Chapter 882: A Fire Changed the Entire Market

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Recently, Shen Ying has been very busy, since she is determined to enter the online game industry, then all aspects of preparation must be indispensable, and the most important thing now is to negotiate some agency matters with foreign game companies.

Two thousand years can be called the first year of online games in China. Because in this year, "King of Kings" represented by Huacai Software was officially launched in Chinese mainland and achieved market success, while Zhiguan's "Network Three Kingdoms" and Huayi's "Stone Age" have successively joined the mainland online game market, and the Lianzhong game platform has officially begun to charge this year, which marks that online games have successfully built their earliest business model and begun to conquer the Chinese mainland market.

In the past, single-player games in the mainstream market were getting weaker and weaker under the impact of online games and piracy, and were in a situation of surviving, and since then, except for some agency companies relying on the introduction of famous foreign works to make single-player games appear to have a brief resurgence, the Chinese mainland game market has completed the process of networking in a very short time.

In the three years since this year, China's online game market has been a period of agency-oriented and operation king, while the mainland's original online games were far from forming a climate at that time. In this era, a number of large-scale game listed companies represented by Shanda have grown up by relying on agency operation of online games, and most of them have turned to independent research and development after accumulating a large amount of funds by relying on agency operation of online games, thus becoming a pivotal force in the field of original online games in China in the future.

At this time, the original game companies that grew up in the stand-alone era represented by Kingsoft and Target Software transformed into online game development in a timely manner, thus successfully transitioning to the era of online games and becoming another force in China's original online game production companies.

NetEase and Journey to the West represent the third force in China's online game research and development in the future: Internet companies and capital from other fields will rely on strong financial strength to attract talents and even directly integrate game R&D teams after seeing the huge market for online games, so as to be able to launch mature products in a relatively short period of time.

After more than two years of rapid growth, Lianzhong World has become the world's largest online game website with 100,000 simultaneous online users and tens of millions of registered users. Ally Games, which is also part of Haihong Holdings, a Chinese listed company, also has a certain share of the Chinese game market through the operation of online games such as Millennium Games.

By the end of next year, the Korean online game "Legend" represented by Shanghai Shanda will be officially launched, and a year later, the maximum number of simultaneous online users of "Legend" will exceed 500,000, becoming the world's largest online game with the largest number of users, and Shanda's success will also create the most successful entrepreneurs and professional managers in China's online game industry - Chen Tianqiao and Tang Jun.

Two years later, Asia's first 3D online game, "Xiaoao Jianghu Online Version" produced by Taiwan's Yuquan International, will officially operate in mainland China. At the same time, Taiwan's online game stock king, Game Orange, officially established a Beijing company. So far, seven listed game companies in Taiwan have gathered in the mainland.

Following NetEase's launch of "Journey to the West" and "Elf", Sina and Ncsoft will also establish a joint venture to operate "Paradise", Sohu will also announce the operation of the online game "Knight Online", and the three major domestic portals will fully deploy online games.

According to Fan Wuxi's memory, from the launch of the online game market this year to the market share of 500 million yuan in China's computer game market next year, online games accounted for more than 300 million yuan, surpassing the scale of the stand-alone computer game market for the first time, and this is only one year.

By the year after that, the scale of the domestic online game market will exceed 900 million yuan, and in just two years, China's mainstream game market will be completely occupied by online games. However, during this period, most of the online games operated in the market were imported from overseas, and the Korean copyright products known as kimchi were the mainstay, and the original Chinese online games were still in the stage of gaining momentum.

The rise of online games has led to the rapid growth of the overall market size of the game industry, and will attract the attention of relevant national departments, so as to gradually make the game industry truly mature in China.

Of course, Fan Wuxian has no intention of changing the entire market layout too much, which will cause all kinds of unpredictable serious consequences, which will affect the entire economic situation and affect his ability to control the situation.

What he did was nothing more than to give Shen Ying some advice, such as choosing the variety of proxy games, so as to find online games that are more in line with the tastes of netizens.

As a newly established Brahma creation online game company, Shen Ying has an advantage in all aspects that others cannot compare, first of all, abundant funds, although she has taken out 500 million yuan of start-up capital in her own hands, but in fact, her own private money is more than 2 billion, not to mention that she also has 30% of the equity of the merged Fenjiu Group and Confucius Banquet Distillery, followed by a broad publicity platform, several major portals have a good cooperative relationship with Huafeng.com, Therefore, this part of the promotional page has advantages that ordinary people can't reach, and another is that the employees she can recruit are all experts in the industry, and with her and Fan Wuxi's influence in colleges and universities, it is easy to recruit a large number of high-quality employees.

