So far. Xiao Ke's expectations have not been mistaken yet. Xiao Ke's analysis was naturally convinced, and Xiao Zhen's words were quite reasonable, Su Ning listened, and naturally kept agreeing.

Xiao Zhen thought for a while, and one hand subconsciously stroked Su Ning's back, and unconsciously slowly slid down to Su Ning's buttocks: "Judging from the current situation of China's pharmaceutical industry, some have advantages, some have gaps, and some are at a disadvantage. APIs and intermediates have advantages, add... The work is more conducive to exports. Traditional Chinese medicine has advantages and can be developed abroad; The development and production of innovative drugs are restricted, especially foreign patented drugs, and China's key development and development varieties have an impact, such as semi-synthetic penicillin and cephalomycin anti-infective replacement products, which have been developed for many years and invested a lot of money; Preparation 1 foreign countries have advantages in new drugs, patented drugs, technologies and dosage forms, and China has advantages in general drugs, generic drugs and traditional Chinese medicines; Foreign companies have advantages in high-end instruments and instruments in medical devices, while China has certain advantages in general, general and commonly used medical devices. In terms of business, whether it is market concept, business model, business mode, business means, or capital, scale, and talent, it is incomparable with foreign companies. However, since the reform and opening up, China's pharmaceutical commercial enterprises have been reformed in terms of business ideas, business models, and business methods to adapt to the market economy, and some enterprises can compete with foreign companies. ”

"Hmm," Su Ning replied, and her body writhed like a snake.

Xiao Zhen was thinking about things, but he didn't notice her abnormality, looked at the beautiful little crystal chandelier on the ceiling, and continued: "Joining the WTO will inevitably be affected and impacted in the near future, and there is a big gap. The greater the impact. But in the long run it is advantageous to join... Opportunities and challenges coexist, and opportunities outweigh challenges. From the comprehensive analysis of the pharmaceutical industry, the main impact is in three aspects: first, the pharmaceutical circulation, the biggest impact, as I have said above, China's pharmaceutical circulation system reform is backward, there are many enterprises, large-scale enterprises are inefficient, low efficiency, backward business methods, the impact is inevitable. Second, the development and production of new drugs, patented drugs, and bioengineered drugs are restricted by the protection of intellectual property rights and cannot be imitated. Third, the research, development, production and sales of high-precision medical devices are affected and impacted, and the existing varieties will also be subject to competition from foreign products. ”

"Oh" Su Ning's breath seemed to be a little tight, and she exhaled like a fragrant breath, gently spraying on Xiao Zhen's chest, and this breath seemed to be a little hot.

"In the face of our country's accession to... Pharmaceutical companies should seize the opportunities and challenges brought to the pharmaceutical industry, accelerate development, improve strength, participate in competition, and meet challenges. From the perspective of the whole country, first, it is necessary to speed up reform, speed up the reorganization and merger of assets, enhance the strength and enhance the competitiveness, especially to speed up the reform of the pharmaceutical circulation system and the reform of pharmaceutical commercial enterprises, so as to adapt to the market economy and economic globalization. Second, we should analyze our strengths, gaps, and disadvantages, carry out strategic adjustments according to what we have done and what we have not done, develop our advantages, and expand our advantages. In view of the varieties and aspects that have gaps, practical measures should be taken to form advantages as soon as possible. For those who are at a disadvantage, look for partners. When, supporting roles, or give up, find another direction of development. Third, it is necessary to intensify cooperation and alliance with foreign companies, especially multinational corporations, and seek development and improvement through cooperation. In the globalization of the world economy, cooperation for development is the main theme. Fourth, it is necessary to study the knowledge of the WTO, master the rules and regulations of WTO transactions, participate in competition, develop foreign trade, open up the domestic market, and expand market share. Accession to the WTO is just around the corner, and in the face of accession, we must take countermeasures to join the WTO. What the pharmaceutical industry brings is competition, and competition can promote development, as long as we speed up the formulation of relative countermeasures, join... It will definitely bring new development to China's medicine."

