Shi Yuzhu joined the Tang Dynasty Company, and naturally, Zhang Zixian and Shi Yuzhu had a lot of communication. And Shi Yuzhu's history of fortune and his success history, Zhang Zixian is very familiar with it. As soon as Chen Jiayi said it, Zhang Zixian already knew.

"That's good, let's fight an advertising war with Apple first, and it's good to warm up."

Advertising wars have always been something Chen Jiayi is very willing to see.

In fact, Chen Jiayi's advertising war does have some carpet bombing like Shi Yuzhu. In the face of Apple's first round of advertising attacks, Chen Jiayi and Zhang Zixian meant the same thing, and immediately launched an attack. Soon, under the command of Zhang Zixian, Tang Dynasty Company also chose to advertise the second generation of Tang Dynasty smartphones on many TV stations in the United States.

Correspondingly, the advertising strategy of the Tang Dynasty company is obviously somewhat controversial.

For example, the bright appearance introduced in Apple's first round of advertising, the Tang Dynasty smartphone, also announced the second-generation smart model. And, in the process, Tang Dynasty Company also revealed. The Tang Dynasty smartphone case was designed using a new type of synthetic metal that was not only extremely hard, but also resistant to high temperatures...... At the same time, the metallic luster emitted by the synthetic metal is like a jewel, bright and brilliant......

It's as if what you see in front of you is not an electronic technology product, but a work of art like a jewel.

"Oh my God, this is a cell phone?"

People never thought that a mobile phone could be so dazzling. In particular, the synthetic metallic sheen that has never been seen before is hard to forget when one looks at it. Not to mention that he is a smartphone, even if he is a model, an ornamental object, they are interested in buying it back and storing it.

Not to mention, this is also a practical Tang Dynasty smartphone.

In such a comparison, Apple's mobile phone, first from the appearance design, is a few points weaker than the Tang Dynasty smartphone.

Of course, the reason why Tang Dynasty smartphones are classic is what kind of appearance they will be. Before that, people had already known that the smart name of smartphones in the Tang Dynasty, and now, the second generation of smartphones is coming. Many friends, they are also looking forward to what kind of shock will the Tang Dynasty mobile phone bring to them this time?

In the face of users' expectations, Tang Dynasty did not disappoint fans.

In addition to the bright appearance of the Tang Dynasty smartphone after the advertisement, the Tang Dynasty smartphone will show all friends in the United States what is the real touch. I only saw that in an advertising film endorsed by "Little Pig", Little Pig held a Tang Dynasty smartphone and touched it and entered the real product introduction.

At first, Piggy took out a finger and kept touching.

However, soon, Xiao Pig said, "Of course, the second-generation Tang Dynasty smartphones have long ceased to be single-point touch. ”

"Now, we can ...... with two fingers"

Subsequently, the Tang Dynasty smartphone showed various effects under the sliding of two fingers. It looks like he's about the same as an iPhone. However, the multi-touch of Tang Dynasty's mobile phone is not only limited to the stretching and rotation of pictures. In order to show the best effect of multi-touch, for this reason, Tang Dynasty Company specially took a racing mini-game.

And under the touch of two fingers, you can just control the arrow keys, and other prop selections......

This kind of operation is more effective than simply pulling pictures.

At the same time, everyone's game performance of Tang Dynasty smartphones has also deepened. I have long heard that the effect of playing games on smartphones in the Tang Dynasty is very good, which is more powerful than traditional handhelds, especially the addition of touch technology, which raises the game performance of smartphones in the Tang Dynasty to a qualitative height.

Now, with multi-touch, the original game performance will be improved again.

Everyone is thinking that after this commercial is finished with more touches, it will be over. However, after "Little Pig" touched it with two fingers, Little Pig said bluntly, "If the Tang Dynasty smartphone is only two touches, then he is too OUT." The second generation of smartphones not only supports two fingers, but at the same time, it also supports 3 fingers, 4 fingers, 5 fingers...... Do you want me to play an electronic piano for everyone? ”

After speaking, in the surprise of thousands of viewers, Xiao Pig stretched out his right hand and called up an electronic piano software in the Tang Dynasty smartphone, and at the same time, five fingers were placed in the electronic piano keys. With the swipe of five fingers, a "dream reality" that is popular all over the world comes out in an instant. ..., until everyone woke up in the music, the advertising of smartphones in the Tang Dynasty had ended.

"I'm X, this is the Tang Dynasty smartphone?"

After seeing this advertisement, many people couldn't believe it.

For this reason, some friends watched this advertisement again, and also looked up information on the Internet, so I was convinced. It turns out that this mobile phone, which is like a precious work of art, is a smartphone in the Tang Dynasty.

"Oh my God, it's a gift from God."

The expectations of fans were not in vain, and many friends expressed strong surprise when they saw the appearance of Tang Dynasty smartphones. Even those Apple fans. After seeing the advertisement for a smartphone in the Tang Dynasty, he also said that if he really wants to compare Apple with the Tang Dynasty, I am afraid that Apple is a copycat product.

