Chapter 289: Victory in the first battle

Many people are excited today, including Li Yan.

The reason for the excitement is because last week's movie box office data is finally out!

Although China does not have an authoritative statistics in the strict sense, with the domestic market box office is good, there are also many websites to publish box office statistics. But some are based on the box office performance of a theater to estimate the national box office, and some are estimated based on experience.

Some of them are partially based on insider calculations, and some are directly based on the promotional figures provided by the issuer...... Only one of them, Liu Jia, who has studied the domestic box office and made the longest statistics on the box office list, is relatively credible.

And this was originally just a market analysis report released on a movie theater line website, and was later poached to a portal website to do box office lists, including box office websites such as Boxoffice in the United States, when counting the box office figures of Hollywood blockbusters in Chinese mainland, she also used her data to convert into beauty

Kim (this is the statistics of overseas box office outside of North America, there are not many Chinese films that can be counted by American box office websites, so they generally only pay attention to the results of Hollywood blockbusters).

In general, her domestic box office statistics, although there are often contradictory errors, are basically the most authoritative in the mainland at this stage, and the data she released later also cited the "National Film Special Provident Fund Office" and the electronic sales of major large theaters in the country

Tickets can be counted as data. In other words, she has access to more internal data than others, but the closer she gets to the real data, the later it appears. When her statistics are released, it is often Tuesday and Wednesday of the following week.

And this box office list, unlike North America, which only counts Friday, Saturday, and Sunday three days of "weekend box office list", is counted for a week. Of course, the domestic environment is different, and the North American statistics can also rank dozens on weekends, and in a week, the top ten are often not in order, and some are behind

The movie can't be counted because the data is too low.

In the film market just past week, the main films are still carried over from the Spring Festival, and several new Chinese films have landed in theaters. But what has been done is the romance film "Springtime", and it is in the form of a "dark horse", in this post-Spring Festival file, in four days, to fight

to 28 million box office, into the third place in the box office list! The first place is a Hollywood blockbuster released during the Spring Festival, and the second place is a Chinese blockbuster, the skinny camel is bigger than the horse, even if it has passed the main force period, after a week, it is better than the box office of the four-day "Springtime".

As a Chinese love drama created by the three places of the mainland, Hong Kong and Taiwan, and many stars, it uses the storytelling method of Hollywood movies to consist of several warm stories, and interprets "dream love", "persistent love", "hope love", "innocent love" and "tolerant love".

stories, the combination of multiple stars, so that different audiences can be satisfied, and there is a cheap psychology of buy one get N free. In addition, Valentine's Day is coming, and after the Spring Festival of blockbusters and comedies, this is also the first choice for many young men and women who are in love and pursuit.

The first-week box office of 28 million, although it is not amazing in today's market, is relatively speaking. The investment in "Springtime" is only 10 million, and it was filmed in a very short time, there are many stars, but there are not many roles in each of them, but when it comes to editing, no

It is a relay of multiple stories one after another, but a mixture of several stories and multiple threads, creating the feeling that the stars are always running through. This first week of results has basically recouped the investment.

Qiao Pan, who was paying attention to the stable and continuous rise of this week's film schedule, was finally relieved to see this, and it was in vain that he put so much effort into it. In addition to the excitement of all the people involved, he also asked director Zhou Yuan to invite Li Yan, Chu Yi, and Mo Yan to have tea.

"Last week, it was almost 30 million, not to mention doubling the results this week, about 50 million can't run. Hold on for another two weeks, and there will be absolutely no problem with more than 100 million! ”

Seeing the box office results in the first week, Li Yan praised and encouraged Qiao Pan and Zhou Yuan, but when he heard what he said now, he still felt that this guy was a little self-aggrandizing.

Seeing their eyes, Zhou Yuan was already a little embarrassed. This movie, although in terms of operation, is full of Kao Qiao Pan, but in terms of filming and production, it is all he worked hard to get out. Now that I can return to my capital, making a profit is already an ironclad thing, and I finally don't have to be sorry for the boss

He was already very satisfied and happy. Now when I hear Lao Qiao's words, I also feel that I have bragged too hard.

Qiao Pan also sensed this atmosphere, took a sip of tea, and said with a smile: "Do you think I'm bragging?" ”

Li Yan said with a smile: "Although the return of funds is still far away, at least the cost has been recovered statistically." You can rest assured to brag, we all look forward to your good wishes coming true! ”

Li Yan's excitement and happiness come from the fact that this is his real investment in addition to the murder business. And it is obviously to make a profit, which can be regarded as a reward for Yu Rong for supporting him to make a paradise movie, so that she does not have to bear the consequences of not being able to see well. So, as long as there are grades, he doesn't mind getting old

Joe bragged.

