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Zhang Ke decided to forget about Wang Xiaobo, of course it was impossible to forget, just put it behind him and didn't think about it. Pen, fun, pavilion www. biquge。 info

On the third day of the Lunar New Year, Chen Xinsheng and his family were invited to drink tea at a tea house near Xidan Cultural Square, which is one of the core business districts of Beijing, which is convenient for Zhou Shuhui, Wanqing and Tang Jing to visit the shopping mall.

It was like going out to go shopping together, the women were shopping with great interest, Zhang Ke and Chen Xinsheng, the two big men, couldn't bear their strength and hid in the teahouse on the side to rest and chat.

Zhang Ke and Chen Xinsheng sat in the teahouse and chatted, and naturally talked about the expiration of Chen Xinsheng's employment contract with TI at the end of March this year.

"The performance of TI China is impressive, and I think Mr. Angie Bo must have high expectations for your retention." Zhang Ke sat lazily on a rattan chair with a delicate blue pattern and white background bone china coffee cup, the temperature outside was very low, but the sunlight poured in through the glass window, and the interior was as warm as after spring.

"At TI, you can't attribute your success to your own ability," Chen Xinsheng smiled, "TI will not have a great impact on the performance if someone else becomes the general manager of China...... Just like Liu Minghui's resignation, it does not have much impact on the performance of AIDA Electronics, in a modern enterprise, the success of employees is largely the success of the enterprise, not the success of the individual. When it comes to personal ability, I believe that the bosses of many private enterprises in China are first-class, far more than those of us who work in foreign companies. ”

"It's a bit too modest, but to a certain extent, I agree with your point of view," Zhang Ke smiled and said: "Now the concept of personal leadership is emerging in China, which is picking up the teeth of Western enterprise management, I think this is probably something that some overseas companies abandoned ten years ago, but at this time it is still somewhat useful for domestic enterprises." Most of the private enterprises in China are still small in scale and easy to control, and the charm of personal leadership can play some role. However, no matter how strong the personal ability is, no matter how strong the leadership charm, there are also imperfections, and what personal ability and leadership charm are far from enough for a modern enterprise......

"Ke Shao is really sober......"

Zhang Ke smiled and said: "At this time, domestic enterprises are facing huge market opportunities, leadership ability, charm can play a great role, but the development process of Western enterprises tells us: very few people can control tens of billions or even larger scale of large enterprises, these enterprises need the most is not the charm of the leader - of course, the leader is not charismatic, less will not be too much of a problem - but the need for a system that allows the company to operate stably and develop sustainably, This system should be extended to all levels of the company's philosophy and culture, personnel, finance and other enterprise systems, technical structure, and production structure...... I've been wondering a lot these days, how do I build Kumho's system? ”

In the course of the development of Western companies, there is always a lack of bloody and intuitive impressions, and Zhang Ke has witnessed a lot of lessons: after the scale of some private enterprises or state-owned enterprises has become bigger and stronger, their leaders are not only proud and complacent, they are often stubborn and self-serving, and they can't listen to others' words, and some people's temper will be irritable and their mood becomes impetuous, and their biggest enemy at this time is not competitors, but themselves.

Zhang Ke talked a lot, Chen Xinsheng can feel that Zhang Ke seems to stand in the future to examine the current situation of domestic enterprises today, of course, this can also be understood as Zhang Ke's far-sighted business management.

For Chen Xinsheng, he has not yet reached the age of 40, and he has already had a very brilliant life to become the president of TI China, but he is only 40 years old, and it is still too early to retire.

As a Chinese, there is very limited room for growth within the company, and Mr. Angie Bo hopes that he will integrate the business in Greater China, yes, Greater China will be the most promising region for global economic development in the next ten years, but for Chen Xinsheng, the challenge and growth are no longer strong.

There are also some well-known electronics companies at home and abroad to send invitations to join, Chen Xinsheng has been hesitant, but Zhang Ke's informal invitation made him the most excited.

Aida Electronics has come to this point, and it is full of light, but it is not easy to go down and go side by side with overseas electronics giants such as TI, Philips, and Sony. Compared with overseas electronics giants such as TI, Philips, and Sony, Aida Electronics can be said to be a big difference in all aspects.

