Chapter 348: Appliance supermarket chains
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There are a lot of land under the promise of no disease, and there is also a large land here in the capital.
After implementing the purpose of the donated computers, Fan Wuxian took people to see the two plots of land in the capital.
It should be said that the investment of these cult elements in the capital is relatively large, and although the locations of these two pieces of land are different, they are both in densely populated places, with convenient transportation and developed commerce, and it is estimated that the price of the land they took was not low in the past, but this time it was cheaper for nothing.
Although it is said that it is now free for three years, and then decide whether it needs to be continued according to the situation, but now after Fan Wuxian passed, he made up his mind that this land must be taken down, even if the price is a little higher, it doesn't matter, after all, the area of these two pieces of land together can be about 8,000 square meters, and there is a wall in the middle.
"This place is good, but the water is a little bit worse." Fan Wuxian said a few words casually in front of the government officials who accompanied him to see the place.
Several local officials were a little uncomfortable, saying in their hearts that if this kind of place was not occupied by cult members and was a little sensitive now, where would it be your turn to take over it? It's really typical to be cheap and sell well!
Fan Wuxian could see the calculations in their hearts at a glance, so he said, "You don't have to believe it, if this is really a treasure of feng shui, you won't kill your master, the problem of feng shui, ordinary people can't understand it at all." ()”
It was not easy for everyone to quarrel with Fan Wuxian on this issue, so they dealt with it with a hum.
"Mr. Fan, what do you plan to do with this piece of land?" Someone asked.
Fan Wuxi looked at the place, then scratched his head and said, "Let's see, anyway, you can't just be idle in vain, first clean up this place carefully, and then decide what to use it for." ”
He already has a basic view of this land, which is to build it into a large home appliance supermarket.
Fan Wuxian had an idea of this before, and when he saw this piece of land, he completely made up his mind, and was determined to introduce large household appliance supermarket chains to bring a new feeling to the people of Beijing. (For more new chapters, please go to, search/search/nine/nine/nine/)
Nowadays, Fan Wuxian has the most advanced logistics team in China, the most advanced business management team, the most advanced software management system, and the world's unique global satellite communication system and resource satellites, which can establish a chain enterprise covering the whole country and even beyond the domestic scope.
Now Fan Wuxian no longer pays much attention to the development of new resources, he pays more attention to the full mobilization of existing resources, play their role, bring maximum profits to the company, and increase the added value of profits.
The reason why Fan Wuxian thought of building a home appliance supermarket was inspired by the development model of Suning Electric, and believed that it was now a period of rapid development of the home appliance industry, and he should decisively enter the market to get a piece of the pie.
If you want to enter the home appliance retail industry, you can't fail to mention Suning Electric.
Founded in 1990, Suning Electric Appliance Group was just a small shop on the street. (Download the latest and most complete e-book S/O/S/O/9/9/9/.COM)
Zhang Jindong, the boss of Suning Electric, originally had the same life trajectory as most people in that era, and as soon as he graduated from university, he was assigned to work in a district-affiliated enterprise in Gulou District, Nanjing, although his monthly salary was only more than 50 yuan, but he finally had an iron rice bowl. However, he obviously could not be satisfied with this kind of chaotic life, he began to contract some air-conditioning installation projects in his spare time, and saved 100,000 yuan in capital within a few years.
In 1990, he resigned and went to sea under the astonished gaze of everyone, rented a two-story building with an area of 200 square meters in the downtown area of Nanjing at that time, and established a small company specializing in the wholesale of air conditioners, Suning Jiao Home Appliances. Su is Jiangsu, and Ning is the abbreviation of Nanjing.
At that time, it was still a luxury air conditioner, which could be described as a huge profit, Zhang Jindong seized this opportunity and made sales of 60 million yuan in the first year of going to sea, when he was 28 years old. However, this hairy young man who entered the air-conditioning industry halfway became an alternative in the eyes of several large state-owned shopping malls in Nanjing at that time.
In 1993, Nanjing's eight major shopping malls jointly attacked Suning, and if any air-conditioning factory supplied to Suning, the brand would be completely blocked. But Suning Electric was not defeated, not only was it not defeated, but the sales of air conditioners that year also reached 300 million yuan. In 1994, the sales volume reached 560 million yuan, and it was since then that Zhang Jindong led Suning to become the largest air-conditioning dealer in China by virtue of its parity advantage, and this position has never been ceded.
