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It would not seem too much to call this year the Year of Digital. A lot of digital products have made people quickly enter the ranks of fashion, and these digital products have also made people's lives truly digital.

A detailed count of the novelty digital products on the market in recent years will make people feel infinite emotion, and there are many good memories of the past days, perhaps one of which brings people unprecedented shock, and also makes people have more expectations for the future of digital products and digital life.

TEAC's MP3 player is so powerful that it can play a mini-CD with a diameter of 88 mm and a capacity of 185 megabytes, which is equivalent to three and a half hours of song. The MP3 uses two No. 5 batteries for seven hours of continuous playback, and it also has anti-collision and bass compensation, an LCD equalizer, and the well-known jukebox software among MP3 enthusiasts, and costs $133, or about 1,000 yuan.

RipGo! The MP3 player is the size of the palm of your hand, very delicate and small, and has a very attractive appearance, but in terms of functionality, it is a little stronger than TEAC's products, in addition to playing mini CDs, it also has a burning function. In fact, it is the only MP3 player on the market right now that has this kind of feature, and it can handle both MP3s. It can also work with Microsoft Windows Media MA files, and can burn up to six hours of CD-quality songs on a small mini disc.

Of course, the price is also slightly higher, about 3,200 yuan.

As for Kodak, which Fan Wuxian has been very concerned about and has relatively in-depth cooperation, it has developed a new digital camera MC3 that integrates camera, camcorder, MP3 playback and other functions.

The MC3 has a rather unconventional design, and it looks more like a toy than a tool than most digital cameras on the market.

Different from the horizontal design used by ordinary cameras, the MC3 adopts a straight model design, the whole body shape is smooth and rounded, the curve is very simple and soft, and you will find that there is almost no pure straight line around its body. In fact, the main decorative effect on the MC3's fuselage is a few wavy construction curves.

If the light conditions are good, the picture quality taken by the camera should still be good, if the light is poor, the picture taken may be a little darker, because the machine itself does not have a flash function, in addition, MC3The shooting resolution is indeed too low, but if the picture is only used to make a web page or an electronic photo album, it is enough.

In addition to shooting traditional still images, the MC3 also supports the recording of moving images, and users can also edit and edit by themselves.

Of course, it also has an MP3 playback feature to download music by yourself.

Fan Wuxi's first feeling after getting the MC3 sample machine was that this thing did not look like a professional product. It is a toy that Kodak has randomly integrated, which is to adapt to ordinary people who are very curious about digital products but do not use them often, but want to spend a small amount of money to play with all kinds of functions.

It's a toy with an integrated camera, camcorder, and MP3 playback function, but if you take a closer look at these features in isolation, you will feel that it is useless.

After all, with its low price, rough integration process, and lack of flash, this product is a toy-grade digital tool with no practical value.

However, Fan Wuxian is also more able to understand Kodak's good intentions, at this time in the face of the retreat of the Internet of Things boom, all products related to these things, must face the test of the market, before there is a very clear market reaction, everyone can only scratch the beard and eyebrows, and slowly adjust their industrial strategy through market reaction, so it is not surprising that there is such a digital product that is evaluated as a toy level by Fan Wuxian.

There are also some fun things, such as the Yamaha digital singing piano, which is said to be a novelty with a music playback function. Computer-controlled digital pianos were introduced fifteen years ago, with recording and playback capabilities.

Recently, however, Yamaha has added a variety of electronic synthesis functions to this product, making it even more versatile. The latest digital piano is capable of singing like a human being, and Yamaha's technicians have pre-stored clips of famous singers singing in it, so you can enjoy the concert in your own piano room while playing. Of course, this thing is expensive, ranging from $30,000 to $100,000.

Through three years of technology tracking, the technical department of Fan's Investment Group has completely mastered the digital camera technology that is much higher than the fashion trend, and can apply it to various digital devices.

The most important thing is to upgrade the products of the current mobile phone production department of Fan's, so that the mobile phone that previously only had the function of calling and SMS has added a camera function.

The biggest obstacle to solving this problem is not in the digital camera technology itself, but in the selection of lenses, the capacity of memory cards, and the rational layout of the whole machine.

As a high-end mobile phone with digital camera function, it is mainly aimed at high-end users, so the price is quite high, but the performance is also very good.

When Shen Ying came to Fan Wuxi's office with her female assistant, she saw at a glance a new prototype that Fan Wuxian was holding in his hand and carefully studying.

This is a dual-band mobile phone that supports G**/GPRS that has not yet been released by Fan's Investment Group, and the design concept of this mobile phone is quite unique, it adopts a screw-top body structure design that resembles a flip cover but is not a flip cover.

Under normal conditions, the impression of this mobile phone is just extraordinarily small and exquisite, the pocket-sized body is like a keyring hanging ornament, the circular display and the metal ring decoration of the outer ring very significantly occupy half of the entire front of the fuselage, and the shell of the mobile phone fuselage also presents a smooth and cool metal effect, and the lower part of the upper cover is slightly spherical protrusion, which looks quite peculiar.

When the user is on a call, they will notice that the lid opens like a folding knife, unscrewed parallel to the side along the outer ring of the circular display. At this moment, the bulbous protrusion on the lid is exactly where the earpiece is located, and in fact it has reserved the earpiece hole there.

"This phone is very beautiful—" The eyes of the female assistant beside Shen Ying immediately lit up.

