In the compound of the Ernan Provincial Party Committee, the spring rain is only deep and solemn, and Secretary Cheng is talking to the young man in front of him, and it can be seen from Secretary Peng's face that if it is not for the fact that this young man himself has a very high place in his heart, the things that this young man is talking about are very important, or both.

Secretary Peng flipped through a stack of documents in his hand, and asked questions to the young man from time to time, the young man's face was serious and calm, although there were not many words to answer, but every sentence was substantial, incisive and wise, Secretary Peng couldn't help but nod frequently when he heard it?

"Well, Xiao Zhen, your material today is very meaningful to us Xiaonan. Judging from this material, Xiaogang Village is now completely ruined. Secretary Peng Cheng groaned for a while, tapped the table with his fingers rhythmically, and asked softly: "Look, we are in the countryside now," is it a dead end to go it alone? ”

"I'm afraid that's the case, Xiao Zhen is not ambiguous about this.

"That" Secretary Zhangcheng's face became more serious: "Continue to take the road of the People's Commune?."

Xiao Zhen smiled slightly, and then became serious again. Dao: "The rural areas of China are too wide, the level of economic development is too different, and the regional cultural differences that affect the system are also very large. Or "It's good to go it alone, I think." It is not possible to generalize the agricultural model that is suitable for all rural areas in China. At the beginning, "one size fits all, the joint production contract responsibility system was promoted as a political task. Now it may seem inappropriate. However, if we look at the "promotion, model" of the time in the context of that time, there is nothing wrong with that. When analyzing a historical system, in addition to observing the system in a specific historical environment, we should also avoid an observation tendency, that is, to magnify the benefits of a system with our own personal subjective preferences. and ignore the cost; Of course, one cannot magnify the costs of a system with one's own personal preferences and ignore its benefits. All I can say is. Somewhere, at a certain stage, "go it alone." Better than "collective, good." But at another stage. Maybe "collectively, than alone". Good. When the Xiao family said this, they finally smiled slightly: "In general, it is in the choice of the management system." There are no good and bad, only suitable and unsuitable. ”

Peng Cheng nodded, and a calm voice suddenly came from outside the door: "Is the secretary there?"

Peng Cheng smiled and said, "Please come in, secretary of the middle school." Deputy Secretary Wang Zhaozhong came in from outside. Peng Cheng smiled and beckoned: "Lao Wang, you came just in time, Xiao Zhen handed over a report on Xiaogang Village here, which is of great practical significance." I think it is very enlightening for our agricultural industrialization construction in Xiaonan, and the materials are here. Look?

Xiao Yin stood up at this time: "Secretary Wang." ”

Wang Zhaozhong hurriedly waved his hand and said with a smile: "It's okay, it's okay, you sit, you sit." "Quite politely.

Puke smiled and nodded, but naturally waited for Wang Zhaozhong to sit down before sitting down again. watched Secretary Peng hand over the materials he had just handed in to Wang Zhaozhong.

Wang Juzhong took the material and said with a slight smile: "You talk first, I'll see what high opinions our reform pioneers in Xiaonan have, and then discuss."

Peng Cheng smiled: "Whatever you want?." Then he said to Xiao: "The problem of agricultural industrialization." If I remember correctly, you Langliu have some pilots, that Hengjian Grain, Cotton and Oil Group and Yunmeng Mingzhu are doing well, these two companies were set up when you were in Dingqing District before, right? ”

Xiao Yin nodded and added: "This was also done with the support of Secretary Yue, Secretary Wang, and Secretary Wenyong."

Peng Cheng smiled, and did not express any opinion on this sentence, this sentence is naturally not nonsense in Xiao Ding's opinion, it must be said, but in his Peng Cheng secretary. But there was nothing to care about, and he went straight to the topic: "If the three rural issues are to be solved." Agricultural industrialization is the key, and the key to agricultural industrialization itself. What do you think? "Leading enterprises. Xiao Yan stretched out a little and said, "Say it more thoroughly." Branding and profits

"Brand?" Secretary Peng Cheng's face became serious: "Isn't the brand serving profits?" ”

"Fundamentally, yes." Xiao Jiadao: "But I think we have to talk about it separately here. Because at this stage, the brand must be established first, and the profit can be sustained

"Let's talk about Peng Cheng.

