As a supplier of TV dramas, there are also their own means to conduct ratings surveys outside of TV stations, including many advertisers who will conduct ratings surveys in order to prevent TV stations from falsifying ratings.

Over the past year or so, ATV has often pressed wireless in the ratings, especially in the ratings of TV dramas, and has overturned wireless to the ground many times, and even with some films produced by ATV itself, the ratings have also begun to rise.

The ratings have risen, followed by an increase in advertising revenue, which is the foundation of a TV station's survival. ATV's survival is now mostly in the hands of Mo Fei, and it will not cheat in the ratings, but will take the initiative to say hello to Phoenix Culture when it has first-hand news.

The fax that Yi Nan brought was that ATV took the initiative to send the news after learning that the blackout had affected the ratings statistics the night before, suggesting that if the statistics could not be counted, the ratings of this calculation would not be included in the final data, so as not to affect the copyright fee income and advertising fee share of Phoenix Culture in the later stage.

In fact, this matter can be said at the time of settlement, ATV sent a fax specifically for this, mainly for other purposes, first to be a good person for Mo Fei's side, and then let Mo Fei help contribute.

It's not so much to worry about, it's very difficult for ATV to cheat, and you have to risk offending him, as long as it's a businessman with a normal brain, he won't do that, Jude Gen's brain is very easy to use, of course he won't put himself in the way.

After two glances, he placed the fax on the other side of the table. asked Yi Nan to refill a cup of tea and drink two sips, and said, "Xiao Nan, you just said that your parents watch "Journey to the West" every day. So what do they have to say about the series, and have you heard from others what they say about the series? ”

Yi Nan didn't expect Mo Fei to ask her these questions, sorted out the relevant discussions she heard, and said: "It's very good, many people I know say that this series is well made, and I also think it's very good, and my mother also said that I knew that mainland films are so good." Hong Kong should cooperate with the mainland to make more films, and I have long been tired of watching those cookie-cutter dramas before. ”

Could it be that he smiled, Yi Nan and her mother were interesting. There are really not so many Hong Kong people in this era who can look at things on the mainland so correctly, and even have some feelings of closeness, especially Hong Kong people who have some money. I was always worried that the mainland would share them in the future. There are Hong Kong people who immigrate to Canada, Australia, and the United Kingdom every day, and most of the rest are neutral, but there are very few people with the mentality of Yinan's mother.

However, being close to each other, speaking still has to be honest, as a soul from the mainland, although it is not to be whitewashed, but also to do something with a fair attitude.

"Some people think so, largely because of the freshness. I haven't watched mainland TV dramas before, and I always feel that Hong Kong is more advanced than the mainland. The mainland is nothing compared to Hong Kong, so when you suddenly see the good things on the mainland, you will be surprised, and the evaluation will naturally be higher. This "Journey to the West" is indeed a good film, and it is also of the top level in the mainland, so the best film in such a big country is of course more advantageous than the film in Hong Kong.

The production of TV dramas in the mainland has just entered a period of rapid development, and since the production of the first serial series in QQ, the country's film and television related departments have invested a lot of energy and financial resources into it, and it is inevitable that a good film will be released. Moreover, Hong Kong's television and film production conditions cannot be compared with those of the mainland, not to mention that those large scenes with thousands of people cannot be filmed, and the framing alone is far worse than that of the mainland, or it cannot be compared at all.

Let's talk about this "Journey to the West", it has been filmed since 82, it took three years, and most of China was filmed in three years, and the main actors are all professional and good actors, how can such a TV series be bad, can Hong Kong TV dramas do this. You may not understand this very well, let's put it more intuitively, Hong Kong is a big place, the mainland is bigger than Hong Kong, if not 10,000, there are 8,000 as big, there are more than 20,000 lakes, the largest is bigger than five Hong Kong, there are countless mountains, the easternmost people have already gone to work, the westernmost people have not seen the sun, you think about how big that is. ”

"It's really big enough, I used to just see it on the map, and I didn't think there was anything, but now when I hear the actual distance, I find that it is such a big place, I must go and see it if I have the chance." Yi Nan was about to be stunned, not to mention that the whole is as big as 10,000 Hong Kongs, let's say that a piece of water is bigger than five Hong Kongs, how big it must be, it's the sea at all. She has lived for more than 20 years, but she hasn't even traveled to Hong Kong, and now when she hears Mo Fei, she has begun to have a lot of interest in such a big place in the mainland, thinking about when you will go shopping.