Yes, is it really a knock-off product?

Smartphones in the Tang Dynasty were the first to appear, and the first round of advertising for Apple's mobile phones was about appearance and touch. However, these two technologies, which Apple considers to be extremely innovative and technological, were shattered under the advertisements of smartphones in the Tang Dynasty.

Let's ask, friends who have seen two advertisements, who will be interested in Apple mobile phones.

"For the two major innovations of Tang Dynasty smartphones, even if I don't look at other second-generation mobile phones, I will buy him back......"

Many fans said that they never wanted to miss it again for the second-generation Tang Dynasty smartphones. Depressedly, the Tang Dynasty smartphone has not opened pre-orders for the time being. If it is really opened, I am afraid that this one ad will attract a large number of users to come and buy.

After all, friends who buy mobile phones on impulse have always accounted for a large percentage.

Therefore, at the time of the first round of advertising, the Tang Dynasty Company entered the menacing Apple. The outside media's controversy on this advertisement is also called the first battle of "smart phones". In the first battle, Apple was the first to enter and showed good momentum. However, with the emergence of the king Tang Dynasty company, there is no room for fighting back against the Apple mobile phone.

Many media outlets also found several commentators to analyze the advertising confrontation between the two parties. And the opinions of experts all believe that although Apple is very innovative, it is also very technological. However, this was before there was no Tang Dynasty company. After the emergence of the Tang Dynasty company, Apple's influence and influence were greatly reduced.

At the same time, they believe that Apple's first round of advertising strategy did make too big a mistake.

Why does Apple focus on the look and touch?

Admittedly, the appearance of a mobile phone can indeed attract a lot of popularity, not to mention the Apple brand. However, the appearance of Apple's mobile phone is only a little stronger than the first generation of smartphones in the Tang Dynasty. Could it be that Apple thinks that the Tang Dynasty Company will stand still?

Not to mention, use touch to challenge the nerves of Tang Dynasty Company.

We know that although touch technology was not invented by Tang Dynasty Company, it was introduced to the world by Tang Dynasty Company. In the image of many friends, the touch of the Tang Dynasty company is the real touch, and the others are all copycat varieties. In the eyes of people, Tang Dynasty Company is the king of the touch field.

Although Apple's multi-touch is very good, it broke the single-touch of the first generation of Tang Dynasty companies. However, Apple's multi-point, which is said to be multi-point, is actually two points, which can only support the touch of two fingers. Naturally, under the five-point touch launched by the Tang Dynasty company, the two-point touch will be completely defeated in an instant.

In addition, there is a rumor in the technical community that there was once a technician in the Tang Dynasty Linux forum who discussed multi-touch technology. And we know that the Tang Dynasty Linux Forum, he was originally owned by the Tang Dynasty company. Look at it now, the little casual discussion they had there back then has now developed multi-touch to such a height. And Apple only supports two-point touch at most, which simply can't be called multi-touch.

Looking at it now, although Apple's technology is very good, it cannot be compared with Tang Dynasty in touch technology. Moreover, the last thing Apple should do is to use the top technology of Tang Dynasty Company to compete with Tang Dynasty Company. Thinking about it this way, it is also reasonable to suffer the revenge of the Tang Dynasty company this time.

These are just two of the bigger innovations.

In addition to this, these experts also want to emphasize a little more about the appearance of the phone. ..., when people have been exploring the design of mobile phones, Tang Dynasty Company has put their exploration direction on the shell raw materials. They not only put a lot of effort into the appearance, but also combined hardware materials with soft appearance to create an epoch-making technology product.

For this, I think, not only Apple, but even other IT companies, also did not think of it.

In this round of advertising wars, Apple lost to Tang Dynasty Company, which is really unjust.

Of course, Tang Dynasty's ads are also more distinctive than Apple's. Although Jobs is very good, there are many people who don't know Jobs, and he is the spokesperson, although it can't be said wrong, but it is not necessarily perfect.

Take a look, Tang Dynasty Company's advertisement this time even invited their intelligent robots. Let's ask, for the robot that appeared in the screen in the holographic 3D projection, how can the global audience forget? Moreover, when Tang Dynasty Company promoted their Tang Dynasty mobile phones, it also did an excellent job of combining mobile phone products with entertainment software.

For example, touch technology is used in racing games, and touch technology is used to play the electronic keyboard.

Apple, on the other hand, slid a few pictures back and forth with two fingers.

Slide your sister's picture, quoting the words of the "Tang Dynasty Robot", "This kind of technology has been OUT, are you embarrassed to take it out and offer treasure?" ”

An expert is an expert, although many times, experts will tell some nonsense. However, in the absence of any exchange of interests, the credibility of what these experts said is still relatively high. Originally, everyone hadn't experienced such a powerful pleasure, but under the explanation of experts, this advertising battle became the refreshing pleasure of the protagonist in YY's novel stepping on and killing.

