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After New Year's Day, Fan Wuxian was interviewed by Sheng Wei, a reporter from "Oriental News Interview" in Shanghai.

Shen Ying has a lot of complaints about this, because Fan Wuxian has always rarely been interviewed by reporters, the two exceptions are Ziqi and Sheng Wei, the relationship between Ziqi and Fan Wuxian is needless to mention, what does this newly divorced single beauty reporter have to do with Fan Wuxi, Shen Ying said that she can guess it with her toes.

However, Fan Wuxian resolutely objected to this, "Sheng Wei and I are very innocent, and there is no ambiguity at all!" ”

"Well, I understand, the innocence is the same as Ximenqing and Pan Jinlian, right?" Shen Ying has not dwelled on this issue, her company's performance has risen sharply recently, and her position in the domestic liquor industry has become increasingly important, so more and more organizations have recently invited her to participate in industry activities.

This time is to participate in a liquor industry ten-year inventory activities, the organizer is the more influential Shanghai Food Industry Association, but also invited the Ministry of Health and the Ministry of Food Industry leaders to participate, probably to engage in some evaluation and other activities, the old eight famous liquor and the new eight famous liquor leaders are basically gathered in Shanghai.

As a new famous wine ranks, and Shen Ying, who has made remarkable achievements in the market, naturally cannot be absent from this kind of activity, and she also expressed the hope that Fan Wuxian can take the time to participate in this inventory activity to help herself earn fame.

"This is an authentic drinking party, you don't want your wife to pull and pull with other men, right?" Shen Ying said to Fan Wuxian with a smile when he left.

Fan Wuxi touched his nose and said a little stupidly, "Then let's see, who has the courage to break ground on Uncle Ben's head?" ”

In fact, he also knows that the possibility of this kind of thing happening is almost none, as the new boss who has attracted much attention in the industry, Shen Ying's bottom line, these old fritters have long been inquired clearly, even if it is the identity of the only daughter of the Shen family in Jiangnan, it will make everyone feel awe, not to mention that it is still Fan Wuxi's wife, and now he has to add a high-sounding title, that is, the daughter-in-law of Fan Heng, a member of the Politburo Standing Committee, this kind of character, who generally dares to provoke?

However, when Shen Ying left, she said to Fan Wuxian on a whim, "I think the game industry will be a very promising industry, I plan to sell the liquor company, and then invest in the game industry, what do you think?" ”

Fan Wuxian was changing clothes, and after listening to Shen Ying's words, he couldn't help but be stunned, and it took a long time to react, shook his head and said, "Wife, why don't you leave some life for others!" ”

Although he knows that the game industry is indeed a sunrise industry in the future, Fan Wuxian is not very interested in this matter, he always feels that this is a dangerous move on the cusp of the storm, and he would rather provide a portal channel to cooperate with game companies than be willing to participate in this matter in person.

Not to mention anything else, it was the crime of this game causing teenagers to become addicted to the Internet, and he felt that he couldn't afford to be a little guilty, and there was really no need to take his good reputation because of such a small amount of money.

But after Shen Ying played for two days and watched it repeatedly, she suddenly became interested in the game industry, which Fan Wuxian did not expect, and Shen Ying naturally had a set of rhetoric for this.

"Even I can play addictively, obviously the impact of the game industry on the general population is irresistible, once the market scale is formed, the benefits that can be brought are immeasurable in the traditional industry, I think, I am afraid that the profit brought by selling liquor for ten years is not comparable to the profit of the game industry for one year." Shen Ying estimated.

Although Fan Wuxian didn't like to take on this topic, he had to admit that Shen Ying was right.

From 1997 to 1999, it was the first peak period for the development of China's game industry, and the stand-alone version of games mainly original in Chinese mainland experienced ups and downs during this period.

Including Jinpan's "August 1st War Eagle" and "Opium War", "Iron Storm" of target software, "Between Life and Death" of Creative Eagle Xiang, "Guandu" and "Red Cliff" of leading software, etc., have achieved good results.

In addition, a number of new original game production companies and products have emerged during this period. Tengtu Company and Hongen Software, which were originally mainly engaged in the development of educational software, developed the games "The Legend of the Heroes of the Water Margin" and "Freedom and Glory" respectively, and "Warring States - Soul Tour" and "Century Strategy" of Backfire, and "Taiji Zhang Sanfeng" of Fire Phoenix are also very influential.

