"Love Actually" is definitely made with great effort, the story itself is very attractive, and there are many popular star cameos, which satisfies the audience's interest in counting stars when they are entertained, and has shown strong strength from the first day of release, sweeping the Chinese New Year film market in one fell swoop.

Since the beginning of '85, the number of Hong Kong cinemas has shown a trend of skyrocketing, and under such circumstances, the ticket prices of movies that should have been progressing smoothly have also risen abnormally, and the average price that originally rose to 20 yuan in '86 has already risen to 22 yuan at the end of '85.

On such a basis, Princess Jin and Golden Harvest were slightly ashamed because of their previous films, and they both took out more than half of the screens to screen "True Love Supremacy", and UA has never screened new films of Phoenix Culture across the board, and the box office of the movie is naturally quite beautiful, and it won a box office income of 2.7 million on the first day of release, which seems to be not a big problem to surpass last year's "Party A and Party B".

While rejoicing in the high box office, Mo Fei also began to worry a little. The ticket price of 22 yuan is close to the level of 87 years, but the number of moviegoers has not decreased because of this, but more people are willing to buy tickets and go to the cinema. This phenomenon represents the prosperity and progress of the film industry, and represents the increase in the audience's demand for films, which accounts for an increasing proportion of people's spare time.

But in the same way, this also represents the possibility of a bubble, and the reason why the ticket price of 22 yuan appeared is not only in the movie boom, but also from Southeast Asian capital and small-budget bad films and follow-up films, and they have all increased their prices. Regular movies are, of course, a notch higher than them. If it is allowed to develop, perhaps Hong Kong films will not last until the late 90s, and will go to a broad road of collapse on their own.

It's true that Phoenix Culture's main market is not in Hong Kong. But the foundation of Phoenix culture is in Hong Kong, and Mo Fei's ideal should also start from Hong Kong, if the Hong Kong film market is in chaos, it means that he has failed, so it is necessary to cool down the film market.

And the way to cool down is to hit the market with more theaters and high-quality films, so that the entire market will form a serious overproduction, and try to crush those non-standard theaters and shoddy films. There are also those Southeast Asian studios who want to fish in troubled waters, and eventually drive them out of the market, a method that has a scientific name called "collapse therapy".

Crash therapy also has serious side effects. If it doesn't work well, it will completely collapse Hong Kong movies, so there must be more countermeasures to ensure the quality of the film is one of them, and the quality of the theater is another. Do both. At least Phoenix culture won't be affected anymore.

Of course, if we can guide Hong Kong's economy to develop in a stable direction, there will not be so many immigrants, and there will be no crooked path in the process of development, which will also be a great guarantee for the film market. But Mo Fei knew that he couldn't do it at all, that was a matter for the Hong Kong government, at least not because he could express his opinion now.

So what can be done now is to speed up the construction progress of the theater as much as possible. Most of the theaters were done before Dolby's new technology came out in June, and the equipment was contacted in advance. Put new technology in the first place, and at least half of the theaters should be open before the middle of summer.

After urging the progress of the theater chain again, Mo Fei was going to call Li Lu in the United States and ask him to step up his contact with the equipment manufacturer, and he must win the first batch of new technology and equipment, and it doesn't matter if he spends some more money.

The phone called Li Lu happened to be not in the office, could it be that he left a message for him to call back later, and as soon as he put down the phone, the internal line rang again, and Yi Nan reported that Miss He was here.

Mo Fei has decided to develop normally with He Chaoqiong, and he will no longer be a little careful everywhere as before, the two sat down on the sofa, Mo Fei looked at He Chaoqiong, who was a little excited, probably because he watched "True Love First" and wanted to express his feelings.

Sure enough, as soon as He Chaoqiong opened her mouth, she was talking about the movie, but there was a little more hint to Mo Fei in her words: "Amo, this "True Love First" is really good, especially the little boy who climbed over the railing, he is so handsome, I hope that one day I can have the same treatment as that little girl......"

For this kind of already very direct hint, I really don't know how to answer, I can't say that I will be like that little boy, rush into the airport to make a confession to her, that's a movie, in reality, if you rush into the airport, you will be taken down by the security guards.

Just when she was embarrassed and didn't know how to answer, Yi Nan magically appeared, resolved her boss's crisis with a cup of mellow black tea, and then glanced at He Chaoqiong with a little meaning, turned around and picked up the documents on Mo Fei's desk and left.

