Chapter 491: Ambition for Technological Expansion

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In the negotiation, there is an obligation to tell the relevant facts, and Zhang Ke also explained Cheng Hanzhang's questions in as much detail as possible. Pen? Interesting? Pavilion wWw. biquge。 info

"Naturally, there are no loopholes in the contract," Zhang Ke said with a smile, "according to Kumho's agreement with TI and Scober, Kumho is restricted from transferring relevant patented technologies to third parties, and Kumho is restricted from developing related products on its own, of course, this kind of restriction only prohibits Kumho from getting involved in the field of decoding chips for super VCD disk players......

TI and Scooper are not fools, even if Chen Xinsheng favors Kumho, the cooperation agreement can only be established after the confirmation of the TI headquarters, and the three companies cooperate, TI and Scober are still the only two suppliers of the disc decoder board, and Kumho only shares the profits of the disc decoder board with the two.

Cheng Hanzhang almost caught Zhang Ke's train of thought, but subconsciously asked: "Since Kumho can't get involved in the field of special decoder boards for super VCD disk players, why should it develop a third-generation decoder chip with first-class intellectual property rights?" ”

"The cooperation agreement between the three companies does not restrict Kumho from developing higher-specification decoder chips on this basis or using the decoder chips of this specification for other types of consumer electronics products...... Zhang Ke said calmly, "Even from the perspective of technology accumulation, AIDA Electronics needs to have a complete technical ...... of third-generation decoding chips."

The development of higher-specification decoder chips and the use of such decoder chips in other electronic products, either way, is an indication of Kumho's ambition to expand in the field of consumer electronics, and of course, the expansion will not be limited to the narrow field of digital signal decoding.

Cheng Hanzhang and Xiao Jincheng were silent for a while, but Xiao Jincheng spoke first: "The success of Aida Electronics is not a fluke, relying on Kumho, I think Aida Electronics has maintained its leading edge in the field of disc machines for a long time......"

Zhang Ke smiled and said, "What do you think of the market and technical prospects of super VCD and DVD?" ”

Cheng Hanzhang said: "In terms of technology, super VCD is not superior, and it can even be said that there are many disadvantages, but the technical advantages of DVD are not fully reflected in the disc player and the current color TV, especially the development of a high-storage disc that matches the super VCD, and the technical advantages of DVD will be even more bleak; I want to develop high-capacity optical discs, which shouldn't be very difficult for companies like TI, Scober, and Philips, right? ”

Of course, it is not difficult to develop high-capacity optical discs, but the only thing to consider is to convince the outside world that they are developed by pirate disc dealers themselves.

Xiao Jincheng has been in charge of ESS's business, and after seeing Aida Electronics, TI, Scober, and Philips jointly release some data on super VCD, he made a judgment on the future market prospects, and he said: "In the end, the decisive role is still the market and intellectual property factors." In the eyes of others, it may be strange why Aida Electronics does not monopolize this part of the market, but the strategy of pulling the domestic mainstream disc manufacturers into it is more clever, only in this way can it be possible to finally form a situation where DVD dominates the European and American markets and super VCD dominates emerging markets, as long as there are no obstacles in terms of intellectual property rights......"

It will take at least seven or eight years for the protection of intellectual property rights to make practical progress in China and emerging markets, and even after seven or eight years, it will take a long time for the work on intellectual property protection to be raised to a level comparable to that of European and American countries.

Therefore, the battle between super VCD and DVD in emerging markets largely depends on market factors.

Although Cheng Hanzhang and Xiao Jincheng do not know how much profit Kumho can share from the third-generation decoding chip, Kumho has formed a complete technical structure in the production of disc machines, from decoding chips, movements, control chips and other components to all aspects of the whole machine.

Cheng Hanzhang and Xiao Jincheng also understand that if they don't want ESS's year-long work to be in vain, the only way out is to accept Kumho's mergers and acquisitions and develop decoding chips with first-class intellectual property rights with Kumho's technical support.

Cheng Hanzhang and Xiao Jincheng have no extra choice, the best way they can think of is to sell ESS, otherwise they can only declare bankruptcy and close ESS, the technical achievements obtained from the development of decoding chips for a year still have the value of their existence, which is undoubtedly an unexpected joy, at present, it seems that these technical achievements, in addition to being valuable to Kumho, are not of much value to other companies.

