417 [Mr. Wang's Lecture]
On January 27, 1977, just after the Laba Festival, the students had already taken a vacation, and some companies Yijing were ready to call it a day, but Jiayi TV was extremely busy.
The studio of "Hundred Lectures" was set up in only five days, and the overall style is quaint, serious and open.
Jin Xiaoqiu, a second-year history student at the University of Hong Kong Chinese, found the studio with the help of the TV station staff and walked in in a daze.
She has heard the news of the reform of Jiayi TV Station, but she prefers to listen to Wang Zijun's songs and watch Wang Zijun's movies, but she has not yet reached the level of fascination. I heard that Wang Zijun was going to talk about the Three Kingdoms on the TV station, and he was just a little interested, so he just watched it when the show was broadcast.
Although Jin Xiaoqiu is studying history, she feels that "Romance of the Three Kingdoms" is just a literary work, and she is not very interested in fighting and killing, and thinks that watching "Romance of the Three Kingdoms" is better than reading "Dream of Red Mansions".
Just yesterday, Jin Xiaoqiu inexplicably received a phone invitation asking her if she liked the Three Kingdoms, and she said she was not very interested. The staff of the TV station asked her if she liked history, and she said that she was a history student, so the other party was very happy to invite her to participate in the recording and broadcast of the first episode of "Wang Zijun Says the Three Kingdoms". Although I didn't know the situation clearly, I had nothing to do at home anyway, so I agreed in a daze.
Walking into the studio hall, Jin Xiaoqiu shrugged her nose, and the residual smell of decoration here made her a little uncomfortable.
There are a total of 100 seats in the audience, and at the moment Yijing is sitting almost half of them. To Jin Xiaoqiu's surprise, these viewers not only have young people, but also old men and old ladies.
Jin Xiaoqiu casually found a place to sit down, on her left was a young ghost, and on her right was a gray-haired old lady.
Cameras around were adjusting equipment, and a man with a head was yelling at the back, saying that he wanted the lights to be brightened. This is Jin Xiaoqiu's first time in the TV station, and I feel that everything is so novel and interesting.
After sitting for a while, the recording time of the program arrived, but Wang Zijun had not yet come, and a middle-aged man who claimed to be the director of the program came to the stage to apologize to everyone and explained: "Mr. Wang Zijun just got a daughter, Mr. Wang's daughter fell ill and went to the hospital the night before, and he rushed back to Taiwan overnight. I could have caught Huilai now, but my plane was late this morning. Please wait a while, if you can't wait another half an hour, then today's recording will have to be canceled. Everyone, I'm really sorry, thank you for your continued support of Jiashi. Thank you! ”
The choreographer bowed before leaving, and the audience was buzzing, and most of them understood Wang Zijun's tardiness, after all, why did she have to go back when her daughter was sick. A few people complained that Wang Zijun had a big shelf, and he actually made so many people wait for him.
Jin Xiaoqiu sighed that it was good to be famous, and he could rush back to Taiwan overnight. She has an uncle who often goes to Taipei to do business, and knows how troublesome the procedures for entering and leaving Taiwan are.
At present, there are restrictions on ordinary people's entry and exit from Taiwan, and the only reason is for official business, studying abroad, visiting relatives, and doing business. For example, a Taipei man said that he wanted to travel to Hong Kong, but he didn't have a door. Of course, the rules can be bypassed, but all the formalities alone take a week.
There is another exception, that is, artists, in order to encourage and support Taiwanese films, the Nationalist Government made an exception in the past few years to relax the entry and exit examination of people in the entertainment industry.
But even if it is relaxed, it will require a series of procedures. Wang Zijun can rush back to Taiwan overnight, which can only mean that he is completely exempt from procedures, as long as he declares a name and hands over his visa exemption letter, he can be released.
The invited audience had nothing to do, so they chatted with their surroundings, and a few shouted that they were bored and wanted to leave, but none of them actually left. …,
Jin Xiaoqiu looked around and asked the old lady next to her, "Grandma, you were also invited by the phone from the TV station?" ”
"yes. I have nothing to do with my wife, I heard that there is a gentleman who wants to talk about the Three Kingdoms, so I came. The old lady talked and talked about the lack of movies and television when she was young, and she liked to listen to people's stories, from "Romance of the Three Kingdoms" to "Romance of the Sui and Tang Dynasties", what Li Yuanba's sledgehammer has 800 pounds or something.
Jin Xiaoqiu understood, it is estimated that the TV station called through the telephone list of the ratings survey, and her family received a telephone interview from the TV station for the ratings survey a few months ago.
The old lady was talking happily, and the young ghost next to Jin Xiaoqiu suddenly said, "Eight hundred catties? God, this is outrageous! If the weapon is 800 catties, plus that Li Yuanba's armor and self-weight, the total weight is at least 1,000 catties. Can his horse still run? ”
The old lady was unhappy when she heard this, and argued: "Of course, this general uses a thousand miles of horses, and the book says that the sweaty BMW can travel thousands of miles in a day, eight hundred at night, and a thousand catties, why can't it?" Guan Erye's Red Rabbit Horse, do you know it, after Guan Sheng was killed, the Red Rabbit Horse was human and died of hunger strike. You say that this kind of BMW can not carry a thousand catties? Hey, forget it, what do I say to you, a foreigner, wife, you don't understand! ”
Seeing the old lady's disdainful eyes, Jin Xiaoqiu couldn't help but burst out laughing.
