Chapter 657: 10 million RMB, heavy rewards for gamers
Half a month, 200,000 online at the same time. This kind of achievement is unattainable by many well-known game companies. Not to mention, for a new game that couldn't be newer. However, the crazy Shi Yuzhu, he did it. Think what others can't think and do what others can't.
Because, 200,000 were launched at the same time in half a month, which is enough to explain it.
Although this achievement is not as good as the Tang Dynasty network, as a latecomer, it is really not popular to be able to achieve such results. People have been speculating that Shi Yuzhu used what method he was able to attract the attention of so many people not long after the test was opened.
However, Chen Jiayi, who was on the other side, was not surprised by the 200,000 results.
"The countryside is a big market."
Naturally, both companies have just entered and have been a huge success.
Chen Jiayi knew that this was just the beginning.
Next, there is a bigger promotion.
In addition to occupying rural Internet cafes all over the country, Shi Yuzhu and Chen Jia did not stop.
On this side, Shi Yuzhu is in addition to successfully attracting others to watch. In the field of the Internet, a series of advertising assaults on advertorials have begun. A journey plagiarizes legends and plagiarizes Warcraft...... The post of plagiarizing all online games in China appeared.
This post is a direct statement as a player, and the player said, the journey has just appeared, and I ran to try it. Of course, this demo is not because I have a crush on the journey. Instead, Shi Yuzhu and Chen Jiayi made that bet. I want to see why he bet with the Tang Dynasty Internet in the game of Journey.
When I entered the game, I realized that the journey of the pit father, in this 2D type of game, I realized that this game is a remake of the legend. Families, Gangs, Crafting Equipment, Freedom ...... Whether, when seeing these, you would think that the saga we are familiar with is back.
Of course, if you say, this does not count as plagiarism. Then, the following example of copying Warcraft on the journey, you will feel unbearable. The mission system of World of Warcraft has also been copied by the journey. Like what main quests, side quests, ring quests, merchant quests, clan quests, gang quests, national quests, etc.
Although the content is different, the form is the same.
At the same time, there is still a lot of plagiarism in the back. Like Fantasy Journey to the West, Tianjiao 2, Fengshen List...... The legend of the Silk Road, in the journey, has the shadow of these games. Such a journey, he is simply a hodgepodge of online games......
As soon as this post came out, it immediately attracted the attention of many people.
Because, Chen Jiayi said not long ago that anyone who plagiarizes 50% will not cooperate with them. Look at it now, this journey, he is a complete plagiarist. However, there are also people who say. People are smart about their journeys, copy a little bit of this one, copy a little bit of that one, how can you prove that he plagiarized. Because, every game manufacturer, they can only prove that the journey only copied a little bit of his content, and the others are different from them.
But no matter what, the sound of plagiarism on the journey still broke out on the Internet. However, at this time, Shi Yuzhu was not afraid of danger. Even in the face of plagiarized remarks, he couldn't hide his excitement. With the sound of plagiarism, the gunman of the journey online game was overwhelmed for a while and set off in an all-round way.
For example, whether the journey is plagiarized or not cannot be conclusive, so the matter is analyzed in detail.
The article pointed out that although Journey has many similarities with other games, it is only similar and not plagiarized. There are some basic settings in the game, but all the games are pretty much the same. Like what gang system, mission system, and online games have formed a consensus, which is not plagiarism. Even if there is some plagiarism, it is only successfully borrowed, and a lot of innovation is added to it.
Like swinging the beach, trading, auctioning, stock speculation, fighting landlords in the game, and intellectual fun in the game are also the highlights. According to the survey, many players just like the innovative system and classic settings in the journey, so they enter and experience the journey with many players.
