"This is Liu Xianyun, chairman of China Television, and this is Du Zhenbin, general manager of China Television." Wang Zijun introduced the two parties, "This is Li Feimeng, the general manager of our Dream Animation Company. ”

"I don't need Brother Wang's introduction, Uncle Niu, Sister Niu, I've read Brother Niu's comics." Liu Xianyun warmly shook hands with Li Feimeng.

But Du Zhenbin and Li Feimeng are old acquaintances, and said with a smile: "Boss Wang is really eloquent, Brother Niu is famous and difficult to invite, you actually said that Brother Niu cooperated with you to open an animation company." ”

People who know Brother Niu know that Li Feimeng is a bull temper, and no one sells face, and he was invited to serve when Huashi was established, but he was not invited at all. Although Li Feimeng is not a big money, it is more than enough to take out the money to open a company, his father-in-law is Zhang Xueliang's close friend, he once worked as a spy under the noses of the Japanese, and later mixed in the publishing and cartoon circles, and knew many people from the military and media.

This time, Wang Zijun was able to cooperate successfully with Li Feimeng, which was also his original plan to open a comic club, but he had not put it into practice before. The most important thing is that Li Feimeng thinks Wang Zijun is interesting and wants to play with him. When he first met Gu Long, Gu Long was still a shabby literary youth, and it was also because Li Feimeng was optimistic about it and recommended it to Wo Longsheng and others, so that Gu Long's future development began.

"Let's go and see what good things both of you have brought." Liu Xianyun and Du Zhenbin took the two to the screening room, and the staff of the children's program team of the TV station also followed.

Taiwanese television stations have been broadcasting cartoons since the sixties, and there is a special cartoon world at about seven o'clock in the afternoon. When the staff of these children's program groups saw the chairman and general manager together, they thought that they were going to discuss something important, and they were all overjoyed. You must know that they have always belonged to a group of people who have been left out in the cold, whether it is variety shows, news, or TV crews, they are more valued than their children's program groups. Usually, except for the leader of the program team, it is difficult for them to even meet the general manager.

However, when they saw Li Feimeng, it was okay to say, at least it was related to comics, but what is this Wang Zijun doing?

There was a lot of speculation.

"Pleasant goat, beautiful goat, lazy goat, boiling goat, slow goat, soft cotton, red wolf, gray wolf.

Don't look at me as just a sheep, the green grass because I become more fragrant, the sky because I become bluer, and the white clouds because I become soft......"

The fresh singing voice at the beginning made everyone's eyes shine, which was sung by a newcomer female singer of Haishan Company, and the unique baby voice was full of childlike fun. And in the prologue that came out with the singing, there were also some cartoon content tidbits, all kinds of weird props, and a funny mature painting style in the future, which not only attracted people from the children's program group, but even Liu Xianyun and Du Zhenbin found it interesting.

"According to the records of my wife and grandfather, the lambs are very easy to deceive, as long as they are dressed in a sheepskin ......"

He has a scar on his face, a hat with orange patches, a saliva pad on the front of his neck, a small slit in his left ear, and an exaggerated navel on his belly...... When the gray wolf appeared, everyone's lips turned up.

This completely subverted everyone's perception of the big bad wolf, until the beautiful and fashionable Red Taro appeared, the beautiful sheep village, high-tech equipment, frying pans, and cute lambs......

Everything actually made the adults present watch it with relish, and in a blink of an eye, the finished ten episodes of the cartoon were finished.

"What else?" The female anchor of a children's program asked.

"That's all there are ten episodes to do, and the rest are still doing dubbing." Wang Zijun asked Liu Xianyun and Du Zhenbin, "What do Liu Dong and Mr. Du think?" ”

Liu Xianyun said: "It's a bit interesting, but now I don't care about specific matters." Whether it can be broadcast or not, you have to ask Lao Du. ”…,

"Broadcast, of course it will be broadcast" Du Zhenbin hurriedly said, "This cartoon will definitely get high ratings." ”

At this time, even Japanese anime was still at the end of the exploration stage and had not fully matured. And the details in this cartoon about sweating, touching fingers, drawing circles, black lines on the head, etc., all make people laugh tacitly. In terms of content, later generations commented on "Joyful and Big Big Wolf" as "childlike but not naïve, enlightening but not dogmatic", which can be said to be suitable for all ages.

"I'm laughing to death, this gray wolf is so cute."

"That slow sheep is also interesting, and he actually invents it, and even a snail can go faster than him"

"Is that thing called a cell phone an outdoor mobile phone?"

"There are robots sweeping the floor in Sheep Village."

"Red Taro's pan is so funny."

“……”

The people in the children's program group began to discuss the experience of the cartoon, and the female anchor named Bai Ling asked Du Zhenbin: "Manager, is this cartoon imported from Japan?" ”。

Wang Zijun just said that he was still dubbing, which made Bai Ling think that he was replacing Japanese dubbing with Chinese.

