100 [Commercials used as movie textbooks]

Chen Kunhou has been running up and down with Wang Zijun these days, almost completely free. I sat in the editing room all day, staring at Wang Zijun and directing the editor to cut the film, and when the advertisement finally took shape, the joy was no less than seeing a movie be born. Because he experienced the birth of a film that is completely different from the current way of filming and editing in Taiwan, although it is only an advertising film.

After watching the edited samples, Chen Kunhou stayed at home alone and sorted out all his experiences these days in words. By the time Lai Chengying came to his house to find him, Chen Kun's thick stubble had already appeared more than an inch long.

"Kun Hou, what are you doing these days? I didn't come to call you to prepare for the filming of "Autumn Decision". Lai Chengying pointed to his head and scolded, "Look at what you look like? It's the same as smoking a cigarette. ”

"Uncle, I'm working on the special use of movie lenses." Chen Kunhou lowered his head and argued. Although he has reached the age of establishment, he has been learning photography with his uncle since he was a child, and he is most afraid of his uncle, who is also a master and a father.

Lai Chengying said: "I think you are stunned, I admit that you have some good ideas, but they can't be used in filming at all, no part-time job and director will waste financial resources and manpower to shoot the kind of film that is not much better than ordinary methods." ”

Chen Kun said kindly: That's not necessarily.

"Well, I'm too lazy to talk about you! Let's go to Lao Bai's house for dinner tonight, he is about to shoot a TV series, I recommend you to be in charge of photography. Lai Chengying said.

The old Bai in Lai Chengying's mouth is Bai Jingrui, a good friend of director Li Xing, and a first-line director in Taiwan at this time. Two years ago, he withdrew from the China Film Company, which was a three-legged company with Cathay Pacific and Guolian, and co-formed the Popular Film Company with Li Xing.

However, the scale of the popular film company is not large now, and the structure is also very loose, such as the "Autumn Decision" that Li Xing is about to film, which was filmed in the name of Li Xing's studio, and finally handed over to the public film company for post-production.

Having said so much, everyone may not be impressed by Bai Jingrui. Last year, he directed "Home in Taipei" swept the Golden Horse Awards, and Gui Yalei won the throne of Best Actress at the Asian Film Festival; Although the upcoming "Goodbye Ah Lang" was not popular, this film has been remade many times in Hong Kong and Taiwan in the following decades.

The reason why Bai Jingrui was not as famous as Li Xing in later generations was because he gradually shifted his energy to business. He founded four companies in a row within a year, and all of them were doing well.

Wang Zijun has only two companies so far, a publishing house and a food company, and he is still in charge, which is simply weak compared to Bai Jingrui.

Lai Chengying took Chen Kunhou to drive to Bai Jingrui's house in Taipei, and Li Xing was also there when he arrived. In addition to Li Xing, Bai Jingrui also has a beautiful woman in the family, Chen Kunhou recognized it at a glance, this person is Pan Yingzi, who is very popular in Hong Kong and Taiwan at the moment (the little pot friend who doesn't know Pan Yingzi plays jj by himself), and is also the heroine of the upcoming TV series.

"Lai, come and sit." Bai Jingrui's forehead was very high, smooth, and the face of a pig killer looked fierce. He pointed to Chen Kunhou and introduced Pan Yingzi, "This is Chen Kunhou, the tall foot of the great photographer Brother Lai." ”

"Hello!" Pan Yingzi is 22 years old this year, full of youth, with a pretty face, and when she shook hands, she made Chen Kunhou, who is not a woman, beat his heart faster.

"Hahaha, you white someone, you make fun of me every day." Lai Chengying was not polite, and sat down at the table. Bai Jingrui's wife was still cooking, and Lai Chengying unscrewed the lid of the liquor.

Bai Jingrui is also a person surnamed in love, seeing Lai Chengying open the wine bottle, the wine in his stomach was immediately hooked out, and said to Li Xing, who was sitting on the sofa watching TV: "Lao Li, hurry up and drink, what's so good about the news?" ”

"Here it is." Li Xing said with a smile, and only stood up after the last piece of news was broadcast.

Before Li Xing could move his steps, his attention was once again attracted by the TV screen.

I saw that the picture on the TV was dark, and a stone street appeared, and the whistling of the evening breeze came out, mixed with wind chimes and footsteps, and then two feet appeared in the shot.

