164 [Shanghai Tang Phenomenon]

When the last episode of "Shanghai Tang" was broadcast, Liu Xianyun was pacing in the office leisurely.

Now he is proud of the spring breeze, although before the broadcast of "Shanghai Tang" last month, China Television has begun to turn losses into profits, but that is only a success in business management. Among the three major TV stations, the ratings of China Television's programs are still the lowest.

But as the ratings of "Shanghai Tang" went up one by one, the ratings of other programs also rose.

Consumers have a certain lazy psychology, for example, the family is sitting and waiting for the eight o'clock file of "Shanghai Tang", maybe they have already dialed the channel to China TV, and watched other programs by the way. And when these viewers are familiar with, or like, some of the programs of China TV, these viewers will slowly settle down, thereby improving the overall ratings of the TV station.

"Manager, 93%, the finale of "Shanghai Tang" reached 93% of the ratings." The statistician ran into his office in such a hurry that he forgot to knock on the door.

"Got it." Liu Xianyun raised his eyebrows and asked him to put the report down, but the corners of his mouth couldn't help but turn up.

"Manager, no! Oh no! The secretary ran anxiously and shouted.

"What's wrong?" Liu Xianyun thought something big had happened.

The female secretary hurriedly said: "The hotline of the TV station has been blown up, and they are all ...... It's all ......."

"What are they?" Liu Xianyun asked.

"It's all scolding my father and mother, it's hard to hear." The female secretary smiled bitterly, "I have been scolded for crying two little girls, and now no one dares to answer the phone." ”

Liu Xianyun didn't know what to say: "Why are they scolding? ”

The female secretary explained: "Because Xu Wenqiang is dead." Originally, the finale was watched well, Xu Wenqiang took revenge, and occupied Shanghai Beach with Ding Li, and Xu Wenqiang said that he was leaving, and the audience thought he was going to find Feng Chengcheng. As a result, Xu Wenqiang was actually beaten to death in the last ten seconds! ”

"Manager, no, someone stormed the TV station!" The head of the security department shouted in a panic.

Liu Xianyun was taken aback and said to him: "You go and tell them that our TV station is only broadcasting this film, and we are not responsible for filming." It was Wong's Films that shot the film. ”

The female secretary couldn't help but laugh when she heard it, this serious manager would actually use this trick to cause trouble.

"Yes, I'll go right away!"

The next morning, the employees of Wang's company were frightened as soon as they arrived downstairs of the company, and a group of people surrounded there blocked the door.

"Director, get out!"

"Strongly request to change the finale!"

"Let Xu Wenqiang come back to life!"

“……”

The slogans scared Wang Zijun, who had just driven to the company, to turn around and run.

Nima, I finally understood that Jin Yong wrote Xiaolongnu **, which caused public anger in Hong Kong and was chased to his home to threaten him.

Fortunately, no one knows about the new home we bought.

I called the police station, and the policemen couldn't cry or laugh when they arrived at the scene, so they had to persuade everyone to leave and not disturb the people in the office building to work.

Zhao Yazhi's value has skyrocketed because of "Shanghai Tang", and she has become the dream lover in the minds of all Taiwanese men, and she has been invited to participate in various film appointments, and some important activities have also invited her to participate. However, she is much more picky than Lin Fengjiao in choosing plays, she will only accept the scripts she likes, and she is not willing to give money if she doesn't like it. What is following the trend of "Love on the Beach", "Shanghai Beach Night", "Shanghai Tang Brothers", Zhao Yazhi didn't even look at it.

As for Wang Zijun, all kinds of invitations, except for the dignitary departments, can be pushed down. Once reborn, you can't take care of work all day, you should rest when it's time to rest.

After "Shanghai Tang" was broadcast on China TV, it was immediately rebroadcast on China Television without interruption, and the ratings of the first episode reached 60%. Some people didn't see the first few episodes, and the rest of them just rewatched it, and for a while, the average rating of this movie that had just finished replaying reached 65%, beating all the current episodes.

At the same time, the prestige of "Shanghai Tang" also spread to Hong Kong, and various newspapers began to report on Taiwan's clean-up situation, so that many people couldn't help but want to see what kind of TV was so attractive.

After "Shanghai Tang" was hyped by the Hong Kong media, Li's Yingsheng TV immediately announced that it would broadcast "Shanghai Tang" in the near future.

The citizens scolded because Leigh's TV station was pay TV, and the high monthly cost was only affordable for the middle class for a long time.

Fortunately, although prices have risen in the past two months, Hong Kong's economy has been booming, and people's surplus money has also increased.

