Chapter 038: Jumping out of the advertising circle

After the expansion of Qin Dynasty Studio into Qin Dynasty Advertising Agency, Li International came for the first time, and he was impressed by the modern office environment in front of him.

Ye Wenmao has been observing Li International's face, he didn't speak much, he is an understanding person, some things, it's better to listen more than to watch, even if what he says is out of the blue, it may not be satisfactory to Li International, but it is suspected of misleading Li International.

He is now full of spirits, and all the ideas in his mind must be realized with the help of the platform of Qin Dynasty advertising, and it is the time to show his strength, and in the face of Li International's interrogation, he should be careful.

If you say too much, you will lose, Ye Wenmao doesn't want to lose this opportunity, Li International is obviously planning to be the shopkeeper, which makes him a little disappointed and full of motivation and confidence at the same time.

Ye Wenmao knew that Li International University studied media for four years, but this can't explain anything, Li International is the shopkeeper, he is disappointed because Li International is a talent in the media, and it is not an exaggeration to even describe it as a ghost.

There is love waiting for you to go home, and the two successful marketing cases of dazzling chewing gum make Ye Wenmao admire Li International's ability in marketing planning, and it is a very happy thing to have such a person working together.

Li International greeted everyone with a smile, Ye Wenmao recruited young people, with momentum and ideas, if used properly, these people can become a sharp blade in the media industry.

Everyone in the office knew that the real boss of Qin Dynasty's advertisement was someone else, and after Li International walked into the office, many people looked at it curiously, and when they saw that the boss turned out to be a young man about the same age as themselves, their eyes widened.

After Li International entered the door, he smiled and nodded at the staff, and as soon as he walked into the conference room with his front foot, a group of girls suddenly became lively.

"How big do you guess the boss is?"

"Looking at his appearance, I'm afraid he just graduated, won't he be a rich second generation?"

"If you don't say that you have long hair and short knowledge, you haven't noticed the temperament of the boss, although he is young, but I am a little breathless when I face him, is that kind of ...... It's the kind of ......."

"When you say that, I also have some feelings, when the boss looks at me, I feel like the whole person has been seen through, and my cold hair is blown up."

"Yes, that's how it feels, I'm afraid our young boss is not ordinary."

The discussion was very small, Luo Qingchun stood up with the report document, and the well-fitting black suit set off her figure to the fullest.

She glared at the female technicians who were talking and said, "Let's all work, a bunch of, be careful that I go to the boss to sue you, just say that a group of are orchestrating him." ”

The girls are not afraid of Luo Qingchun, although she is two years younger than most people, and she is the head of the marketing department, but she is kind and polite to everyone on weekdays, she is beautiful and capable, and everyone obeys her.

A bold female employee joked with Luo Qingchun: "Minister, the boss is so young and capable, maybe he doesn't have a girlfriend yet, when we have a meeting, help us inquire." ”

Luo Qingchun glared at a few people, and quickly followed up the conference room with documents, and a few people behind him giggled.

A total of five people came in with Li International, and after Li International sat down, he motioned for a few people to sit casually, and then flipped through the company's accounts.

Several people sat down around the conference table, waiting for Li International to speak.

The financial income and expenditure are recorded in separate accounts, Li International picked up the expenditure items and put them aside, looked at the income items carefully, the accounts were very clear, Li International could see that this was not made temporarily, and the finance was very attentive and attentive.

Seeing Li International's movements, Luo Qingchun glanced at each other, and then looked at Li International's eyes, and they became a little closer.

After Li International closed the project, he looked around and said with a smile: "My boss is incompetent, let's introduce myself, name, position." ”

From the moment they saw Li International, everyone put away their thoughts, and Li International's series of actions from entering the door to the conference room made several people a little nervous for no reason.

Li International's temperament is too demonic, obviously very young, but there is a kind of middle-aged calmness, especially which pair of eyes seem to be able to see through people's hearts, who stares at whom, who has a feeling of being seen through.

Ye Wenmao saw it in his eyes and was completely convinced by this young boss.