As a senior white-collar worker who follows Shen Ying, her income is quite high, and her annual salary is about one million, so she is very able to consume this novel digital product, especially this small and beautiful mobile phone that is more suitable for women.

"New products?" Shen Ying was also more interested.

Fan Wuxian handed over the prototype in his hand to Shen Ying and asked them to try it, while explaining, "It has not been listed yet, this is a prototype, and it will eventually have to be reviewed by us here to see what design elements need to be added, or what modifications need to be made." It's just so that you're here, let's come and go together. ”

Shen Ying took it and looked at it, and felt that the shape was very good, and it felt good to hold it in her hand, but she always felt that there was still a little flaw somewhere, but the female assistant quickly asked, "Mr. Fan, why doesn't there be that kind of shiny gemstone mirror on the surface?" ”

"If you add that thing, it will affect the weight of the whole machine, but if you use it as a lady. Generally, it is always emphasized that it is as light and short as possible, so this time the machine did not add gem elements. Fan replied.

"You can only talk about the general situation, in fact, the appearance of the women's machine should still be put first, adding some gemstone decorations will make the sales better, some girls like that kind of bright gemstone decoration, the big deal you can do two different versions." Shen Ying suggested.

After hearing this, Fan Wuxi also felt that there was some truth, as if among the ladies who have the money to consume this product, there are also two kinds, one is the kind that does not need to consider financial resources, and this kind of gemstone decoration generally likes sparkling gemstones. The other is a typical professional female senior white-collar worker, a large part of such people prefer simple styling and look more petty, so it is necessary to treat them differently.

"Well, let's do two versions." Fan Wuxian nodded.

"By the way, Mr. Fan, it is best to issue a gemstone quality appraisal certificate for the inlaid gemstones, if there is such a thing, then the sales will be better, after all, everyone takes this kind of mobile phone out, always have to show it, no one wants their mobile phone to be inlaid with a fake, right?" The female assistant reminded Fan Wujidao.

Fan Wuxian nodded and smiled, "Very good suggestion, when the new product comes out, I'll give you one." ”

"Thank you, Mr. Fan." The female assistant suddenly smiled.

This new mobile phone, the cost must be relatively high, the price will not be cheap, it is estimated that it is more than 10,000 yuan, and it is easy to get such a benefit, and the female assistant's heart must be happy and happy.

In addition to the machine itself, the new mobile phone launched by Fan's this time also includes a relatively new Bluetooth headset.

This Bluetooth headset is actually composed of two parts, namely a Bluetooth module device and a pair of separate headphones, and the connection cable between the two is not very long. The size of the Bluetooth module device itself is very small, if it is with headphones, the weight of the machine is 26 grams, without headphones is only 18 grams, which is quite light and chic.

Users can hang the Bluetooth module device around their necks like a necklace or wear it on the neckline of shirts and tops as needed, making it easy to carry.

In addition, the Bluetooth module of the earpiece is also very delicately designed, with a delicate texture, with a little bit of sand-rubbing effect, and users can also choose to change its case, whether it is silver-white or blue-black, it looks quite simple and elegant.

With this device, users can make and make calls without touching their mobile phone, and it also supports voice-activated dialing. It also has a reject button that allows users to block out calls that they don't want to answer.

Overall, the phone has four hours of talk time and sixty hours of standby time, which is pretty good.

"The most important thing is in the function." Fan Wuxian took the prototype, turned the fuselage very quickly, and then shook it at Shen Ying and the female assistant, and after a click, a white light startled the two of them.

"The shooting feature is pretty good." Fan Wuxi smiled, and then pulled up the photo he had just taken from his phone for Shen Ying and her female assistant to see.

"It's a good effect!" Shen Ying said with some surprise after seeing it.

In fact, Shen Ying also got a few professional-grade digital cameras to play with before, but from the perspective of the delicacy of the imaging, from the perspective of color realism, the shooting effect of this mobile phone is not bad at all, and even the replacement is even excessive, which really surprised Shen Ying.

"Carl Zeiss's lens, coupled with our own chip technology, has resulted in the current mobile phone, which should be the leading technology at least in the industry." Fan Wuxian is obviously a little complacent about this new product.

What makes Fan Wuxian happy is not only this, because with the practical experience of mature digital product integration technology, Fan's Investment Group will be able to do it well in the integration of related equipment in the future.

Especially with the passage of time, when the mobile phone with integrated camera function becomes the mainstream, Fan's independent research and development technology will provide a very strong guarantee for the market dominance of the product.

"In fact, now Fan's has integrated the MP3 function into the mobile phone module, but considering the demand of the dispute market, it will be launched later for the time being, after all, good things must be launched step by step, in terms of the life cycle of the mobile phone, the replacement period of high-end mobile phones is generally about half a year, and some high-end consumers will change their mobile phones every month, we only need to ensure that we can keep up with the consumption needs of the largest number of high-end consumers, on it." Fan Wuxian explained to Shen Ying.

When it comes to MP3 function module, it also involves a problem of memory card mode selection, because there is no unified memory card format problem, Fan Wuxian is more cautious on this issue, on the one hand, the development of Fan's own product research and development capabilities in various formats of memory cards, on the other hand, is also waiting to see which format can occupy the upper hand.

After all, before the dust settles, if Fan's rashly launches a large-scale memory card of a certain specification, it is easy to be sniped by the international market, although it is not a problem to say that sales in the domestic market, but it is difficult to say in the international market.

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