Chapter 192: Blog in 2002

"Mr. Zhao, what are the next arrangements for Tang Dynasty information?"

Now the CEO of Tang Dynasty Information is Zhao Danyang, and Chen Jiayi gave him this more important profession, for fear that others would not be convinced. After all, Zhao Danyang's qualifications are a little shallow, and he has no previous experience in managing large companies. Moreover, in just one year, he became the general manager of Tang Dynasty Information from a ministry mén organization.

This beating is too big, I don't know what kind of reaction the employees of Tang Dynasty Information will have, Chen Jiayi plans to go and take a look. Unexpectedly, when Chen Jiayi took a casual look, he found that the employees below still admired the newly appointed boss. I don't know what means Zhao Danyang used, but no matter what, Zhao Danyang can sit in this position, which can be regarded as the first step in implementation.

"Mr. Chen, the plan is like this."

Zhao Danyang didn't expect that Chen Jia would be promoted unusually, and in one leap, he became the head of a large company. For him, his heart is still quite moving. In order to live up to the expectations of the parent company, Zhao Danyang quickly became familiar with the various ministries of the Tang Dynasty after taking office. In addition, a performance reward system is implemented for employees at the bottom. This initiative quickly won the recognition of the members and made a good start.

"Well, tell me."

Since the Tang Dynasty information to Zhang Zixian's management, it has been a steady fight. It looks slow, but every program is launched to the market. It's all a matter of course, it's going well, and there's basically no resistance. However, Zhao Danyang's xìng is not the same as Zhang Zixian. Zhang Zixian is a steady and general, and Zhao Danyang is really a peerless sword with a sharp edge.

Such a character, in ancient times, was a pioneer in opening up the territory.

From the many plans of the Tang Dynasty, Zhao Danyang's methods are known. It can be said that Zhao Danyang does have his own set of means in business operations. It's just that the information of the Tang Dynasty is not as good as the Tang Dynasty audio-visual now. The operation of an instant messaging satellite is no less than that of the Xiǎo Department.

"I think that instant messaging can continue to use Mr. Zhang's previous plan."

Zhao Danyang naturally knew what Chen Jiayi was doing when he came to the Tang Dynasty today. Moreover, Zhao Danyang also knows. Tang Dynasty Company has today's achievements, and 80% of the credit is due to Chen Jiayi. It can be said that the one in front of him is a genius in the domestic business world. Even if he is as strong as Zhao Danyang, when he sees Chen Jiayi, he has to admire it in his heart. Even, in front of Chen Jiayi, Zhao Danyang's edge seemed to be suppressed.

As a result, Chen Jiayi's arrival today made Zhao Danyang feel pressured.

"Why?"

It seems that this is not like Zhao Danyang's style.

In fact, in the management of the company, no matter what method is used, Chen Jiayi will not interfere too much. As long as your management works, any means will do.

"Now that our TT trend has become a success, as long as the general direction is not wrong, there will be basically no problem in the next ten years. Mr. Zhang's planning has already been classified for ten years for the Tang Dynasty information, and I don't have a good idea and don't have any opinions. At most, that is to enter the international market at the right time. ”

Hearing Zhao Danyang's answer, Chen Jiayi was still quite satisfied. It seems that although Zhao Danyang is sharp, he doesn't have to fight for everything. Now that I see that TT instant messaging has become a big trend, it is tantamount to asking for a dead end if you make such a big move. It is better to continue to use the previous Zhang Zixian's policy and take your time along the way. Applications are rolled out slowly, naturally, without error.

"As for peripheral services, I think the focus now should be on the Mén website."

The TTmén account has long been established, and, in order to fight against Xin/làng, it has joined forces with NetEase and Sohu. However, at present, the progress of TTmén households is still slow. Chen Jiayi did not give Zhang Zixian any comments at the time, but he also felt that he should make changes on the Mén household website. Otherwise, TTmén will become the website with the largest IP flow in the future. However, in terms of the influence of mén households in China, it still does not surpass that of Xin/làng.

"Go on."

Chen Jiayi sat on the side, quietly listening to Zhao Danyang's plan.

"From the perspective of the influence of TTmén households, with the increase in the number of netizens, our TT official website and IP flow are also growing. Just from the current point of view, according to the company's market research report. We found that the vast majority of people who frequently visit TT's official website are under the age of 25, and among them, young people around 20 years old are the majority. As for the main force group of 25-40 years old in China, they choose the way of news, and they all like to land on Xin/làng. "So what do you think is the reason for this? ”

Zhang Zixian has long seen this reason, but the mén household website has just been established, and Zhang Zixian's plan is to take his time, with the current number of Internet users, it will definitely not take long to surpass the new / làng. When the time comes, the user base for reading news naturally will change accordingly. However, Chen Jiayi, who knows the future history, knows it. No matter how slow it is, even in 2011, as Zhao Danyang said just now, this situation has not changed much.