Du Zhenbin said with a smile: "This is the original masterpiece of Boss Wang and Brother Niu's animation company." ”

Li Feimeng said: "It's all Zijun's idea." ”

Li Feimeng didn't mean to compliment, this cartoon was completed by Wang Zijun from planning to plot writing. Although there are dozens of episodes of content written by Wang Binghan, the general framework was set by Wang Zijun, and after the text script was completed, it was revised by Wang Zijun before it was finally produced by the people of the animation club.

"Is it really domestic?" Bai Ling looked at Wang Zijun and Li Feimeng in surprise, and the others were also quite surprised, now Taiwan's animation industry can be described as a mess, and it is rare to have such a boutique.

Du Zhenbin asked: "How long has the cartoon show broadcast on the station been signed in now?" ”

Shao Gang, the head of the children's program group, said: "There is a huge shortage of cartoons now, and most of them are Japanese and American animation programs. The anime that is currently airing will come to an end next week, and another Japanese anime will be scheduled. ”

"Well, after the current one, "Joy and Big Big Wolf" will be broadcast immediately." Du Zhenbin said, "Boss Wang, let's go sign the contract." ”

Wang Zijun said: "Mr. Du, I have booked two advertisements before and after the cartoon. ”

"Advertising?" Du Zhenbin said strangely.

"Yes, advertising." Wang Zijun said with a smile.

Like the American Bugs Bunny, a brand that can continue to make profits for more than half a century, and Disneyland is the money of people all over the world, how can Wang Zijun only make cartoons.

After signing the contract with China Television, Wang Zijun made people crazy to register various "Xiyangyang" related brands, and spent money to buy several children's clothing, balloons, toys and other factories, so that the workers could mark the "Xiyangyang and Big Big Wolf" logo on the factory's products, and as for other character dolls, they were also made as soon as possible.

Now that Taiwan's economy is in a recession, and many manufacturers are on the verge of bankruptcy, Wang Zijun bought five factories almost for nothing.

In addition, he informed his elder sister and asked her to print some joyful cartoon instant noodle packaging bags, and prepared to change some instant noodles after a while.

Wang's instant noodles also have a lot of product backlog now, if it weren't for Wang Zijun's early reminder that Wang Ziyun hoarded a large number of instant noodle raw materials last year, I'm afraid that this year will be a loss. From the beginning of the year to the present, the price of these raw materials has increased by almost eighty.

There are disadvantages and advantages, and Wang's instant noodles have stopped expanding abroad due to the economic environment. However, under the survival of the fittest, many instant noodle companies on the island of Taiwan have closed down one after another, leaving only some large food companies to hold on, and the markets vacated by those dead manufacturers have also been divided up by these companies. …,

While acquiring clothing and toy factories, Wang Zijun took advantage of the convenience of Wang's Film Company and quickly filmed several commercials about Xiyangyang's peripheral products.

Compared to the profits generated by peripheral products, the direct income from the production of cartoons is negligible.

One of the more famous cases in the Chinese-speaking region in later generations is "Blue Cat Naughty Three Thousand Questions", this "Blue Cat" was directly sent to local TV stations for broadcast without charging a penny when there was a shortage of animation products in the mainland, so that at some times when the TV was turned on, there were more than ten stations broadcasting "Blue Cat" at the same time. After the cartoon became popular, Blue Cat's children's clothing stores quickly opened all over China, making money and making money. Later, it was called the Blue Cat model in the marketing of cartoons.

has been busy for nearly half a month, and "If the Wine Sells Nothing" has also been released in Southeast Asia and Japan.

Southeast Asia, like Hong Kong and Taiwan, where audiences watch kung fu movies and see the point of egg pain. As soon as the emotional card of "If the Wine Is Dry" came out, it immediately attracted thousands of empty alleys, and they abandoned the same kung fu movies of the same period and walked into the cinema of this literary film.

At the same time, several songs in the movie were also well-known to fans in Southeast Asia, and quickly spread to the whole society, and the soundtrack record took the opportunity to go on the market and sell well.

In just half a month, it brought more than 30 million Taiwan dollars at the box office to Wang's Film Company.

In addition, fans protested against the authorities' ban on Chinese-language films in some parts of the Philippines.

For people who really like to watch movies, if they can't see the Chinese movies they like, it's worse than death.

The response of the authorities is that it is being discussed, which makes fans quite dissatisfied, and they are still thinking about it

And because of the huge profits of Chinese-language films, local film companies have taken the opportunity to take action, and public opinion early on has said that the authorities are too conservative and violate the spirit of free competition. Soon, more people joined the protests.

Finally, a month later, the Philippine government announced that Chinese-language films were allowed to be screened in the Philippines, but not Chinese-language dialogue, and all of them had to be dubbed locally.

Chinese is the most mysterious language in the world, and a very simple sentence can be translated into several different meanings, which is really a crime for the Filipino Chinese.

Businessmen are flexible, and in order to take care of the emotions of overseas Chinese, they put Chinese characters under all the films. So a wonderful scene appeared - in the movie theater, many viewers listened to the Filipino vernacular, but their eyes were fixed on the Chinese characters on it, and the sound dialogue was directly ignored .......