He Chaoqiong was looked at by Yi Nan like that, but she became more energetic, and began to tease Mo Fei: "Amo, the rich secretary in the movie brings tea and water to the boss every day, and handles documents, and you are the same little secretary, sometimes you will do more than the girl in the movie, will you also have some ideas for each other?" ”

Although this question is just as embarrassing, it is much easier than the previous one, Mo Fei looked at He Chaoqiong with the eyes of "can you stop", and said: "Your imagination is really rich enough, I started to have this kind of problem after watching a movie, Yi Nan is just my secretary, there is nothing between us, please look at me from a normal person's eyes." ”

"Do you look at you through the eyes of a normal person?" He Chaoqiong tilted her head and looked at Mo Fei, smiled evilly, and said, "If I look at you with normal eyes, will you be normal, it seems that you are the one who has been crowned the most attentive person in the entertainment industry......

As he was talking, the official phone on the table rang, so he looked at the time, it was estimated that he should have come back from Li Lu's side, and immediately got up and walked over to answer the phone, and once again luckily avoided the attack of the eldest lady.

The content of the call between the two is very simple, that is, he must explain that Li Lu must get the audio equipment on the RCA side, and he is briefly saying a few words about the Golden Globe Awards and auditions, but he is still captured by the careful He Chaoqiong Some key points.

After Mo Fei put down the phone, his eyes widened and said: "Ah Mo, you are so cunning, you are actually secretly building a theater, do you want to build a theater of your own?" My Abba is really right, you guy is a monkey when he gets his hair, and he is more cunning than a monkey if he doesn't stick to his hair, and he has deceived everyone. ”

Phillips Young's work efficiency is very high, and in about half a year since he came to Hong Kong, he has already acquired the appearance and land required for the construction of the cinema line. Even the land of the Central Fire Station that had just been vacated was photographed by him through some means, and he also won the Stellar Cinema in Sheung Wan and the Pok Hing Cinema in Yau Ma Tei.

Now the theaters that Phoenix Culture is waiting for under construction and planned to build are basically in good locations in the area, even if they are completely exposed, they don't worry about what someone will say, and if they have the ability, they will start a fight to see who suffers in the end.

So now Mo Fei doesn't care much about whether anyone knows that he is engaged in a theater, and he doesn't hide it too much from He Chaoqiong when he speaks, he also believes that He Chaoqiong is not a little girl who talks nonsense everywhere, otherwise he would be a member of the He family.

Looking at He Chaoqiong, who was sitting on the sofa with an expression of "I see through your conspiracy", Mo Fei also wanted to laugh a little, and said: "Isn't it just to build a theater, as for such a fuss, there are so many movie theaters in Hong Kong, and Phoenix Culture is making movies, isn't it strange to do this?" ”

"It's normal for film companies to build theaters, but that's not what I'm going to talk about, I mean you're very cunning, and no one even knows you're doing this, I really doubt how you did it." He Chaoqiong emphasized the meaning he wanted to express, and said: "Okay, don't talk about your cunning problem, you know that the Xinde Center is managed by my father, and our family also has a lot of shares in it, if you still need a floor, you can choose to be in the Xinde Center, I told my father, he will definitely agree." ”

Before the two of them could do anything, they began to make up their minds on their own turf, although it was a normal business practice to do so, but the implication was already obvious.

Sure enough, it was a girl who was looking out, Mo Fei muttered in his heart, shook his head and said, "Thank you, but it's really not suitable there." The cinemas I want to build are all on the upper floors, preferably with a shopping mall below, and Shun Tak Centre is an office building, and the underground space does not meet my requirements. Besides, it's almost done now, and there are three or four theaters in the Central and Western Districts, and if there are more, it will become a burden. ”

failed to help Mo Fei, He Chaoqiong's interest was also significantly lower, and he pouted: "Okay, although I really want to help you, but now it seems that I can't help." However, can I make a small request to you, of course, you can choose to refuse or not to agree? ”

said that it was okay to refuse or not agree, but it was very clear that refusal or non-consent would not have good consequences, and now it is not the relationship of a few months ago, if it is not a big deal, it doesn't matter if you agree. nodded and said, "Okay, you can say it, as long as it's not something hurtful or unsuitable, I will consider agreeing to you." ”

Hearing Mo Fei say that he was considering agreeing, He Chaoqiong rolled her eyes, stood up and walked to the chair in front of Mo Fei's office and sat down, and said a little coquettishly: "Amo, just now you said on the phone that you will go to the United States in two days to participate in the awards and host the audition, can I go with you, I'm not going to attend the awards, just like seeing what your company in the United States is like, by the way, I can also go to Los Angeles to play, okay?" ”

Mo Fei quickly added a word to He Chaoqiong's words, it should be "By the way, we can still go to Los Angeles to play", but this doesn't seem to be a big deal, and it won't have any impact on work, so just accept it. "Just look at the companies in the United States? ”

"Just take a look at the American company" He Chaoqiong nodded and said, "By the way, let's go to Los Angeles to play, or, maybe, watch a movie or something, anyway, it's just fun." (To be continued......)