the Chinese music industry. ”

The camera was given to the audience, and Zhang Xueyou and Wang Kefan were smiling and applauding.

"I'm revealing a statistic to you, Wang Kefan released 263 songs last year, with a total of more than 2.6 billion downloads on the global network, and the net profit of network sharing alone was 1.8 billion, and the unit is still in dollars. Coupled with his 88 global concert income, last year he earned at least $2.5 billion just by making music, and our 96 ratio is to let this kid rise alone! ”

The audience was in an uproar again, and Wang Kefan was silent with a smile.

Guo Yujing shook her head slightly, and only said in her heart that no one in the audience had ever seen the world, and Wang Kefan certainly made a lot of money, but this was because of his global marketing strategy and perverted creative ability. 263 songs a year, this achievement, I'm afraid that a 99 singer can't do it in his life. Besides, Wang Kefan's main battlefield is highly developed regions such as Europe, America and Japan, and the base of paying users is more than ten times that of Chinese mainland and Southeast Asia, which is completely incomparable!

But Guo Yujing can think like this, but it doesn't mean that others can also figure it out.

Chen Datou's words made the entire theater quiet for half a day.

After waiting for more than ten minutes, this kind of noise slowly subsided, and Chen Yixun was able to continue: "Okay, I'm sorry, it seems that my revelation is a bit fierce." But when I say this data, I actually want to compare it with the following data. ”

Many looked curious.

The big head rarely had a serious expression, and said in a deep voice: "According to statistics, the entire Chinese-speaking region last year. A total of 2,073 medium-sized and large-scale solo concerts with an audience of more than 1,000 were held, of which the number of famous singers accounted for more than 99, that is, more than 200,000 practitioners. Those who have the ability to hold concerts. There are less than 2,000 people, so unfortunately, because of the monopoly of so many of us here, those newcomers have lost another way to make money.

I heard Wang Kefan say something. I think it's very right, he said that there are too many talent shows now, and there are too many new stars every year, but our market is not enough to carry so many new people. The newcomers are like milk in the context of the Great Depression of the 20th century, and those who produce milk are eager to pour it into the river. The Chinese-speaking music industry is now a serious overcapacity......"

Chen Yixun, who got a degree in the UK, has a really high level, at least in the music circle that is full of middle school students, he stands out in the handling of logical problems, a problem that is not complicated or simple, he said it very organized, and when he got off the stage, there was applause from the audience, which was very warm.

After Chen Yixun finished speaking, there were singers from all walks of life who came on stage one by one.

Representatives of the music circle have been on more than a dozen people in a row. More than four hours later, at the moment when everyone at the scene turned from excitement to anxiety, the last representative finally appeared.

The appearance of Du Ran, the last young idol of the fast man brand, made reporters with dry eyes find a selling point again.

Du Ran is no longer the impulsive rookie who arrogantly shouted "Wang Kefan, have you seen it" after winning the championship two years ago, he is today. In the face of hundreds of shots, he was finally able to show a calmness as a star.

But obviously, two years is not enough time for a young guy with a little ambition and a low eye to completely transform from the inside out, and Du Ran has mastered the things in performance. But in his bones, he is still the stunned young man who doesn't take the heroes of the world in his eyes. It's stupid, it's hopeless.

As soon as he took the stage. Du Ran came to a refreshing word.

"I don't think what the seniors in the music industry said before was wrong."

Hundreds of veterans who have been in the music industry for decades looked at the newborn calf on the stage with a smile and no one said a word.

Du Ran naturally didn't feel the weirdness of the atmosphere, he continued to keep a high profile: "As the last singer representative today, and the youngest singer representative today, I think what I can represent is not only Tianyu Music and post-90s singers, but also the future of Chinese music."

Gao Xiaosong, who was sitting in the audience, couldn't help but shake his head, Luo Dayou beside him, had a hint of banter in his smile, and Li Zongsheng grinned unceremoniously, his face was full of disdain, and he said directly: "I don't know how thick the sky is."

"This group of filial sons is spoiled." Luo Dayou also said.

Song Ke said: "Let's just listen, everyone knows what they know, just rest assured."

On the stage, Du Ran continued: "I think it won't take many years, after many seniors here fade out of the music scene, the Chinese music circle will be dominated by young people, before Mr. Chen Yixun quoted a sentence from Mr. Wang Kefan, and I now also want to quote what Mr. Wang Kefan said, singers can't live by selling cuteness, because every generation of singers has their audience."

According to this sentence, Mr. Wang Kefan actually refuted himself, as long as new fans keep appearing, the market will never reach the level of saturation! ”

The camera focused on Wang Kefan again, and Wang Kefan had no expression. What Du Ran said sounds reasonable, but it is actually sophistry. The market is slowly getting bigger, and the audience is also changing, which is true, but the current situation is that the growth rate of mushrooms is much faster than the growth rate of the demand side, and this logic is a pile of shit in reality.

There were people at the scene who were more confused and had been taken away by Du Ran's words, but more people were laughing coldly.

Where is it so easy to replace an era?

Du Ran felt very good about himself, and continued unashamedly: "I think the predecessors of the singer music industry should be the most able to understand this change of times." The era of Tan Yonglin and Leslie Cheung was replaced by the Four Heavenly Kings, Zhang Xueyou was replaced by Jay Chou and Chen Yixun, and then the era of Wang Kefan, so next, even if it is not the era of Du Ran, I believe that there will be a singer of the same age as me who will replace Wang Kefan in the near future. Become a new symbol in the Chinese music industry.

