readx;

At night, a bright moon hangs over the city, and the buildings on the other side of Yangui Lake are as thin as paper-cuts in the picture frame, and the ripples on the surface of the lake scatter silver sparkling waves. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the middle of the terrace on the second floor, there is a long table of black tempered glass with black carving, Zhang Ke is standing there with a wine glass in his hand and his back against the railing, watching Du Fei, Ma Xiangdong, Liang Wenjiang, Shi Xuebin, Ma Li, Yang Weiyi and others sitting around the long table to exchange views on the Internet industry with each other, the atmosphere is very warm, and he does not realize that it is already early in the morning.

Ye Xiaotong and Shao Xinwen had to take care of children who were less than half a year old, so they went back early; Zhang Ke originally hinted that Chen Jing would go with him first, but Xie Zijia stubbornly asked Chen Jing to accompany her here, and Zhang Ke could only pretend to be very interested in their topic and stayed. Oak Park Venture Capital is Kumho's department that is most involved in the Internet industry in addition to Dongda Chuangyu, and of course Zhao Zilin has to stay up late with her, and her lover and daughter go back to rest first.

Ma Xiangdong, Liang Wenjiang and others set up a personal website at the end of the 95th year that later developed into the first portal platform of Chinese on the Internet; Shi Xinfei, Shi Xuebin, Dong Yuehua and others set up a bug club at Dongda a little later, setting up BBS and developing word games for Dongda; Ma Li, Yang Weiyi and others tried to sell books and audio-visual materials on their personal websites in 97...... They can all be said to be the earliest participants in the Internet industry in China, they have a deep understanding of the Internet industry, and they have great enthusiasm for the Internet industry.

At this time, Zhang Ke felt that he was a bystander, at least in the Internet field, in addition to providing some necessary support, he should have shut up and watched them fight the waves in the Internet wave - Zhang Ke did occasionally participate on a whim, most of the time he stood by and watched.

At this time, Tencent, Alibaba, Baidu and other well-known companies in the Internet field were established one after another.

Dongda Chuangyu is directly involved in the investment of the e-commerce website Zhuo Yu network, and at this time 8818, Alibaba and other e-commerce sites are competitors, is trying to learn from its successful experience, suppress their development, but at this time everyone is relatively small, the market positioning is also slightly different, whether in the business, or in the market, there is not much overlap.

Baidu was founded a little earlier than it once happened, officially launching the latest Chinese search engine technology in China in February this year.

Although Quantum Online launched its own Chinese search engine in '98, it did not have technical advantages, and in April, it reached an agreement with Baidu to embed the Baidu search engine in the website, and Baidu provided search services. As an additional condition of the cooperation, the Internet technology investment fund jointly established by Quantum Online, Dongda Chuangyu and Oak Park Venture Capital injected one million US dollars into Baidu to increase its holdings of 1.5 million common shares, with a shareholding ratio of 8% - it may become another investment classic of Oak Park Venture Capital in a few years, but whether things will deviate from history and develop, no one can say, Baidu at this time does not see the atmosphere of becoming the king of Chinese search engines, and there are too many accidental factors to succeed in the Internet field.

In 99, a large number of domestic Internet companies imitated ICQ to develop instant messaging software, and Tencent was only a small member of it.

Tencent even wanted to sell QICQ to Dongda Chuangyu in May last year, but the technical department of Quantum Online was already developing its own network instant messaging software MICQ, and the technical strength of Dongda Chuangyu was strong enough, and Tencent's offer of 400,000 US dollars obviously exceeded Du Fei's bottom limit.

Zhang Ke thought that even if the QICQ software was sold out and Tencent was strangled in the cradle, it was far from guaranteed that Quantum Online would become the king of the Chinese instant messaging market in the future, and perhaps Microsoft's Chinese MSN product would be the king of the Chinese market without a strong competitor.

Of course, even if Tencent later decided to run its own online Qicq products to raise money, Quantum Online owned Chinese instant messaging products, and neither Dongda Chuangyu nor Oak Park Ventures had any reason to provide financing support to Tencent.