Xiao Yin nodded and said, "Reform and opening up for so many years. The game of branding has changed dramatically, and there are many strategies and communication methods that can ensure that companies can build their own strong brands without making large investments. The strength of the brand and the enterprise is not demonstrated by spending money meaninglessly, the brand is to make consumers trust, trust, cause inner resonance, and shorten the distance with the enterprise, and finally choose the company's products. Especially as a leader in an agribusiness. The importance and urgency of the brand must be seen. But we must also pay attention to the choice of strategy. Branding cannot be equated with advertising, we must choose a suitable marketing strategy based on the current situation of the enterprise? Building a successful brand doesn't happen overnight. But we must use the brand as a powerful weapon for business operations. It requires strategic foresight and perseverance in practice by corporate decision-makers. And when the company's own situation and the ecological environment of the enterprise change, the brand strategy is adjusted as necessary. Let the brand always be able to lead the exhibition of the enterprise. Only in this way can enterprises gradually control the initiative in the market and become a real rigid product. Not keeping up with the times. Even if it is supported by a large amount of advertising. The ground density is small and accepted by consumers.

Secretary Zhangcheng suddenly opened his eyes and asked abruptly: "Why are some enterprises getting bigger and bigger, but their profits are getting lower and lower." In your opinion, how should we balance the relationship between infrastructure brand and profit? ”

Xiao Zhen didn't expect Secretary Peng Cheng's question to be said to be that he didn't expect Secretary Peng to ask such a professional question, he looked down on Secretary Peng's ability in economic work because of this question, sighed slightly, and replied: "The scale is getting bigger and bigger, but the profits are getting lower and lower." According to incomplete statistics, the fixed asset investment of agricultural enterprises can account for more than the total amount of their total investment, and when they have profits, they will use them to build factories and buy equipment, so that they have fallen into the vicious circle of selling one infrastructure and selling one infrastructure, and it seems that the scale is expanding year by year, but the profits have not increased at all. Infrastructure and brand are like the two hands of an enterprise, infrastructure is tangible, and brand is intangible. The infrastructure activities carried out under the guidance of the brand strategy are more purposeful and directional. The brand operation supported by the supporting infrastructure will be more durable and convincing, and only the two-pronged approach of infrastructure and brand can achieve a breakthrough in profits. Therefore, in Langliu, I have always advised everyone to seize the time to make up for the shortcomings of the brand. ”

Secretary Zhangcheng smiled and nodded: "It seems that you take the establishment of the brand image quite seriously."

Xiao Zhen also smiled slightly: "Yes."

Secretary Peng Cheng asked: "Our agricultural industrialization in Xiaonan, or narrow this scope to you Langliu, the next step, in your opinion." What is the best way to go?

When Xiao heard this question, he became a little serious: "It's not about it, I haven't thought about the whole province of Xiaonan." In fact, the Xiao family is humble. The problem of Xiaonan Province was also pondered by him when he was idle. However, after all, he is only the mayor of Langliu, not the governor, and it is not easy to talk nonsense in front of the secretary of the provincial party committee.

Secretary Peng waved his hand casually and asked him to continue. Said Lang Liu.

Xiao Zhen continued: "As for Lang Liu, after Hengjian Grain, Cotton Oil and Yunmeng Pearl. I believe that the key to the next step is to strengthen the processing of agricultural products and enhance the competitiveness of agriculture. To carry out the industrialization of agriculture, it is necessary to pay special attention to intensifying the processing links of agricultural products. Vigorously raising the level of processing agricultural products is the focus of promoting and promoting industrialization. It is necessary to strive to expand the scope of processing and adhere to the principle of "more, win." Under the condition that the supply of primary agricultural products is relatively saturated. By expanding processing to meet the growing demand for diversity in agricultural products. Is it an effective way to open up the sales market of agricultural products and increase the commodity rate? Efforts should be made to extend the processing chain. Adhere to the "long, win." Every processing step of agricultural products is a value-added process. The longer the industrial chain, the higher the technology content, and the greater the value-added range. According to market demand. Vigorously adopt new technologies, constantly develop new products, and realize the repeated value-added of agricultural products. Efforts should be made to improve the processing grade. Adhere to the "quality, win." It is necessary to speed up the transformation and utilization of scientific and technological achievements in the field of agricultural product processing, encourage leading enterprises to actively introduce and adopt processing technology and advanced equipment with a leading level, reduce production costs, and improve economic efficiency; We will continue to vigorously promote the strategy of agricultural product brand exhibition. Encourage leading enterprises to establish brand awareness and pay attention to image packaging. Persist in developing and cultivating a number of brand-name products that can effectively utilize resource advantages, have small technological content, strong competitiveness, and high market share, and increase the added value of agricultural product processing. ”