In this case, the only thing missing is a large-scale online game with independent intellectual property rights, and now it is necessary to pull out an agency game to make a name.

However, while they were studying this matter, an emergency suddenly occurred in the capital, which greatly affected the Internet café industry, the basic foundation of the entire online game industry.

On January 26, a fire broke out at the Blue Bird Internet café on the outskirts of Beijing.

The reason for the fire at the Blue Bird Internet café was that someone deliberately set it on fire, and two children aged 13 or 4 wanted to go in to play, but the administrator refused to allow them to enter, on the grounds that minors were not allowed to enter.

The two annoyed and angry children discussed at their sister Zhang's house to take this breath, Zhang didn't think they were serious at the time, they only knew that everyone was friends, and they wanted to be righteous and help each other. In the evening, the three of them went to the Internet café as usual. The two boys took away the unfinished Sprite bottle on the table at Zhang's house, and bought five yuan of gasoline at the gas station of Sinopec in the district, that is, this 1.8-liter bottle of gasoline ignited the Blue Bird Internet café.

After the fire broke out, the fire brigade successively dispatched two fire squadrons, the headquarters and detachment to command a total of 12 fire trucks, and nearly 100 firefighters rushed to the scene to put out the fire. After an hour of hard work by all the officers and men participating in the battle, the fire was finally brought under control, and the fire was completely extinguished two hours later, but the fire still killed 25 people, injured 15 others, burned an area of more than 100 square meters, and burned 50 computers.

Although the direct cause of the fire was arson, it also exposed many problems in the management of Internet cafes. The fire department pointed out that the owner of the Internet café opened and operated without any approval, without any fire protection measures, and the exterior windows of the building were installed with anti-theft guardrails and welded to death, making it impossible for the trapped people to escape, and at the same time, it also brought great difficulties to the firefighters to rescue the trapped people and extinguish the fire.

Moreover, the Internet café uses a large number of flammable and combustible materials in its decoration, and computers, tables and chairs are all flammable materials. The construction area of the Internet café is only about 220 square meters, but the usable space is divided into a 40-square-meter hall, where 20 computers are densely placed, and there are 10 small rooms, including five computer rooms with more than 60 computers.

Incomplete combustion produces a large number of high concentrations of toxic smoke, and the smoke and heat accumulate in the room and cannot be diffused outward, quickly filling the entire space, resulting in most of the people who died in the fire died of suffocation.

At that time, it was about two o'clock in the morning, due to the interruption of on-site lighting and power supply during the fire, coupled with the accumulation of a large number of high-concentration smoke in the indoor space during the combustion process, the internal visibility was very low, which increased the difficulty of the escape of the trapped people and the firefighters' fire extinguishing and rescue operations.

In response to this incident, fire experts pointed out that Internet cafes should frequently conduct comprehensive safety inspections of circuits, computer networks, fire-fighting equipment, and other facilities and equipment, and step up repairs of damaged facilities and equipment so that they can be in good technical condition for a long time. At the same time, to ensure that the safety exit, evacuation channel, fire hydrant can not be stacked around the debris, fire water source must be sufficient, equipped with emergency broadcasting, emergency lighting facilities if broken to repair in time, and develop effective safety measures and production safety accident emergency rescue plan, equipped with emergency rescue personnel, specific responsibility to the person. It should also be reminded that people are more tired during the overnight business period, and the probability of danger is also relatively large, so the personnel on duty should be more vigilant.

After the arson incident at the Blue Bird Internet café, the government attached great importance to it and began to vigorously rectify the Internet cafes from top to bottom, cracking down on black Internet cafes, banning non-standard Internet cafes, and focusing on supervising the existing Internet cafes.

All of a sudden, domestic Internet cafes have been under the pattern of joint supervision by multiple departments, and have entered the harsh winter of policy supervision, and many Internet café operators cannot understand the current situation of multi-departmental policy supervision and management, and have expressed a lot of complaints.

In addition to the impact of a series of negative incidents about Internet cafes that occurred before, in the next half month, the government's rectification of Internet cafes will be even higher and higher, and the Internet café operators living in the rectification turmoil will be miserable.

Because Internet cafes are still a new thing, the government lacks sufficient experience in the management of Internet cafes, and the quality of law enforcement personnel is very problematic, and many people are enriching themselves and playing with power, all kinds of shortcomings have gradually been exposed in the course of implementation, causing public resentment to boil.

In this environment, many Internet café operators have begun to retreat.

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