The ghost guy rolled his eyes, didn't bother to argue with the old lady, and asked Jin Xiaoqiu, "This young lady, are you a student?" ”
Jin Xiaoqiu said, "I am from Chinese University. ”
"Yes, what a coincidence, my name is Christopher Doyle, and I am a student of New Asia Academy." The ghost laughed.
"I didn't think we were alumni." Jin Xiaoqiu looked at Christopher Doyle curiously, "From how your Cantonese sounds, you haven't been in Hong Kong for long." Is Christopher Doyle your own Chinese name? ”
"Yes, I only arrived in Hong Kong half a year ago." Christopher Doyle said proudly, "Christopher Doyle sounds great, Director Wang Zijun helped me come up with it." ”
"Do you know Wang Zijun?" Jin Xiaoqiu was surprised, although she was not a loyal fan of Wang Zijun, and even disdained a lot of historical common sense in Wang Zijun's "The Legend of Double Dragons of the Tang Dynasty", she was still very interested in Wang Zijun himself.
The young Christopher Doyle was still a more conspicuous person, and said with a smile: "Yes, in fact I am the assistant photographer of "God of Gamblers". ”
But it's a pity that Jin Xiaoqiu didn't scream as he imagined, but asked, "Is it?" What kind of person is Wang Zijun usually? ”
Du Kefeng said: "Very gentlemanly, but a little too serious when filming." Yes, too serious, I was once scolded by him for a very critical mistake. ”
"What mistake?" Jin Xiaoqiu asked as she drank her drink.
Christopher Doyle shrugged: "It's a very advanced camera, I want to take it apart and see how it is different from what I've used before." And it turned out, uh, that camera was sent to Germany for repair. ”
"Poof!" Jin Xiaoqiu covered his mouth, so that the drink in his mouth did not squirt to the one in front.
"I knew it." Du Kefeng said stupidly.
"Didn't make you lose money?" Jin Xiaoqiu couldn't help but laugh.
Du Kefeng said: "Yes, but I am a poor student, and he helped me pay for it privately, so that I owe him first." ”
Jin Xiaoqiu said: "It seems that he is quite humane. ”
"Perhaps." As soon as Du Kefeng got the money he owed, he had a headache.
As he was talking, the choreographer from before came out again, holding the microphone and saying, "I'm sorry to keep you waiting." Mr. Wang Zijun rushed to the TV station, and is now changing clothes in the dressing room, and it will be fine immediately. ”
Within a few minutes, Wang Zijun, who was wearing a Mao suit, walked up to the stage. Putting down the speech in his hand, he adjusted the angle of the microphone with the sign "Kyoto Nenjian" and apologized, "I'm really sorry for delaying everyone's precious time." ”…,
Speaking of which, when the program "Hundred Lectures" was pulling advertisements, it took a lot of effort. First, in addition to TV dramas, the ratings of other programs are very low, and they are not willing to advertise on it; The second is that the advertising cost of retargeting is too high, and almost all of them are about to catch up with TV series advertising.
Jiashi's staff went all over the place, and finally had to reduce the advertising fee. The pricing of the advertising fee in the contract has been changed to an activity, such as how to collect the program ratings when the ratings are in percentage, and how much the price will be increased to increase the price, except for the first three episodes, the subsequent advertising fees are the standard for the ratings of the previous period.
According to this contract, the ratings of almost 100 forums have reached 15%, which is equivalent to the advertising fee of general TV dramas, and the naming fee is higher.
In this way, the pricing volatility and risk are very high, and if the ratings are still the same as before, then the advertising fee is basically given away.
However, this "Kyoto Nian Ci'an" has some meaning, when Jiashi's people came to the door, they actually signed a contract for half a year directly, and they paid a fixed high naming fee. When asked about the reason, Mr. Xie, who was in Kyoto Nian Ci'an, actually said that he believed in Wang Zijun's investment vision.
Wang Zijun received the signal from the director, and secretly gestured to say that he was ready, and after receiving the feedback from the other party, he straightened his clothes and said with a smile: "The influence of "Three Kingdoms" is very great, I believe that friends on the scene and friends in front of the TV are experts who have studied "Three Kingdoms" deeply. What the contemptible people are saying today is purely a discussion, and it is really the words of one family. If there is any controversy, please also write to the TV station and share your views...... Speaking of the Three Kingdoms, we will inevitably think of the Battle of Chibi, and when we talk about the Battle of Chibi, we will naturally think of Su Dongpo's popular "Chibi Nostalgia". The great river goes east, the waves are exhausted, and the romantic characters through the ages ......"
Time passed little by little, and the audience, who were originally a little restless, also quieted down. These on-site audiences are all people who like the Three Kingdoms or like history selected by the telephone staff of Jiashi, and they have some understanding of the Three Kingdoms. Especially last year, Jiashi also broadcast the TV series "Romance of the Three Kingdoms", and by watching the TV series, people's impression of the Three Kingdoms is deeper.
To Jin Xiaoqiu's surprise, Wang Zijun did not talk about the late Eastern Han Dynasty and the eunuch dictatorship like the traditional Three Kingdoms, saying that the general trend of the world was a big deal. Instead, through Su Dongpo's poem, it led to the Battle of Chibi and heroes such as Zhou Yu, Cao Cao, and Zhuge Liang. Then the images of these characters are divided into three types: historical images, folk images, and literary images, which are analyzed one by one, and some modern buzzwords and jokes are added to them from time to time, which makes the following laugh.
Looking at the reaction of the audience, the choreographer of the show breathed a sigh of relief, but He Zuozhi, Liu Tianci and others, who came over to watch the situation, were excited. Educational programs are made like this, and the ratings will definitely increase dramatically.
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