Xiao Dingzheng was talking, but suddenly found that his chest was hot, and he couldn't help but look down, but found that Su Ning was stretching out her clove tongue and licking it lightly on her chest, the tip of her tongue slowly slid on Xiao Zhen's chest, but her eyes were looking up at Xiao Fa. Xiao Zhen clearly saw seven points of flattery and three points of flattery from that look.

Su Ning had ever done such a thing! Xiao Zhen's blood was flushed all at once!

Stretched out his hand and rubbed it on Su Ning's chest, Su Ning suddenly let out a suppressed moan, the tactful voice seemed to have a kind of soul-seducing magic, Xiao Zhen's heart fluttered, and he pulled Su Ning onto himself, so that the two jade peaks pressed on his chest, and he was squeezed out of a few bursts.

Taking a deep breath, Xiao Fa showed an ambiguous smile in his eyes: "When did Su Dong become so proactive?" ”

Su Ning didn't answer, just lowered her head, and "bitten" Xiao Zhen's lip in one bite, her little tongue had already taken the initiative to stretch out, and there was a seductive "um, um" sound from her nose.

Xiao Zhen stretched out his hand and probed down her smooth lower abdomen, but his hand was slippery, and he couldn't help laughing.

Stepping into the flying floor of Huayun Building, pigeon. The hustle and bustle of the hustle and bustle is gently blocked out of the door, and in front of me is a large room designed by Hawaiian designers, full of strong classical American style, with simple oil paintings, dark brown Thai glaze, and blue frosted glass, expressing the expression of the capital into another distant and intimate feeling. The most impressive is the feather floor of the building, as the highest floor of Huayun Building, there is no elevator to go directly, you can only enter from the flying floor along the spiral staircase, which adds a bit of mystery.

Winding up the spiral staircase up to the murderous floor, there is a large terrace, which once hosted a dinner party for 100 people by the president of a certain country. The exquisite cigar cabinet treasures the precious cigars of the members, and the oil paintings and wrought iron also silently convey the North American style.

Naturally, this is the Club of the Americas.

Club America has three special private meeting rooms, the Red, Blue and Gold Rooms, and has hosted many famous personalities. The president's study is even more extreme, and the noble and private space is rippling with the fragrance of books, and some important interviews on Phoenix Satellite TV often have to borrow this treasure. As a lifelong member of the Club of Americas, Su Ning has also consulted with people in these three reception rooms many times and finalized a one. cooperation program.

But today, Xiao Zhen is not just talking to people, he brought Su Ning to meet two heavyweight officials of the Ministry of Health.

The ugly "fee facility of the Club of Americas is on the fourth floor, which is equipped with an indoor swimming pool, surrounded by natural four screens and four pools, a wave pool, a high-end storage lounge, a sauna and a steam room for members to enjoy, but today Xiao Zhen obviously does not have this leisure. The meeting place was the club's American Café, which offers a wide selection of American cuisine with oriental specialties for a special twist. There is an attached village specialty store. Offering a wide range of desserts and a selection of red and white wines from around the world.

Xiao Zhen and Su Ning sat down on the sofa by the window, and a beautiful waiter had already come up to ask what they needed, the American Club was Su Ning's "home field", Xiao Zhen didn't care about these things, and left them to Su Ning to take care of. Liu Mingquan, director of the Department of Medical Administration of the Ministry of Health, and Zheng Denggao, director of the Department of Medical Service Supervision, will be invited to come soon.

Since Liu Mingquan and Zheng Denggao can stay in important positions in the Ministry of Health, they are naturally familiar with the sophistication of Beijing, not to mention that the two of them have been calculating and calculating, and Xiao Zhen's uncle Xiao Zheng still has a little incense, but they are Xiao Zheng's subordinates back then, just because they are two levels lower, Xiao Zheng can't remember it clearly, when Xiao Zhen called him to ask him, he only vaguely had an impression of these two names, and replied to Xiao Zhen, "It seems to be."

It's no wonder that Xiao Zheng, he was the executive vice governor of the central bank back then, because the governor was personally concurrently held by Premier Hong Dingbang, he was the executive vice governor most of the time when the governor was in use, the dignified governor of the central bank, and the usual contacts were serious high-ranking officials and dignitaries, where did some of the following people remember so clearly! It's a good impression! What's more, although Liu Mingquan and Zheng Denggao are now in important positions in the Ministry of Health, they really can't count the authority at hand, and the Ministry of Health is not very strong in the Government Affairs Yuan, where can one or two directors in the ministry get into the eyes of Xiao Zheng, a scholar of the Ministry of Households?

