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Under Zhang Ke's deliberate suppression, Jiaxin Industrial has not been active in exploring the Southeast Asian market in the past year. Pen & Fun & Pavilion www.biquge.info

"Kewang uses the influence of Jiaxin Electronics in Southeast Asia to open up the market, and there is a momentum to kick Aida out of Southeast Asia, if this situation continues, it will affect investors' confidence in Aida Electronics......" Zhang Ke gently pressed his fingers on his lips, pondered for a moment, thinking about what words to use to describe the appropriate, "In the Hong Kong stock market, Chinese investors in Southeast Asia account for a large proportion, and Chinese businessmen also account for a large proportion of investment institutions, so we must carry out a controlled propaganda offensive in Southeast Asia...... In this marketing campaign, I hope to be like a tropical storm in Southeast Asia, to blow the entire Southeast Asian region with lightning speed, and to obtain extensive influence and good sales data in Southeast Asia within a month at the earliest......"

Fu Jiajun said: "The most effective way to market is to promote products during the prime advertising time of major TV stations, and Kewang grabs the Southeast Asian market, or uses the advantages of prime advertising time to carry out advertising bombardment, and it is now the end of the first quarter, even if you have money, you can't buy the prime advertising time of TV stations......

"Oh, that's not what I expected from advertising bombardment," Zhang Ke shook his head and smiled, and said confidently, "The cost of buying prime advertising time is too high, and we have to control the market cost, so we have to find another way...... I suggest that Consentium immediately buy out a large number of small and medium-sized TV stations in Southeast Asia in the second and third tiers, and the junk advertising time in the spring curtain and early summer. I think some TV stations are even willing to take out all the lowest-rated early morning hours to broadcast commercials, and mainstream advertisers think that this time period has little advertising value, but there are always people who have insomnia and are bored in the early hours of the morning and turn on the TV to pass the time. Those boring afternoons, lazy mornings, in the impression of ordinary people, serious people will never hide at home to watch TV, but there are always some housewives who do not have anything special to do quickly, lying on the bedside to watch TV is also a good dissipation, occasionally passing by the grocery store, I see the TV on the shelves of the grocery store is playing the advertisement of the Aida disc player...... Few research institutions have seriously evaluated the advertising value of garbage hours, but as long as the price is cheap enough, Jiaxin Industrial can buy out a large number of garbage hours and use a large number of garbage hours to carry out overwhelming advertising ......" Zhang Ke paused for a moment, "If the TV media also has the so-called advertising bombardment, I think this kind of publicity can be regarded as ......"

Xu Si stared at Zhang Ke intently, Zhang Ke at this time had a sharp spirit and was full of light.

"Such a propaganda plan......" Fu Jiajun touched his chin and pondered, wanting to digest too much information in Zhang Ke's concise and concise sentences.

"Oh, it's quite a plan worth trying, and it can indeed be blown up as quickly as a tropical storm," Sun Shangyi thought for a while and nodded, and asked, "Aida Electronics gave up the CCTV advertising king in 97, why didn't you use this set of advertising plans in China instead?" ”

"For the purpose of improving visibility, this set of high-intensity advertising programs can be used in a short period of time, and the advertising time of the spam advertising period is very lengthy, which is suitable for product function advertising, but it does not help much to shape the brand image," Zhang Ke explained, and said with a smile, "Those marketing elites in the marketing department of Aida Electronics, with the first-class salary in the domestic industry, can not do any technical work; If it weren't for the embarrassment of the situation in Southeast Asia, I wouldn't have bothered to use my brains, of course, the embarrassing situation in Southeast Asia is also caused by my delay......"

Fu Jiajun smiled, although he was tying Zhang Ke's hands and feet to develop the disc machine market in Southeast Asia, and the results were quite good, but for the current situation of the disc player market in Southeast Asia, he always felt that his efforts were not enough; Jiaxin Industrial under the guidance of Zhang Ke's capital operation is very good, in the past year, the stock price has increased nearly tenfold, even if there is a feeling of tying hands and feet, Fu Jiajun has no complaints.

Ability and excellent grades can always win the respect of others, and among those who are familiar, age has become a factor that can be ignored.

In Hong Kong, Hong Kong's wealthy families have risen since the forties and fifties, and the second-generation members of these families have begun to take over one after another, and the third-generation members are growing up, and Fu Jiajun has a lot of contact. Some of these sons and brothers who grew up from wealthy families with strict family style can match the demeanor of the young man in front of him who is not yet twenty years old, not to mention the business talent that is absolutely heavenly.