So the so-called market is overwhelmed, I think this argument is wrong, this kind of negative thinking, will make many people with music dreams shy away from music, and this kind of daunting. It was the beginning of the decline of the Chinese-speaking music scene. I don't think you'll want to see this day coming......

I have many friends. They all told me that they wanted to join the music industry. The answer I gave them was, if they wanted to come, just come. As long as I have self-confidence, I believe that one day. We can make music that surpasses our predecessors, and as time goes by, our post-90s and post-00s market share will grow more and more!

As for whether making music can support myself, I think it's completely okay, for two years. I earn more than 7 figures every year, which is a good result for a newcomer, and as far as I know, I can reach my income level as much as I have just debuted, as many as dozens of dollars a year, what does this mean? This shows that as long as the business is done properly, livelihood is definitely not a problem! ”

Du Ran talked endlessly for more than ten minutes before stepping down, and when Gao Xiaosong went up again. The face doesn't look very good.

"Today, we invited a total of 15 representatives to talk about their feelings about the current situation in the industry, including the king with the highest rank in the music industry, famous celebrities representing all levels, and representative singers of the new generation, some from the mainland. There are Hong Kong and Taiwan, there are overseas, there are powerful factions, and there are idol factions. There are creative and non-creative. There are independent musicians, and there are signed artists......"

Gao Xiaosong said this, his voice was slightly lowered: "I don't know if it's because of age, the top 14 singers who came up today tend to be conservative in what they say, and everyone invariably thinks that there are great hidden dangers in the industry, but the last young singer is quite optimistic and radical."

Du Ran, who was sitting in the position, straightened his waist a little unnaturally, and then listened to Gao Xiaosong ask himself: "Du Ran, do you really think that it is so natural for legends to be replaced by time?"

Du Ran nodded.

Gao Xiaosong said solemnly: "I don't think that's the case, Zhang Xueyou can be replaced, but his singing voice will not be replaced; Jay Chou will be replaced, but his Chinese style will not be replaced; Wang Kefan will not be replaced, because he is only 31 years old this year, and the Chinese Education Bureau is already considering whether to include him in the textbook, and his "Symphony Collection" sales around the world are on par with the "Bible" and "The Complete Works of Shakespeare".

Du Ran was a little embarrassed, he hurriedly took the microphone, and said to Gao Xiaosong on the stage: "Teacher Xiaosong, I know what you mean, but you should also understand what I mean, I mean ......"

"Of course I know what you mean!" Gao Xiaosong unceremoniously interrupted Du Ran's words, "You mean, as long as time passes, our old antiques will be forgotten, right?"

Du Ran nodded very stupidly.

"Stupid!" Gao Xiaosong finally couldn't help but scold, "In the circle of literature and art, time is not a pig-killing knife, it is a touchstone!" The better the work, the more precious it is the longer it is, has Li Bai been forgotten? Has Mozart been forgotten? Has Van Gogh been forgotten? Has Chaplin been forgotten? Opus! The work is the best signature of an artist, young man, you know?

And, drunkard, I ask you, how much do you really know about this industry? We just listed so many numbers, did you not see it or pretend not to see it, 24 young musicians committed suicide in a row last month, are you kidding? You actually let your friends develop in the music industry, do you help them or harm them?"

Du Ran already thinks very highly of himself, in this kind of sincerity, even if he loses, he will not think of bowing his head at all, he still stumbles to himself: "Teacher Xiaosong, 2 years ago, Teacher Wang Kefan left the seat because I eliminated Cai Xiaowu in the competition, but you can also see the result, and in the end I won the championship."

Gao Xiaosong asked unhappily: "Are you the champion who won by singing skills?"

"Don't care if I'm the champion with my singing skills, I can win the championship, at least it shows the market's tendency towards me, Mr. Wang Kefan himself said, Shiyin proves everything. If I win, it means that I am stronger than Cai Xiaowu, and Mr. Wang Kefan looked away. Since he can look away once, then he won't look away the second time, I believe that this market is full of prospects, and I will also prove to you with practical actions that we will do better and better.

To tell you the truth, my contract is about to expire in two months, and I am ready to open my own studio when the time comes, and those friends of mine will come and make music with me, and I believe that my fans will support me, and there will be more and more fans who support me......"

……

The meeting time on the first day was delayed by about half an hour because of the final debate between Du Ran and Gao Xiaosong.

Although it was not a live broadcast, there were so many media at the scene, and the recorded video with excellent picture effect was posted on the Internet that night.

For a while, there were countless voices from all sides, some people supported the negative faction represented by Gao Xiaosong, and some people supported Du Ran, judging from the network reaction, there were slightly more people who supported the former, but the number was not very obvious. Those who know know that this is just an illusion caused by the habit of young people brushing data.

The first conference was like a process of reasoning that presented the truth of the suicide in the music industry this year to the public, and so much data gave the public the most intuitive understanding of the current situation of the Chinese music industry. Only then did people know that it was such a dangerous thing to mix in the entertainment industry, and if you can't make it, you will starve to death on the street. (To be continued.) If you like this work, you are welcome to come to the starting point to vote for recommendation, monthly pass,. For mobile phone users, please go to read Maopu Chinese