Chapter 038, backfired
Thank you for all kinds of support!
In the face of a massive boycott, constant attacks from newspapers and magazines, and occasional feature stories on TVB. Mo Fei was indifferent from the beginning, as if this matter had nothing to do with him at all, and the outside world even thought that Mo Fei had been cowardly for a while.
Even when there is an internal meeting in the company, someone takes the initiative to make some moves, at least to show their attitude. Otherwise, let them continue to make trouble like this, which will have a negative impact on the box office of "Peace Hotel" and Phoenix culture.
Including Zhou Runfa, many people called or came to the company in person to ask what kind of attitude Mo Fei had and what kind of counterattack he wanted to make, and even Zhong Chuhong put aside his prejudices and called to express his concern.
Mo Fei was still indifferent, as if he was really afraid, which made the voices outside more powerful and active. The only one who maintains the same attitude as Mo Fei is Wang Jing, who always seems to wear the same pants as Mo Fei, and this fat man is even more indifferent than Mo Fei.
The ghost girl finally couldn't help it, ran to Mo Fei's office, took several newspapers and magazines, and asked angrily: "Everyone has already knocked on the door, and you are still sitting here on Mount Tai, are you really not afraid that something will happen and affect the company and the movie?" ”
Mo Fei looked up at the ghost sister and found that she was really in a hurry, and two bean-sized bubbles burst out on the corners of her mouth.
smiled and said: "What's the urgency here, they are promoting my film, I don't have to spend a penny, there are so many artists with different influences advertising me, why should I stop it, is my brain in water?" ”
"It's also called an advertisement, and I think it's a negative advertisement that specializes in smearing. These people are so despicable, they can't make movies and act in movies, so they use this kind of indiscriminate way to slander and slander, and there is no more shameless person than them. "The ghost sister is really worried about Mo Fei, and she really hates those who smear Mo Fei.
Mo Fei looked at the ghost sister and smiled, almost everyone couldn't see through the essence of this matter, but seeing that she was in such a hurry, and the effect on the outside was almost time to come out, it was better to tell her.
"Haven't you heard of 'negative marketing'? Although it has the word negative, it is also a good marketing tool, and I was worried about what the box office of this film will be in the end, but now it seems that I should think about what kind of number I will get. ”
The ghost sister didn't understand it even more, and said in her heart that she shouldn't be dizzy and sit there talking nonsense. Some uncertain asked, "Boss, are you really okay, you won't be angry, right?" I've never heard of 'negative marketing', I just know that if we don't fight back, people will be bullied. ”
"Hehe, you're a singer by profession and don't know anything about marketing. Let me ask you a question, what would you think if someone said something was so bad that it couldn't be worse, but there was no direct evidence to prove it? "It's not easy for non-professionals to understand professional issues, so I can only give a simple and easy-to-understand example to explain.
The ghost girl tilted her head and thought for a while, and said, "If that's the case, if I have the chance, I will definitely see for myself what that thing is like and how bad it is." ”
Mo Fei shrugged his shoulders and said: "So, when everyone is boycotting this movie, but they can't come up with any tenable statements, the audience will wonder what happened to this film, so many people in the industry will boycott it." And the most direct and effective way is to go into the theater and watch this movie. ”
"Ah, I see, boss, you are so treacherous, you can even think of this method. Those people are standing on the street on a hot day, holding up signs to boycott your movie, and you're sitting here blowing the air conditioner and drinking tea, and they don't know they're actually advertising you. The ghost sister understood a little, and suddenly realized.
"That's pretty much what it means, the fact that the electric inspection office can pass the review and release it shows that there is nothing wrong with the film itself, and a movie with no problems has been boycotted, which makes people have to wonder. Since someone is doing free publicity for us, why should I interrupt them, isn't this living up to the good intentions of others, how can I be so unkind. "It's a little triumphant, this kind of good thing is very difficult to come across.
Chen Pu and Feng Meiji had just finished talking about work, and when they passed by the door of Mo Fei's office, they were just in time for Mo Fei to publish this theory. The two looked at each other when they heard this, and they could see admiration and surprise in each other's eyes.
Feng Meiji has been doing advertising for more than ten years, and has experienced too many business plans and hype, and she also has some experience in this regard. But today, she really admires Mo Fei's methods, the so-called "one line of work, all work", it seems that it is not just talk, but there really is such a person. No wonder he didn't pay attention to those things outside before, how could he take the initiative to interrupt the broadcast of a good propaganda advertisement, isn't that a fool.