Therefore, such a flip through the Internet gunman article has been promoted by the media from time to time, which has attracted the attention of many players. Therefore, those who are not ready to play Journey, they also download it. What's so fun about this journey...... As a result, this time, in the face of a brand new online game, it is natural to be attracted. , "Shi Yuzhu, it's really amazing. ”
Shi Yuzhu's family history is a successful marketing history. In particular, his promotion of advertorials has been reflected in the key products. Now, he has moved this kind of advertorial-like advertising to online games. The world is all the same, and a lot of the content is the same. As a result, although these advertorials disgust a considerable number of people. However, he also managed to attract other players.
This is only secondly, additionally, in the rural market. Although the Tang Dynasty Company Shuai took the lead in occupying most of the rural markets in China, and successfully signed an agreement with the owner of the Internet café. However, Shi Yuzhu's marketing team still hasn't given up. In particular, Shi Yuzhu's sentence pointed out that the owner of the Internet café was not tied up by the Tang Dynasty network, he could sign a contract with the Tang Dynasty network, and the same can be done with us. Even, you can also talk to others.
As long as there is an interest to be shared, the owner of an Internet café can sign an agreement with dozens of game companies.
Even if "Tang Dynasty Network" has signed a separate agreement with the owner of the Internet café, it is not allowed to sign with other companies. However, the agreement is dead, and the man is alive. Zhengtu can also sign an agreement with the owner of the Internet café, and this agreement does not even need to be written on paper, it is a verbal agreement, and it is all based on their own credit. But in the same way, as long as the Internet café owner promotes their game, the journey will also share the profits with the Internet café owner.
I have to say that this trick is really powerful.
In the face of interests, no Internet café owner will refuse.
After all, this cooperation is completely pasted. Moreover, there is no breach of contract. It's just a verbal agreement in the sī down, even if you regret it later, there will be nothing. However, the smart Shi Yuzhu, he knows. In this world, there are still many people who do business and talk about credit. Because, in the business world, people who don't talk about credit basically can't do business. Therefore, Shi Yuzhu is not afraid of these Internet café owners defaulting on the contract.
Under all kinds of measures, the journey came from behind, and there was a great chance to seize the market position of the Tang Dynasty network.
It is a pity that DNF has chosen to promote it on a large scale in rural areas, and the genre is not bad. Because, at this time, for netizens in rural Internet cafes. They had just come out of the arcade, that is, from the arcade. The understanding of the game is that it is an arcade-style side-scrolling game. And DNF, he is a 2D side-scrolling online game.
Therefore, when Tang Dynasty Network only promoted DNF to Internet cafes, many netizens chose DNF. After all, this kind of game is all too familiar to them. On the other hand, if you ask him to play Journey, he really won't be able to operate it. In this way, although the journey was crazy during this period, it did not catch up with the NDF.
This phenomenon, if it is placed in mythological novels, is that the supernatural power is invincible to the general trend.
If the Tang Dynasty company changes to an online game and bets with the journey, for example, it will be a turn-based online game, or it will be replaced by a 3D-style online game. I'm afraid that no matter how powerful the Tang Dynasty company is, it is impossible to fight 2D traditional online games. After all, turn-based and 3D require a certain game foundation to be able to enjoy it.
The best strategy for promoting the game is to move from 2D side-scrolling, to 2D traditional, and then to 2D rounds...... And then there's 2. 5D, or, 3D. Finally, it can be upgraded to the desktop level of online games. A game like Three Kingdoms Kill is intellectual, but also fun xìng.
Judging from the history of Chinese game development, basically, it is also developing at this pace.
If you come out with a 3D, or, more complex 2D rounds. I'm afraid that many friends who are new to online games, he doesn't know how to operate at all. Like the team in the 2D round, as long as you join the team, then, many operations, you are controlled by the captain. Some newbies don't know what they do, and they don't even know how to get out of the team. Then, he kept following the team, and kept following the team, until all the teams were gone, and then he exhaled, and went, I was exhausted, how long will these guys control me?
In the meantime, no matter how much you promote, you still won't be able to achieve much.
Therefore, during this period of time, even if the journey is bullish, it is still not as hot as DNF.
