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"At the beginning of the year, I strongly recommended to the board of directors of the company to set up an investment company in China to develop the business in China, but unfortunately few people can clearly see the brilliant future of the Chinese market, and they all sharpen their heads and just want to get ahead in Europe and the United States," Aimer and Zhang Ke squeezed into a car, and as soon as the convoy started to drive to the city, he couldn't wait to complain, "If we can have Kumho's one-third of the speed, we won't have to procrastinate until today to set up an investment company to be responsible for business in China......

Listening to Aimer's loud complaints in the carriage, Zhang Ke smiled slightly, and he didn't know how hypocritical his words were, and he didn't know how he calculated the "one-third quickness" he said, but his seemingly upright character would be very likable, which was often an effective means for him to lower the psychological defense line of the negotiation opponent. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Scober wants to set up an investment company in China?" Zhang Ke pretended to be surprised and said, "The SVCD decoding chip sold by Scober to domestic disc player manufacturers is worked hard by agents, and the so-called technical support work is also very leisurely, so it is necessary to set up a company?" ”

"......" Aimer pointed at Zhang Ke and smiled, "You just gloat, hoping that we will never be able to get out of the idea of professional competition?" ”

"Two market environments, two operating models, which is better or worse will not be closed, how can it be said that it is a drill horn?" "Of course, we are happy to see Scober's decision to set up an investment company in China to expand its business in China......

Previously, Scober's management was slow to move, not because they did not pay attention to the market in China and the vast emerging regions, but because Scober's management positioned Scooper as a provider of digital video chips and technology solutions.

Zhang Ke is not very clear about the development trajectory of Scooper in history, since Scober decided to set up an investment company in China to expand the scope of business in China, which is different from the general European and American companies to compete professionally in the operation of the operation.

Scooper's technology on digital video chips is comparable to that of TI, and at this level, Kumho has done little to help Scooper. Since you can't let others ask for you, the possibility of wanting to get benefits from others is naturally very small.

Scooper's expansion of business scope and intention to enter new business areas is a natural change that Ke Chang is happy to see, which means that Kumho can work more closely with Scober in a wider range of areas.

The cold wind outside the car window was cold, Zhang Ke waited for Aimer to continue, but Aimer stopped talking.

Zhang Ke waited for a while and didn't see Aimer speak, glanced at him, and saw that the corners of his mouth were smiling and smiling, and he was still holding a gesture, which really made people laugh and cry, and said: "Scomber chose this time to set up an investment company in China, presumably to make a breakthrough in DVD codecs, right?" ”

"......," Aimer said in surprise, "I can't say that my expression can reveal so much information, how can you guess the point at once?" ”

"If you hadn't been here to squeeze your eyebrows and pretend to be a ghost, I wouldn't have ......thought about it in that direction," Zhang Ke said with a smile.

In the established historical trajectory, Scober has been one of the world's most important suppliers of video decoding chips, and its video decoding chips are used in a series of video playback equipment such as VCD, SVCD, DVD, and digital TV. It should be a matter of time before Scober solves the technical difficulties of the DVD codec; On the other hand, for Scooper, the most likely thing that can get them to take the initiative to find Kumho is the cooperation on the DVD player.

Zhang Ke guessed casually, and Aimer naturally stopped playing tricks, and told him directly: "Now no company claims to have all the patented technologies of DVD disk players, and in the end they can only cross-license the use of relevant patented technologies." Many of the relevant patented technologies have not passed the 18-month patent secrecy period, so it is not clear what the final distribution of patented technologies will be. We have made some breakthroughs in codecs, and presumably the Taite Optoelectronics Research Institute has also made certain achievements in the movement. Of course, compared to the investment and possible achievements of companies such as Liverpool and Sony in the research and development of DVD disc players, our two companies are very inferior. If we don't join forces, we will be suppressed when we cross-license with other companies, and we may be excluded from the final DVD market......"

"......" Zhang Ke opened his mouth, he couldn't imagine that Scooper wanted to directly enter the terminal product market, and no longer satisfied with its role as a supplier of digital video chips, otherwise they only need to master the patented technology of codecs, and there is no need to cross-license with other electronic manufacturers.

