Chapter 64: Careful advice on the imminent departure

It was night, and Hua Xiangrong held another Huafu Deliberation Conference. Pen ~ fun ~ pavilion www.biquge.info

In the large conference room of the middle courtyard, the "five masters" (jokingly called in the house, jokingly) including Mo Zhufeng have all arrived; Immediately afterwards, even Hua Xiangrong, a somewhat abrasive and slightly procrastinating patient, entered on time.

If anyone hears the sound of the watch, they will find that it happens to be in the evening, that is, at the beginning of 7 o'clock in the evening.

Because of the abundant time, this time she did not need to be in a hurry to finish the meeting as usual. On the contrary, when she sat down, she saw that everyone had already sat down in unison; He nodded with satisfaction and signaled that everyone was ready, and it was regarded as saying hello to everyone! Then she opened the notebook of the accompanying inspection (of course, it was the kind of super-thick rice paper book she specially made), and smiled with a little sadistic.

Fingers lightly tapped the table and said, "Today, I, Hanyu, Yu Ding, and Qiu Ju and Dongmei; The five of them finished patrolling together, and all the industries in our Yangzhou City belong to the 'Xiangrong Flagship'! Moreover, in this scope: it is not only our own stores that we exclusively chain, or some other stores opened in cooperation with others; Also include those: densely packed, cobweb-like sites that populate the city's franchise chains.

After seeing these stores, our group was deeply touched: I not only had a deep conversation with their owners, but also made some inquiries and communicated with the managers of our individual branches.

After a lot of busy, watching and investigating, our group has gained a lot! So here, I hope to communicate with you; And I also hope that after listening, everyone can put forward some effective and feasible opinions or suggestions. ”

Hua Xiangrong said, and pulled down the large drawings he had just drawn on the hanger in the conference room. This is the "Big Picture Illustration Newspaper" that she hastily wrote and drew before the meal just now!

The reason why I drew this is because everyone is accustomed to using this kind of drawing that is "convenient to explain the main purpose and details of the meeting" as an explanatory report. Therefore, after the flower is finished as usual, it is placed on the usual hanger; It is convenient for everyone to continue to save trouble by using this thing to see the picture for meetings, and it is easy to understand more thoroughly.

"First, let's look at the first question----- membership management.

In this inspection, the first thing we did to inspect was the head office of the big restaurant! Once inside, everything is well organized and running well; The service staff are also hospitable, diligent and not lazy; The service attitude is not to say, that is called a home away from home.

However, under all these advantages, our inspection team found some problems! For example, in terms of membership management, the system is still not perfect.

The most obvious thing is that we found out that there are members who still have to wait in line!

Could it be that the store managers and head office managers, as well as your think tank, after seeing this long-standing problem; Haven't you thought about using any tricks or methods to solve this problem of easy loss of high-level customers? Or rather, you see it. but didn't come up with anything effective; Then this is the dereliction of duty, or rather incompetence of your management!

The preferential treatment of our members is not only reflected in the level of food preparation they eat, but also in the dining service they enjoy when they consume our restaurant."

Hua Xiangrong said in a heavy tone, and slapped the table again after the words fell, making a deep and deafening muffled sound.

Then, she said with a sober and meaningful voice: "The establishment of our membership system is to enjoy better treatment for customers who have paid more for meals!" If we can't do this if we want to live in Rongju, then there is no need to continue the membership system; Because there's no reason to exist anymore.

I hope that after listening to this, you can find a way to improve this phenomenon as soon as possible!

Such measures can be: butler appointments, letter notifications, door-to-door delivery (only VIP services can deliver meals), etc.; These are services that can be booked in advance. Just don't become like waiting in line to enjoy the service of the cubicle or box you should have enjoyed! Because only with such a vigorous improvement can we ensure that we do a high level of VIP service, rather than ordinary customer service in the style of mass fast food.

We want to do it: while ensuring the hot operation of the downstairs lobby, the VIP consumption on the two floors upstairs can also have a good reputation!

Secondly, about the point system for our members. Although at present, each store seems to be relatively complete in operation; But after today's on-site investigation and inspection, I feel that there are actually a lot of things that can be improved. For example, such as: points confusion, duplicate accumulation, lost card reissuance, etc. Some of the errors caused by outdated registration methods ......

So I hope that after today's meeting, everyone will go back and brainstorm ideas. In addition, from tomorrow, you will take this new membership management register, go down and have people copy a few copies and teach the money management staff of each store. ”

As he spoke, Hua Xiangrong handed Hua Yuding a specially drawn registration management book.

If someone took the book and opened it carefully, you can find that it actually contains: member registration record form area, member information management file area, member points use area (record accumulation and deduction, or clearance after gift exchange), member gift consumption record area, and so on seven or eight modules of VIP service management records. It is specially used to make detailed record management for each store, and try to minimize the occurrence of the above error accidents!

Hua Ding took the notebook handed by Hua Xiangrong, put it aside for the time being, and then continued the meeting.

When he saw that everyone had no objections, there was silence again; I can't help but stand up, take the initiative to liven up the atmosphere, and come up with a good idea. "Okay, okay, don't do that, everyone! Come, I'll start by throwing bricks and giving me an idea.

----- held the '3rd Anniversary Store Celebration' event! The flagship businesses used to celebrate our 'Xiangrong Products' are approaching their third anniversary since their inception.

And ah, it can also be held in conjunction with the opening ceremony of Chaoxing Building! It is used to amplify the momentum and form a sensation.

In this way, the good days of the two can be combined: it can save a lot of manpower and time, and reduce the burden of holding events at each store; And because the date is close to each other, we can avoid holding such a grand event and causing damage to the image of our store; It will not be overly extravagant and wasteful, nor will it be too grandiose. What do you think? ”

"Hey, that's a great idea! You are so talented, how did you think of it. Lu'er then warmed up the applause and cheered a little in agreement.

Seeing this, Hua Yuding was slightly embarrassed and said, "Actually, this idea was first proposed by Miss!" In the book "Secret Collar" that we often read, there are a lot of novel ideas. Among them, the word 'Zhou Qing' is mentioned! ”

When everyone saw this, they laughed. The atmosphere is also getting better again!

So it returned to normal, and everyone continued to hold meetings in full swing ......;