But Xiao Zheng doesn't remember them, how can they not remember Xiao Zheng? Not only remembered, but also familiar with, and knew that Xiao Ding, member of the Standing Committee of the Jiangdong Provincial Party Committee and secretary of the Wucheng Municipal Party Committee, was Xiao Zheng's nephew, that is, the only grandson of Xiao Lao, who was the Huaxia Yinfeng.

When Xiao Ke called them and asked them out for dinner, the first reaction of the two was, "It's not someone kidding me, right?" Then there was a burst of ecstasy, where do you dare to stand up like you usually do to others, and take care of your identity? It's just that they are busy agreeing, and Xiao Zhen is asked to set the time and place casually, and they will definitely go to the appointment on time.

Xiao Zhen didn't have much time to come back this time, so he directly scheduled to meet in the Americas this morning. In fact, he also knew that today was the time to go to work, but Xiao Zhen asked them out this time, but he had other plans, so he deliberately set such a time to see the reactions of the two first. Sure enough, the two of them listened to this short time, and although they both paused, they still responded in one bite, and there was no prevarication.

Xiao Ke took out his mobile phone and looked at the time, Su Ning smiled and said, "Don't worry, they will definitely arrive on time, if you dare to wipe your face, you won't be able to meet today." ”

Su Ning is wearing a light and elegant long skirt of light water blue today, which is very lined with temperament, Su Ning's original temperament gives people a sense of freshness and purity, and she looks more and more like a fairy in the water. It's just that Xiao Ding remembered Su Ning's obsession yesterday, so he couldn't help but smile, Su Ning is a smart woman, and she immediately saw the meaning of Xiao Zhen's smile, and suddenly her face turned red, and she glanced at him disobediently, all of which was coquettish.

Xiao Ke smiled, in fact, Su Ning's words were indeed true, but although these two people did not dare to offend Xiao Zhen, Xiao Zhen would not look down on them too much, after all, their position was indeed very important.

The Department of Medical Administration is responsible for formulating relevant policies, norms and standards for medical institutions, medical technology application, medical quality and services, and management of blood collection and supply institutions, and organizing and guiding their implementation; Formulating standards and service specifications for medical personnel; Guide the hospital pharmacy, the construction of key clinical specialties, hospital infection control, the construction of medical emergency system, clinical laboratory management and other related work; Participate in the management of clinical trials of drugs and medical devices.

The Department of Medical Service Supervision is responsible for the supervision of medical services in medical institutions, establishes a medical quality evaluation and supervision system for medical institutions, and organizes and carries out medical quality, safety, service, financial supervision and evaluation. Establish and improve the supervision system of public hospitals with public welfare as the core, and undertake the work of promoting the reform of the management system of public hospitals.

If the next development of Tianxin Pharmaceutical Group is to be smoother, it is necessary to have a good relationship with the two of them.

This is the waiter who has already walked over with two middle-aged people in their forties. The two had already seen Xiao Zhen and Su Ning sitting here, Xiao Zhen and Su Ning glanced at each other, and stood up with a slight smile.

The middle-aged man walking on the left was quite clear, and after seeing Xiao Zhen, there was already a smile on his face, and he stretched out his hand from afar: "Xiao Shao, I've been waiting for a long time, I'm Liu Mingquan." ”

Xiao Zhen shook his hand with a smile: "The director is polite, we have just arrived." ”

The other person was slightly fat, a little thankful, and at this moment he was even more smiling, stretched out his hand and said: "Xiao Shao's prefect's side, it's rare to go back to Beijing, how can you be so polite, today should be us to invite you."

Su Ning listened to it on the side, and snickered a little in his heart, when he came back, the people who wanted to invite him to dinner lined up in Miyun, and you really don't know if it will be your turn to invite him. I just remembered that Xiao Zhen "received" them today, but it was for his own business, but he couldn't help but be sweet in his heart.

"It's not my treat today, Xiao Ding smiled, let go of the half-step body, and pointed at Su Ning: "But it's Su Dong who has a treat."

