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Fan Wuxian was discussing problems with the senior management of PCFANS and guiding their work, but he unexpectedly received a call from the elder sister Fan Ting, saying that the house had been almost repaired, and asked him to go over with him to have a look.

"This matter, it is more appropriate to call Han Ji in the past, I will also provide you with a reference, after all, the house is your own to live in, as long as you can see it." Fan Wuxian said.

"Han Ji is busy with the antivirus software upgrade, and he doesn't have anything to pay attention to, so it's better for me to think about it myself." Fan Ting replied.

"Oh, that's right, I'm done here, I'll drive over to pick you up." Fan Wuxian agreed to come down.

Because it has been thought about before, it is necessary to build a network company to go public and make money and give it to the old brother as a gift, so the company has been working on the establishment of a large-scale portal with a relatively complete scale, and the relevant database tests have also been done.

Although everyone has been on the door of the country. There have been in-depth and extensive heated discussions on this issue about how to do it and what should be used as the blueprint for the user website, but most people believe that the portal is still to follow Yahoo's search engine model, increase the click-through rate, implement paid advertising, and then expand the market.

But now Van Wuxian pointed out a line. The list of practices, but let everyone's eyes shine, and opened a new door for them, let them see that the Internet profit model has such a great potential to be tapped, it can be said that as long as the market is cultivated, there are ways to make money everywhere!

"So Mr. Fan, how can I increase my points. What about hitting rates to increase traffic to your website? "There are also people who are more concerned about this matter, and they want to know if Fan Wuxian has any high-level tricks available.

"Click rate-" Fan Wuxi smiled, and said in his heart, what's so difficult about this thing. it.

In fact, in China, at the beginning, many companies have engaged in self-employment. own portal, but in the later time, found that the input and output are disproportionate, and the construction of a comprehensive portal website needs to invest in the energy is really unbearable, simply counting on this to make money, I am afraid that it is far away, coupled with the bursting of the network economic bubble after two thousand years, the Internet economy has encountered a harsh winter, resulting in a variety of websites can not get timely financing, a large area of death, the portal site collapsed, NetEase, Sohu, Sina and other large portals have also gone through a lot of hardships to survive, abandoned the Yahoo model, combined with their own characteristics, developed different business directions, and entered the era of profitability.

In the beginning, these sites were used in order to increase click-through rates, or. It is said that it is to raise the attention of the eyeballs, and a lot of blood has been invested in advertising, basically the money obtained from financing is used in this regard, many websites have raised more than millions or even tens of millions of dollars through various channels, and then used to improve the popularity of the website.

Of course most of the nets. The methods used by the station are nothing more than these, advertising through traditional media, large-scale outdoor advertising, advertising exchanges with other websites, website publicity through the packaging of some products, and good relations with major search engine websites, providing their own website links and advertisements in a conspicuous position.

For a long time in the beginning, various websites were distributing free souvenirs to users to promote themselves, wanting everyone to remember themselves, which seems to be a good way, but there is also a point, that is, the content of the website is not updated quickly, does not interact with users, or does not have the content that users care about, after all, it still can't resonate with everyone.

"The content of the website is still king, as for the publicity, you might as well use some small means to achieve the goal." Fan Wuxian said to everyone, "For example, we can use the advantages of PCFANS to distribute small things such as mouse pads to users, which does not cost much money, and allows users to see our website as soon as they get their hands on it, which is a very deep memory." In terms of content, pay more attention to the economic situation at home and abroad, and play a role in entertaining the public in social life. ”

In view of the fact that the current network speed is still running at a low level, although ADSL and optical fiber access appeared prematurely, it is also necessary to take into account the huge pressure caused by the surge of users in a few years, so it is more important to screen the small games suitable for the current network environment when the level of software and hardware is still relatively low.