This can be regarded as a small-scale celebration at the top level, everyone is happy, although Mo Yan and Chu Yi can't make a lot of money, they are friends with Qiao Pan, and they don't mind his bragging, they just don't believe it.

"Not to mention, my wish is really likely to come true!"

Qiao Pan began to count with his fingers: "We only had four days last week, and it is an average of 7 million days!" ”

"So what? The first week is always the most watched, with the premiere day plus three days on the weekend, an average of 7 million days. Where else is there so much this week? Chu Yi asked rhetorically.

"A lot of fans will rush to see it at the earliest, and from the second week, if the word of mouth is not against the sky, the general attendance rate will start to decline, which is very normal. But don't forget, there were two more films above us last week, but their main box office was caught at the end of the Spring Festival stall before our release

, now that the force period has passed, after we released it, we have already grabbed a lot of their films. By this week, they were at the end of their crossbows. Judging from my survey in the past few days, although our attendance rate is starting to decline, other movies have dropped more significantly, so we have a schedule

The number of shows is rising! ”

Qiao Pan was not unprepared, and took out a few simple reports from his bag, which he counted handwritten and hand-drawn.

"The increase in the number of performances can compensate for some of the lower attendance. What's more, compared to last week. This week we have a main consumer spot – tomorrow's Valentine's Day! There is also a Lantern Festival in the back. If the situation is good, doubling Valentine's Day is not a problem, plus the Lantern Festival pulls

Coming back a little bit, this has been able to make up for the fatigue of this weekend. There is also a half-price Tuesday day, which can drive attendance and popularity.

So, all things considered, on average, it is not a strange thing to maintain last week's average score. Even if it is still an average score of 7 million, it will be close to 50 million in a week, and it will break out again tonight and tomorrow on Valentine's Day, plus the Lantern Festival has gradually been negotiated over the years

The home is packaged in traditional Chinese Valentine's Day, which is not only a traditional festival, but also has a popular fashion atmosphere. This week, the small 80 million, is not running! If you're lucky, you'll be able to exceed 100 million next week! ”

After listening to Qiao Pan's analysis, everyone was surprised and serious. After all, among the people here, Lao Qiao is the most researched in this area, if he is just boasting of self-confidence, everyone will laugh at it, it is the result of careful analysis according to KAO conventions and data, let everyone

I treated it separately.

Originally, investing in this movie was just a test of the waters for Li Yan and Paradise Films. Chu Yi just wanted to tie Chu Yi Culture with Paradise Group and participate in investment, and Mo Yan was even more to help Qiao Pan. So everyone didn't expect to make much money, so now one

Zhou Huiben is already an accident that can be celebrated, but it is estimated that the final box office is twice as much as the first week. Now, according to Qiao Pan's algorithm, more than 100 million is already a problem, and it will eventually be a problem of more than 100 million.

Among the 10 million investment in "Springtime", Li Yan's Paradise Film invested 6 million yuan, and the other 10,000 yuan was invested by Chu Yi, Mo Yan, distribution, and theater chains, accounting for 1 percent each. How much can you get in that? Originally, I felt that I could make a little money by recovering the cost

The money is good, according to the box office that can reach more than 100 million now, plus Hong Kong, Taiwan, and Southeast Asia to recover a little copyright money, it is possible to recover 50 million in the end! That's 5 times the income, double the net profit!

In addition to Qiao Pan's hard work and preparation for a long time, several of their investors have not been able to recover the money for a long time, even if they can't recover it immediately, on the whole, it is much faster than the large-scale recovery that has been ready to invest for a long time. The money is not very much, but the payback ratio is very exaggerated. No, no

They are not surprised, they are not taken seriously!

"Old Qiao, Old Zhou, you can do it! If you make such a fuss, you will get several times the income, and we have to hurry up and sign a few more contracts with you. Otherwise, other big companies will come to grab people! Li Yan said half-jokingly.

Qiao Pan said a little proudly: "Judging from the current trend, more than 100 million is not a big problem!" The market behind is very weak, and there are no blockbusters with no impact, and this year's domestic blockbusters will not be released until at least May Day. Spring is also an off-season in North America, and some are basically introduced in China

Expired non-Hollywood movies don't have much impact on us. Although the decline will be relatively large from next week, it will continue until the fourth and fifth weeks. I expect it to be in . 100 million to 100 million levels. Coupled with the selling point copyright, it is expected to recover 50 million. such

The return on investment ratio can be compared with the Pleasant Goat series and Ning Hao and Feng Xiaogang's movies. ”

"Tea instead of wine! To you! Several of them picked up their teacups.

Zhou Yuan didn't feel that he was robbed of the limelight, with his resume, Qiao Pan could pull him up this time and support him as a director, although he couldn't be a big-name director, why not promote him? And from beginning to end, the one who has paid the most effort is undoubtedly Qiao Pan.

(There are two more chapters to follow) (!) )