Chapter 53: Plans to open a winery

Two bowls of wine per person, an average of four taels per person. Although the puree has been blended with low-alcohol wine, the degree is still more than 50 degrees, and the wine is too good to drink.

"How's the morning?" Li Rui asked.

"Mr. Zhao took good care of us and let us be the first to enter." Fang Qiang hurriedly replied.

Zhao Wenlong said with a smile: "Now the bidding for the general construction contract has not yet begun, and the main reason for letting the Nanqiao No. 2 Construction Division enter the site first is to do some miscellaneous work such as land leveling, fences, sewers, and temporary engineering headquarters, so you don't dislike it." ”

"Mr. Zhao, this is your trust in us." Wu Kangmei hurriedly said, "We are already grateful to let us participate." Now that Secretary Li is also here, Qiangzi and I will first express our attitude, if the work is not good, you don't need Mr. Zhao to speak, we will roll up and get out of the house ourselves. ”

"Good! It's good that you have this attitude, Manager Yu also said that this time we invited the supervisor of Hong Kong, and the requirements must be strict, and I am afraid that even I will not be able to speak for you at that time. Zhao Wenlong smashed a sip of wine and said with a smile.

Li Rui smiled silently, Wu Kangmei is also a smart person, he knows the importance of this opportunity very well, and he knows some things in his heart. Drinking the wine in the bowl, he remembered the Shagou Winery mentioned by Zhu Jie just now, how could such a good wine not be found in the market?

Hearing Li Rui's question, Zhu Jie smiled bitterly: "Shagou Winery closed down two or three years ago, and there are only a few dilapidated houses and an old cellar left. ”

"When was that old cellar mouth? Is it still possible to make wine? Li Rui's heart moved, and he hurriedly asked.

"I heard my dad say that it was probably from the Ming Dynasty, and he is still making wine." Zhu Jie nodded, and then sighed and said: "Actually, this old cellar mouth is also a cultural relic, after the factory closed down, my father contracted the old cellar, usually brew some new wine, engage in wholesale and retail, in fact, I can't make a lot of money, mainly because my father is reluctant to this old cellar, otherwise it would have been scrapped a long time ago." ”

"Li Rui, are you interested in the winery?" Zhao Wenlong heard the conversation between Li Rui and Zhu Jie and asked.

"It's not that I'm interested, it's just that I feel like it's such a good wine, and it's a pity that I can't drink it in the future." Li Rui smiled.

"Please, brother." Zhao Wenlong and Yu Meixia have been working together for a long time, and they have also learned a few Hong Kong mantras, and said with a smile: "This is the original puree blended in the early years of the Republic of China, and it is not a new wine that can be made casually." But then again, this Qingyunchun tastes really good to drink, how can this factory not be able to do it? ”

Zhu Jie shook his head and said: "Now the winery is opening more and more, Qingyunchun's brewing process is complicated, and the cost is higher than that of other small wineries. When my dad was old-fashioned, he resolutely refused to simplify the process and reduce costs, and the wine brewed could not be sold, and the winery naturally collapsed. ”

Wu Kangmei also sighed: "Actually, Qingyunchun's wine tastes really good, I used to drink it often, but then I couldn't find it on the market, it turned out that the winery went out of business, it's a pity." ”

"It's okay to drink yourself. Manager Wu, if you like it, next time I go back to my hometown, I will bring you a few boxes, both of which are of low height. Zhu Jie said.

"That's really thank you to Team Zhu, if it's not convenient for you, I'll just buy it!" Wu Kangmei said with a smile.

"It's all home-brewed, what else to buy!" Zhu Jie waved his hand again and again.

Zhao Wenlong pondered in his heart and said: "Since the old man has contracted the old cellar to make his own wine, then get some to sell it in my store, if there is still such a puree, it will definitely be sold for a big price." ”

Zhu Jie was a little embarrassed: "Lao Zhao, I won't tell you that this kind of original pulp at the beginning of the Republic of China is only a dozen jars, and the number is very small. However, there are hundreds of jars in the past ten or twenty years, but the taste is much worse. ”

Zhao Wenlong thought for a while and said: "When do you bring two jars to taste, as long as the taste is half of this, I estimate that it will be no problem to buy a few dozen yuan a catty." ”

"Half of it must be there, and the taste is only two or three percent worse at most. If it can really be sold for dozens of yuan a catty, it is really good, not only can the backlog of puree be disposed of, but also according to the one-to-five blending, the new wine brewed will not worry about sales. Come on, Lao Zhao, I thank you for my old man, I toast you. Zhu Jie suddenly said happily.

"Lao Zhao, since you are interested in this wine, it is better to buy it from the liquor factory." Li Rui said with a smile.