"Excuse me, Apple fans, do you still support Apple?"

The apples of today are not the apples of the past, so wake up quickly.

At this time, in the face of the powerful Tang Dynasty company, those Apple fans should also think about it.

However, how can the Apple fans cultivated over decades be easily changed. Even in the first round of advertising wars, Tang Dynasty Company hit Apple to the ground. However, some Apple fans still believe it. Apple's phone, there are more explosive features that have not been launched.

Wait and see, Tang Dynasty Company, and you will see the power of Apple.

This is something that many Apple fans have been looking forward to.

Until, a week later, Apple launched a second round of Apple phone advertising.

Absorbing the experience of the first advertisement, Apple does not introduce other aspects. Even what touch, what appearance, Apple doesn't bother to introduce. In this commercial, Apple has launched a blockbuster software product, which is called IOS.

IOS is Apple's mobile phone operating system. Of course, you haven't gotten any news before that. However, when Apple announced it, the world turned its attention to Apple again.

Nothing else, but IOS - it is the operating system of a smartphone.

Moreover, Apple is also the first company to put forward the concept of mobile phone operating system. This is another major technological innovation for the world...... Although, before that, many friends didn't know what the mobile phone operating system could be used for? At the same time, many friends are also puzzled, do mobile phones also need an operating system?

Yes, of course.

Apple tells you that a smart phone, in addition to all kinds of hardware features, he should also have an excellent mobile phone operating system. Just like computers, smartphones should also be operated like computers through this operating system.

At this time, with a mobile phone with a smart operating system, he is not a mobile phone. Even if you define it as a miniaturized computer, it's okay. In this operating system with IOS, the iPhone will bring you another kind of operation enjoyment.

Even, because of the touch operation, it will make the mobile phone operating system have great popularity.

Log in to the website on your mobile phone, send an email, watch the video online, and download the stock trading software...... In the IOS mobile phone operating system, all your operations are full of the crystallization of technology. In addition, after the advertisement, Apple also typed a sentence, "The mobile phone has IOS, and the world is very different." ”

A smartphone without an operating system is not a real smartphone. Even, even the world's hottest Tang Dynasty smartphone, if you really want to elaborate, is only a semi-smart phone. A lot of his entertainment software, including the settings, is all piled together. Among them, there is no certain logic, and at the same time, in terms of operation, it also makes users feel a little unaccustomed. ..., now it's OK, with the IOS operating system, smartphones, he will become smarter.

"Apple reproduces the classics, and the mobile phone operating system is strongly launched."

Immediately after the launch of the first personal computer, Apple also launched the Apple operating system, which can only be used on Apple computers. Although the sales of Apple computers in later generations fell sharply due to improper strategies. However, Apple's operating system has always been the top product in the industry.

Now, Apple has mapped the technology of its own operating system to mobile phones.

For the time being, we can't predict where smartphones will go in the future. However, from the launch of such a product by Apple, we seem to know that in the future, there will be another Microsoft on the mobile phone operating system. And Apple, is going to lead his IOS and sweep all smartphones.

Perhaps, many ordinary people do not have much concept of this mobile phone operating system. However, many media outlets around the world, when they saw Apple's second advertisement, have fallen into a frenzy of hype. Many media said, "The birth of the mobile phone operating system will be a symbol of the next generation of technology." ”

Just as in the 80s, Apple introduced the personal computer, and in the 90s, the Internet was rampant in the world...... Then, in the 21st century, the mobile phone operating system will lead the smartphone into another network era. Of course, this network, he is not the computer Internet in the traditional sense, he is the mobile phone Internet.

Of course, the mobile Internet has long been realized, and after the hot sales of smartphones in the Tang Dynasty, it has shown strong market potential. However, we believe that a smartphone with an operating system is the only way to open a true mobile network. If not, then the mobile Internet is only a niche product.

"Apple, apple, apple."

In the second advertisement, the king of Apple is coming, and many Apple fans are really pleased.

"Nima, do you see, Tang Dynasty, have you seen Apple's IOS operating system?"

Although they never thought that the phone also had to install an operating system. However, under the premise that mobile phones are becoming more and more intelligent, mobile phone operating systems have become necessary products. It is a pity that many manufacturers, including Tang Dynasty Company, did not enter before. Thankfully, Apple found out.

As a result, IOS, the first smartphone operating system in history, was born.

Actually, this is just wishful thinking on the part of Apple fans.

Although they are very excited about the launch of IOS. However, when they were excited, they thought that they could hit the Tang Dynasty Company hard, and they breathed a bad breath in their hearts. No, Tang Dynasty Company also played an ad after Apple's advertisement. This section of the ad is in conflict with Apple, nothing else, and the content is also a mobile phone operating system. It's just that his name is no longer Apple, but ...... Tang Dynasty,