Chapter 346: Total Suppression
readx; Shi Lei was actually quite embarrassed at this time, high-tech, especially in the communications and information industries, there are countless commercial spies stationed between companies, and it is impossible for him to be too transparent with Xu Le, nor can he make any promises to Xu Le. Pen "Fun" Pavilion www.biquge.info If Xu Le is a person whom Shi Lei knew in that life and knew his real surname well, it would not matter, Shi Lei could make a decision based on his comprehensive judgment. But in Shi Lei's memory, Xu Le should have been wiped out in the sea of people in that life, Shi Lei didn't know anything about him, and naturally it was impossible to talk about any trust. What if Xu Le just stayed to find out the news for Pang Guofan?
Shi Lei saw Xu Le's hesitation, but Shi Lei didn't know if he was really hesitating or just acting. In this regard, Shi Lei could only cautiously remain silent and let Xu Le make his own choice.
After a long time, Xu Le finally said to Shi Lei: "Shi Shao, I understand that my current situation, or the situation of our original entrepreneurial team of McGool Communications, is very delicate, and it can't make you trust us exactly. However, I am willing to believe that Shi Shao, I can make a promise, and I can't promise anything from the other members, but when McGool Communications is in financial difficulties, I will definitely not fund and re-inject McGool Communications. The only thing I hope is that Shi Shao can keep his promise and not let McGowan Communications disappear in the midst of many bankrupt companies. If I can, when Shi Shaoda wins, it would be best to buy McGowan Communications, and then I am willing to return to McGowan Communications. ”
Shi Lei smiled, the chance to win the laugh was in his hands, when everyone's attention was focused on the signing ceremony in the afternoon, in fact, he had done a lot of things, but so far, except for the few people Shi Lei rashly called, only Shi Lei himself knew about it, even Jiang Fengyue, He Cailan and other people that Shi Lei trusted very much, he never revealed anything. It's not because Shi Lei can't trust Jiang Fengyue and others in this matter, but because the few people he contacted by phone can't trust it, or rather, the verbal agreement they quickly reached made those people unable to trust anyone at such a moment.
"I heard that you McGoat Communications have been actively applying for a listing recently? The target is the GEM that is rumored in China? ”
Xu Le was not surprised, in this industry, there is no real secret, with Shi Lei's ability, it is not too difficult to know this kind of news that should have been in the secret stage of McGowan Communication.
There was not much hesitation, since it was decided to tilt the balance in the direction of Shi Lei between Shi Lei and Pang Guofan, Xu Le had no reason to show any hesitation: "Yes, the IPO application has been submitted to the US Stock Exchange, and the NASDAQ, if it goes well, it is expected to be listed before the end of the year." At present, Merrill Lynch and Goldman Sachs are interested in being our lead underwriters. ”
Shi Lei smiled and nodded: "In this way, your listing application may be aborted!" Shi Lei means that once he and Pang Guofan go head-to-head, it will cause McGowan Communications to start from the third quarter of this year, the operating statement data will decline rapidly, the loss will be extremely serious, and its IPO application is likely to be rejected.
Xu Le smiled bitterly: "Then I hope Shi Shao will move faster, I don't want us to do a roadshow with a smile when we know a bad result." ”
Shi Lei picked up the wine glass in his hand and bumped it with Xu Le: "Persuade your entrepreneurial team, I will give you a better McGoat communication." ”
At this point, this topic is over, because Pang Guofan's arrogance and Sun Jun did not participate in this drinking party, so they must not know that the McGao communication entrepreneurial team led by Xu Le will bear the danger of the collapse of the company they founded and go to Shi Lei's side. Moreover, Pang Guofan's backyard will soon catch fire!
Shi Lei made an appointment with Jiang Feng, He Cailan, Duan Qinglai and others, and left the reception in advance. The matter on Pingjing's side was left to them to deal with, but Shi Lei was going to take the plane of Ming Yu and return to Wudong to meet with a few people.
Jiang Shu rushed back to Shenpu that night, and although it was already midnight when he arrived in Shenpu, he immediately convened the main executives of Shengshi Communication in Shenpu and held a short meeting that was almost a word. The meeting lasted only forty minutes, and almost all of them were Jiang Shu talking alone. Deployment, deployment, high-pressure indoctrination, everyone in the meeting felt irrepressible excitement, and no one was dissatisfied with being called to the company for a meeting so late at night.