Originally, Xiao Fa thought that the two of them would definitely cooperate and ask: "Who is this?" ”

Unexpectedly, Liu Mingquan and Zheng Denggao both laughed, Liu Mingquan said: "Su Dong's name is like thunder, but it's a pity that we haven't had the chance to see each other, today is really stained with Xiao Shao's light, said and shook hands with Su Ning gently, twisted and released, and didn't squint."

Zheng Denggao even smiled brightly: "Su Dong has made immortal contributions to the development of our country's pharmaceutical industry, and it should have been our treat." He was a little sensitive, but apparently the old man didn't feel any discomfort when he said it, as if it was really from the heart. His hand and Su Ning also touched it back. He was like a mirror in his heart, Su Ning wanted to invite them to dinner, and the reason could be figured out with his toes, but Xiao Xiao Dashao also came forward, here, "What is the relationship between Xiao Zhen and Su Ning, but it is very interesting, especially since Su Ning has always been single, which is even more worthy of his speculation."

Of course, he naturally couldn't say this, and even Ding would show it too much one by one. You must know that he is also the real power of the Ministry of Health. He naturally knew the news that Xiao Yin and Ye Yuling were about to get married, although he was not qualified to participate, he also knew how touching the combination of Xiao Zhen's family and the Ye family was this time, it can be said that all forces paid attention to it, but Xiao Zhen actually came forward to introduce himself and Liu Mingquan to Su Ning at such a sensitive period not long before the wedding, so there was naturally no suspicion of Taoism.

Su Ning said politely to them, and then sat beside Xiao Zhen obediently, looking like she didn't plan to speak, which made the two of them sure in their hearts that this queen who is second to none in the Chinese medicine industry is indeed Xiao Shao's forbidden departure!

Watching Su Ning elegantly help Xiao Zhen pour the brewed coffee into the cup, these two didn't know what it was like in their hearts. It's also envy. Su Ning, a seemingly weak female super-rich woman, actually does not lie to any man around her, and even has some bad rumors in Beijing, saying that she is actually a lily, saying that there are some unspeakable affairs between her and a beautiful female executive of the American Xinlan Group in Beijing. Even Xiao Fa knows this statement, but Xiao Ding knows one thing better, that female executive is actually in the Xinlan consortium, "Huahai, a member of the organization, is responsible for business intelligence in northern China, as for why it is rumored that she is with Su Ning, Xiao Yin also knows, because this young female executive is not married and has no boyfriend, but she is quite close to Su Ning But in fact, she is just cold."

Su Ning gave Xiao Zhen good coffee, and made a gesture to help Liu Mingquan and Zheng Denggao pour it, how dare Liu Mingquan let her get it for herself? hurriedly stopped, and said continuously: "Hey Concubine Su, I'll come by myself and I'll come by myself."

Su Ning has been in the mall for many years, so she naturally understands that her current identity is not the identity of the chairman of Tianxin Pharmaceutical Group, but Xiao Zhen's woman, and her every move represents Xiao Zhen, or Xiao Zhen's face. Just make that gesture, and really pour them coffee? Even if they are willing, will they dare to take it?

Liu Mingquan hurriedly took the coffee pot, poured a cup shallowly, and handed it to Zheng Denggao, while Su Ning sat down next to Xiao Zhen again, so soft. At this time, Xiao Zhen opened his mouth and smiled slightly: "Actually, I invited you two to come this time, and there are some things I want to ask two experts."

Liu Mingquan was about to pick up the coffee, and after hearing Xiao Ding's words, he couldn't drink it, and hurriedly said: "Where is it, Xiao Shao has anything to know, just ask, Lao Zheng and I must know everything."

Zheng Denggao also nodded immediately: "Yes, yes, Xiao Shao must not be polite."

Xiao Ke smiled in his heart, and the two of them called themselves "Xiao Shao" from the beginning when they came in. "Instead of Secretary Xiao, it is obviously because although they are only the main hall in terms of rank, half a level lower than Xiao Zhen, a member of the Standing Committee of the Jiangdong Provincial Party Committee, they are Beijing officials, and they don't need to buy the face of Xiao Zhen, a member of the Standing Committee of the Provincial Party Committee, and the reason why they are so polite to Xiao Zhen is precisely because of the identity of "Xiao Shao".