Secretary Chang laughed. Clapping his hands: "Okay, good, Langliu is lucky to have a mayor like you, six million people?."

"Ouch, the secretary's words are too much. I don't dare to be a ...... Xiao Zhen hurriedly said modestly?

At this time, Deputy Secretary Wang Zhaozhong cursoryly read the documents in his hand and said: Xiaogang Village is of great significance from both a practical and a historical point of view. Let's first look at the great significance of Xiaogang Village from a realistic perspective. Huaxia has been stunned since the year. The food problem has always been a perennial problem. In order to solve this problem, the policy of large-scale agriculture by the whole people has been adopted in the long run, but it has not worked, and the economy and life of the rural areas have been in great difficulty for a long time. Therefore, almost everyone thinks that there is no way to solve the food problem due to the large population of China? The emergence of Xiaogang Village, Huaxia carried out the reform of the Xiaogang Village model, the change is rapid, the first year of the reform, the second year of the great change, just two or three years later, not only the quality of life of the peasants has improved, moreover, there have been several times the phenomenon of difficulty in selling grain, grain stamps, cloth stamps, meat stamps, sugar stamps, all the tickets related to agricultural products have become historical relics and have no practical role. The Xiaogangcun model has proved to people that the exhibition of production depends on the correct policy and system, and only by constantly updating the policy and economic system can the exhibition and production be fundamental. As soon as Deputy Secretary Wang Zhaozhong said this, Zhangcheng: "The reform of Xiaogang Village has liberated the rural labor force. It makes it possible to solve the natural economy that China has not been able to solve for a long time. The influx of peasants into the cities has added infinite vitality to the exhibition of the cities and also provided opportunities for the rural economy. Rural Economy Exhibition. An increase in the purchasing power of farmers. It has promoted the city to develop more rapidly, and the national economy has also been highly developed. The reform of Xiaogang Village has also promoted the reform of the city, no matter how far the reform of the city has now moved forward and gone forward, but it is on the basis of the reform of the Xiaogang Village model, the first play, and the discussion of the foundation, the city began to change from floating wages and enterprise contracting. Variable wages are nothing more than effect-linked, "co-production." Enterprise contracting is the separation of property rights. The basis is the public ownership system of separation of property rights, and the success and failure of urban reform are related to this, and the final success is only whether or not the public ownership system of property rights separation can be perfected. ”

Xiao just appeared, between himself and them. In my opinion, since the model of Xiaogangcun has become "outdated", we should immediately abandon it and use a new model that is suitable for the current stage of productivity. And in the concept of Secretary Peng Cheng and Secretary Wang Zhaozhong. It seems that I still have a deep affection for such a model, and it seems that I can't "bear" to abandon it as a last resort?