In addition to Ye Wenmao, Luo Qingchun is the minister of the marketing department, although she is young, the little girl's grasp of the market is unique.

Li International waved his hand and changed the marketing department to the strategy department, he looked at Luo Qingchun and said: "Be tough on any customer, anything that violates the company's principles can not be compromised, you remember a sentence, if you don't cooperate with us, it is their loss." ”

This is a bit big, and the little girl nodded stunned.

Among the other three, Li International was more impressed by a person named Duan Qiusheng, he was in charge of finances, wearing a pair of black-framed glasses, he didn't like to talk, and he was the only one who noticed that Li International saw two pots of rich bamboo at the door after entering the door.

Li International saw Ye Wenmao's ambition from the rich bamboo, and was also very satisfied with Duan Qiusheng's carefulness.

He looked at Ye Wenmao and said, "How is the company doing?" ”

Ye Wenmao knew what Li International was asking, and said with some shame: "From the registration of the company to the present, we have contacted a total of thirteen customers, of which six have reached an agreement, and only four have signed a contract, and they have all heard of the Qin Dynasty Club and Xuandong Chewing Gum. ”

Li International nodded, he expected this situation.

After listening to the reports of several people, Li International had a preliminary impression of the Qin Dynasty advertisement, and the prospects were good, but it was too difficult to start business at the beginning.

Now that it has been decided that the firepower is full swing, how high and how high can be climbed, Li International plans to push the Qin Dynasty advertisement.

He said: "Listen carefully to what I say next, and make a report after the meeting." ”

Several people took out paper and pen, including Ye Wenmao, they were all a little excited, what is the boss's ability, determine their future, and next, the boss is going to guide the work.

Li International smiled: "It's not so serious, it's to set the company's strategic goals and business philosophy, although we are an advertising company, but the overall company philosophy I hope you can jump out of the advertising circle, what we want to do, can not be limited to publicity." ”

Looking at a few people on the paper, Li International slowed down, and then said:

"First, our main direction in the future is brand planning, you must have confidence, the Qin Dynasty was established, is to create a brand, the domestic brand recognition is in imported products, domestic this piece, it is not easy to gnaw, but gnaw down, it is a big piece of bones and meat."

"Second, we must play the brand of marketing planning, the means of advertising, our customers are more familiar with us than us, and they do everything they can, but they lack an effective means of advertising, the most reasonable marketing, the maximum use of space resources, what we want to do is to hand over a snake to the customer to hit the plan of seven inches."

"Third, there is no permanent brand, even if it is a celebrity effect, there is a day of Waterloo, brand service must be valued, we create it, we have to make it smooth sailing, we exist for a hundred years, let customers become a century-old enterprise."

Since his rebirth, Li International has been holding back a force in his heart, every morning to see the rising sun, he has a sense of urgency, the times are advancing, the domestic economy in the next ten years, the speed of development is jaw-dropping, he put away the cautious, and the ideas are also unfolding.

At today's meeting, he pulled out most of the things in his head.

Ye Wenmao and the others were still remembering it at first, but listening to it, the eyes of several people looking at Li International changed, especially Ye Wenmao, Li International said this to him, and he also had a preliminary idea in this regard, but after listening to Li International, his whole body was boiling.

Ye Wenmao is an offensive person, and at the same time, he is also a prepared character, once he is well prepared, he moves quickly, accurately, and ruthlessly.

But now, his hand holding the pen is trembling, and a voice in his heart has been roaring: "This is what I want, this is what I want, this is the advertising man!" ”

Li International didn't wait for a few people to digest it, and then said: "Three years, within three years, I will not withdraw any funds in the company, you treat the company as your own business, I will give you the remuneration you can get for your own business, toss it as much as you want, I look forward to your take-off." ”

As soon as his words fell, Ye Wenmao stood up with a snort.

Li International was happy: "Lao Ye is excited. ”

Several people laughed good-naturedly and applauded desperately.

Brand planning, marketing planning, and brand service have become the concept of advertising in the Qin Dynasty.