"The New Year's Eve concert is a welcome concert, right? There's nothing new about this, many places are doing this, basically in the form of government organizations, you say let ATV do this? Jude Gen was disappointed by Mo Fei's proposal, so it is strange that it can have high ratings.

Twenty years later, the advanced experience is really not something that can be fully accepted in this era, and it is not surprising that Jude Gen's reaction is not surprising, the old man is a person in his sixtieth year, and it is natural that he has a poor ability to accept new things, just like Mo Fei does not believe that Jude Gen will talk to him.

With the relationship between Mo Fei and TVB, this party will definitely not be broadcast to TVB, but it can only be put the broadcast rights on ATV, which is actually a win-win and co-prosperity plan, but now Jude Gen, the old man, is too visionless, and he has to continue to persuade him.

"These are two things at all, of course I know that many countries and regions have their own New Year's concerts, but it is completely different from my New Year's Eve music party." Mo Fei lit a cigarette, took a heavy puff, and said while spitting out the cigarette: "Let's take an analogy, let's take Uncle Qiu as an example, what is your favorite entertainment?" ”

Jude Gen is an old Shanghainese, only came to Hong Kong in the 50s to develop, for a lot of mainland traditional culture things will often be very nostalgic, now when asked, he can't help but answer: "I like Hong Kong basically nothing, Yue Opera, Peking Opera, Huangmei Opera, Kun Dialect, Pingtan, these are my favorite forms of entertainment, now Hong Kong except for Peking Opera occasionally there will be, the others are basically not seen." ”

The content of life in old age is very monotonous. Ordinary people just listen to local operas, and if they are better, they can have cross talk, storytelling, etc., and it is difficult to achieve more. Jude was born in Shanghai, one of the most prosperous cities in the Republic of China. It is extremely rare to be able to have so many hobbies.

Mo Fei asked again: "Then Uncle Qiu, if someone can bring these opera programs together and make a party, you can buy tickets to watch it on the spot, or you can watch it on TV, do you think this party is a big deal?" ”

"Can you really do it?" Listened to Mo Fei's words. Jude Gen was a little excited, and then he thought that Mo Fei was telling him something else, and said, "I probably understand what you mean." It's okay to only attract people who want to watch, how sure can you be? ”

Nowadays, in Hong Kong, there is basically only one TV per household, and of course the most important program is watched, and the old man's brain is not dull. Just give a little reminder to understand.

In this way, you don't have to bother to find a way to explain it. Said: "There is no such thing as a completely absolute thing in this world, but as long as there is no destruction by external forces, I guarantee that I am more than ninety and a half percent sure." Uncle Qiu, you must know that in the minds of young people in Hong Kong, Xu Guanjie, Tan Yonglin and others today are equivalent to Mei Lanfang and Shang Xiaoyun of your era, if Mei Lanfang, Xun Huisheng, and Shang Xiaoyun's drama was broadcast live on TV thirty years ago, would you not go to watch it? ”

Could it be that this passage is very reasonable and inflammatory. Although Jude Gen is not enough to overlap Xu Guanjie and Shang Xiaoyun, he has already been able to figure out the key here. At that time, there was no TV, and if there were, it was just an empty alley.

Judegen, who had figured it out, spoke neatly, and said, "Okay, your idea seems to be pretty good, as long as you can pull people up, I'll leave you three hours to come out on the night of December 31, and if it's not enough, I'll give you more." ”

It is also the difference in concepts caused by different times, Mo Fei shook his hand and said: "Uncle Qiu, your three hours are definitely not enough, I plan this party to start at eight o'clock in the evening, invite at least about fifteen first-class singers, plus some potential singers, there will be almost fifty songs, plus hosting and interspersing, and advertising time, no five hours can't be down, at least so long." ”

"It's going to take so long?" Jude Gen was a little distressed, five hours of program time, this is not a TV series, one mess is completely messed up, and there is no chance to save and get back.

Mo Fei guessed what he was thinking by looking at Judegen's expression, so he simply gave him the hole cards behind him, and said: "Uncle Qiu, this kind of party is the first time, and it is normal for you to have no confidence, so it's better to do this, I'll take two plans out and you can choose it." ”

Jude Gen wants to hear what these two plans are, if there is really the most suitable for ATV, then there is no need to bother yourself, the five-hour program time cannot be ignored.

