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Time has entered the second half of the year, after the arrival of autumn and October, the harvest season is about to pass, and the weather in the northern hemisphere is gradually cooling. Pen % fun % Pavilion www.biquge.info

Due to seasonal weather changes, an autumn rain has passed, and some people's hearts have begun to become cold.

Located in Mumbai, the capital of India, TATA Group is the largest business group in India, and its holding subsidiaries are all ** operations, including Tata Motors.

In previous years, Tata Motors' sales performance in Europe and Asia and other regions have been very good, and its market share has also been rising, and it has achieved good results.

However, since last year, because the world has entered the wave of power engine technology change, especially since China's future group launched a new principle and design of the chain link engine engine products, this is undoubtedly like a stone falling on the calm lake, rippling in the global automotive industry.

Moreover, the Future Group not only launched engine products with new principles and designs, but also customized the CX standard of this new engine, which has brought a huge impact on traditional power technology.

After several years of development, the future group has reached cooperation with many well-known automobile companies in the world, and initiated the CX standard alliance, which makes this CX standard more widely spread all over the world, and has become an emerging engine industry standard, countless automobile-related manufacturing companies have been optimistic about his prospects and joined the CX standard alliance, forming a very strong development momentum.

After more than two years of brewing, the CX standard customized by the Future Group has attracted many well-known automobile companies in the world to join the ranks of its power engine standards.

Add to that the powerful performance of its chainlink engine technology. As well as the energy-saving effect, and after the vigorous promotion and publicity of several famous automobile companies, so far, this new chainlink engine has been widely accepted by car users around the world. And it has been strongly sought after and popular, which naturally makes global car users have invested in the arms of the chain link engine with a new power engine and standards.

Then, after the establishment of the CX Standards Alliance, the world's well-known automobile companies have become a solid member of this standard, because the products launched are developed and designed in accordance with the CX standard, and the performance and all aspects of its products have been greatly improved. It has strong competitiveness, which has also made the global automobile market share grow rapidly.

As for Tata Motors, they were unlucky enough to make a difference in their entry into the commercial vehicle segment. They are ready to show their strength, but due to the impact of the wave brought by the CX standard engine, the car user market they originally maintained began to decline year by year.

At a time when Tata Motors was facing such a major turning point and had to make a choice, Cummins also introduced the HXT power standard to compete with the CX chainlink engine. The performance of its power engine is not much worse than that of this CX standard power engine.

So after careful consideration, Tata felt that the CX Chainlink engine had been coming out for a short time, and that the future group had no background. It simply can't be compared to these old and famous enterprises such as Cummins.

So they made the big decision to join the alliance initiated by the HXT standard. Compete with the CX Standards Alliance to compete for the global automotive user market.

It's just that. They didn't expect them to be so unlucky, and when they just joined the HXT standard and launched the corresponding new automotive products to compete with CX for the automotive market, a storm of HXT's technical failures hit the global automotive market like a harsh winter frost, causing a huge turmoil in the global automotive industry again.

Although the turmoil caused by the HXT standard was also seriously affected by the TATA Group, for the entire TATA Group, with the government's vigorous regulation, the loss of TATA Automobile is still within the tolerable range, and it cannot seriously affect the development of TATA Automobile Company.

In the aftermath of this turmoil, TATA Motors adjusted its development strategy in a timely manner in an effort to recover the affected auto market.

However, at this time, there was another incident in which the CX Standard Alliance company divided Lotus and Protun, and because of that incident, the market share maintained by TATA in Europe and the Asia-Pacific region fell seriously again.

Even the market share of some HXT companies in the Southeast Asian market and Europe has begun to be seriously affected, and it has been compressed for a time, and then due to the full expansion and encirclement of several major European automobile companies and several major automobile brands in Asia, the survival circle of TATA Automobile has begun to shrink, and the sales performance is also worse day by day.

Although Tata Motors is trying hard to find a new strategic goal, the CX Standard Alliance is extremely strong, and their user market has been continuously divided, which has gradually turned Tata Motors from a small loss to a large loss.

In just the past year or so, due to the serious decline in the market share of the HXT Standard Alliance, the HXT Standard Alliance has also begun to decline, coupled with the growing strength of the CX Standard Alliance, and the huge increase in its market share, the living space of the HXT Alliance has become smaller and smaller.