At that time, Tencent had already developed nearly one million registered users of QICQ, and at a time when the Internet tide was surging, Tencent's offer was expensive, and it was resolutely unwilling to give up control of the company -- the result is naturally conceivable, Haisu Technology may have given up the only chance to board a solid ship.

In the current online instant messaging market, Tencent's Qicq and Microsoft's Chinese MSN occupy more than 60% of the market share, and Quantum's online instant messaging product MICQ relies on the user advantage of the portal website, ranking fourth in market share.

In the mid-to-late nineties, the gaming industry was dominated by single-player games. The only attempt by the Chinese for online games is probably the text mud that has been prevalent since 96 and 97, and there is only one "Network Genesis" in the world that is struggling to operate. During this period, the text mud "King of Kings" also completed the transformation from text to graphics, and was operated in the mainland in the autumn of 99, officially opening the era of online games recognized by ordinary netizens.

At the beginning, Shi Xinfei, Meng Le, and Shi Xuebin established the Worm Club in order to set up the Dongda BBS and develop the text MUD, and they put forward the idea of graphicizing the text MUD as early as 97 years, and also specifically drafted the game development draft of "The Legend of the Three Kingdoms". Later, the Bug Club incorporated Du Fei and Meng Le into Dongda Chuangyu, and since it was not the time to develop graphic games at that time, the plan was shelved.

After the acquisition of the chain network business to Haisu Technology, the technical strength of Dongda Chuangyu has not been weakened compared with before, but has been further strengthened; Although the domestic home broadband network has just been developed, due to the popularity of urban Internet cafes and the continuous surge of Internet users, Du Fei and others can naturally see the market prospect of the development of graphic online games, coupled with the abundant funds in the hands of Dongda Chuangyu, before officially launching the development plan of the graphic game of "The Legend of the Three Kingdoms" - but before that, Shi Xinfei and other members of the Bug Sky Studio have done a lot of preliminary work.

In '99, there was an almost unbridgeable technological gap in domestic game technology from text to graphics, and no one in China had experience in the development of graphical online games, and Shi Xinfei had great ambitions to develop the entire editable game system, including some core components of intersecting real-time graphics applications, which was extremely difficult. After encountering resistance to development, Dongda Chuangyu had to pay a lot of money to import some technology from European game developers and graphics application software vendors, and invested a lot of money, and the development progress was only less than half completed.

From a purely commercial point of view, the current commercial risk of developing graphic online games in China is too great, and the possibility of failure is quite high.

Zhang Ke will not directly interfere with the operation policy of Dongda Chuangyu, and he even agrees with Dongda Chuangyu's efforts to develop graphic games from scratch. On the one hand, the Bug Club was originally incorporated into Chuangyu, and it was tacitly agreed that in the future, it would fund the development of the graphic game "The Legend of the Three Kingdoms"; On the other hand, the advent of the online game era is irreversible, and Dongda Chuangyu began to develop basic technologies in game engines; It can also make the Chinese cultural heritage reflected in online games earlier, so that those children born after the mid-to-late 80s can also know what is the breadth and profundity of Chinese culture; Besides, Kumho spends quite generously on employee training, and even if the development fails, it spends tens of millions of dollars to train a group of professionals in the field of graphics and image application development, which is precisely one of the directions of Kumho's future consumer electronics applications - thinking about it this way, the psychology will be much more balanced.

In the process of developing the graphic game "The Legend of the Three Kingdoms", Dongda Chuangyu successfully operated the casual game platform first.

At the beginning of 98, when the casual game platform called Chuangyu Games was developed, it was still to provide more value-added services to its chain Internet café business. From the initial five chess and card games, dozens of chess and card games covering Chinese cultural heritage and local characteristics have been gradually added, and competitive battle games have been integrated into the platform to form a comprehensive casual game platform.