But Xiao Zhen doesn't mind, he worked hard in the past few years, in fact, there are young people who don't want their abilities to be said to be relying on the psychology of their grandparents and fathers, but now he is letting go a lot. He was originally a member of the Xiao family, Xiao Fei's grandson, this is something that can't be changed no matter what, since that's the case, why bother with so many taboos? Is Xiao Fei's grandson still unsightly? Although he was promoted quickly, although there must be the reason for the protection of his grandfather's prestige, isn't his political achievements real?

Xiao Ke smiled slightly: "The prologue of the new century has begun, and China's economic and social development will enter a new stage. In the face of the new situation in which the trend of international economic globalization is intensifying, the scientific and technological revolution is developing rapidly, the industrial structure is being readjusted at an accelerated pace, and international competition is becoming more intense, and in the face of the task of domestic economic construction, it is necessary to rely on institutional innovation and scientific and technological innovation to promote economic development and structural adjustment and achieve sustained, rapid, and healthy development of the national economy. As far as I know, the overall operation of the national economy will show a steady and rising trend, and it is expected that with the strengthening of the macro economy, the pharmaceutical economy will also maintain a pattern of rapid growth. I would like to ask you how you think about the next trend of China's pharmaceutical industry

Liu Mingquan and Zheng Denggao glanced at each other, and Zheng Denggao said with a smile: "Lao Liu is better at this." Lao Liu, you say it

Liu Mingquan smiled, nodded, sighed slightly, and said: "This topic is a bit big, I think the first thing is that the national supporting reform policies will be further put in place, and the reform and development of pharmaceutical enterprises will enter the stage of tackling tough problems."

Xiao Zhen smiled and asked, "What do you say?".

Liu Mingquan glanced at Su Ning quickly, and had a plan in his heart, and his answer was very good: "The simultaneous advancement of the three reforms of the basic medical insurance system for urban employees and the medical and health system, as well as a series of regulations, regulations and management methods issued by various ministries and commissions around the reform, the adjustment of the three structures of the pharmaceutical industry structure, product structure and enterprise organizational structure, and at the same time facing the accession... The integration into the global economy, the information age and the knowledge economy era have brought about many changes, so that the macro environment for the survival and development of enterprises has undergone profound changes. Pharmaceutical enterprises must not only compete with enterprises in the industry, but also compete with enterprises outside the industry that enter through mergers and acquisitions, holdings, etc.; It is necessary not only to compete with domestic enterprises, but also to directly compete with multinational corporations in the world, and the situation is grim and pressing. The key to the reform and development of enterprises is to comprehensively analyze the impact of the macro environment and various pharmaceutical reform policies on enterprises, gradually solve the deep-seated problems in the field of pharmaceutical production and circulation in the reform, correctly grasp the pulse of the market and the direction of development, gradually establish a new business and management model of enterprises, and re-select the positioning of enterprises in the market. If it is a private enterprise like Su Dong, although there is no need for institutional reform, it is also facing competition, and I think it will be a key to find its own determination in this competition. ”

Su Ning smiled and nodded slightly: "Director Liu is right."

Qi Zhen also smiled and asked, "So Director Liu thinks there will be any changes in the overall demand of the pharmaceutical market?" ”

Liu Mingquan shook his head and said: "I don't think the changes will be very big, and it should still be in the stage of steady rise." Xiao Shao should know that population, medical care, disease, and health demand will still be the main factors driving economic growth. According to estimates, China's population can reach 100 million in 2 milk years, and it will reach 100 million gills in 10,000 years. At present, the consumption of drugs for the elderly will account for more than enough of the total consumption of drugs, calculated according to the per capita drug level of the elderly. At the end of the year, the elderly population was about 500 million, and the total amount of drugs used by them reached 100 million yuan; In the future, the elderly population will grow at a rate of about 3 per year. It is expected that by the year of injury, the total amount of medication will reach 600 million yuan. It can be seen that the natural growth of the population, the aging of the population and the expansion of medical insurance coverage have kept the market demand growing moderately

At this time, Su Ning asked: "Director Liu, do you think the market demand structure for drugs will change in the future?" ”

Liu Mingquan praised in his heart, Su Ning asked this question at a high level. In fact, in Liu Mingquan's opinion, since Su Ning is Xiao Zhen behind her, it is understandable that her voice can reach this level today, with the Xiao family standing behind her, the requirements for Su Ning's own ability are much lower. But as soon as Su Ning's question was raised, Liu Mingquan knew that Su Ning really had some ability.