Fan Wuxian admires Suning's model, but it should also be seen that Suning's model should be created by particularly special historical reasons, the domestic electrical appliance market at that time was still dominated by state-owned shopping malls, but as we all know, the burden of state-owned enterprises is very heavy, although the household appliance retail industry was a huge profit at that time, but the burden borne by state-owned enterprises is enough to dilute this huge profit, whether it is a retired worker
External expenditures are inextricably linked.
Suning, as a private enterprise, does not have these problems, his development is young from the beginning, the boss is young, the employees are equally young, the company is younger, a company without burden, it is very easy to concentrate on the development of the business. ()
Therefore, in China at that time, many enterprises were started by young people, and they have achieved great development in just a few years, and have achieved batch after batch of successful people, but we must also see that the survival period of these enterprises is very different, some have persevered, and some have gradually drowned in the dust of history and are no longer heard.
It is easy to start and develop a business, but it is very difficult to continue it and become a century-old restaurant that has been prosperous for a long time, just like Quanjude can be passed down from generation to generation just by making roast duck, obviously there are some special reasons for this.
And one of Suning's slogans is that we are the only product when serving.
It is very commendable to be able to accurately position oneself and make it to the extreme, and Fan Wuxian also hopes that his company can be like this, at least to make the home appliance supermarket chain that is about to be launched nationwide into such a company, which is very gratifying. ()
The management philosophy of Suning enterprise is that the system is more important than power, and colleagues are more important than relatives and friends.
The lack of execution by employees is the most headache for many business owners and senior managers. China's thousands of years of official-oriented thinking, the cultural inertia of power over law, can be said to be ubiquitous.
The authors of the system openly flouted the authority of the system, but no one dared to argue what the price should be paid for violators. Unreasonable system, employees can only dare to be angry but dare not speak, the rationality of the system has become the fatal weakness of the system. Employees who are subject to the system, based on the unbalanced mentality, the rebellious psychology of the system, and the luck psychology of trying to escape punishment at the expense of violating the system, are the biggest problems in the construction of the internal system of the enterprise.
Although the system is more important than power, in the eyes of most people, it is nothing more than a slogan.
However, in the practice of Suning Electric's corporate culture, it is not what people take for granted.
The introduction of the internal system of any enterprise of Suning Electric must go through more than three bottom-up suggestions and repeated demonstrations before finally forming the system text. Unlike most of the internal system implementation cycle and system change of the enterprise are only tinkered with by individual people, Suning Electric's internal management system has stipulated that the system itself has the necessity to change with the development and change of the market and the enterprise since it was announced. In such a situation, the importance of system over power will no longer be a slogan.
The same idea of full management has also been fully practiced in Suning Electric. For example, a cleaning aunt in the building of Suning Electric can stop a high-level leader of Suning Electric from spilling rice on the ground, and the high-level person must apologize again and again, which also fully reflects the practice of the system over power in Suning Electric.
Another feature is that you can't hear the title of brother and brother, master apprentice, big brother and sister in Suning Electric, on the contrary, the phenomenon of calling names and positions is the most common. But it is precisely in the enterprise where brothers and brothers are flying all over the sky that I see all kinds of nepotism and internal friction in different groups. In Suning Electric, the communication with the name or position as the beginning fully publicizes the spirit of equality and mutual respect, which is completely different from the psychological feelings brought by too much thinking behind the sweet title, and also makes people see a system that is more important than power, and the team is supreme with equality, cooperation and respect.
Fan Wuxian has always attached great importance to corporate culture, but also attaches importance to the centripetal force of the enterprise, equal and efficient relationship between employees, should be a driving force for the rapid development of the enterprise, so he attaches great importance to learning from some successful enterprises to learn lessons to avoid going astray and affecting the development of the company.
Nowadays, the biggest problem of the entire Fan Investment Group is not elsewhere, but precisely in Fan Wuxian himself, his all-knowing and all-powerful advantage is actually unfavorable to the overall development of the enterprise, and it is difficult for an enterprise that has not experienced a big storm or a big setback to grow into an enterprise with cultural heritage and tenacious development.
However, while Fan Wuxian plans to let people learn from Suning Electric, he also feels that there is one thing to be happy about, at this time, the domestic comprehensive home appliance supermarket chain has not yet taken shape, and most of them are single varieties of home appliance retail enterprises.
Even Suning Electric will only have a supermarket chain next year, which is a great opportunity for itself.
After all, there is a good saying, the first to enter the customs is king, and the preconceived influence occupies a very important position in the thinking of the Chinese.
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