As Mo Fei said, three days after the boycott entered **, more and more audiences went to the theater to watch "Peace Hotel". Forty percent of the screening files in the two theaters are obviously insufficient, and more and more people call the theater to consult, which is an effect that was unimaginable before.
Princess Jin and Jiahe increased the number of screenings almost at the same time, and continued to increase for three consecutive days, until seventy percent or more of the screening files were taken out, which barely met the needs of the audience. In such a situation, the audience no longer chooses any rear seats, and can buy tickets and go to see them immediately, and the attendance rate often reaches full.
……
"Well, aren't you going to open your mouth yet?" Wang Jing sat on the side of the table, looked at Mo Fei, who was leisurely and complacent, and said: "How those people were organized, and who supported them behind their backs, now it is obvious, do you have to wait until they make a little more trouble?" ”
Mo Fei didn't mind Wang Jing's habit of not smoking, so he took a heavy puff on one stick, sprayed it towards the fat man, and said, "Do you know why I reminded the killer king of the words 'Fifty days and forty-nine days' in the opening credits of "Peace Hotel"? It is through the later plot that people understand that when you are merciful to the enemy, you are joking with your own life and happiness, and Mr. Dong Guo is not a human being. ”
Wang Jing nodded and said, "I understand what you mean, I just want to ask you, if you continue to fight over there, what are you going to do, and what should you do in the future?" ”
"I don't know what tricks that pervert will do next, so I have to block it, but she can only play a few times, and she can't come up with any new tricks. As for the future, I don't know what the future holds, and everything will have to wait until I kill the Kuo clan. ”
Mo Fei's answer was firm and powerful, and Wang Jing was also shocked by this guy's short-term goals, as the so-called "tiger is invincible", the Wei family has almost ruled Hong Kong movies for twenty or thirty years, which is so easy to bring down.
However, if he can have this kind of thought, it means that he is still very confident, and according to the current situation, his rise is just a matter of time.
"Well, anyway, I'm tied to a rope with you, and I'll support whatever you decide. It's a big deal to let my old bean retire early and go home to care for the elderly, anyway, it's not pleasant for him to stay in wireless now, and he won't be in a good mood for anyone in the face of this stinky face every day. ”
……
Within two days, the limelight of the "Hong Kong Film Artists Protection Society" changed, from an open boycott of "Peace Hotel" to a collective boycott of Mo Fei himself, calling on actors and directors to reject Mo Fei's films, and the momentum was even more ferocious than before.
After getting the specific news, Mo Fei immediately called Chen Pu and Feng Meiji, and asked them to choose a few media to come out and arrange interviews, and ATV was a unit that had to appear.
"......, how many actors and artists are there in Hong Kong now, and how many will appear in the future, I can't calculate this number, can they win over all the actors? Some people are like this because I don't have anything to do with them at all, and they don't lose anything, but they are rewarded by their masters for their loyalty. But those who have nothing to do with them in the first place are really being played with, will people give them any benefits, at most it is a blank check that cannot be cashed, and in the end it will just cut off a way for them. ”
"Mr. Mo, do you think this matter will have any impact on you?"
"For me, it didn't have any impact at all, and if I had to say anything, it was that Peace Hotel got the most bang for its buck and sold more at the box office. As for the rest, I don't believe that there are good scripts that no one will play, and besides, they are only a small part, and there are still very few fools in this world. ”
"After this incident, how are you going to deal with those who resist you, and will you still cooperate with them?"
"I admit that every normal person has his or her own rights, and being respected is the most basic right. Since they are so adamantly resistant to cooperating with me, then I have to show enough respect, otherwise it will not be a boycott, and people will take me to court. ”
"When you say this, can I understand that you don't care if anyone refuses your cooperation, so you're not afraid of offending other actors?"
"Well, you're already very uncooperative with this question, which means that I have been resisted by you." Mo Fei looked at this reporter with the intention of instigating and said: "But I still have to answer you, I am indeed not afraid of anyone boycotting me, just like people always say that money is the root of all evil, but I don't see anyone who doesn't like money; It is said that the high places are not cold, but a few do not want to climb to the high places; It is said that heaven is the most beautiful, but who wants to actually go there? So in the same way, they all said they would boycott me, but at least there wouldn't be no actor who made my film. Even if all the actors in Hong Kong don't shoot my films, I can still go to the United States and Europe to develop, as long as I have a good story and script, do I still need to worry about the actors, how do they choose to have nothing to do with me......
Since Mo Fei's interview appeared in newspapers and magazines, and was featured on ATV, the palace-style phone in Fang Yihua's office has been changed five times in three days.
Bang dang, ......, the assistant looked so distressed from the side, it was time to change it for the sixth time.
;