Chapter 20: Sugar gourds are sold all over the city
For several days in a row, the people who sold sugar gourds on the street were not the only ones who took the lead.
As far as the eye can see, there are still many vendors with different flags and costumes hawking! Merchants and tourists from out of town were curious and asked why.
After the locals' explanation, it turned out that the incident originated from the "rock sugar gourd turmoil" a month ago.
The snack is delicious and inexpensive, and it has been advertised all over the city! So many families are vying to follow suit. Investigate the source: At this time, Hua Xiangrong's rock sugar gourd was sold in Manyangzhou City! It is extremely loved by men, women and children, and is in short supply every day.
Therefore, it has aroused the jealousy of some small traders and hawkers, and they all want to get a piece of the pie.
After several unsuccessful attempts to coerce and lure the children who worked hard for the Hua family, he became angry and simply played a game of stalking; In addition, I bought a large number of Huajia sugar gourds, tasted and pondered every day, and contacted the intelligence given by the spies to buy materials, after all, it was really yàn (in fact, because the materials and procedures for making sugar gourds themselves are not troublesome); As a result, these hawkers began to sell in a big way, trying to break the snack legend established by Hua Xiangrong ------ "Yangzhou City Sugar Gourd Jiangshan"!
However, it backfired!
Within half a month, the dreams that the hawkers had not been around for a long time were in vain. Because Hua Xiangrong came up with new ideas again, dismantling their childish ideas!
It is a new tactic that adopts marketing strategies and reforms of food itself, as mentioned above. Defeated them in terms of sales methods, means of transportation, delicious products, and the most critical brand effect and the "novel process dù" that changes from time to time, and regained the monopoly position again!
Therefore, when Hua Xiangrong heard the anxious news from Mo Hanyu and a few friends, "Many people on the street are also imitating and selling sugar gourds", he just tasted a sip of fragrant tea lightly and didn't have much expression. Because she has long realized the importance of innovation!
Therefore, the corners of his mouth twitched slightly, and he smiled lightly and quipped slightly: "Don't worry, don't be in a hurry!" Otherwise, I won't pay for the medical bills, and they all say that a new product has been successfully developed, so don't worry. ”
Everyone couldn't cry or laugh, it was really the emperor who was not in a hurry and the eunuchs were in a hurry.
Then, listening to Hua Xiangrong's affirmative reassurance: "Wait for the good news, and when the follow-up products are fresh-stored and realized, they will be listed one by one." When the time comes, there will be them crying! With that, he sneered and said no more.
Seeing that he was so calm, the big stone in everyone's hearts finally fell and relaxed; Laugh and go back to rest early, after all, you still have to be busy the next day!
Only Little Douding stopped thoughtfully and stayed, letting everyone else go back to rest.
He wanted to know and ask a little more clearly, was the young lady really not in a hurry or fake, and was she really prepared?
Hua Xiangrong put down the teacup, looked up at Xiao Douding, and didn't say much; It can be regarded as acquiescing to his stay, and it just so happens that he also plans to arrange a helper for Mo Zhufeng to come forward to run errands, otherwise he can't let Mo Zhufeng often go out to talk about things with a mind at the helm.
Although Xiaodouding is small, he has a clever brain and is tall. Dress up a little and lower the tone to show it bigger; Pretending to be a seventeen or eighteen-year-old man is not a problem.
As for herself, she is naturally not nervous and anxious!
After all, as I said earlier, Hua Xiangrong, who graduated with a master's degree in management in his previous life, is not a fool, and naturally knows clearly: when the secret method is no longer a secret, their "Xiangrong Food" (now just operating a sugar gourd~) will be imitated sooner or later!
In this way, we must continue to take the lead, we must seek innovation and strive for breakthroughs from the food itself, and we must be the first person to eat crabs again, so as to be able to win the leading position in the industry from time to time!
Therefore, she had just told Lu'er to be a little flexible: the sugar gourd could continue to be sold for a while, but instead of selling it in a string of six, it was changed to 8 bags of rock sugar gourd grains and a new fried hawthorn "sugar snowball".
Come to think of it, you can sell it for more than half a month before it will be followed. In this way, she launched the third wave of marketing plans for rock sugar gourds------- different types of fruit sugar gourds and skewer sugar gourds.
In this way, the first sale of the entire sugar gourd pioneer can be regarded as completely over, and it is estimated that it will be able to dominate for nearly three months from the end of the first wave and the third wave.
This can be regarded as a solid foundation for their upcoming store! By that day, their snack shop will be multi-faceted, and as soon as it opens, it will launch five kinds of snacks, including rock sugar gourds.
Although, there is no complete concept of snacks in this dynasty to this day. But Hua Xiangrong just wants to create such a snack chain store that integrates snacks, snacks, snacks, tea and juice, etc.
Then, they have more ambitious goals to achieve!
This is only the first step in the first stage of the combat business empire: in terms of the word "food" alone, there are snack chains, fast food chains, restaurant chains, restaurant chains, teahouse chains, hotel chains, and club chains......
Therefore, the prescient flower only smiled faintly, and did not add much comfort; just asked Xiao Douding: "Are you willing to go to Mo Zhufeng and help run errands by his side?" ”
"Yes, of course I do! Thank you Miss for your appreciation, and the little one is willing to do his best to help Zhufeng Gongzi do everything. "It is worthy of being an alert and careful little bean ding, and he reacted immediately after hearing the question.
Hua Xiangrong smiled with satisfaction, got up from behind the desk, and pulled out the booklet she had written at the innermost end of the shelf. It is a condensed version of "Business Secrets" that was once given to Mo Zhufeng.
(It is a teaching textbook written for Zhufeng's classmates, one or two copies, one for her and one for Mo Zhufeng; Later, I streamlined and extracted it, and copied a copy, intending to give it to Mo Zhufeng's future deputy)
Turning to page 13, I saw that from this page: it is all the operation process of various products, including food, clothing, transportation and housing (according to the development order ~) multiple fields; And each field has written a detailed operation process and broadening means, and at the end of the detailed record of the methods of each sub or idea. It can be seen that Hua Xiangrong is ambitious, how far-reaching and detailed the plan is!
Speaking of page 13, the beginning of this page is a food recipe, and his finger nodded at the noodles of the small bean cube and glanced at him meaningfully; handed it to the more shrewd little bean who seemed to have some understanding, smiled faintly, and asked him to take it down and ponder it for himself, and asked Mo Zhufeng if he didn't understand, and asked her if he really couldn't do it; Then manage the sugar gourd, the first business they made a fortune.
As for Mo Hanyu, Hua Xiangrong sent him to be Xiao Douding's deputy. Because this kid is too impatient, she doesn't worry about letting him be the shopkeeper, otherwise, she will not be able to do it sooner or later!
Speaking of which, some friends may be asking: What did the other people do?
[Yu Jia has something to say: Yu Jia is sorry, Yu Jia is a confused egg! ] In addition to teaching classes, life is confused. Because of the holiday, Yu Jia got up late today; I got up happily and had breakfast for a long time, and I was sleepy after watching TV, so I slept again, and woke up at 16 o'clock in the afternoon to find that I forgot to send the manuscript and didn't upload it; That's why the update was late.,I'm sorry.、Fortunately, it's not interrupted.。 Everyone forgive the couple, woo~~~~(>_