Shenzhen Jinzhita Company later developed the first M-RPG in history, "Jianghu", although due to the difference between the quality of the product and the player's expectations, it attracted criticism after its launch, but the game was based on the slogan of learning the popular text MUD, which showed that the game producers had begun to dream of multiplayer online games at that time, and "Jianghu" was basically a successful product in terms of market performance.

At the same time as the development of domestic games in the mainland, game manufacturers in foreign countries and Taiwan began to pay attention to the huge market of Chinese mainland, and various games began to land on the mainland, which had a great impact on the fledgling domestic games in the mainland. At the same time, it has also created a number of professional game publishing companies based on agency publishing, the most famous of which is Xintiandi, which was established in 1997.

In the second half of 1998, the booming original games in the mainland began to show signs of decline from prosperity to decline, first the entire Jinpan Company was merged into Tongfang Optical Disc Co., Ltd., and its game development department was dismantled, then the Tengtu Software Company was dissolved, and its game production department was disbanded and withdrew from the field of game production.

By 1999, the mainland's original domestic games as a whole were in a state of depression, while companies such as Xintiandi, which mainly distributed overseas game products as agents, became the most eye-catching stars in the market.

Also in June 1998, Lianzhong Game World was launched, and at that time it basically did not attract the attention of people in the game circle, but no one expected that this online game platform of chess and cards would attract a large number of players in less than two years, and create a casual game company like Lianzhong that once dominated the field of games in China in the future.

There are many reasons why original games have entered a trough during this period, such as the lack of funds, the lack of talents, the immaturity of technology, the imperfection of marketing and sales channels, and the pressure from all sides.

First of all, society, as a young art, games are the crystallization of technology and culture, and in our country games were once called electronic heroin, spiritual opium, and this voice can often be heard today. It is very sad and heart-wrenching that people see more negative aspects of new things than positive ones.

The second is piracy, due to the imperfect legal system in China, piracy is rampant in the software market, which also makes many people shy away from the software industry. The existence of piracy as an unstable factor has a serious impact on the efficiency of game companies, and if the benefits do not come up, they will lose their direct source of funds and motivation, and the development of game piracy without funds is a vicious circle.

The third is the pressure of foreign companies, famous foreign companies EA, UBI, Microsoft, Blizzard, etc. have already set up monuments in the hearts of domestic players with their excellent works, compared with foreign masterpieces, domestic games seem so weak, and compared with Japan and other close neighbors and Taiwan, there is also a great distance in the technical level of the original game power in the mainland.

Overall, in the past three years, the game industry in Chinese mainland, which is dominated by stand-alone games, has experienced a great ups and downs from prosperity to decline in a very short period of time, temporarily entering a trough, while at the same time, Lianzhong platform and MMORPG games have opened a new era of the game industry.

Fan Wuxian is very clear that with the advent of the Internet era, the online game industry is about to surpass stand-alone games and gradually become the mainstream of the game industry, and the emergence of online games has also brought the possibility of innovation in the profit model.

Attracting people to the ship of thieves through promotions such as free closed beta opportunities, and then starting to charge for them when it was officially launched, apparently avoided the tragic end of the single-player version of the game that was plagued by piracy in the first place.

It's just that at this time, the companies that can develop large-scale multiplayer battle games in China have not yet appeared, and the upcoming debuts are also online games provided by foreign game manufacturers operated by some agency companies, and it will take time to cultivate Chinese's own large-scale online games.

"Do you support or disapprove of my decision?" Shen Ying grabbed Fan Wuxian and asked.

Fan Wuxian pulled his tie, trying to make himself a little more relaxed, he rarely dressed so formally, mainly because in addition to being interviewed by Sheng Wei today, he also had to take a few close-ups of the characters for them at the invitation of Time magazine in the United States, so as to appear as the cover characters of this year's New Year.

This year is the Year of the Dragon, and it is also the year of Fan Wuxi's birth, in the twenty-fifth year of his life, he feels that it is also a good choice to appear on the cover of Time Magazine, after all, his age at this time is relatively normal, even if he appears in Time Magazine, he will not be called a monster.

In this Internet era, everything that seems impossible is constantly happening, and there is a good saying in the Internet era, that is, rules are to be broken.

This sentence also applies to Fan Wuxian himself.

"I respect any decision you make." Fan Wuxian said solemnly to Shen Ying.

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