It's just that Shi Yuzhu is a person who does not believe in evil. His usual belief is to break with a tradition. Although the current journey has made great achievements, in the face of DNF's substantial growth without much effort, Shi Yuzhu is a little unconvinced. For this reason, this genius is calculated again.
In the next few days, one of the most powerful advertising advertisements in history was launched.
"If it's not fun, you will lose RMB." , Journey is now officially inviting all players across the country to try Journey:
If you think that the gameplay of "Journey" is not the richest, please delete the number and we will lose money.
If you think that the operation of "Journey" is not the most convenient, please delete the number and we will lose money.
If you find that there are less than 10,000 people in a single area of "Journey" at the same time, please delete the number and we will lose money.
If there are other games that are more fun than "Journey", please delete the number and we will lose money.
If you feel that "Journey" is not the most fun game, we will compensate the player with real money after deleting the account.
This news was told by himself when "Shi Yuzhu" participated in a game exhibition on the same day.
And, soon, it was spread by thousands of netizens.
"Shi Yuzhu is crazy."
Yes, how could he have made such a promise if he was not crazy.
If he is not crazy, how can he make a promise to pay RMB if it is not fun.
To this end, many reporters have interviewed the journey network, and the explanation made by the journey network is, "Our journey dares to make such a promise, which means that our journey is fun." If it's not fun, why would we make such a promise? Of course, if people don't think it's fun, then we're going to keep it. ”
"Damn, if you're so arrogant, my brother must go and have fun, and if you delete the number directly, you won't be fun."
Many spectators, seeing that the journey is so arrogant, want to try it for themselves. He didn't believe it, how fun the journey could be. You must know that the Tang Dynasty network does not dare to open such a mouth.
"Yes, all of us will act and pay them to death."
Many players responded one after another, and they wanted Shi Yuzhu to pay off his family's property. However, in this world, there are very few people who want to make trouble. Everyone is not idle, how can they have nothing to mess around. Because of this, the example initiated by a few people to make Shi Yuzhu pay for his death has not been recognized by the majority of people.
Seeing this situation, there are some online game experts who finally understand.
Combined with the strategy of the recent journey to conquer rural Internet cafes across the country, they know that this news slogan is not shouted to those old players. He just shouted to players who had never played the game before. For example, friends who surf the Internet in rural Internet cafes, when they hear the advertising slogan "If it's not fun, you'll lose RMB". Just ask, which one else, can he withstand such a yòuhuò?
Until, when they get into the game. Friends who have never been exposed to online games are definitely going to be caught up in online games. At this time, these players will say that it is not fun, and then there are ghosts. Even if there are some other players who come to make trouble at this time, they will only lose a little money. Moreover, this money-losing clause is still very harsh.
For example, how many levels do you have to reach before you can apply for compensation from the journey. And when you want to reach how many levels, you have to work hard for at least a few days to be able to reach such a level. For those few dollars, you have to compensate for the journey. The gains really outweigh the losses, and because of this, although the friends who want to make trouble scold Shi Yuzhu for being too cheating, they are helpless.
After all, when people say this advertisement, it comes with terms.
Of course, when Shi Yuzhu said it, he didn't say these conditions.
"Mr. Chen, the journey is under the thorn of "if it's not fun, you will lose RMB", and the number of online users has reached 400,000. ”
At this time, Gu Xiaoyu of the Tang Dynasty Network reported to Chen Jiayi.
Although DNF does not need Chen Jiayi to take care of it, Gu Xiaoyu still knows about Chen Jiayi and Shi Yuzhu's bet. No matter what you say, Chen Jiayi will not allow failure. Therefore, Gu Xiaoyu saw that the journey had broken through 400,000 online people in just one month, and he really felt a lot of pressure.
"There's no hurry."
Chen Jia smiled, but didn't care.
It seems that this Shi Yuzhu is really powerful.
If it's not fun, you will lose RMB...... This kind of advertisement, even Chen Jiayi has to be attracted.