At this time, Wang Zhaozhong nodded, and then said: "Yes, and the problem of Xiaogang Village, well, how to say it, it also has a historical role." The reforms described by Xiaogangcun liberated people's minds and led them to begin to break away from the old model of the primary stage, or the Stalinist model, which was still on the verge of socialism. We should re-understand socialism, know and understand Marxism more deeply, and begin to understand the form in which socialism itself should and should be. This is because socialism is a cause that has not been pioneered by predecessors, and because socialist countries are all built on the basis of post-feudal society. Even Soviet Russia, the predecessor of the Soviet Union, was in a hurry to carry out a bourgeois revolution, and as soon as the bourgeois revolutionary network succeeded, the proletarian revolution was carried out. And the victory was achieved, because capitalism was not fully developed, and many transitional forms that were needed by the socialist economy were not produced, so we had to seek from the forms that capitalism had produced before, and after changing them to socialist economic use, such as the public ownership system with the integration of property rights, the form of wages in the early stage of capitalism, and so on. The emergence and popularization of the Xiaogangcun model made people gradually begin to realize that the form of public ownership of the separation of property rights, which was gradually developed in the course of the development of capitalism, was the form that socialism should transform and use, and it was used. Though. There is still a need for in-depth understanding in this regard. The Xiaogangcun model has advanced the form of public ownership, and it is socialism that has begun to understand that public ownership with the separation of property rights is the form of public ownership that it needs. Not only public ownership, but also distribution according to work. Xiaogang Village has made a step forward in transforming the distribution according to work from the form of distribution according to work according to potential labor to the primary form of distribution according to work according to solidified labor or materialized labor. ”

I saw Xiao listening quietly but not speaking. Wang Zhaozhong suddenly felt a little uneasy in his heart, and stubbornly stopped "nostalgic" and smiled: "Of course." Well, in any case, since the Xiaogangcun model cannot lead the people to prosperity and civilization, this must indeed be replaced by a new system. After he said this, he was shocked, why was he faintly afraid of Xiao Zhen?

Secretary Zhangcheng glanced at Wang Zhaozhong with interest. looked at Xiao Zhen again, and suddenly laughed: "Langliu's camellia has now become a banner of Xiaonan's agricultural industrialization, when I was in the East, my wife went out to buy oil, and they all named Hengjian tea oil produced by Langliu, which can also be regarded as a dingding of agricultural industrialization, a successful model." He sighed softly: "Now, the "three rural" issues have become the key work of the party and government in our country, and they are also the key to whether or not we can build a new socialist countryside. In order to increase peasants' incomes and narrow the income gap between urban and rural residents, the state has implemented the policy of industry feeding back agriculture and cities supporting rural areas, and has implemented the policy of overall urban-rural planning and urban-rural integration. However, to solve the "three rural, the core of the problem is still to rely on the promotion of agricultural industrialization to drive farmers to get rich? Practice has proved that this is an effective way to develop modern agriculture, promote the role of scientific and technological progress in agriculture, promote the improvement of the degree of organization of peasants, and promote the connection between peasants and the market. Agricultural industrialization is also a common path to promote agricultural exhibitions and farmers to get rich in the world. You have found it, so what should be the next road, I hope you can also actively explore a broad road for us Xiaonan? Enterprises like Hengjian Grain, Cotton and Oil. Be more, do it bigger, don't limit yourself to Langliu. It is necessary to promote it in the entire Xiaonan, or simply make it bigger and unify the market capital of the entire Xiaonan

Xiao nodded and smiled: "Langliu is suitable for planting Camellia oleifera trees, and the government also supports the Camellia oleifera industry as a key supporting industry, and adopts the model of "ten farmers in the company's base, and the farmers are highly motivated to exhibit the Camellia oleifera industry." The leading enterprises are mainly Hengjian Company, which has created the "Camellia oleifera physical low-temperature cold pressing technology" with independent knowledge sovereignty, and established the Camellia oleifera seed deep processing research center. It has an annual processing capacity of 10,000 tons of old tea seed oil leaching for Camellia oleifera cakes, and a cold-pressed production line with an annual processing capacity of 10,000 tons of Camellia oleifera seeds, with an annual output of old. The stew refining oil production line and the annual output of 10,000 tons of nutrient oil production line mainly produce organic camellia oil, pure camellia seed oil, camellia oil soft capsules, small skin care camellia essential oil, tea soap wash shampoo, export tea seeds, organic fertilizer. A large category of blades with multiple specifications of Camellia oleifera products. It has embarked on the road of diversified exhibitions, among which "Hengjian brand tea oil" is a national well-known trademark. In the future, I will try my best to support a few more enterprises of this kind and strive not to disappoint the secretary. ”

Secretary Zhang and Secretary Wang laughed together: "Okay." That's good. "If you want to know what will happen next, please log in to the state, there are more chapters, support the author, support genuine reading!