In just one week, Shengshi Communication launched an extremely fierce competition with Chuangshi Media in the major stores of first- and second-tier cities, and Shengshi Communication, which has always paid insufficient attention to third-tier cities, also started an extremely high-profile large-scale merger and acquisition plan. Almost all small advertising companies that control even one building were acquired by Shengshi Communication at a price higher than that of the same period in the market, and in just ten days, Shengshi Communication forcibly acquired the market share that was originally scattered outside with a large amount of money. The media announced that the monopoly hand of Shengshi Communication hangs high above the market, and Chuangshi Media finally ushered in the biggest challenge. At this time, it happened to be a full year for Shengshi Communication to fully and publicly propose this new building advertising model. The media exclaimed, it turned out that Shengshi Communication has not been a high-profile market behavior, and even in the contact war with Chuangshi Media, it was almost a normal retreat, but it was actually for the sake of a comprehensive counterattack at the time of the expiration of a large number of contracts. Although there is no substantial basis for this speculation, and Shi Lei did not actually make the decision for this reason, it has to be said that the result is the same. Shi Lei just grasped such a point in time and launched an extremely fierce offensive against Genesis Media.
In the face of Shengshi Communication's absolute advantageous offer, almost all the buildings that expired chose to sign a contract with Shengshi Communication instead of renewing the contract with Genesis Media. Pang Guofan had already been mentally prepared for Shi Lei's move, because he had not entangled too much with Shi Lei, and from the time he understood that Shi Lei was planning to use his funds as a tactic, he had already decided to give up Genesis Media. It's just that the partial pretense entanglement has obviously made Shi Lei pay a certain price, and the price of some buildings has been raised to a jaw-dropping level. Many people are exclaiming that Shi Lei is playing with fire, although it seems that he has gained a larger market share, but it is obviously under a loss.
Two very different voices have emerged in the market.
One is a kind warning to Shi Lei and Shengshi Communication, many sages in the advertising industry, and even experts in the non-media industry, in short, people who are extremely optimistic about this new advertising model proposed by Shengshi Communication, have begun to point out the extremely vicious means of Shengshi Communication during this time, which is to hurt others and themselves, and lift the market to an unreasonable position. Jiang Shu's phone receives a large number of such calls every day, and many of them are even peers.
The other is malicious ridicule, they feel that Shengshi is crazy, doing things against the laws of the market, such crazy acquisitions and price wars will only destroy this market, which lasted only a short year and is far from being mature. However, this ridicule should sound like bullshit in Shi Lei's ears, only he knows that the reason why the annual sales growth rate of Shengshi Communication has reached thousands of percent is precisely because this market is far from mature, and once the market matures, this industry will no longer have such high profits. Although Jiang Nanchun tried his best to expand the company's business to mobile phone operations, it could not avoid the decline of this advertising model.
Therefore, Shi Lei showed no concern for the kind warnings and malicious ridicule, and even the slightest disagreement within the company was forcibly suppressed by Shi Lei. He is very clear that once the model of building advertising enters the mature period of the market, whether it is business volume or sales, it will only usher in a downward trend. The market is beginning to become more rational and sober, traditional advertising is still the main force in the advertising industry, and building advertising, although by no means a flash in the pan, can no longer maintain its miraculous and efficient growth.
What Shi Lei is doing now is only what Jiang Nanchun has never had the courage to complete in that life, since he wants to monopolize, he must advance it, and wait until the market tends to be perfect to monopolize, which will only make the industry decay more rapidly. Only the earlier the monopoly, can this market maintain enough mystery and attention, and only then can Shi Lei earn more profits from Shengshi Communication in a shorter time.
At the end of the twentieth century and the beginning of the twenty-first century, it was an era of crazy money-making, not to mention the disillusionment of the Internet bubble that the global high-tech industry would inevitably usher in in in 01. Many businesses that look beautiful now but don't have a physical presence of their own will be destroyed at that time.
Even though Pang Guofan had already made enough preparations for Shi Lei's set, he found that he still underestimated Shi Lei's determination to destroy him. By the fifteenth day after the madness of Shengshi Communication began, he found that Shengshi Communication had almost won more than 91% of the market share because of the vigorous expansion during this period, including the acquisition of those small advertising companies and the buildings and stores seized by Chuangshi Media, and the reason why Chuangshi Media could still maintain about 8% of the market was entirely because of the home appliance stores owned by Caizi Group itself. Gome, Suning and other large home appliance store groups, in the war between Shengshi Communication and Genesis Media, almost completely fell to Shengshi Communication.
What Pang Guofan even more unexpected was that even the stores under the name of Caizi Group began to strongly oppose Pang Guofan's continued operation of Genesis Media. Even Pang Guofan found that some stores belonging to the Caizi Group had also signed a contract with Shengshi Communication, which already made him feel unbearable.
However, he still doesn't feel that he has lost, because Genesis Media has been the part he has decided to give up from the beginning, and what he has to do is to use Shi Lei's practice of squeezing his cash flow in the project cooperation with Unicom, and take the opportunity to expand his share, so as to occupy a more active position in the dialogue with Unicom. Even, together with other companies, together with the influence of the stone group's right to speak. This is the purpose of Pang Guofan, and he is also actively playing the role of a trapeze artist during this period of losing and retreating of Genesis Media, and has frequent contact with many companies, including Datang, to deny the network solutions made by Stone Group from every detail, in order to change the position of Stone Group as the first supplier in this cooperation. Pang Guofan knows very well that once the status of Stone Group in this cooperation falls from the first supplier to the second supplier, their market confidence will be seriously damaged, and all the good ideas established in advance will be severely questioned with the decline of status. Even if there is little damage in the Unicom project, it will lose ground in other markets, especially the European market, where He Cailan has made a great deal of effort. Once the stone group loses other markets, the foundation will be seriously affected, and the building will collapse.