Shi Yuzhu is worthy of Shi Yuzhu, this kind of hooligan-style advertising has been reflected in the platinum period. At that time, when Brain Platinum was being promoted, in order to create the best advertising effect. All kinds of advertisements are extremely powerful. For example, "I promise the whole Chinese people" and "effect is the last word"...... This kind of advertising slogan is very yòuhuò powerful. Once the advertisement goes down, the effect is remarkable and it sells wildly.
Now, Shi Yuzhu no longer uses the advertising slogan "assuring the whole Chinese people", and chooses the more powerful advertising of "if it's not fun, accompany the yuan", try to ask, who can block the file. Moreover, this advertisement is also more powerful than the previous advertising slogan "Guarantee to all Chinese people". ,
You think, assure the whole Chinese people, he just promises, and there are things that cannot be guaranteed. Moreover, he didn't say what he would do if something went wrong? However, if this is not fun, you will lose RMB...... From verbal assurances to real material actions, the intensity of yòuhuò immediately escalated not a point or two.
"Xiaoyu, although Shi Yuzhu is capable, our Tang Dynasty network is not vegetarian, don't we have an event that has not yet been launched? Well, now launch ......"
"Okay, I'll get ready right away."
As the saying goes, you have a good plan, and I have a wall ladder.
Although Shi Yuzhu is a bull fork, he comes back piecemeal, and in the Internet field, Tang Dynasty Company is the real overlord.
If Chen Jiayi was reborn before he was reborn, he really had no choice. After all, people want money and money, and there is a strategy and a strategy. However, after being reborn, Chen Jiayi is no longer the original little game planner. In the past few years of business battles, Chen Jiayi has long been built into a business tycoon.
Not to mention, the Tang Dynasty company he led.
For example, in terms of publicity, Tang Dynasty's publicity strategy focuses on the brand. Often, as long as it is produced in the Tang Dynasty, it must be a high-quality product, and no one can resist it. In addition, in terms of the quality of the game, it also pays attention to a variety of innovations. In the meantime, the Tang Dynasty Company does not need much publicity at all, and it will achieve great results.
This kind of strategy, this is much more clever than Shi Yuzhu's advertisement.
Of course, Chen Jiayi did not mean to lower Shi Yuzhu here. In Chen Jiayi's eyes, Shi Yuzhu is under such conditions. After all, a game can cause such madness without much innovation, and I have to say that he is a natural marketing wizard. Of course, the more Shi Yuzhu performed, the more Chen Jiayi wanted to catch him.
After Chen Jiayi's orders, the DNF of the Tang Dynasty Network began the largest propaganda in history.
"10 million yuan heavy reward dnf master, what are you waiting for?"
If we say that in some previous activities, the highest reward amount is only one million of Tang Dynasty Company. However, a few years later, this million amount was once again broken by the Tang Dynasty network. Upgraded to 10 million scale. As long as you play NDF, as long as you can win with your team, then, the 10 million, belongs to you.
10 million.
"Damn, crazy, crazy."
This world is simply crazy.
Just now, Shi Yuzhu threw out an advertisement that would lose RMB if it wasn't fun, and people shouted for a while. But unexpectedly, Chen Jiayi directly came to a real, 10 million yuan heavy reward to all participating gamers.
10 million.
This number, if no one is tempted, is a strange thing.
You know, now a lot of welfare lotteries, sports lotteries, their biggest prizes, are only a few million. However, to win this biggest prize, unless the ancestor burned high incense, otherwise, it is impossible to win. Nowadays, you can get 10 million directly back by playing a game. This is more than winning the jackpot, and it is even more stably.
Hey, what are you winning the prize for, are you funny, just come and play the game.
If you win the lottery for a lifetime, you won't win less than 10 million. However, play a few rounds of DNF, and 10 million is yours.
"Brothers, on board, for 10 million, we fight."
The madness caused by 10 million yuan can no one predict. However, this figure of 10 million yuan is just a hit, and crazy gamers, they have all poured into the DNF game. Especially, for those who are new to online games.
They also want to get this 100