Section 5 Between gains and losses
When the daily shipments reached more than 20,000 pieces after entering August, Zhao Guodong could imagine that the company could almost be described as making money in the past two months, and according to the shipments in the peak period of August, almost a month's profit could recover all the investment in the second production line.
September and October can still be hot for two months, and after October, it will enter the off-season of mineral water production, at that time, the second production line will be completely stopped, and the first production is estimated to enter a semi-shutdown state.
However, Zhao Guodong is quite satisfied with all this, the success of the waves is so easy that Zhao Guodong himself feels a little surprised, the success of a company should not be an accident, if it is really an accident, then its failure will not be an accident.
A large part of the reason for the success of the waves is that the people's immunity to advertising is too low in this era, especially the lack of resistance to advertisements that appear in the media with distinctive characteristics and official surnames, and in a few years, the patience and trust of the Chinese people will be completely destroyed by various advertisements for health products and medicines.
Of course, the full preparation work made in advance is also a necessary condition for the success of the water of the waves, without Zhao Changchuan's painstaking planning and arrangement in the early stage, and without their various plans in advertising, the water of the waves will not be so successful, but this does not mean that the water of the waves can also be so successful next year.
Zhao Guodong, who was lying on the bed and looking at the ceiling, savored the various tastes brought by the ups and downs for several months, and he found that since he had that dream memory, his life suddenly became colorful, although he was confident that he could finally get out of the various difficulties he faced, but the feeling of ups and downs was still inextricable.
Every time I am frustrated, I will use the excuse that it is just a process to comfort myself, but Zhao Guodong found that he was not able to face it calmly because of this, life is like this, and it will always make you consciously or unconsciously indulge in it.
The ups and downs of a few months are several times richer and more exciting than their own words in Jiangmiao, and the little things at the police station are nothing compared to the management committee and this Lingdong Township, Zhao Guodong remembers a sentence, people in the rivers and lakes, they can't help themselves, and where there are people, there are rivers and lakes, and this officialdom is more rivers and lakes than rivers and lakes.
In just three months, the water of the waves has become the first mineral water brand in Anyuan Province, and thus brought a wave of mineral water consumption fever, even the primary school students in the school or the old lady on the street can shake the head and chant Qu Yuan's famous sentence: "The water of the waves is clear, you can wet me; The water of the waves is turbid, and it can wet my feet??????"
Since the Dragon Boat Festival sponsored the Chu Culture and Art Symposium, Qu Yuan has become the spokesperson of Canglang Water without any suspense, and Hunan and Hubei have also become the next offensive focus of Canglang Shui.
As the sales season passed, Zhao Guodong reminded Zhao Changchuan that it was time to stabilize the market and reshape the corporate image with the arrival of the off-season.
With the start of the brand of Canglang Water, the media's attention will gradually shift from the water itself to the enterprise behind the water of the waves, and there will be more and more media reporters who come to interview and understand, and the current business situation is undoubtedly not consistent with the brand of the water of the waves.
Once the reporters choose some indecent angles to take two photos to send out, it will be fatal to the brand image of the water of the waves, to prevent this possibility of occurring a simple ban on interviews or use bribery means are not appropriate, the only way is to strengthen their own construction, then expand the scale of the factory, improve the environmental construction has become a top priority.
In Zhao Guodong's impression, the famous second-time standard king Qinchi Distillery was knocked down by a Sichuan original liquor blending news and photos of the rough production and processing line in the factory, and could no longer get up, which made the hundreds of millions of advertisements invested in Qinchi Liquor on CCTV go down the drain.
Zhao Guodong told Zhao Changchuan that advertising may make a product successful, but it cannot make an enterprise brilliant for a long time, and there is still a long way to go to achieve the second point, so Zhao Changchuan put forward two requirements, one is to change the external image of the enterprise, and the other is to strengthen the quality of internal employees.
In particular, the second article, Zhao Guodong clearly told Zhao Changchuan to use the off-season time to take turns to carry out paid training for employees in the factory, invite teachers from vocational schools to teach, conduct the most basic staff quality training, improve the basic quality of employees, and at the same time pay attention to cultivating a group of basic management from the office, sales and financial departments that belong to the water of the waves, and if necessary, you can clearly promise that those who have performed well in the company for three years can get the company's equity incentive.
This point once caused Zhao Deshan and Zhao Changchuan to be puzzled and opposed, but under Zhao Guodong's insistence and subsequent patient explanation, Zhao Changchuan accepted it, but Zhao Deshan was still a little angry.
However, for Zhao Deshan, Zhao Guodong's decision must be accepted if it makes sense, and it must be accepted if it can't be figured out, and his brother's decision is all a prudent and far-sighted move, and this impression is already deeply rooted in Zhao Deshan's mind.
Compared with the great success of Canglang Water, the monthly income of 20,000 or 30,000 yuan in the Shanchuan Sand and Gravel Farm seems to have become a drizzle, but this continuous income makes Zhao Guodong's life extremely nourishing.