Looking at Yi Nan with an expression of expectation and yearning, this is really a girl in a small place, and she always hopes to go to a bigger place to take a look, Mo Fei couldn't help but shake her head and said: "Silly girl, how can it be so difficult, after Jiuqi returns, you can go at any time, even now, as long as you have a hometown return permit, there is no problem." ”

After speaking, I thought of Yinan's current work, which is really not suitable for long-term sightseeing, and said: "It's better like this, if there is a chance for the five continents, I will take you to see it together, at least in Beijing and Shanghai, you can take a good look at these places, but Beijing is about to be as big as Hong Kong, and it will also open your eyes." ”

"Will we often co-produce films with the mainland in the future, in that case, there will really be a lot of opportunities to watch them?" As soon as she talked about going to the mainland, Inan immediately became interested, tens of thousands of lakes and countless mountains and rivers, which was a huge attraction for her.

Mo Fei said with a smile: "There will definitely be co-productions, but not too many, and there are many places in the mainland that are different from Hong Kong, including many political and cultural things, and it is not so easy to find themes that people on both sides appreciate." There are more films like "Qin Shi Huang", which we pay for and shoot ourselves, but when we go to the mainland to shoot, there will definitely be more and more of this kind of thing in the future. ”

"Oh, I see, I'll definitely go and see it when I have a chance in the future. Then Mr. Mo, you are busy, I am also going out to do things. "It's good to be able to let Mo Fei take the initiative to take him to the mainland to have a look, and Yi Nan will no longer delay Mo Fei's time, and after cleaning the ashtray for Mo Fei, he will go to greet his work.

Mo Fei picked up the fax of the ratings again and looked at it, such a situation was really unexpected, I invested a lot of dollars to co-produce Journey to the West, I just thought that this film could bring profits to myself in the future, and it would also be able to make my name appear in the history of Chinese TV dramas.

According to the agreement with ATV, if the ratings exceed 70, the copyright will be charged twice the price, and the advertising share will also get a larger proportion. Judging from the strength shown by this "Journey to the West", it should not be too difficult for the final average rating to reach seventy, not only to earn back the cost at once, but also to earn back two to three times the cost.

But if you want to co-produce it again in the future, you have to think about what theme to use, just like I said with Yi Nan just now, after all, there are differences between the mainland and Hong Kong. Especially in the 80s, the audience was not enough, but it was not easy to pass the official review and allow the broadcast, and the mainland's review system was much stricter than Taiwan's.

If Hong Kong movies and TV dramas want to develop on the premise of maintaining their own style, the most important thing is not to be taken away by others. We absolutely cannot blindly cater to the tastes of mainland audiences like the 21 st century in the previous life, but in the end, the taste of both sides is lost, and the movies made are not Hong Kong, and the mainland is not the mainland.

Of course, there are also reasons for the shortage of Hong Kong actors, the Hong Kong entertainment industry was ruled by a large number of popular actors in the 80s and 90s to the 10s of the 21st century, but it did not cultivate new actors of sufficient weight, and it was not recognized and supported by the new generation of audiences at that time.

It is difficult to have a film co-produced with the mainland like "Shaolin Temple" in the future, losing its freshness and mystery, whether it is a mainland film or a TV series, the market in Hong Kong will shrink sharply. Therefore, the film cooperating with the mainland can only be produced in the way of the mainland, and then broadcast in the mainland, as long as the mainland market can be grabbed in advance, the rest cannot be considered so much, which is also the idea and tone set at the beginning.

lit a cigarette and took two puffs, and the corner of his eye glanced at the comment in the newspaper, which must have reminded him of the movie. "Miss Beauty Pageant" did not receive Golden Harvest. The impact of Princess Jin's cooperation in the film is because this movie is too powerful, so that the two families are not good at doing anything biased, and even if they do, they will do it very secretly and quietly, and finally make a big difference at the box office.

But in the film "Ace Big Spy", if you really want to say how much impact Golden Harvest and Princess Jin have caused, it is not too serious, after all, the appeal of the actors is there. Ye Yuqing is the name of Sister Ya when she dies, and then she has big breasts, and she can't talk about other acting skills at all. Zeng Zhiwei's acting skills are good, and he later won the actor, but compared with Honggu, he only has to be thrown out of more than one street, his performance is not so fierce, and it is normal to be slightly restricted by others, so he can't expect people to put all the films of Phoenix culture on the screen.

In any case, it's the theater that is to blame, as long as you have the theater in hand, this phenomenon will never happen, thinking of this, I have to pick up the phone and dial it out, and the theater must speed up a little faster.