After "Shanghai Tang" was broadcast on Li's TV station, when I heard the media introduction or the people around me talking about the plot, people who had not seen it were seduced and ready to move, and slowly more and more people began to pay to watch it.

In just one month, the number of viewers of Li's TV station has grown from 110,000 to 130,000. Allison, the general manager of Li's TV station, was so happy that he called Taiwan, and when he opened his mouth, he shouted: "Even, Mr. Wang, you are my angel, you are so cute." Love Tiger Oil! ”

Wang Zijun was given goosebumps by what he said, and quickly hung up the phone.

Broadcast on Li's TV station instead of wireless TVB, Wang Zijun didn't just want to disgust Run Run Shaw, but signed a strange contract with Li's TV station.

The contract stipulates that for every 5,000 additional subscribers of Li's TV station during the broadcast time of "Shanghai Tang", the cost of purchasing "Shanghai Tang" will be increased by HK$1,000 on top of HK$3,000 per episode.

HK$3,000 a episode isn't too high for a hit TV series, so Allison agreed without even thinking about it. But in the end, it turned out to be 7,000 yuan per episode, which is converted to more than 40,000 Taiwan dollars per episode, which is a bit awesome.

However, Li's TV station did not suffer a loss, and the addition of 20,000 users is equivalent to an increase of 500,000 Hong Kong dollars per month, which is a great profit. As for whether these users can be retained to continue watching the show, it is up to them.

Run Run Shaw doesn't feel anything, anyway, if Li's TV station increases, it will be watched by so many people, one is free and one is charged, there is nothing to compete for.

This issue of "Next Magazine" finally came out, following Teresa Teng as the cover of the previous issue, this time the cover is directly a poster of "Shanghai Tang".

On the cover, Xu Wenqiang and Feng Chengcheng hugged tightly, followed by Ding Li and others. In addition to introducing the actors and filming footage, there is also a column review article by a famous female artist on the island: "For a while, I don't know how to comment on this TV series. I rarely think of writing a film review even for movies, but after watching "Shanghai Tang", I can't help but want to say something.

"Shanghai Tang" is like a feast of film and television for the people on the island. The scene of thousands of empty alleys also appeared when last year's puppet show "Shi Yanwen" was on the air, but the impact of the two cannot be compared. My youngest son is 14 years old and is in secondary school. My husband and I resolutely forbade him to watch TV, but we couldn't resist his resoluteness, and even threatened him not to read. As a result, after reading it, the son used his pocket money to buy a white handkerchief, which he usually kept in his jacket pocket. I don't use it to wipe my mouth and nose, I just take it out occasionally and smell it like Xu Wenqiang. My eldest son has graduated from college for two years, and he has pushed off two blind dates in a month, and he always takes Feng Chengcheng's photo and compares it with the blind date, not talking about it if it is too far away.

October hasn't passed yet, and Taipei is sweltering. Last week, I went to the school to attend a parent-teacher conference, and the weather was a little cooler that day, and I actually saw my son's teacher wearing a Mao suit, almost wearing a white scarf like Xu Wenqiang.

Walking down the street, you can find that "Shanghai Tang" has entered every part of our lives, and its impact is greater than that of "Bloody Lonely City", which grossed more than 30 million Taiwan. Even the children in the countryside play games, and they keep saying who plays Xu Wenqiang and who plays Ding Li. However, I heard that children prefer to watch puppet martial arts dramas, but they were forced to change the channel by adults, and they were eventually dumped by Xu Wenqiang and Feng Chengcheng.

The waves are running, the waves are flowing, and the surging river never stops...... This song sings the soul of the whole play. When I watched "Shanghai Tang" on the recommendation of a friend, I suddenly discovered that this drama is so good. The plot is full of ups and downs and is gripping. The rhythm is tight and the dialogue is vivid. I can't find any flaws to attack it, even technically better than many other films at the moment. The only drawback may be that there are too many fighting plots in it, which will teach bad children. But this is light enough compared to the martial arts scenes that kill people at every turn...... When Xu Wenqiang hissed and shouted "Cheng Cheng" in the church, my heart trembled, I thought she would change her mind, but the director played with us again, just like Xu Wenqiang was shot to death in Paramount in the end, which made people feel sad...... I've heard that there were enthusiastic viewers who went to besiege the TV station and Wang's company, and they wanted to bring Xu Wenqiang back to life. However, Xu Wenqiang's death was already expected by me, and the trembling silhouette at the beginning of each episode of the TV series has already given us a hint. "That's how it is in Shanghai, a ups and downs, nothing before, but everything has become ......" This sentence explains the changes in life. When Xu Wenqiang, a college student in distress, and Ding Li, a fruit vendor, met on the streets of Shanghai. The wind and clouds meet, the tide rises and falls, and all dreams are realized...... In the first fifteen episodes of the TV series, I didn't like the role of Feng Chengcheng. Because she is like a beautiful vase, beautiful but without a soul of her own, but the upheaval of life has finally awakened her self-soul...... There are also Qiu Bai and Ouyang Han, the roles of these two tough scholars remind me of some of the eventful memories of the past......"