At first, the server was very limited, and it was only used to promote the application in the Internet café under Chuangyu, and later embedded advertisements in the game platform before it was opened to the public. It's just that the game platform is far from being profitable by advertising placement alone, and there was no large-scale promotion at that time. Even so, relying on the promotion of Chuangyu's Internet cafes and word-of-mouth on the Internet, when the chain Internet café business was sold to Haisu Technology last year, the number of registered users of Chuangyu Games reached as many as 300,000.

When the Internet café business was sold, the game platform was left behind. At that time, the core business of Dongda Chuangyu was also small, and the funds were relatively abundant, so the company was officially registered, the game platform was put into it, and 20 million yuan was invested to officially operate. At this time, it has grown to more than 2 million registered users, and the number of registered users is second only to Lianfeng Game World, a game platform under Huadian Holdings.

In addition to e-commerce and game platforms, another big investment in the Internet field is the large-scale community website Dongshe Jianghu.

Quantum Online now has a stable advertising revenue, but it can only barely maintain the normal operation of the portal, and its email, MICQ, as well as Zhuoyu's online mall, Dongda Chuangyu's game platform, community website and other products and businesses are in a stage of serious overcrowding.

On April 26, before the Nasdaq index avalanche, the industry focused on the listing of overseas securities markets such as the NASDAQ, and did not seriously consider the development model and profitability issues, and the development of the website only pursued the click-through rate and the number of registered users. Under the influence of Zhang Ke, Dongda Chuangyu, Quantum Online and Zhuoyu have been quite pragmatic, but they are still inevitably affected by the general environment.

Quantum Online has received many venture capital injections, and has been successfully listed on NASDAQ for financing, with the most abundant funds, with a balance of more than 100 million US dollars. Even with the current expansion trend, it can still be supported until three years later. Dongda Chuangyu is slightly better, but it can't stand the three bottomless pit of game development, game platform, and community website to attract money. The worst-case scenario for excellence is to maintain the current development attitude, and the funds can only be supported until the end of this year.

Ma Xiangdong, Liang Wenjiang, and Wang Cailing came to Jianye, and Du Fei summoned Ma Li, Yang Weiyi, Shi Xuebin and others, just to think about whether they could find a shortcut to reverse the current situation of only input but no output.

Although Zhang Ke was also worried that they would overkill, but seeing that Xie Zijia was so enthusiastic about participating, he decided to stand by and let them discuss the draft of Internet resource integration first, and then he would push it aside depending on the situation.

Staying up until two o'clock in the morning, seeing Xie Zijia, Du Fei, and Shi Xuebin, they were talking happily, without the slightest sense of being sleepy and resting, Zhang Ke yawned and stretched out his hand to dry out his watch for them: "It's two o'clock, I still have a meeting to attend tomorrow morning, I'll go back to sleep first, and I won't spend time here with you......"

Going out from the south gate of Yanyuan, walking two steps to the lakeside wooden house, there are several pairs of young men and women lovers sitting on the benches on the lakeside green space, refusing to go back to rest. Zhang Ke sat down on an empty chair and smoked a cigarette, and Chen Jingcai sneakily looked here.

"It's not a thief...... Zhang Ke stood up and beckoned her to come over, holding her shoulders in the direction of the lakeside wooden house.

It was so late at night, Chen Jing was still worried about meeting her acquaintances, and she was still worried about Zhang Ke's shoulders, but she was still worried after the sweetness, and walked to the door of the lakeside wooden house, only to breathe a sigh of relief, and said to Zhang Ke: "Zijia is very interested in the Internet, and when she planned the gem series mobile phone case, I never saw her so devotive...... Would you agree with her participation in the Dongda Creation Domain? ”

"She won't convince me of anything?" Zhang Ke smiled and said, "Du Fei and they are also doing a pretty good job, I don't think it's good for me to point fingers next to me, Xie Zijia can convince them......"

"You've been listening to it for so long and you haven't said a word, you just don't want to point fingers?" Chen Jing asked.