Seeing Jude Gen nodded, Mo Fei also took off the cigarette in his hand and said: "The first plan is that ATV will take the time to broadcast this party, because it is the first time to do it, I don't charge ATV's broadcast fees, and ATV can also broadcast advertisements before and after the show." The second plan, I paid to buy ATV's program time to broadcast Phoenix Culture's program, but ATV's advertisements could not be broadcast, and only the advertisements of the sponsors of the party could be broadcast. ”

Could it be that he said it so absolutely, and even took out the advertising thing as a condition, and was even willing to spend his own money to buy a time slot to broadcast, which is obviously the effect of this party that is extremely important.

Of course, Jude Gen understands what Mo Fei means, but what he is thinking about most now is not the issue of money, but the impact on ATV, how to bring enough benefits to ATV through this party, this is what he needs most.

Jude Gen sat there slowly, pointing his fingers at the armrest of the chair, but his mind kept calculating the benefits and losses of various cooperations.

Mo Fei lit another cigarette and looked at Jude Gen, he was not in a hurry, even if he couldn't talk about it now, at the end of December, Jude Gen would personally come to ask for cooperation.

After thinking for a while, Jude Gen raised his head and said, "We are partners now, if ATV broadcasts Phoenix Culture's programs, and Phoenix Culture will spend money to buy them, wouldn't it be a big joke." Just according to what you said at the beginning, I still spend the same amount of broadcast rights, but there is an additional condition, you must add two ATV people to the host of the party, and arrange two more places for ATV's artists on stage. ”

This old man is very good at planning, Mo Fei scolded the "old fox" again in his heart, and said: "The host should be no problem, I originally planned to only have two, and it will not be troublesome to add two more to set off the atmosphere, but it is definitely not possible for artists to appear on stage, the singers who appeared in this party are all professional, and they are all powerful figures who have a certain status in the music world, or have great development in the future, if you add non-professional singers to enter, the taste of the party will be bad." ”

"Is it really impossible to think about it at all?" Jude Gen still asked.

Could it be that a businessman with a profession like Jude Gen and a strong regional culture really can't talk about it together, and he cares too much about the calculation of interests.

I had to make a look of surrender and said, "Uncle Qiu, I'm really afraid of you." That's it, the party is definitely not going to work, I'll give ATV's artists more opportunities in the new series, I'll use ATV's actors for the actor of "Fengshen Bang", this should be more beneficial than your proposal, right? ”

This replacement condition made Jude Gen unable not to agree, it was too generous, ATV took advantage of it. As everyone knows, if he really wants to talk about business, it is no worse than his Jude Gen's careful calculation, and he has already considered Jude Gen's problem before he came, and he came completely prepared.

In fact, letting ATV broadcast the New Year's Eve party is not just to make money, but every method proposed is acceptable to Phoenix Culture, and the benefits are similar, but it just sounds different.

After all, this is the first time for a concert in this form, but the broadcast cost in Hong Kong may only be able to reach the cost of this party, including advertising sponsorship, which is unlikely to have too good results because of the first time, as long as he doesn't lose money, it doesn't matter to him how much he earns.

In Mo Fei's view, making money at the New Year's Eve party is only secondary, and the most important thing is to create a certain influence and make the New Year's Eve party of Phoenix culture a famous brand. Then you can set a benchmark in the industry, and only those who are qualified to be invited to participate in the Phoenix Cultural New Year's Eve party are truly first-class singers.

When this brand grows, Phoenix Culture's voice in the Hong Kong music scene will be increased, and that is the time for fame and fortune.

It is not intended to achieve the goal of truly controlling the entertainment industry by constantly establishing a brand and constantly strengthening its influence on the entertainment industry.

When that day comes, even if Phoenix Culture doesn't release a new film for three years, no one will be able to shake its status. Even if there is such a half-unconvinced, he is directly locked up in a small black room and does not give any effective publicity activities, and he is banned for three or five years, and no matter how new he is a new star with unlimited potential, he has long been forgotten by people.

Could it be that the future planned for himself is unimaginable in this era. Nowadays, whether it is a movie, a TV series, or a record, a concert, or something, it is just a way for stars to express themselves. In the 21st century, there are many more ways to express celebrities than they are now, and all kinds of commercial activities that emerge one after another, as well as fashion behaviors that reflect the value of celebrities, are all related to a star's identity, and what he has to do is to master various means that can restrain stars.

The current New Year's Eve party is just the first step, and more will emerge in the future, such as the judges of the talent show that is already underway, the fashion companies that are in preparation, and several award ceremonies that are still being planned.

It's impossible to just make a few movies, record a few records, and make some money and feel satisfied. Otherwise, he would not have called the name of the company "Phoenix Culture" instead of "Phoenix Film", if there is a 21st century time travel, maybe you can see the meaning of this name.

(Today's brain is messed up, so I'll change it first, and make up for the remaining one tomorrow.) (To be continued......)