Zhang Ke pondered for a moment and said, "I won't tell you that Taite has indeed obtained some patented technology in the movement, but Taite Optoelectronic Technology Research Institute is a joint venture between Kumho and Deyi, each holding half of the equity, why haven't you contacted Deyi in this regard before?" You have been on the same plane with Mr. Del Fasi for so long that you didn't remember to communicate with him first? ”

Aimer said: "Deyi has no interest in entering the terminal consumer market, I think as long as it does not harm the interests of Deyi, Deyi will be happy to let Kumho lead the operation direction of Taite Optoelectronic Technology Research Institute; On the other hand, many of Kumho's applications and software patents in SVCD drives can also be applied to DVD drives. Since we want to join forces, we naturally hope that the more chips we have, the better......"

Zhang Kejing thought about it, according to the established historical trajectory of development, the DVD patent technology alliance will not be formally established until the middle of 99, before that, the DVD patent technology manufacturers are in their own way. Among the many electronics manufacturers with DVD patented technology, Kumho and Scooper started late, and they are in a certain disadvantage in terms of the number of patented technologies and key patented technologies, and it is wise to join forces to reverse the weak position.

This time, Emmer and his entourage were invited to Jianye, in addition to adjusting the cooperation mode with Deyi and Skober on the SVCD decoding chip, mainly to talk about the possibility of seeking cooperation between the three parties on the MP3 digital audio player.

Half an hour's drive to the Hilton Hotel in Donghua Gate, where you will be ready for a meal.

After flying in the air for more than ten hours, Del Fasi and Aimer and his party had not yet reversed the jet lag, and they were very tired, and after dinner, they only had a brief conversation in the hotel hall for a while, and then arranged for them to enter the room to rest.

The Hilton Hotel was the main venue for this business meeting, and during this period, Chen Xinsheng, Ding Huai, Xiao Jincheng and others also stayed at the Hilton Hotel. It was still early, Zhang Ke, Chen Xinsheng, Ding Huai, and Xiao Jincheng all gathered in Chen Xinsheng's room to discuss things, and Zhang Ke told them that Aimer had expressed his intention to cooperate on the way back to the city from the flying field.

"Scober also wants to directly produce disc players and enter the end market?" Ding Huai said.

They also know that there must be other companies that have made breakthroughs in DVD codec technology, and they are no longer the only ones who are alone, so it is impossible to replicate their profiteering model in the decoding chip market at this time. Entering the final product market is also an unavoidable effort to avoid a decline in performance...... "Chen Xinsheng can roughly deduce Scober's business intentions after a little thought.

Xiao Jincheng said: "Since Scober wants to enter the terminal consumer market, then their future market advantage should be in Europe and the United States, so can we use Scober to enter the European and American markets with mp3 players, and disassemble the product technology of mp3 players to authorize them to use?" ”

According to the international anti-monopoly convention, the abuse of patent rights is prohibited, and the patented technology must be authorized to be used by a third party to avoid a company monopolizing the market with the help of patented technology.

In order for Kumho to compete globally, it must adhere to the game plan and license the relevant patented technology to third parties before the MP3 player is officially introduced to the market. The later the licensing time is delayed, the better, at least until Kumho brings the MP3 player to market at the beginning of the competition; The selection of authorized objects is also very exquisite, and it is necessary to exchange patented technology for patented technology as much as possible in the process of licensing, which is a small minority for licensing fees, and to prevent the other party from becoming its own direct competitor.

This is Kumho's first foray into an overseas market, and no matter which company it licenses the technology to, it will make it a direct competitor to Kumho. Licensing to a weaker company should also be considered that the company will be easily annexed by other large companies.

Listening to Xiao Jincheng's suggestion, Zhang Ke nodded after hearing it, and said: "Our early target is the market in developed Asian regions such as Japan, South Korea, Singapore, Taiwan, etc., and the European and American markets are where we are unable to do so at present......