"Watch TV!" Although Li Xing didn't know what was on TV, the director's intuition told him that this thing was very interesting at the moment, at least its sound, lighting and lens had reached its peak in the Hong Kong and Taiwan film circles.

The picture suddenly cuts open, but it is a man in a long robe walking from the long street, because it is backlit, it is difficult to see the appearance of the person, only the silhouette of a person, and he seems to have something under his armpit.

The change of face changed again, this time it was a close-up sideways, the camera lens did not move, the man walked in front of the camera, and disappeared in a flash, just enough to make people see the words on the plaque under his armpit - The Sick Man of East Asia. Immediately after the camera pulled, the man had already walked into a noodle stall with a plaque.

Seeing this, Lai Chengying was dumbfounded and said, "What kind of film is this?" How many cameras do you have to get out of this smooth effect! ”

"Five." Chen Kunhou muttered in a low voice, only Pan Yingzi next to him heard it, and couldn't help but look at him suspiciously.

"Master Wang, a bowl of beef noodles." The man put down the plaque with his back to the camera, and the whole time it was not clear what he looked like.

"Okay, a bowl of beef noodles!"

The voice came, but a pair of big hands appeared on the TV screen and faces, and everything in the picture was very abrupt after the turn, but it was the person at the beginning who came to the "Hongkou Dojo" with a plaque, and several shots suddenly flashed in, and the man entered the dojo as if he had shrunk into inches.

At this point, except for Chen Kunhou, everyone in the room was confused. The two Golden Horse Award directors and one Golden Horse Best Cinematography were shocked by the film's amazing shots and cuts, and they even ignored that its soundtrack was also very exciting.

In the dojo, he said that he was surrounded by people in the future, and that person stomped on the signboard engraved with "The Sick Man of East Asia".

"Jump!" There was a loud bang, and the picture of stepping on the plaque suddenly flashed, but it was the noodle master who smashed the dough on the board fiercely, and then picked it up and began to pull.

Pan Yingzi had never found out that the ramen could be so handsome, and the ramen chef in a kung fu suit simply made the ramen into a juggler, and the noodles were constantly tossed and swirled in the air.

"Boom!" The picture returns to the dojo, the man in the long shirt kicks one of the people into the air, and suddenly kills two of them with three consecutive kicks, and his body reaches out and grabs the wrists of the two of them, twists them, and then flips over two ...... Chen Kunhou was impressed, obviously there were more than ten martial arts actors filming in total, but using the camera position and editing, it seemed like Wang Zijun was overcoming obstacles under the siege of dozens of people.

The pictures of the dojo and the noodle shop are intertwined, and the shots of various ramen, topping, eating noodles, and beating people are constantly switching, but the few people who have adapted to it no longer have a sense of abruptness.

"Good noodles, strong strength!" The noodle eater put down the large bowl, stood up and left with the plaque.

At this time, Bai Jingrui and Li Xing finally understood that this person had eaten noodles and went to other people's dojos to smash the field.

The film has finally arrived**, the beginning of the long shirt and the boss of the person, all kinds of martial arts actions through the flash break of the camera, dazzling to watch, coupled with the tense soundtrack, there is a hearty sense of pleasure.

I saw that the villain was punched out by the man in the long shirt and flew back upside down with his back to the camera. The camera was darkened by him, but in a blink of an eye, the man in the long shirt held out a bowl of beef noodles with all the color and flavor in one hand, and said: "Master Wang's instant noodles, authentic Chinese taste!" ”

"Poof!" Bai Jingrui, who was admiring while drinking, was scorched by the last advertising word, and a sip of wine sprayed Lai Chengying's face all over the face.

"What? It's an advertisement! Lai Chengying wiped off the mixture of saliva and wine on his face and scolded.

Li Xing looked at his watch and said with a wry smile: "This advertisement is a full three minutes, what a big deal." ”

Pan Yingzi pointed to the TV and said, "Director Bai, the man in the long shirt just now showed his face last, and he looks so familiar!" ”

Pan Yingzi has been going back and forth between Hong Kong and Taiwan to shoot TV dramas and movies in the past year, and she only rests for a few hours every day.

"Hey, that's Wang Zijun." Only then did Li Xing react.

"Who shot this ad exactly? Good strong personal style. Bai Jingrui asked.