Even, although Pang Guofan was very annoyed by the discordant voices within the talented group, he was still a little complacent, feeling that Shi Lei was playing with fire [***], and walked into the trap he had arranged step by step.
"Since you want Genesis Media so much, then I'll give it to you!" Pang Guofan sat behind his desk, lit a cigar from Cuba, and muttered to himself in the blue cigar smoke.
Until this time, he didn't realize that his backyard was already full of smoke and could catch fire at any moment.
Xu Le began to reach out to Pang Guofan to ask for money, research and development must continue, as if he didn't know that Pang Guofan's current funds were already very tight, he even represented the entire technical department, asked Pang Guofan to set up a research and development center with a large laboratory, in order to ensure that the scientific and technological strength and all aspects of technology of McGao communication will not lag behind the international level too much, at least to meet the growth needs of domestic technology, otherwise they will not be able to keep up with the pace of technology required by Unicom.
In this regard, Pang Guofan was very annoyed, he felt that Xu Le was a little too ignorant of current affairs, but in the face of the solemn requirements of the entire technical department, as well as the pressure on China Unicom on their technology, although Pang Guofan could not meet Xu Le's requirements for the establishment of a large laboratory, but he also had to make a certain compromise and inject another 100 million yuan into McGao Communications to meet the backlog of funds caused by the supply to Unicom during this period and the lack of R&D funds in the technical department.
However, because of this, Pang Guofan also passed this capital injection, and the holding ratio of McGol Communications reached 88.4%, and the holding was more absolute, which also made Pang Guofan more or less annoyed.
Of course, Pang Guofan would not know that after Shi Lei returned to Wudong from Pingjing, it seemed that he only exerted strong pressure on him in the direction of the spread of the prosperous era, but he was not really idle. On his first day back in Wudong, he met with several middle-aged men and made a verbal agreement in private. The extremely limited number of home appliance stores belonging to the Caizi Group were obtained through this meeting. It should be said that it was obtained in advance, and when the contract between Genesis Media and the store had not expired, Shi Lei had already obtained the contracts signed in advance.
All of this is done very secretly, and those stores are also small stores in third-tier cities, which look very inconspicuous, and it is difficult to have any contact with the people who came into contact with Shi Lei. However, it was precisely because of this small introduction that those people got the opportunity to challenge Pang Guofan and even Song Yin.
In Song Yin's office, Pang Guofan sat opposite Song Yin nonchalantly, but Song Yin frowned and looked sad.
"Fan'er, the board of directors has put pressure on me again, and the venture capital in the United States has also had a lot of opinions recently, although the profit of Genesis Media was not high before, but it can finally survive, and it gives them more or less hope. But right now, we're losing a lot of money. The loss of market share and a large number of layoffs have directly led to the proportion of turnover decline being much higher than the proportion of market loss. Didn't you look at the reports for the past half month? Our turnover is less than one-twentieth of that of Shengshi Communication. ”
Pang Guofan finally felt depressed, and said to Song Yin with a little embarrassment: "That kid Shi Lei told me that he would defeat me within a month. I knew he would use such a trick, and I was ready for it. It's just that I didn't expect that even our talented group actually had a store to sign a contract with him without us knowing, those guys! Hum! I didn't think about keeping Genesis Media, and Genesis Media didn't make much money this year, I'm tired of it, but I don't want Shi Lei's kid to be so proud. Dad, you can help me top it, I only need to delay it for a month, and if I lose a little, our family will pay for it ourselves. How much money have we made over the years helping the board of directors with the old stuff? When they made money, they accepted it with a smile, and now this little loss has begun to shout at us. It's also time for them to understand what the surname of the talented group is! ”
Song Yin suppressed the annoyance in his heart, lowered his voice and said, "Nonsense! In business, if you weren't my son, do you think I would be able to tolerate you putting this on for a year? Not to mention that half a year ago, I wanted to sell it while we still had profits, at least there was still a balance on the books. And now, the profit of a year has been lost in just half a month. Do you think you don't need to pay severance pay to those employees for dismissal? ”
"How much money is that? At the end of the day, we can pay the money ourselves! ”
"Thousands of our families can be taken out, but this is related to the reputation of the group, our frequent layoffs during this period have caused the media to criticize and write, and the social impact is extremely bad. Fan'er, this time I can't let you continue with this surname, even if it is to make Shi Lei proud again, I can only sell him Genesis Media. Song Yin couldn't stand Pang Guofan's performance that he still didn't care, and made a decision.
"Dad!" Pang Guofan stood up, obviously very dissatisfied with Song Yin's decision.
(To be continued)