Fan Wuxian remembers very clearly, at that time, he was very addicted to playing chess games and fighting landlords, Lianliankan, Tetris and other small games, this type of small games do not need to retain too much personal user information, so the impact on the server is relatively small, it can be made at the moment, and there is no problem in engaging in battles.

And Fan Wuxian also took into account a problem, that is, users can form a user's understanding of the website through the online battle with prizes, if who will get rich on the Internet, then professional players are obviously faster than the website to get rich, which can be seriously considered and used.

Fan Wuxian was thinking about it, and at the same time talking about these situations to the senior management, everyone felt that they had benefited a lot, and it can be said that a lot of ideas were taken out for reference by the current major network portals, and they could get rich returns, what they lacked was this kind of thing, of course, they also lacked huge funds like Fan's Investment Group to support.

The high-level executives of PCFANS are not idle, Fan Wuxian gave them a little broadcast, and immediately put forward a lot of good ideas, and even a senior executive engaged in technology also put forward his own opinions, "I think it will be a good choice to bundle individual users, and the cost is relatively low." ”

"Oh? Let's hear it. Fan Wuxian was very interested and encouraged him to continue to elaborate on his views.

"At present, our company as an Internet access service provider that controls a large number of domestic users' Internet access channels, has an inherent advantage in terms of traffic, and can use software technology to set the home page of the user after surfing the Internet to the home page of the website we need to promote, so that the first website we see after surfing the Internet is our website, and this influence is great." The technical executive said to everyone.

"Doesn't that seem like a violation of the rules of fairness?" Some people came back from abroad, and as soon as they heard this suggestion, they immediately became associated with antitrust.

After all, the current situation of Microsoft is being jointly sued by several major companies because of monopoly, and it is said that it is likely to be split into several parts, and in this case, it seems a bit inappropriate to engage in technology monopoly and resource monopoly, so everyone feels that this may not be a good choice.

"Since we have this resource, of course we can use it, otherwise we spent so much money and invested so much energy in the first place, isn't it just to ask for a return?" Someone immediately retorted.

In fact, the solution proposed by this technical executive is browser hijacking, that is, modifying the user's browser or other related settings without the user's permission to force the user to visit a specific website.

Browser hijacking is a malicious program that tamperes with a user's browser through browser plug-ins, BHO browser helpers, insock LSPs, etc., so that the user's browser configuration is abnormal and is forcibly directed to a commercial website.

Users will be forced to install such plug-ins when browsing the website, ordinary users can not uninstall it at all, after being hijacked, users will be forcibly directed to their designated website as long as they go online, seriously affecting the normal Internet browsing.

For example, some bad sites will frequently pop up installation windows to force users to install a browser plug-in, or even not ask for the user's opinion at all, and exploit system vulnerabilities to force installation into the user's computer in the background. Some plug-ins also use virus software writing techniques to evade user uninstallation, which often causes browser errors, abnormal system restarts, etc.

Although this practice has been criticized later, but the current domestic Internet popularity is still relatively low, it is harmless to engage in browser hijacking, at least after everyone is used to being hijacked, there is no feeling, especially if this kind of hijacking is from the Internet access service provider, then there is no big problem.

In fact, browsers like Microsoft and Netscape use the same principle for their default homepage.

However, Fan Wuxian also took into account the rebound psychology of some users, so he thought about it for a while and made a suggestion, "In principle, I agree to do this, but there are some skills to do, our promotion homepage should not appear on the user's computer screen for more than fifteen seconds, and then it will become an icon that can be placed in the corner of the screen, and there must be a function that can be clicked to open, and a function to click to close." As for the homepage set by the user himself, it will appear automatically after fifteen seconds. ”

After listening to Fan Wuxie's words, after discussing for a while, everyone felt that this was a compromise method, which could not only achieve the purpose of publicity, but also not cause too much psychological backlash among users, which was worth a try.

But if you do this, won't you become the most influential rogue software ancestor in China? Fan Wuxi felt a little scratching his head, and he didn't know if it was right after this thing was done.

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