"I don't know." Lai Chengying shook his head and said, but when he saw his apprentice smiling, staring at the TV and laughing, he couldn't help but say, "What are you laughing at?" ”

Chen Kunhou pointed to the TV with some smugness and said: "The advertisement just now, I am a photographer!" ”

"What?" Hearing this, several people turned their heads to look at him together.

…… The advertisement of Master Wang's instant noodles was broadcast at the same time on two TV stations, Taiwan Television and China Television, and at this time, the TV advertisement has gradually been taken seriously by the merchants, and the cost of the three-minute advertising film has made the food company ruthless.

Originally, Sang Zhenghua still complained about this, but when the phone call from the sales department was blown up the next day, he realized that he was going to make a fortune.

Like Bai Jingrui, Li Xing and others, the people who sat in front of the TV last night and waited to watch the TV series were all interested in the three-minute commercial.

The martial arts scenes in it are simply dancing in the eyes of martial arts masters, and they are extremely fancy and handsome, coupled with the realism of punching to the flesh, giving people the feeling of watching a blockbuster.

Yes, look at an advertising film as a blockbuster, this kind of magical thing Wang Zijun is unprecedented.

For several days in a row, the two major TV stations were surprised to find that as long as it was time for Master Wang's instant noodle advertisement, the ratings would rise slowly. Many people stay in front of the TV at night just to watch those three minutes of commercials. In schools, especially elementary school students, they are even more proud of imitating the martial arts movements and lines in advertisements, and often see children knocking each other down, and then suddenly stretching out their hands and pretending to say: "Master Wang's instant noodles, authentic Chinese taste!" ”

In addition, Wang Zijun's fans have become loyal viewers of this advertisement, and many people called the TV station and asked the station to broadcast additional advertisements, otherwise they would not watch the program in the station in the future. This kind of cute threatening rhetoric made the heads of the two major TV stations cry and laugh, and they have heard of the audience calling to ask for additional TV dramas and variety shows, but it is the first time that someone has heard of someone asking for an advertisement.

At the same time, soft and hard advertisements about Master Wang's instant noodles began to appear in major newspapers and magazines, constantly emphasizing that this is an instant noodle made by the Chinese people themselves, which is not only safe and hygienic, but also has a variety of unique flavors.

The inventory in the warehouse is rapidly decreasing, and many people do not buy instant noodles to eat because they don't have time to cook, but simply because they are curious, they buy them to try the taste, and after eating them, the taste is really good. (How many people still remember the taste of instant noodles when they were children, and they feel that they are many times better than they are now.) Cucumber, eggplant, pork...... It seems that all these foods have changed their taste. We have at least enjoyed the tragedy of the post-90s, they have never tasted the real delicacy of tomato scrambled eggs. Seeing that the company suddenly became popular, Wang Ziyun, who was nominally the chairman, admired his little brother so much. In order to supplement her knowledge, she enrolled in a professional college, learning practical management with her subordinates in the company during the day, and learning professional theory at night school.

In addition to the big sales of instant noodles, the broadcast of this commercial soon attracted great attention from the film and television industry. Every day, many famous filmmakers sit in front of the TV, analyzing the shooting and editing techniques shot by shot. There are even professors in film and television majors who record commercials and put them in class as models to explain.

As the actor of the commercial, Wang Zijun didn't dare to stay at home for a long time, and his home phone was blown up, and he called to ask him about the main creative staff of the commercial.

As a result, Wang Zijun became a good student during this time, listening carefully in class, and occasionally picking up Lin Qingxia home after school. But most of the time he stayed in the library, writing novels and scripts for "Bloody Lonely City".

On September 18th, Wang Zijun received two movie tickets from Qiong Yao.

His screen debut in this life "Caiyun Fei" is about to be released, and the time is scheduled for September 20.

Since two days ago, movie posters of Wang Zijun and Lin Qingxia kissing have begun to flood major cities in Taiwan.

There have been no premieres this year, there is a midnight show in Hong Kong to test the waters, and Taiwan has a direct film.

On the evening of the 20th, Wang Zijun took Lin Qingxia's hand with a pair of sunglasses and came to the cinema and found that there was a long queue here.

The people in line are almost all young people, and a large part of them are couples, which is also the characteristic of Qiong Yao films, which focuses on the young market, and often comes to two at a time.

(To be continued)