Chapter 282: Invitation to Call the Beast
"In other words, if we make a video work that netizens and young people can't help but share, then we are half the battle!" Yang Guo said with a smile.
"What's the other half?" Yang Guo sold a pass at this time, turned his head to look at Chu Tong and asked.
"How can we get our target audience to accept the message we want to convey in the video?" Chu Tong moved the temples behind his ears, and had the courage to guess.
"That's right!" Yang Guo patted her on the shoulder and said, "As Director Liu said, we have to take into account the audience's receptivity. Videos that are too frivolous, videos full of mud bomb comic plots, videos that are either Martian or brain-dead dialogues, etc., are not qualified, and even if they get a lot of clicks, they will never be accepted by our target audience. ”
"What if we could do the video that we can share elegantly?" Chu Tong suddenly shouted, looked at Yang Guo with a hopeful face and asked.
"Then we've succeeded!" Yang Guo said seriously, "If we can make our company known to the world, why don't we worry about no customers coming to our door?" Why don't we worry that our small language will not be taken seriously? However, the question is, can we come up with such a good video idea? ”
"Even if we can't, we can find those influencers! They have endless ideas and are sure to make the videos we want! Chu Tong said excitedly.
"How much does it cost to find them to make a video?" At this time, Lao Zhiqiang suddenly interjected and asked.
"This, I don't know." When it comes to specific issues, Chu Tong can't help but conclude.
"It doesn't take much." Yang Guo turned around and smiled with Lao Zhiqiang, "The production cost of online video is not high, and tens of thousands of yuan can generally be invested." ”
"Of course, I think there is an exception, and that is the one Chu Tong said is called Beast Xiaoxing." Yang Guo looked at Chu Tong with a smile and said, "Chu Tong, you probably don't know that he has already come out to start a business, right?" He set up a film and television company with a few people, and now the micro-film is very popular! ”
"And we think about others?" Chu Tong asked.
"No, we just want him!" Yang Guo laughed and said, "Don't talk about you, I often watch his videos." Calling the beast he has made too rapid progress in the past few years, and now those videos, although they are still full of his absurd spoof elements, his works have been able to gradually capture people's viewing psychology, and even make you fall into thinking after laughing. ”
"He's the guy we want!" Yang Guo's sentence was said to Lao Zhiqiang, "The one who can make the video popular on the Internet and still be wildly sought after offline is called a beast." Of course, now that he's running a company, we need to invest more money. ”
"How many do you estimate?" Lao Zhiqiang asked.
"It's about a million, and low-budget movies are about the same level. But if you want to do it well, you have to be willing to spend money. Yang Guo persuaded, "And if we do it well, maybe we can return to our roots!" ”
"I understand that, too." Lo Zhiqiang said, "If we had invested in them in the form of advertisers and did not participate in their dividends, do you think the money would be less?" ”
Looking at Yang Guo's puzzled eyes, Lao Zhiqiang explained: "The smaller the budget, the greater the possibility that we will be supported by the head office!" Besides, we are a translation company, not an entertainment investment company, so there is no need to participate in film or video investment. ”
At the end of the day, it's about money. Don't look at the big companies are throwing millions of dollars into advertising, those are selling content and products, for a translation company that is an intermediary, it is not bad to have a single advertising budget of several million a year!
"It is estimated that it will cost money, hundreds of thousands, I mean boutiques." Yang Guo said, "If it's not a high-quality product, then there is no need to do it." ”
The price of hundreds of thousands made Lao Zhiqiang accept it a little, so he found an assistant to contact Wanhe Tianyi and ask the beast about the price.
In the conference room, everyone began to continue to discuss this plan to see how to improve it.
"I think!" Xiang Shihua struggled to stand up from the crowd at this time, and said loudly, "This video must reflect the coolness of our small language translation!" ”
"Nowadays, young people pay attention to a cool word, cool will make them compete for pursuit and imitation, and will make them have the motivation to forward it to their friends." Xiang Shihua said.
"Oh, so tell me, how do you embody this coolness?" Lao Zhiqiang asked with a smile.
Xiang Shihua's eyes rolled and said, "Our Mr. Yang stands in front of the camera, and we guarantee that it will be cool!" ”
The audience burst into laughter, and Yang Guo also said with tears and laughter: "Why did you pull me up?" ”
The more Xiang Shihua spoke, the more energetic he became, he gestured and continued: "You think, Mr. Yang is tall and handsome, and then suddenly speaks to different foreigners in thirteen languages, this is simply boundless!" ”
"That's right! Mr. Yang, you have to have one! Everyone was in a hurry.
Yang Guo arched his hand to them with a wry smile and said: "You guys really love me too much, okay, I, Yang Guo, have also let go, if the director needs it, I am not afraid to sacrifice my color (separation) for the company!" ”
This meeting is getting more and more enjoyable! Yao Dehua also came to visit from behind, only to find that the meeting of the small language department was different from the tense scene he had imagined at the beginning!
After going out, he was very relieved, it was really right to spend so much money to sign Yang Guo back, look at the current state of the small language department, not only did it not divide the heroes, but it was twisted into a hemp rope!
After the plan here is basically mature, there is also good news from the assistant's side, Wanhe is very interested in the 500,000 advertising investment of Xinda Translation, and in two days, the main creative team will come to Yangcheng to discuss specific cooperation matters.
So all that remains is how to turn this plan into a proposal and win the financial support of the head office! This is not a simple matter, Yang Guo also specially called Fang Beibei to say that he would not go back at night, and he followed the final selection of the five-person display team to fight together to prepare for the proposal presentation and defense tomorrow afternoon.
The five-person exhibition team was composed of two gold medal interpreters and three planning assistants from the translation department, and Xiang Shihua and Chu Tong, who were the most active in the venue, participated. was able to reuse Xiang Shihua regardless of previous suspicions, which also made Xiang Shihua and everyone secretly praise Yang Guo's mind.
(Seeing that everyone's recommendation votes are getting fewer and fewer, and the monthly ticket is almost none, Xiao Han is so depressed during this time, in fact, there are a lot of pits dug in front, Xiao Han also knows, but since the first two weeks, many plots have begun to surface, Xiao Han will also work hard to write the story more exciting, I hope you don't be stingy with the tickets in your hands!) )