"My opinion is not necessarily the most accurate; It is not much good to show them the most accurate path - it is one thing to have a good idea, the key is execution, even if you do not walk on the most accurate path at the beginning, it can be regarded as a kind of grinding...... "Zhang Ke said, in the past he looked at the bumpy development history of the domestic Internet industry for more than 10 years, in just over 10 years, the Internet industry has experienced three generations of changes, which Internet models will be eliminated, which Internet models will survive and continue to accept the test of the market, He has some bottom in his heart, and the development of Dongda Chuangyu and Quantum Online is still for Du Fei and Ma Xiangdong to play.

Chen Jing stayed overnight in the lakeside wooden house, fell asleep after love, and woke up at ten o'clock in the morning the next day, Zhang Ke got up early to attend the morning meeting, Chen Jing washed up, and specially changed into a sweatshirt to return to Yanyuan. Even if Zijia bumps into it, it can be said that he went to exercise early in the morning.

When Chen Jing returned to Yanyuan, Zijia had just come back with a sleepy face.

Xie Zijia didn't realize that Chen Jing didn't return overnight, scratched the tip of his nose, and said with a little resentment in his tone: "Those big men are short-sighted, the domestic Internet industry has developed to the present, and the business model that should be there is almost there, and it has also formed a deep-rooted free tradition, whoever changes this tradition first, will be the first to suffer a big impact - the Nasdaq Internet stock avalanche will cause very serious consequences, but it still can't change the most basic fact, Active users and free are the foundation for the development of Chinese Internet companies, and Kumho's financial strength is so strong that it can support it for two more years......" and said suspiciously, "Zhang Ke didn't participate in the discussion yesterday, is Kumho not going to provide financial support to Dongda Chuangyu and Zhuoyu again?" ”

"How do I know this?" Chen Jing disguised, "No matter what you say, the company always has to make a profit......

"Even if you want to make a profit, you shouldn't rush to implement a universal membership fee system," Xie Zijia said excitedly, with a lot of small movements, and her hair was fluffy for herself, "Under the universal free membership system, the development of high-end users with paid value-added services does not mean that the rights and interests of ordinary members on the website can be restricted - new high-experience value-added products should be developed on the basis of existing products, and the integration of Internet resources between Quantum Online, Zhuoyu, and Dongda Chuangyu should also be based on this premise." In the current domestic Internet application environment, Quantum Online's MICQ should be handed over to Dongda Chuangyu and the game platform to operate jointly with community websites and music websites, so as to have better value-added utility - perhaps directly integrate game platforms, community websites, online music, e-mail and other products into MICQ to form a comprehensive platform, and even integrate the transaction interface of Zhuoyu into MICQ, and the development model of Zhuoyu seems to be more dangerous......"

"That's a good idea, I didn't expect you to have such in-depth research on these things before, are they all stubborn and can't listen to you?" Chen Jing asked.

"There are few loopholes on Ida's side, so it's not interesting to think about it, here in Dongda Creation Domain, hehehehe......" Xie Zijia laughed exaggeratedly twice, and said again, "They said that they would continue to discuss internally, so they kicked me out, do you say that they crossed the river and demolished the bridge like this?" ”

"You didn't say anything to irritate them?" Chen Jing still knows Zijia's temperament very well, she and Zhang Ke were present last night, Zijia can still suppress her temperament and not be public, who knows if Zijia has exposed her true nature and sneered a few words after she and Zhang Ke left?

"Probably not, right?" Xie Zijia is not very sure, Zhang Ke is present, she is still afraid that she will look down on Zhang Ke if she says something that is not at the same level, as soon as Chen Jing and Zhang Ke leave, she has no pressure, there is no pressure, she likes to talk nonsense.

"Don't worry about that, you take a shower first to make up for sleep, see that you stay up all night and the bags under your eyes come out, don't think that you are young, and in another ten years, there will be a time for you to cry." Chen Jing pushed Zijia into the house and asked her to go to the bathroom to take a shower first.

Chen Jing went back to the bedroom, changed her clothes, and went to the office. At dusk, Zhang Ke sent the report of the Kumho Economic Research Center's latest research on the 8818 e-commerce business model to her mailbox, and Chen Jing printed the report and returned to Yanyuan. At this time, Zijia had just gotten up, wearing a nightgown, rubbing her sleepy eyes, watching Chen Jing put the document bag on the shoe cabinet when she entered the room, she took it and sat on the sofa with her legs curled up.