The popularity of "Shanghai Tang", the media's tracking and reporting of the play and its actors, and the public's imitation of the characters in the play have been called the "Shanghai Tang phenomenon" by some sociology experts.

The young man seems to have turned into Xu Wenqiang in an instant, loving to laugh, sniff his nose, and play with demeanor; The young woman combed her hair into two braids, wore a dress, and everything was close to Feng Chengcheng in the play.

Even some small leaders of the gang waxed their hair, combed their big backs when they had nothing to do, and finally roared "Waves, waves......

What makes Wang Zijun amused the most is that because of the exclusive report of "Shanghai Tang", the sales of "Next Magazine" have soared from 30,000 copies to more than 50,000 copies.

There are not many other magazines in Taiwan, but the variety and number of magazines are several times more than in Hong Kong. The success of Next Magazine inspired other magazines to learn from Next Magazine's coverage of celebrities and fashion, as well as what's trending at the moment.

It's just that they haven't learned the rigor and persistence of "Next Magazine", but they have learned the ability to dig up ** anecdotes, and they have actually developed in the direction of gossip magazines. Fortunately, the authorities were strict at this time, and no one dared to report it too much.

Now Wang Zijun, Zhao Yazhi and others don't dare to go out, no matter how outrageous the disguise is, it didn't take long for them to be recognized, followed by endless autographs and group photos.

And Liu Dan, who plays Feng Jingyao, doesn't need to worry about this at all, because his image in the play is too distinct, he is a cunning old man, he uses his original young face to go out for a walk, and no one doubts it.

Ke Shouliang, who played Liu Ming, also became a little popular, and directors began to come to him for filming.

In addition, Pan Yingzi plays Kako Yamaguchi in the play, her image is extremely amazing, in addition to the price rising again, in addition to the continuous film appointments, there are actually countless wealthy businessmen who are willing to spend a good night with her, and the price is open for her.

Pan Yingzi didn't have the time to agree to this kind of thing, her aunt and grandmother took over a play casually, and a lot of money came, who was playing with your bad old man? This year, whether it is Hong Kong or Taiwan, everyone is busy filming and releasing records, and there are almost no unspoken rules except for a few newcomers.

Of course, it is very easy for a person like Xiang Huayan to privately raise a star who is not too famous in Hong Kong.

Wang Zijun hid at home with Lin Qingxia during this time, and his ears and temples were grinding when he had nothing to do, and Lin Qingxia, who had just tasted that taste, was also quite enthusiastic, and every time he began to resist, he was even more enthusiastic than Wang Zijun later.

When Lin Qingxia went out to film, Wang Zijun was writing the script at home. Within a month, he wrote several martial arts and urban scripts, handed them to Bai Muyang, and asked him to find a director to shoot them himself.

Most of these martial arts scripts are changed Gu Long novels, and a small part is the accumulation of watching movies from later generations, all of which are original. It's an urban script, because I don't have a comprehensive understanding of the current urban life, so there are a lot of things worth considering, but fortunately, the company now has a few screenwriters who can help them change it.

"Good Morning Taipei" was also painted in Taiwan, due to the influence of "Shanghai Tang", the box office in Taiwan was only less than 5 million, and the sharing and taxes, as well as the cost of one million, only made a million in the end. Hong Kong and Southeast Asia can still make some money, so they can probably make about five million.

These days, as long as the movies you make are not too bad, it is a word to make money.

It's just that due to the sharp increase in the number of film companies this year, the existing cinema chain is no longer enough to support the large number of movies produced every month, so some people who can afford it are ready to add more cinemas.

Wang Zijun also has this idea, if you want to become a film and television giant, you must have your own theater.

In the past October, Wang's company sent "Bloody Lonely City" and "Good Morning Taipei" to the Asia-Pacific Film Festival, and there was no news back there, seeing that Lin Qingxia's 18-year-old birthday had arrived.

(To be continued)