Chapter 306, a good time to seize the market
After the filming of "Love Actually" at the airport, Zeng Huaqian's footage was added, even if it was completely completed, just waiting for the review and release after the editing came out.
These are not a big deal for Mo Fei, who is already the honorary president of Hong Kong and has in-depth cooperation with He Hongluan, and it can be done on the same day if it is really necessary.
Eighty-five years can't be said to be a busy year, it can be really tiring, finally there is nothing to do, and it won't be long before he has to go to the United States again, so of course he has to rest for two days.
It's really boring to be at home, and when you're busy, you want to be idle for two days, but when you're really idle, you feel uncomfortable, and you don't read the newspaper or eat at home, but fortunately, there are still a few pianos to pass the time, otherwise you can't hold it back.
Two days later, it lasted for two days, Mo Fei completely lost the patience to stay at home and relax, and after morning tea, he appeared in his office before nine o'clock. If it weren't for the careful little secretary who found that the boss's special tea set was not in the old place, no one would know that Mo Fei was already in the company.
Yi Nan is indeed an excellent secretary, even when Mo Fei is not in the company, she will buy the newspapers and magazines that Mo often reads and put them in the company as soon as possible, so that Mo Fei can read them at any time. Of course, she paid for this out of her own pocket, and she didn't apply for reimbursement with the company, and she has already given her a lot of benefits on weekdays.
took the newspaper sent by Yi Nan, and praised the little girl for a few words, and began to pull out a copy and open it. was attracted by a title above, "Honggu is indeed red, and the little ghost is really a ghost." Nuns are so crazy, cheap spies are really cheap."
This should be a review of the four movies released in Hong Kong at the end of the eight-five-year, "Miss Beauty Pageant", "Home Alone", "Nuns Are Crazy", and "Ace Spy". It is indeed very suitable to summarize it with such a title, and it basically summarizes all four movies simply.
"Miss Beauty Pageant" doesn't say anything else, as long as the heroine follows the three words Zhong Chuhong, it can basically guarantee the big sale of the film. It will be released from November to the end of December. There was a second box office surge during the Christmas period, with the local box office reaching 63 million in just over a month, making it the highest-grossing film in Hong Kong at the end of '85. At the same time, it also surpassed "Peace Hotel", ranking behind "Taiping Mountain" and "Party A and Party B", becoming the third Hong Kong box office in the movie starring Honggu. The two highest-grossing movies in Hong Kong of the year were both starring Honggu. The other few are also big sellers. showed his strength in music at the New Year's Eve party, and collected a large number of fans, to say that the most popular actor in the Hong Kong film industry in 85 years is none other than Honggu, this evaluation is no exaggeration.
"Home Alone" takes the hilarious route, the content of the film is exciting enough, and there are enough jokes to make people upset, Hong Kong has never had this type of film come out before. Lin Feng, the little ghost, made a movie for the first time. can fully show the wit and humor of the little ghost in the film, and the little ghost who is already relatively good-looking. There is also Chen Baixiang, the super joke king, and Chen Kuian, who knows the ferociousness at a glance, will of course be welcomed by the audience. "Home Alone" was released in mid-December, and the box office in three weeks has exceeded 40 million, becoming the highest-grossing movie in the history of Xinyi City.
However, the movie also caused some bad negative effects, and many children began to be restless when they returned home after watching the movie. There are those who play with electric irons, those who play with paint, those who scatter marbles on the ground and slip their fathers, and even those who are brave enough to play with electric doors, and some parents have also begun to stand up and say that this film has damaged children, but Xinyicheng has added a large number of admonitive reminders before the beginning of the movie, and the protest has not played much role, and the movie should still be shown.
"Nuns Are Crazy" is also a comedy, and the number of roads in "Home Alone" is actually about the same, the protagonists of both movies are unexpected characters, one is a child who is a few years old, and the other is a fake nun, bringing the audience little new excitement, but it is very different. Feng Baobao's identity is also somewhat similar to Lin Feng, she is a child star who became popular in the late fifties, and more than 20 years of acting experience allowed her to perfectly control the role of the nun in the film, a pair of red high heels with a black nun outfit, which drove all the nuns of the convent crazy, and also won more than 45 million box office for Golden Harvest in more than three weeks.
In the process of a bumper box office harvest, Golden Harvest was also attacked by some religious people, saying that this movie was ruining the reputation of the nun and so on, but fortunately, the nun was fake, and the movie was just a way of entertainment, and did not slander religion.
Zeng Zhiwei's acting skills have also been exercised, starting from the Dragon and Tiger Martial Arts, step by step to the director's position, Zeng Zhiwei's ability to interpret all aspects of the movie is not a little strong, the cheap spy agent is remarkable under his performance, not only can imitate some of Bond's actions to exaggerate, but also can make excellent interpretations in expression and psychology, "Ace Big Cheap Spy" is indeed a very wonderful good movie.
It's just that in terms of performance at the box office, "Ace Spy" is not as good as the movie itself, from its release in late November to the beginning of January, it only won more than 51 million box office, although it is much better than other movies, but in Mo Fei's opinion, it is not successful enough.