The key is how much Kumho is willing to pay to buy ESS and all the technical achievements under the name of ESS, and with the addition of Cheng Hanzhang and Xiao Jincheng under its umbrella.

Of course, it is impossible for both sides to be too eager to discuss these issues, and in the end, Zhang Ke said to Cheng Hanzhang and Xiao Jincheng: "In the past few days, Haizhou is relatively more lively than in the past, so let Kumho be the host to entertain the two, and it is also convenient for the two to have a deeper understanding of Kumho, so that they will have more consistent expectations for the future......

The reception of Cheng Hanzhang and Xiao Jincheng was handled by Kumho Electronic Technology Research Institute, and the specific negotiations were carried out after Cheng Hanzhang and Xiao Jincheng had a deeper understanding of Kumho, which might be smoother. After all, if you want to bring Cheng Hanzhang and Xiao Jincheng into its portfolio, there will be option incentives in their salary structure, and they must understand that Kumho's ambition for technological expansion is not a luxury of Mochizuki in the well.

When Zhang Ke and the others finished talking, there were no other guests at the table in Bajin Zhenli except for them, and the waiters were all off work. Zhang Ke got up and saw Chen Qi's wife Liu Fen waiting in the hall, only to realize that it was already late, and he was very guilty and apologized: "You don't need to rush, we'll leave right away...... I didn't know that on such a night, if you were to give me a warning, we would go to the bar behind us and chat. ”

Liu Fen joked: "Haizhou Ke Shao, how dare we dare to remind you of the time." ”

"Aunt Fen, you're scolding me," Zhang Ke's mouth screamed affectionately, Xu Si and Xu Wei both called Liu Fen like this, their eyes glanced at Chen Feirong, her face was slightly red, her lips were slightly pursed, maybe it was to hide the smile at the corner of her mouth.

Chen Qi asked Zhang Ke if he wanted to prepare supper for them, Zhang Ke knew that Ba Jinzhen didn't make supper, and it would be okay if the time was earlier, at this time, the waiters had already left work, how could they trouble others?

Back in Xinjin Garden, there are no more lights on in a few buildings, only the street lamps in the shade of the trees emit orange lights, and the lights in Wanqing's house are all off. After Xu Xueping went to Beijing to take up his post, in the past few days, Wanqing took Zhitong back to his side, and the school has been completed, but to reach the first-class level, the construction of software and hardware in the next half a year is still very tense.

The courtyard wall is a mixture of wrought iron fences and hedges, in winter, the hedges are sparse, there is a faint light through, probably the living room is lit up, Zhang Ke feels strange: who will be at home at this time? Zhang Ke pushed the door and walked into the hall, and saw Wanqing curled up on the sofa in the living room, wearing a cashmere sweater with a light purple long hem covering her hips, with slender and elegant curves, holding her chest in her hands, lying on her side, her chest was full, and her delicate face in her sleep showed her mature and plump charm and charm.

Lying on the sofa in the evening, the spring is full of room.

Although there is air conditioning in the living room, the space of the jump floor is very large, and the heating effect is not obvious, looking at Wanqing curled up and falling asleep, Zhang Ke touched her hand, some ice, ran upstairs and hugged a thin silk quilt to cover her, before going to the kitchen to open the refrigerator to see, there is nothing that can be used as food for supper.

He was indeed a little hungry, but he was not embarrassed to bother Chen Qi to prepare another supper for them, so he insisted on leaving. Zhang Ke brewed coffee, mixed it with milk and sugar, and was not afraid that he would be hungry at night.

Looking at the tempting curves of Wanqing's delicate body on the sofa in the living room, smelling the rich aroma of coffee coming from the coffee pot, quiet all around, such a night is really good, Zhang Ke raised his head and took out two delicate bone china cups from the cupboard, whistled the gray magpie softly in his mouth, poured the coffee into the cup, added sugar, mixed with thick fresh milk, brought it to the living room, just put the coffee on the coffee table and sat down on the corner sofa left by Wanqing's lower abdomen, Wanqing woke up in time, picked up Zhang Ke from behind, and rested his head on Zhang Ke's shoulder, The woman's body fragrance is stronger than the taste of coffee in front of her, and Wanqing's delicate red lips are attached to her ear and whispers softly: "Zhitong sleeps with the two girls of Li Mingyu's family at night...... I've been waiting for you until now. ”