"Su Dong asked this question well, this is indeed a key question for pharmaceutical companies in the next step." Liu Mingquan first praised, and then analyzed: "China's new medical insurance system, drug classification management system, and the further implementation of the "basic medical insurance drug catalog" will have a significant impact on the structural adjustment of drug demand, and some domestic general drugs and new drugs with definite efficacy and low prices will still occupy a large market share; The change of drug management methods and the identification of designated pharmacies have made the four drugs enter a stage of rapid development. According to the opinion of our ministry, with the emergence of a new spectrum of diseases, the medical model will shift from therapeutic to preventive. At the same time, people have gradually shifted from passive medication to independent choice of drugs, and from passive treatment to prevention and health care. Therefore. Drugs used for the treatment and prevention of new infectious diseases, common epidemic diseases, and marine drugs may become important opponents to challenge conventional chemical drugs. In particular, natural medicine does not involve the world's intellectual property issues, and is not subject to the impact of "WTO accession", and can also obtain the national administrative protection of traditional Chinese medicine in China, so it is a promising industry. I think pharmaceutical companies should pay attention to this area. ”

This passage, Liu Mingquan obviously has the intention of selling well, Xiao Zhen listened to it, and smiled slightly, this idea, the idea is somewhat similar to what he said to Su Ning before, and Western medicine cannot be relaxed. In terms of traditional Chinese medicine, we should also pay enough attention to the small one, which is a large market.

Su Ning smiled and said thank you, but Xiao Zhen groaned for a moment and said, "The current circulation order of the pharmaceutical market is not very good."

Liu Mingquan nodded, but turned his head and smiled: "Lao Zheng, this is your business, you explain it to Xiao Shao."

Zheng Denggao smiled a little embarrassedly and said: "Ahem, this, it used to be a little troublesome, but" regulating and governing the order of the pharmaceutical market according to law is a long-term and arduous task, and the road still has to be taken step by step He straightened his face and said: "In order to cooperate with the simultaneous advancement of the three national reforms, fundamentally correct the unhealthy trends in the purchase and sale of medicines, and ensure the safety and effectiveness of the people's medication, the State Food and Drug Administration and other departments will further strictly enforce market access and stop low-level duplication; We will continue to strengthen supervision, strictly implement the production and operation license system, through the renewal of the "Drug Business Enterprise License", cancel the method of wholesale and retail operation, and implement the classified supervision of legal person enterprises and unincorporated enterprises, wholesale enterprises and retail enterprises; Intensify the sampling of the drug market and crack down on the production and sale of counterfeit and shoddy drugs; Implement the implementation of the four certifications and control the quality. ”

Speaking of this, Zheng Denggao paused, only then Liu Mingquan sold well, he can't fall behind, since Xiao Shao is willing to come forward for Su Ning, he must be very "valued" to Su Ning, if he makes Su Ning feel comfortable, if she blows the pillow wind for Xiao Shao, Xiao Zhen is already a member of the Standing Committee of the Provincial Party Committee, a dignified deputy ministerial-level cadre, even if it is a high-level match, it is amazing, the future future is unlimited, maybe one day, it is not impossible! It is very necessary to have a good relationship with Xiao Ke and let Xiao Zhen have a good impression of himself. But now that he is in the Ministry of Health, he can have a relationship with Xiao Fa, that is, this Su Ning and Su Dong.

His face sank, and he said heavily, "However, Su Dong should pay attention to one thing."