"Hey, how can you have the latest report from Kumho Economic Research Center?" Xie Zijia looked through a few days, and the date was not indicated on the report, but the data used in it was as of the end of April, and the first seven days of May were the Golden Week holiday, and the latest report was just released yesterday.

"If you are allowed to devalue others, you are not allowed to let others show you how powerful the think tank behind them is? This report is for you to see," Chen Jing changed her shoes, straightened up, and said, "Kumho Economic Research Center has a luxurious data analysis center - if your suggestion yesterday can be supported by the center's data, maybe they will adopt it." It is not without a website to integrate other applications on the Internet instant messaging software, but the results of this website are not very ideal. I think they're also afraid of overcorrection now, and sometimes they'd rather not pursue one step at a time than make bigger mistakes......"

Xie Zijia pouted, sat on the sofa with his legs curled up to read the report, and when he saw half of it, he said in a loud voice: "Kumho is really gloating, watching 8818 jump in the puddle - with this report as the bottom, Zhuoyu's business model may have to be adjusted......"

"I haven't had time to read it, what does the report say?" Chen Jing walked into the kitchen, poured herself a glass of boiled water, and walked out of her hand.

"8818 is too aggressive to develop logistics distribution and warehousing business in large and medium-sized cities across the country, and too aggressive to pursue the number of users, comprehensively increase the types of items sold online, and the capital consumption is too fast, and the 400 million funds injected by Haisu Technology have consumed one-third of the funds injected a year ago. On the other hand, although 8818 occupies nearly 60% of the domestic e-commerce market in such a radical way of development, this year's sales can barely exceed 200 million, and 8818 sales must reach 2 billion to maintain the logistics distribution and warehousing system that has been built, which is almost 8818 03 years after the goal can be reached, during this period, 8818 also needs each shareholder to continue to input 600 million to 800 million yuan of capital......" Xie Zijia recounted the content of the report to Chen Jing loudly, asked, " Do you think Kumho is waiting to see the good show of Horizon? ”

"Zhuoyu's development model is similar to 8818, where can Kumho be so boring? This report is very valuable for the future development route of Zhuoyu, didn't you also say yesterday that there is a problem with Zhuoyu's development model? Chen Jing said.

"Before, it was just speculation, but now Kumho itself provides data support," Xie Zijia took Chen Jing's water cup and took a sip of water, "If Zhuoyu develops according to the established model, it will also copy the path taken by 8818, even if Kumho grits its its teeth and invests one billion funds in Zhuoyu, Zhuoyu's sales will be about two billion after three years." China's e-commerce market atmosphere, after all, is too different from Europe and the United States, the Amazon model can be successful in the United States, but it may not be suitable for China's water and soil, and it is a thankless job to establish a perfect logistics distribution and warehousing system by itself - Zhuoyu to defeat 8818 is not a difficult thing, after all, Shengxin, Xiangxuehai and Aida logistics system integration has almost covered the whole country, Zhuoyu relies on the existing foundation, the establishment of logistics distribution system, to save a lot of costs, But what's the point of aiming to defeat 8818, a few stupid cows are just racing in a narrow alley......" and asked worriedly, "They won't really cross the river and tear down the bridge, right?" ”

"This, I don't know," Chen Jing spread her hands, "Do you want to be involved in them?" ”

"That lady speaks really sharply, when you were there yesterday, she still paid attention to proportion, as soon as you walked with Chen Jing, her posture began to go up......" Du Fei only rested for three or four hours in the afternoon, and his energy was still very energetic, and he described Xie Zijia's performance to Zhang Ke after he left with Chen Jing.

Ma Xiangdong complained: "A group of our big men have told her that they are useless, so I hate why you left early......