So in the end, under the tough competition and impact of CX, TATA Motors only supported it for half a year, and then faced a crisis of assets and liabilities, and finally couldn't hold on.

October 3 was an unfortunate day for the entire TATA Group.

On this day, the executive chairman of the TATA Group, Latan Tata, reluctantly announced a news that attracted global attention, that is, the TATA Group will abandon its business in the automotive field, which means that its subsidiary TATA Automobile Company. It will also be reorganized or dissolved.

After this news was reported by the media, it immediately triggered a huge turmoil in the structure of the automobile industry around the world.

But just when auto companies around the world were receiving this news and preparing to take action, they once again got a major news.

On the 5th of October. China's TENGEN Group has reached a comprehensive acquisition with TATA Group of its subsidiary TATA Automobile Company and its well-known car brands such as Land Rover, Jaguar and INDICA.

The news of the comprehensive acquisition of TATA Automobile Company and its brands by Tianzheng Group has attracted global attention after being reported by various countries around the world.

After all, Land Rover and Jaguar, the two world-renowned car brands, were once the brands of Ford Motor acquired by Tata Motors, and now Tata is no longer able to operate these two well-known brands, and was eventually acquired by China's not very famous car companies, which is somewhat unexpected by those Land Rover and Jaguar brand users in Europe and the United States and other countries.

But then came the news that the Chinese company had acquired the Land Rover and Jaguar brands. Before some companies had time to make a move, it was China's National Heavy Duty Truck Group, which was lightning fast to carve up the bus, heavy and medium-duty car business of Tata Motors.

And just like that, in two days. Tata was swept up by two major Chinese car companies, and the rest of the world was surprised when they learned the news.

But for China, when some loyal users of Land Rover and Jaguar car brands heard that these two major brands were acquired by domestic car companies, China also has a well-known car brand that can enjoy a world reputation. They still feel very excited, so that for a while, domestic automobile forums are spreading this matter, which is very hot.

However, many people did not know that the news that was spreading everywhere throughout the country was being discussed in the midst of people's attention. Another thing happened at the same time.

……

October 7, that is, in the afternoon of the last day of the National Day holiday. Chongqing's Jiangbei International Airport welcomed a group of important guests.

Among these important guests, three are important representatives from Cummins Inc. Two are from Germany's MAN company, and three are the main representatives of the American DDC company.

After these heavyweight representatives arrived in Chongqing, they went to the Cummins China branch in a very low-key manner, where they had an important four-party meeting with the representatives of the Chinese company.

During this meeting, the representatives of Cummins announced the major decision made by the headquarters, that is, Cummins Inc. is about to face the crisis of capital chain disconnection due to the recent downturn in the stock market due to the impact of HXT, and they announced that they can no longer maintain the huge Chinese market, and will decide to formally sell the shares held by the joint venture with the Chinese company to maintain operations.

At the same time, the arrival of MAN and DDC will also formally acquire the shares held by Cummins, each accounting for 25%, and Cummins China will also be reorganized and renamed CDM Engine Co., Ltd., whose name is also abbreviated from each of the three companies.

On the morning of October 9, after the conclusion of the four-party talks, the representatives of the four parties also formally signed the relevant terms of the agreement, and the CDM engine company was also formally reorganized on this day, and on the afternoon of October 10, the CDM engine company was officially established after restructuring and integration.

Since then, Cummins has gradually faded out of the eyes of the Chinese people.

Compared with the vigorous acquisition of TATA Automobile Company by Tianzheng Group and Sinotruk Group, Cummins' fading out of the Chinese market this time is like a gentle breeze and drizzle, and it has not caused any huge waves in China.

Even those who know a little bit of the inside story feel that this matter is a bit heroic and tragic, and they deeply know that HXT has shown a losing trend in the confrontation with CX standards this time, and the losing side will have to bear the cruel elimination of the laws of market competition and pay a huge price.

However, when this news was gradually widely known by people in the domestic industry, it still caused a heated discussion, with mixed reviews from experts from all sides, and at the same time, there were endless debates on the Internet.

Originally, this matter was intensifying, but in this not very quiet October, another major incident occurred in the country and came into people's attention, so that people's attention was diverted.

Because this important event is related to the Future Group, not only the Chinese people are concerned, but also the whole world is paying attention. (To be continued.) )