Su Ningliu raised her eyebrows lightly and said with a smile: "Director Zheng, please speak." ”

Since the beginning of this year, the reform of drug prices will be further intensified, Zheng Denggao Zhengse said: "The fundamental reasons come from two aspects: first, the reform of the medical insurance and medical and health systems has begun to have an impact on the drug purchase and sales mechanism. Two quality contents of the reform measures of the basic medical insurance system for urban employees: one is to formulate the national basic medical insurance drug catalog, one of the important conditions for the selection of the directory is that the price of drugs is relatively low, safe and effective: the second is the implementation of the retail pharmacy designated system, the designated pharmacy selection conditions include business scale, market guarantee, price level, etc. These two reforms have a direct impact on the business strategies and price behavior of small production enterprises, mainly branded products, and retail pharmacies. Reducing sales prices and expanding market share will probably be the inevitable choice of enterprises, and the competition mechanism brought about by the reform has begun to play a role. Second, the low-level duplication of drug production and circulation has reached a very serious level. In the case of oversupply and lack of innovation, price reduction sales is one of the important means for enterprises to survive, which will inevitably lead to price competition. Therefore, the price reduction of drugs is not only the requirement and result of the reform, but also a reflection of the current situation of the drug production and circulation market. With the advancement of the reform of the medical insurance and medical and health systems, the trend of drug price reductions will be further expanded, and it is inevitable for enterprises to enter the era of low profits Su Ningxiu's brows frowned slightly, as if she was a little worried, but Xiao Zhen next to her smiled: "It's okay, this is a good thing."

Su Ning understood what Xiao Zhen meant by "this is a good thing", he was saying that the price of medicine was cheap, and the people could afford to see the disease and take the medicine, which was a good thing for the country and the people. Su Ning also remembered her father, if the treatment was not expensive, but the cheap one that she could afford, but, hehe. If that's the case, I'm afraid I won't have a day with Xiao Ke. She thought about it, her face showed a trace of nostalgia and a shy smile, she saw that Liu Mingquan and Zheng Denggao's eyes were all the time, but she immediately woke up, although this woman is beautiful, she is not something they can "read", she is busy and does not squint, and secretly said in her heart: This Xiao Shaosh is really good-looking! This Su Dong is simply a peerless disaster."

However, Xiao Zhen's sentence "This is a good leather" made Yi Chuan feel bottomless. I thought about it. Throw another message! "Otherwise", isn't Xiao Shaofang worried about the circulation of drugs? Well, actually joining... After that, the bidding and procurement of drugs will be fully rolled out. ”

Xiao Zhen's eyes froze, and Su Ning showed a look of concern.

Zheng Denggao was proud, so he said: "In order to speed up the reform of the urban medical and health system and standardize the purchase of drugs by medical institutions, we will implement the management method of centralized bidding and procurement of drugs, and control the unhealthy trends in the purchase and sale of medicines from the source." Although there may still be some problems in the implementation of this initiative in various places, it will take a long time. With the further supervision and regulation of bidding and procurement activities by the state, this measure will follow the principles of openness, fairness, impartiality and good faith, adhere to the principle of safe, reasonable and effective use of drugs and the principle of optimizing the quality and price ratio in an orderly manner. The development of e-commerce will promote the improvement of this work. In my opinion, pharmaceutical companies should take the initiative to adapt to this change. Actively research strategies

Xiao Ke and Su Ning glanced at each other, and then said with a smile: "Right now" accession to the WTO, it seems that pharmaceutical companies are going to face the law of the jungle of survival of the fittest. "What Xiao Yin means by this is that with the addition of Huaxia... With the acceleration of the pace and the improvement of the degree of capital market, pharmaceutical enterprises will enter a new period of unprecedentedly rapid and intense differentiation, adjustment and reorganization, and the process of polarization and survival of the fittest will be greatly accelerated. To this end, state-owned enterprises should deepen the reform of property rights, actively change the internal mechanism of enterprises, implement the strategy of general agency and general distribution, promote the large-scale and intensive operation of wholesale enterprises and the chain operation of retail pharmacies, and enhance their competitiveness and market control. As for pharmaceutical giants such as private companies such as Tianxin Pharmaceutical Group, they will also begin to compete directly with the world's pharmaceutical giants, which are sinister, and naturally there is no need to say much.