After the premiere of "Ace Spy", Mecca, who had served as the assistant director of the "007" series of films, personally wrote a film review praising the film, saying that he himself had made a movie that borrowed from "007", but it could not reach the success of the spoof spy movie like "Ace Spy", even if this film is released in North America, it will definitely be recognized by the audience, as a person who has been in close contact with the production of the "007" series of films, he has to say admiration to Mo Fei and so on. Although there is a suspicion of boasting, it is indeed a very fair evaluation of this movie.
The appeal of "Ace Spy" is also known as the gimmick of being hailed as the world's first film named after the concept of "spoof". The box office will definitely not be so much, at least it must break through the 5,555 mark, or even close to 6,000, but the final box office is really only so much.
In fact, the emergence of this phenomenon is also normal, Golden Harvest and Princess Jin have cooperated with Mo Fei in a movie, and they have their own good films to sell, while the film of Phoenix Culture receives a low share. It is inevitable that the two families will have some selfishness. Arrange two more shows for your own films and two less for Phoenix Culture's films, especially when the film market is very active during the Christmas season. The gap caused by one mile and one outside is even greater, "Ace Big Spy" was lost during the Christmas period, and the box office difference between before and after was about 5 million.
People's hearts are profit-seeking, and it is human nature to be a little biased in the face of interests. If you change it, you can't do it yourself. At this point, it's no wonder that Princess Jin and Jiahe, those two films are also standing shares, and they have his share in making money, but they just coaxed the two of them in terms of fame.
But through this incident, it also made Mo Fei more determined to get Phoenix Culture's own theater chain, not only because he didn't want his films to be subject to various restrictions, but also to develop the Hong Kong film market to a greater extent.
Today's Hong Kong film market is much larger than in the original history, and the box office of Hong Kong films in 85 years has reached more than 1.7 billion Hong Kong dollars. is close to three times the total box office of Hong Kong films this year.
This is not only because there are more good movies, but also because Hong Kong people have a great demand for movies. Such a huge audience base is by no means something that the existing five and a half cinema chains can digest, not to mention that Lianhua and Anle do not take Hong Kong films as the main screening content, which makes the existing cinema chains more difficult to run, and the fact that movie theaters in various regions of Hong Kong have sprung up like spring shoots is the best proof.
All kinds of small movie theaters have been established, and a lot of bad movies have been diverted, and a large number of small film dealers' films have been signed to the current Debao Cinema Line, and today's Golden Princess and Golden Harvest are basically in the queue of several major film companies and some serious good films, even so, in the most prosperous month of the year, the screen is also in short supply.
And in such a massive box office, almost two-thirds of the box office created by Phoenix Culture, plus more than two-thirds of the box office of movies related to Phoenix Culture. There are audiences, movies, and box office guarantees, the foundation for opening a cinema chain is all complete, and the market is also very cooperative to give demand, this kind of timing is simply the most appropriate.
Now we have to hurry up more quickly, Phoenix Cinema Line is best to open before the end of eight or six years, even if it can't be fully opened, it's good to open five or seven or eight rooms, now is a good time to seize the market, why don't you pick up the phone and call the person in charge of the cinema project.
Without waiting for Mo Fei to call Phillips Yang to talk about the theater, Yi Nan entered the office with a form, stood in front of the Taipan desk and reported to Mo Fei, and said: "Mr. Mo, the latest ratings report of "Journey to the West" has come out, the premiere ratings are sixty-three percent, the lowest rating day was yesterday's eleventh episode, and the provisional statistics have dropped to only forty-six points, down twenty-three points from the previous day, and as of yesterday, the average rating is sixty-six ......."
"It's fallen so much, this phenomenon is very abnormal, yesterday was the eleventh episode, the first few should be three dozen white bone spirits, is it possible that the audience is very disgusted with Tang Seng driving away Sun Wukong, so don't watch the next one? The current audience is too impatient, how can there be a TV series full of climaxes. Mo Fei interrupted Yi Nan's words and asked very strangely, as if he was talking to himself.
But the word "orgasm" is not so good in Yinan's ears, the little girl is still a green apple, and she hasn't even had a boyfriend, although it doesn't mean that, but after all, the word is sensitive enough. The heart said that this boss can't pay attention to what he says, isn't it good to put it another way?
But this is not something she can say, otherwise wouldn't it make Mo Fei misunderstand that her thinking is not pure, and she hurriedly took advantage of Mo Fei's thinking to continue: "No, this show is really good, and the audience likes it, my parents now watch this every day, and there will be no mistake in one episode." The reason for the drop in ratings, I probably know a little bit, when I was buying newspapers on my way to work today, I listened to the newsstand owner chatting with people, saying that there was a power outage in West Kowloon last night, and a large area such as Sham Shui Po and Yau Ma Tei was dark, and one of his relatives called him and said that he didn't even watch "Journey to the West", I think it should be this reason. ”
As he was talking, the phone rang outside, and Yi Nan immediately ran out to answer the phone, and then came in with a fax paper, with a relaxed expression on his face, and said: "Ah, sure enough, last night not only West Kowloon was without power, but also Yuen Long and Tung Chung and other places were without power, and many people couldn't watch TV, this is a fax from ATV, you can know it when you read it." ”
(There will be a second shift in the night, this is guaranteed.) (To be continued......)