After two years of cooperation, Chen Xinsheng's understanding of Kumho and Aida Electronics is quite deep and profound, even if the disc machine business is packaged and sold, Zhang Ke did not hide it from Chen Xinsheng; There is nothing to hide, Aida Electronics is smooth, but at this time, it introduced overseas investment institutions, and sorted out and adjusted the company's management structure in accordance with the standards of overseas listed companies, Chen Xinsheng can see something to some extent.

Zhang Ke passionately recounted his plans for the future of Kumho and Aida Electronics, saying: "I hope that Kumho will eventually become a consumer electronics manufacturer with a complete system, not only with a complete product structure, but also with a complete technical structure. But what is the current situation facing Kumho? The product line is very simple, and it is only a series of DVD player products, which cannot even enter overseas markets such as Europe, America, Japan and South Korea due to copyright and patented technology issues; The technical structure is thin, not much better than those assembly enterprises, even if a small step is taken in chip design, but it may be eliminated by other companies at any time, and the production of components is still only in the production of circuit boards......" Zhang Ke said this, paused, took a sip of coffee, and glanced at the snowy and clear sky in Beijing, such a sky is very rare for Beijing after the mid-nineties, he put down the coffee cup and returned to the topic just now, "This is Kumho's biggest dilemma at the moment!" In the field of consumer electronics, Kumho is only a rising star, not even a rising star. In the field of electronics industry, it is difficult to hide any technology, and if you search for patents, you will know how big the gap is with the current technical level; It is even more impossible to conceal the product technology, buy a product and come back to take a look at it, the Americans may take three hours to understand the working principle, and the domestic technicians only need one hour to be enough; Of course, it is also extremely difficult to bypass these patented technologies and innovate on your own. In the face of hundreds of thousands, millions of patented technologies in consumer electronics, if you want to find a way to innovate, you usually find that there is no way out...... Where is Kumho's road? I think there are two directions to work on. Directly purchase product technology and product lines, spend time in industrial design, and develop the best products. We all know that because it is difficult to keep the technology secret, even if Ericsson launches the latest mobile phone, Kumho can also buy mainstream components, chips, and spare parts, sell from Motorola to product technology and product line, and then assemble a mobile phone with similar performance to Ericsson's new mobile phone. All mainstream consumer electronics can do this, with the only difference being that Kumho is far more expensive to produce than they are. Of course, once economies of scale are formed, after the brand determines the market advantage, the production cost will be greatly reduced, at this time, we can work hard in engineering application and process design to ensure that Kumho's consumer electronics products will not only not fall behind the trend, but also always lead the trend; Of course, these efforts will not fundamentally improve Kumho's position in the electronics industry. Ericsson produces mobile phones, but also produces chips, they produce chips, part of their own mobile phones, part of the export, if we buy mobile phone chips from Ericsson to produce mobile phones, then it is destined that the production cost of our mobile phones will always be higher than Ericsson's mobile phones. Therefore, we also need to develop our own core technology, what if some basic technologies cannot be bypassed? Then buy it, buy it, and we'll build on that. ”

Chen Xinsheng also understands that Zhang Ke is anxious to sell the disc player business is to cash out for large-scale technological expansion, the entire consumer electronics industry chain is intricately linked, those more basic components, the more huge the investment, a large-scale integrated circuit chip production line, it will cost billions of investment.

Hearing Zhang Ke talk about Ericsson's mobile phone, he subconsciously asked: "Kumho wants to go to the mobile phone project......"

"Not only mobile phones," Zhang Ke said with a smile, "Kumho wants the 'idea' brand to cover all consumer electronic products, and I will set up a large project department under Kumho Electronic Technology Research Institute, and at the appropriate time, the large project department, the operation department and the overseas operation department will be separated to form Aida Group." ”

"The so-called right time is after the sale of AIDA Electronics, which only owns the disc player business?" Chen Xinsheng asked.

"It's about that time," Zhang Ke said, "The main responsibility of the large project department is to purchase product technology and enrich the product line under the 'idea' brand, but the large project department has not yet found a suitable executive, and the future AIDA Group has not found a suitable executive." ”

Chen Xinsheng was shocked when he heard this, but he asked according to his temperament: "I think Su Jindong is suitable." ”