"Professional."

Zhao Danyang mentioned the word professional.

"The four major mén household websites, including other websites such as Chinese, we found that the news mén household website led by Xin/làng, his news channel is geometrically more professional than our TT official website. Often, Xinhua Daily does not report the news, and Xin/làng can report it in advance. This can only show one problem, and that is that Xin/làng has a dedicated news partner.

In this way, Xin Làng can make his news spread all over China.

In addition, the new Làng news channel, whether it is a news center or a subordinate sports channel, a technology channel...... The professional xìng of new làng news reporting is also much better than similar xìng quality websites. ”

Zhao Danyang analyzed the success of the new / làng to Chen Jiayi one by one. To sum it up in one sentence, it is the new làng in the news, more professional than any news website. And the most important thing about a mén website is the news. Tang Dynasty Information did not do a very good job in this regard, and even did not have its own professional news team.

In comparison, the biggest competitive opponent of TT official website is Xin/làng, according to the news of Chen Jiayi's later generations. Xin/làng has reached a strategic cooperation with thousands of news media across the country, and many major domestic and even international news can often be grasped in the first time. This also explains why so many people like to go to Xin/làng to watch the news.

In addition, the news intensity of the new/làng report is also much more professional than that of similar websites. Whether it is in the news release or in the news commentary, it is several percent higher than similar mén household websites. This is also the reason why TT, together with NetEase and Sohu, still hasn't collapsed the new/làng.

It seems that the new / làng profession has developed a habit of users. Just like watching the news on Future TV, many people like to watch Phoenix TV. There is no other reason, it is because Phoenix Satellite TV's news is stronger than other TV stations. Moreover, the real xìng is also much stronger than similar TV stations.

This is not a good sign, especially for the official website of TT.

This pattern continues, and it is no wonder that by 2011, Tencent had not defeated Xin/làng. The answer is because friends who like to watch the news have developed the habit of going to Xinlàng to watch the news. Moreover, the later generations of Tencent are not only inferior to Xin/làng in terms of news intensity, but also seem to be inferior in terms of the operation of the entire mén household website.

Judging from the Tencent news of later generations, most of the targeted user groups are younger. It can be said that in terms of entertainment, Tencent has done a really good job. But in terms of journalism and rigorousness, he is far behind.

As a result, Tencent has been involved in many industries on the Internet in later generations, but in every industry, Tencent has not done very well. If it weren't for such a large user base, perhaps these industries of Tencent would have lost money long ago. But despite this, Tencent has achieved an important position in many Internet fields by relying on its instant messaging.

Although many people hate Tencent to the core, this is true.

For Chen Jiayi, measures like Tencent can only hinder the development of China's Internet. The reason why the Tang Dynasty Company wanted to set up a group was to not let the monopoly of the Tang Dynasty Company become a driving force that restricts itself and the upward development of the country.

"So what do you think TT official website should do?"

Later generations of Tencent used many methods, but they did not defeat 新/làng on the mén account website. At most, the traffic is exceeded, but the traffic exceeds is useless. Speaking of one fact, that is, the cost of advertising on Tencent is still not as good as that of Xin/làng. It can be seen that the user base faced by the mén household website is relatively young in the later generations of Tencent.

"If you don't want to replace Xin/làng, you can ignore it, and we can bring the user group to the young people."

This is the first point put forward by Zhao Danyang.

If you want to replace 新/làng on mén household news, I think you should fight with 新/làng on professional xìng. The specific plan, in addition to building your own professional news team. The sub-channel of TT News Channel can also invite more well-known experts and scholars to comment. Or, do some more in-depth thematic activities ......", Zhao Danyang said more, and most of the methods are more practical. Moreover, if you want to go beyond the new /làng in the future, you must do the same. It's just that Chen Jiayi shook his head, not that he was dissatisfied with this plan, but that he thought that these plans were relatively slow to work. It often takes several years to get results.

"I think the plan I just proposed is okay, but I think I can put a little more effort into professionalism. For example, we put aside the professionalism of journalism and try to improve the professionalism of TT official website in other aspects. ”

A mén household website, although the focus is on news. But that doesn't mean that some other service can't improve his professionalism.

"Something else?"

Zhao Danyang thought about it, "Is it possible to open another category, for example, nòng to create some forums with professional xìng such as Tianya?" ”

"It's almost close."

Zhao Danyang's thinking is very active, Chen Jiayi only reminded him slightly, and he could think of the direction of the exhibition. However, it is obviously not in line with the quality of the official website to make a professional xìng forum in the official website.

"It's better for us to open a blog function on the TT official website."

At this time, Chen Jiayi put forward the more classic ideas of later generations, blogging.