Of course, at present, the rebound of the pharmaceutical economy is greatly affected by policy effects and external factors, the internal vitality of economic growth is still insufficient, the lack of effective social demand has not been fundamentally alleviated, the rural market is difficult to improve for a while, the development of the consumer market is still obstructed, and the problem of unbalanced development of enterprises is still more obvious.

And the capabilities of those international pharmaceutical giants, Xiao Zhen is even more clear. Merck, Pfizer, GlaxoSmithKline, Sanofi Aventis, Novartis, Bayer, Abbott, Wyeth, Bristol-Myers Squibb, Eli Lilly and Pharma",

Let's just say that GlaxoSmithKline is not called this name yet, Glaxo and SmithKline are two companies, but coincidentally, it is in the mouth of the concave year that they are going to unite into one company.

In the memory of his previous life, Xiao Zhen knew that GlaxoSmithKline was jointly established by Glaxo Wellcome and SmithKline Bicheng. Both companies date back to the mid-century and have established world-class leadership in the pharmaceutical field over more than a century of innovation and mergers. The successful merger of the two pharmaceutical giants laid the foundation for GlaxoSmithKline to become a leader in the industry and capture a share of the global pharmaceutical market. GlaxoSmithKline represented the world's highest level in the four major medical fields of anti-infection, central nervous system, respiratory and gastrointestinal intermittent metabolism, and also ranked first in the industry in the field of thin seedlings and anti-tumor drugs. In addition, the company is a world leader in consumer healthcare, with its main products including over-the-counter drugs, oral care products and nutraceutical beverages.

GlaxoSmithKline has one of the largest R&D systems in the global pharmaceutical industry, with more than 100 R&D personnel, and R&D investment is as high as $100 million. The company is a world leader in genomics, genetics and new drug development technologies. GlaxoSmithKline's total global sales in four years reached US$100 million, of which prescription drugs were Tian Yiyingfeng, and sales of new products accounted for the share of prescription drugs. As one of the world's leading pharmaceutical giants, GlaxoSmithKline has maintained a strong growth momentum in the rapidly changing healthcare sector by leveraging its own technological potential and resource advantages. GlaxoSmithKline represented the world's highest level in the four major medical fields of anti-infection, central nervous system, respiratory and gastrointestinal tract, and metabolism, and also ranked first in the industry in the field of thin seedlings. In addition, the company is a world leader in consumer healthcare, with its main products including over-the-counter drugs, oral care products and nutraceutical beverages. In the year of the coffee, Glaxo launched the asparanine albuterol, which subsequently became a classic drug for the treatment of acute asthma. In the year of the throat, Amoxicillin was developed, which became a widely used antibiotic. In the early years, Thai stomach mesitidine was the first to be marketed in the UK.

In the hurricane year, Glaxo successfully developed the anti-stomach ulcer drug Shanwei ranitidine, which ranked first in the world in the field of sales. In his spare time, Sir John Wayne of Wellcome was awarded the Nobel Prize in Medicine for his contributions to prostaglandin research. In the early years, Wellcome developed the world's first anti-AIDS drug, Jirenzhou lamp zidovudine. Dr. George Hicchis and Dr. Gertruger Elion of Wellcome and Sir James Blake, who worked at Wellcome and SmithKline, were jointly awarded the Nobel Prize in Medicine for their discovery of important principles of drug treatment. In the UK, SmithKline was the first to launch the antidepressant paroxetine. In the same year, Glaxo Wellcome launched the first oral effective anti-hepatitis B drug Hepdinlamivudine in China and the world. In the same year, SmithKline launched the anti-type 2 diabetes drug Wendia, which is the first new anti-diabetic drug in China.

This is just one, and among the other giants, which one of them doesn't have a few of them? Tianxin Pharmaceutical Group is already one of the most powerful pharmaceutical companies in China, but the growth of Tianxin is inseparable from Xinlan Group, which can get some cash technology from European and American channels, including the introduction of advanced talents, as the real helmsman, Xiao Zhen knows that those European and American pharmaceutical giants are powerful, and now Tianxin has to face their competition, which can be described as a difficult future, which is one of the reasons why Liu Mingquan and Zheng Denggao came today.

"Do you have any good advice on this? Xiao Zhen naturally never revealed the slightest thought in his heart, but just asked with a faint smile.

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