"Gotcha, yes, you're not that thin-skinned! Let's talk about what you think of Xie Zijia's suggestion, and our attitude will be discussed later. Zhang Ke interrupted Ma Xiangdong's words with a smile, at this time, only Du Fei, Ma Xiangdong and his little cousin Liang Wenjiang came to look for him, and most of the others were sleeping, Xie Zijia did not make a record when he participated in the discussion yesterday, but after Xie Zijia left, there were complete meeting minutes during their internal discussion, Zhang Ke looked at the meeting minutes, and he could roughly grasp what kind of changes they had in their thinking after last night.

"It's hard to imagine that she hasn't been exposed to the Internet industry before, some people are born with talent, and I believe that now." Ma Xiangdong said, "Her suggestion should at least be a direction that we should work towards, but to develop in the direction she suggested, our MICQ products should be handed over to Dongda Chuangyu for integrated operation, and the comprehensive community of Quantum Chinese and Dongshe Jianghu still have to go in different directions, and free application is a big premise...... On the issue of Zhuoyu's development, Yang Weiyi refuted her twice, she likes to talk about it or not, I think she probably also saw the development limitations of 8818's replication of the Amazon model in China, "They have just got the analysis report just released by the Kumho Economic Research Center."

"Zhuoyu's funds continue to develop in the current state of affairs, and they will be exhausted by the end of the year. Even if we learn some lessons from 8818 and focus on the high-quality route, we may be able to achieve profitability in advance, but the development prospects will be greatly limited," Du Fei said, "We are considering whether Zhuoyu should change its thinking......

"There are three main types of traditional retail models, one is the department store or supermarket model, the other is the shopping street model, and the other is the flea market or bazaar model," Zhang Ke said, "8818, Zhuoyu will actually move department stores or supermarkets to the Internet, which requires 8818, Zhuoyu to establish a huge offline logistics distribution and warehousing system, not to mention the huge investment, the future operation and management costs are also quite amazing." Compared with traditional department stores and supermarkets, 8818 may save the rental cost of physical shopping malls, but it also increases the cost of logistics and distribution and the cost of consumer default, and at the same time restricts the imperfect payment system in China - compared with the Amazon model, I am more inclined to agree that eBay's flea market model has more room for development in China, and the Internet should highlight the platform function. However, eBay is negligent in managing sellers, and China believes in the principle of no business and no treachery, and it is quite difficult to establish a mutual integrity system. Compared with the traditional retail industry, it is barely feasible to call it a shopping street model, which is to strengthen the management of sellers, and give priority to promoting the agents and distributors of products to use Zhuoyu's platform for retail trade. Of course, Zhuoyu's original mall model can also be retained, and temporarily focus on taking the boutique route. Even in traditional department stores, there are sales counters set up by manufacturers or agents, and the ultimate development direction of Zhuoyu Mall may be this ......"

"Well," Du Fei said, "in short, this is not the time to establish a large-scale logistics distribution system and warehousing system." ”

Zhang Ke said: "I pulled Shao Xinwen over yesterday, that is, Shao Xinwen wanted to connect Shengxin Telecom with Zhuoyu's platform and interrupt Xie Zijia's breakthrough, this matter was not negotiated, you can go directly to Shao Xinwen if you have the opportunity to ......"

Ma Xiangdong asked Du Fei again: "Do you want to invite Xie Zijia to attend tonight's discussion?" ”

"Although it's a bit embarrassing to look down on a girl, we can't do the thing of crossing the river and demolishing the bridge," Du Fei said to Zhang Ke again, "The female devil of the Xie family is so active, I'm afraid that her purpose is also to get ......involved."

"It's good for you to decide, whether to participate in the shares or not, Kumho's companies need to develop more ......," Zhang Ke said.

"That's okay, we'll take care of the proportions first," Du Fei said, "In short, the plan will be discussed at the meeting of 29 people in the end......

"Then don't delay the time, Liang Wenjiang and I will go back to Beijing tomorrow afternoon." Ma Xiangdong couldn't wait to stand up, and asked Du Fei and Liang Wenjiang to stand up and go out with him, and then gather everyone together to continue the discussion.