Among the people present, except for Xu Si, only Chen Xinsheng has been in contact with Zhang Ke for the longest time, and he is looking forward to seeing how broad Kumho can take and personally participate in this magnificent and magnificent cause, which is why Chen Xinsheng did not hesitate to take up his post at TI after ending his tenure at TI.

Of course, in the context of domestic enterprises are still accustomed to determining the positions of each person on seniority, Chen Xinsheng served as the president of Aida Group and the general manager of the large project department when he arrived in Kumho, and his position was above all the veteran heroes of the Kumho system, even if Su Jindong was willing to let him take the position of president of Aida Group, it did not mean that the company's middle managers would agree with him, Chen Xinsheng was still under great pressure, and he had to show his ability and value in order to be truly accepted by the company.

"Although we don't regard Kewang as the ultimate competitor, it is really necessary to suppress the momentum of Kewang's market expansion in Southeast Asia," Chen Xinsheng said, holding a pen in his hand and drawing some seemingly meaningless symbols on his notepad...... After Aida Electronics determined the unshakable strong position of the domestic disc machine market, although other disc machine manufacturers are also actively thinking about entering the emerging markets in Southeast Asia, but there is no Kewang directly cooperating with Jiaxin Electronics, using Jiaxin Electronics' extensive network in Southeast Asia and perfect channel system, as well as local assembly plants that can bypass tariff barriers, etc., these disc machine manufacturers are slow to enter the Southeast Asian market, making the Southeast Asian disc machine market gradually heat up this spring, Kewang has become the biggest beneficiary; Aida Electronics is also due to the early entry time, coupled with the strong penetration of the mainland through Hong Kong to Southeast Asia, and still occupies a dominant position in the Southeast Asian disc machine market, but the momentum of Kewang is very strong, forming a great threat to Aida Electronics in this local market...... This threat only exists for a short time and cannot shake the market position of AIDA Electronics, but it will affect the confidence of investors in AIDA Electronics during this period......

Chen Xinsheng continued to say the mature ideas he had considered during this time: "...... We see that Jiaxin Industrial revealed a month ago that it has the intention to acquire the electronic disc machine business of Aida Electronics, which makes the shares of Jiaxin Industrial suddenly active, with an increase of 40% in just one month, which is very rare in the mature capital market, especially after the announcement of the specific additional issuance and merger plan today, the excellent performance of Jiaxin Industrial's stock price also shows that the emerging products with huge market potential will be loved by risk-oriented investors...... We don't need to pursue a high market share, but during the implementation of the additional issuance and merger plan, we must ensure that the market pays attention to AIDA Electronics...... Hong Kong is the center of gravity of the Chinese business circle, and Southeast Asia is the world's most important Chinese settlement, the gradual heat of the Southeast Asian disc machine market has promoted the good performance of Schwab Industrial in the Hong Kong stock market -- the stock price of Schwab Electronics has also been promoted to a certain extent, but the shareholding of Kewang is not the main asset of Schwab Electronics, and the promotion effect is naturally limited -- the market publicity offensive during this period is also a potential publicity for the additional issuance and acquisition plan, and it is very likely that the additional issuance and acquisition plan can be the key to the smooth implementation of the additional issuance and acquisition plan......"

"I believe that after a period of preparation, other disc machine manufacturers will soon find a way to squeeze into the Southeast Asian market, with domestic experience, I believe that soon in the Southeast Asian market will set off an advertising war...... "Chen Xinsheng said, "take the lead, occupy the first opportunity, is also advantageous......

It will not be a problem for the extraordinary general meeting of shareholders to deliberate and approve next month, but after the plan is passed, it will not be easy to sell the additional new shares totaling about HK$3.8 billion as soon as possible in the next time......

Although both Yinheng Securities and Guofu Financial are interested in becoming underwriters of the new share issuance, the underwriting conditions are very harsh, and Jiaxin Industrial must first meet the underwriting conditions proposed by Yinheng Securities and Guofu Financial before they can push the two issuers for a package of things, and hide at home to count the banknotes.

Of course, the additional offering price of HK$4.6 per share is only the intention at this time, and when the shareholders' meeting formally deliberates, and even formally signs an underwriting agreement with Yinheng Securities and Guofu Financial, the board of directors of Jiaxin Industrial can appropriately adjust the additional offering price.

Although in the additional issuance and merger plan, it is impossible for Aida Electronics to raise the selling price, and obtain a maximum of about 3.8 billion Hong Kong dollars in cash and 321 million new shares, but Schwab Industrial can finally increase the additional issue price, and it can obtain a large amount of rich funds for future development.