"Buy the distillery?" Zhao Wenlong was stunned, "Do you want me to change my career to open a winery?" ”

"What's wrong with opening a winery?" Li Rui opened a bottle of low-alcohol Qingyunchun and poured it into the bowl a little, tasted a product, and slammed his mouth and said: "The taste of this new wine is also good, I think the problem of the closure of this winery is in marketing." If you have a good taste of wine like this, package it well, and then advertise it, low-end wine sells for twenty or thirty yuan a bottle, and it should not be a big problem for high-end wine to start at fifty. ”

Zhu Jie was obviously frightened when he heard this, and opened his mouth wide, "Li Rui, make no mistake!" Can you still start at fifty with this wine? In the past, the bottle could only be five or six yuan a bottle, and the bulk one was only two or three yuan a catty. ”

"So I said the problem was with the packaging and marketing." Saying that, Li Rui picked up the bottle that looked like it was a low-quality glass bottle, and there was no lid on it, so he used a wooden stopper, "Packaging like this can't be put on the table at all, now is the era of commodity economy, and the original wine aroma is not afraid of alleys and has long been outdated." If you don't package well, you can't attract other people's attention and can't get on the table; If you don't advertise, others won't know that there is this kind of wine, so it's a matter of integrated marketing. Lao Zhao, you can leave some wine and bring it back to Yu Meixia to taste, and then tell her about it. As far as I know, this Miss Yu is a master of marketing, if you can ask her to help you come up with ideas, or just pull her in, I think this winery may be a golden doll. ”

"Really?" Zhao Wenlong was stunned by what Li Rui said, in fact, he was already a little moved in his heart, but he didn't expect it to be as mysterious as Li Rui said.

What really? Fake? As long as the taste of this wine is gone, the rest is to rely on packaging and advertising, and CCAV, which has the highest ratings in the previous life, is full of advertisements full of liquor.

Li Rui ignored him, turned to Zhu Jie and asked, "If you buy Shagou Distillery, how much do you estimate?" ”

Zhu Jie was also a little confused by Li Rui, and estimated that "the property rights of the distillery belong to the township government, and they have long wanted to get rid of this burden, if you want to buy it, I guess it's too late for them to welcome it." When it comes to price, in addition to the wine in stock, which can be worth two or three hundred thousand, other equipment and factories have long been aging, and the land in the countryside is not worth much. At most, it's only five or six hundred thousand. ”

Li Rui calculated: "Coupled with the renovation of the plant, equipment renewal, repackaging, and advertising investment, I estimate that there is a fund of 1.5 million yuan to make this winery operation." ”

"How? Lao Zhao, do you want to do it? Then Li Rui looked at Zhao Wenlong again and said with a smile.

"What don't you do? I just want to do it, where is this winery? How's that going? How much production can be in a year? Let's go and check it out! Besides, even if I believe that Manager Yu has this ability, she doesn't know if she agrees or not! If she doesn't agree, you don't know about my stall, it's a restaurant and a construction site, and you can't pull away at all. Zhao Wenlong said with a bitter face.

Zhu Jie, who was on the side, saw that the two didn't seem to be joking, and hurriedly said, "Go and see!" I think it's better to put it on the National Day, everyone rests, and go to Qingyun Mountain to have fun by the way. Although the sand ditch is a little poor, the scenery is good, and there is game, I will arrange it when the time comes. ”

"I'm fine on National Day anyway, how are you, Lao Zhao? It's best to bring Yu Meixia with you. Li Rui said.

Zhao Wenlong thought about it, even if the winery is not suitable, it is good to have fun, and said: "I have no problem, the key is that I don't know if Manager Yu can spare time." ”

"Didn't I just say it, you can bring some wine back and let her taste it later, I promise she'll come along." Li Rui said with a smile. In his impression, Yu Meixia is a person who is very sensitive to business opportunities, and Li Rui believes that she should not let go of such an opportunity.

After eating a meal for more than two hours, more than one pound of puree was mixed with five catties of new wine, adding up to more than six catties, except for the half catty of wine that Zhao Wenlong wanted to bring back to Yu Meixia to taste, the least of the five people also drank more than eight taels. Li Rui and Zhao Wenlong both drank well, and it was basically no problem for the two of them to restrain themselves a little. Fang Qiang was the first to lie down, Wu Kangmei was also a little incoherent, the most surprising thing was Zhu Jie, today he drank the most as the host, at least one and a half catties, but as if he was nothing, he was helping to arrange the driver and settle the bill.

In the end, he smiled and said: "My dad is the director of the winery, and I have been soaking in the wine tank since I was a child, and there is basically no problem with two catties of wine." ”