Zhao Guodong even generously spent more than 200,000 yuan to buy a house in Shanghai and Yanjing, and bought a small courtyard house in Yanjing through an intermediary, which was a big bargain, the family was originally an ancestral home, and the family wanted to settle in Canada, so it was sold, Zhao Guodong has always suspected that most of the family was deceived by Jiang Wen and Wang Ji's "Yanjing People in New York", this TV is now popular, so that many Chinese people want to taste the taste of heaven and hell in the United States and Canada.
In Shanghai, he naturally chose Pudong, which is still a hot spot for development but the real estate market is relatively deserted, and bought an apartment, which is not an investment in Zhao Guodong's mind, but just a residence for his parents in case they want to settle in Shanghai or Yanjing, although this may not be a big surname.
The 200,000 yuan was squandered by Zhao Guodong in one go, so that when he bought the equity of the second construction company in his father's name, Zhao Guodong had to temporarily borrow 500,000 yuan from the water of the waves for emergency.
Tianfu construction company has gradually entered the right track, Yang Tianpei with the company's good quality reputation and close relationship with the construction committee quickly gained a firm foothold in the development zone, even the new development zone management committee team several members also quickly and Yang Tianpei close relationship, which allowed Tianfu construction company to make great gains in the development zone construction project.
Just as Zhao Guodong left, Tianfu Company defeated the Jiangkou No. 4 Construction Division and won the contract for the construction of roads and ancillary infrastructure of 1,200 acres of newly acquired land in the development zone, which made Zhao Guodong have to admit that Yang Tianpei did have a very mature and successful skill in this regard.
At the same time, Tianfu company also began to attack in the neighboring Meixian County, after hard work Tianfu company obtained the construction project of a township center primary school teaching building in Meixian County, although the scale of the project is not large, but in Yang Tianpei's view, this is a major breakthrough made by Tianfu company, but also to open the bridgehead of the construction market in neighboring counties, he even has to go to the construction site of Meixian County every two or three days to personally inspect the quality and progress of the project.
The phone on the needle rang again, it was all from the house, I just received a sum of money, I felt a little uneasy about living outside, I just couldn't sleep, and the house was not polite, and I heard that Zhao Guodong was at home, so I came straight away.
Seeing the house's dark cheeks and body with the smell of sweat, Zhao Guodong was also full of emotion, and when the house came out of the shower, Zhao Guodong had already taken out his clothes and threw them to the other party, "Your clothes are gone, I don't think you can even wash them." ”
"How can I have such a good life as you? I have to drill around in the factory and on the construction site every day, tired like a dog, fortunately, Changqing is now basically handed, I have handed over the general things in the factory to him to deal with, this kid is okay, electricians, mechanics can afford to take it, discipline the local farmers in the factory is also decent, and the thorns in several local farmers are also tightly wrapped. ”
The house was not polite, changed into Zhao Guodong's clothes, lay on the sofa, lit a cigarette and enjoyed it.
Zhao Guodong basically didn't even ask about the brick factory, everything was handed over to the house to deal with, for Zhao Guodong, what about the brick factory to his best friend, especially when he heard that Wu Changqing had faintly become the full assistant of the house, Zhao Guodong was even happier in his heart.
"The brick factory is okay this year, right?" Zhao Guodong sat cross-legged on the sofa and asked casually.
"Hmph, Guodong, have you asked me about the situation of the brick factory once this year?" The house snorted a little angrily, "You have the lion's share of this factory." ”
"I'll rest assured that I'll leave it to you, it's your ability to earn or accompany that." Zhao Guodong laughed, "But I see you like this, I'm afraid you're tired enough, Ziquan, shouldn't you also find a partner?" ”
"Don't, I don't have time to talk about someone now, I have to run around every day, and I snore loudly when I fall into bed at night, so that my mother, who sleeps next door, is about to have a nervous breakdown." The house all sat up, and their eyes lit up, "It's not worth it, Guodong, do you know how much the price of bricks has risen this year?" ”
"How much has it gone up?" Zhao Guodong also knows that the price of building materials has soared this year, and the effect of state control through expansion has not yet appeared, and even the ex-factory price of Canglang Water has been raised by a dime per bottle.
"Up three points! A brick goes up by three points! Damn, if it weren't for the fact that the price of coal has also risen a lot, Lao Tzu would have earned more this year! "Where can I still find the hesitant appearance of the original contract brick factory, unzip the leather bag, take out a bundle of thick newspaper wrapped things from it, and check it in my hand, "Do you know how much this is, Guodong?" ”
"Come on, come on, don't show the treasure in front of me, I haven't seen the money, I'm an old man, okay?" Zhao Guodong waved his hand angrily, "Look at your virtue, who is still using cash now?" Don't know about transfers? is still engaged in business, your virtue is purely a vegetable market selling vegetables. ”
was dumbfounded by Zhao Guodong's sarcastic blow with cold water, and the house was so angry that he didn't know how to refute it, and finally put a bundle of money back in his purse, "Damn, Guodong, why did you kid hit me specifically?" Can't you give me a little encouragement? ”
"Give you a little sunshine and you'll be brilliant, forget it, I'll give you cold water, it's good for you." Zhao Guodong said with a smile.
(To be continued)