Chapter 572: The Coming Era of Burning Money

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Sure enough, as Fan Wuxian judged, because of the incident in Guangzhou where Qiu Baohua was suddenly kidnapped under his nose, the work of the inspection team came to a halt all of a sudden, not that they wanted to stop, but that the high-level officials expressed concern about this matter, thinking that the procuratorate was okay, but in the absence of evidence, it was really inappropriate to want to completely negate the work here and make Guangzhou a second Xiamen.

And the committee member behind them was also questioned, and as a result, the selfishness in this matter was suddenly exposed, which caused several bigwigs to be quite dissatisfied, and they were also dissatisfied, as well as a few old leaders who had retreated into the background but their strength was not reduced, which was very difficult to do.

The man weighed the pros and cons, and felt that this matter could only end hastily, and at the same time, he also considered that this time the matter was a little weird, and he lost inexplicably, God knows which one of the so many big people is messing with himself? In this case, it is better to choose to retreat for the time being, although it seems that there is no responsibility, it is much better than being down.

It must be known that in any country, the struggle in the economic field is often the struggle of political forces, and vice versa, every struggle between different political forces is actually a struggle between economic interest groups.

He wants to take advantage of the situation of dealing with the Xiamen case to take action against Guangzhou, crack down on dissidents, and expand his own power, but his thinking is still too simple, and now it seems to be a real failure, not only did he not achieve his goal, but instead created the impression that he was eager for quick profits among the high-level, which really outweighed the losses.

This kind of thing happened, and he still had it in his heart. It's very depressing, it's impossible not to be annoyed, who is behind the scenes and can't get along with him, it hasn't been found out, but one thing is for sure, there are at least three or more forces operating in this.

"It's hard to be angry, it seems that this time it's done. I'm in a bit of a hurry. He thought about it, and felt that it would be better to be a little more restrained recently, or take the initiative to retreat back to his own territory, and operate it well for a few more years, and wait until the old people are almost dead, and his power has risen almost again, and then come out to calculate this account, which is the most correct decision.

As for now, it's better to forbear, precept. Hurry up and forbear, the gentleman takes revenge, ten years is not too late.

Fan Wuzhi is very comfortable, with Jiang Luo, a well-cooperated alliance. Friend, he was able to understand many things in the first time, so he could understand the reactions of all aspects, plus his own grasp of the situation, many things were analyzed a little, and he had an experience.

Although he said that he saved Qiu Baohua by himself, but the matter. did it very quickly, and did not fall into the handle, although some people knew that they had a close relationship with Qiu Baohua and were very likely to stand up for him, but no one would guess this kind of thing, and no one would have thought that Fan Wuxian would have a normal channel to save Qiu Baohua, and would do such a thing as kidnapping in the middle of the night.

It is estimated that normal people will basically not make such a choice. After all, if Fan Wuzhi comes forward, this face will still be given by the relevant parties, at least Qiu Baohua cannot be forcibly convicted.

Just grabbing Qiu. Baohua did the pirated CD, and at most he was imprisoned for three months, which is really not a big deal.

However, the National Day has finally arrived, and after the people of the whole country have warmly celebrated, these Politburo Standing Committee members and members in Beijing have attended in full costume and held several large-scale celebrations, especially to commemorate this year's flood fighting work and to commend a large number of units and individuals who have made outstanding contributions to the flood fighting work.

Jiangnan Province led by Fan Heng was highly praised in this commendation activity, especially the Jiangnan embankment was not damaged, and the Bailushan Reservoir and the flood discharge area took the initiative to make sacrifices for the flood control work of other provinces and cities, and Jiangnan Province also suffered a lot of losses, but saved the lives and property of the people in several other provinces and cities.

On the contrary, the flood control work of several provinces and municipalities has been criticized, especially in a few provinces and municipalities where the embankment has problems, and the only thing that can be covered up is that the local cadres and masses and the vast number of officers and men have made concerted efforts to fight the flood, which has been vigorously praised.

But when it comes to holding accountable or something, it is a bit difficult, after all, there is a historical problem in this matter, and it is not happy to put on anyone to take responsibility, but a bite is a large piece, and no one can stand it, and what is even more terrifying is that the middle and lower reaches of the Yangtze River were originally a place for cadres, if such an implication, how many people have to be hit? No one dares to take this responsibility, so it is just a small reaction to show the attitude.

In Fan Wuxi's words, it is one, two, three, four, five, going up the mountain to fight the tiger, the tiger did not hit, and the little squirrel was hit.

Just after the National Day, Fan Ting's wedding kicked off with the new website Huafeng.com, a subsidiary of Fan's Investment Group.

The reason why he chose the name Huafeng.com was that Fan Wuxian had considered it, and the meaning was probably Huaxia scenery or something.

The night before Fan Ting's wedding, the company began to prepare for this wedding, in order to handle the wedding, the PCFANS club as a whole closed for one day, and Fan's investment group office and branches in Beijing also had a day off to celebrate.

Many branch heads and headquarters executives flew to the capital in advance, and the nearby high-end hotels were overcrowded. Of course, many of these people have not even seen Fan Ting herself, but in the face of Fan Wuxian and Fan Heng's father and son, this cup of wine is to be drunk, especially when I heard that Huafeng.com, which is under Fan's Investment Group, is about to be opened, and it is about to join the portal war, which is also a major event in China and has a great impact.

You know, like the three existing domestic portals, the power is still very meager at this time, relying on a little bit of popularity accumulated at the beginning, and Fan's Investment Group has a lot of money, and directly invested 200 million yuan to engage in website operation, and this alone compares other websites to it.

In fact, in this era, if someone has 200 million yuan in his hand, he can do anything, but there is no need to invest in the Internet business whose prospects are not very clear.

Regarding the fact that Fan Wuxian is willing to invest 200 million yuan to build a website, many people treat it with the mentality of watching the excitement.

However, because Fan Wuxian invested 200 million yuan to build a website, there are not many people who think that the Internet business must be very rich, because Fan Wuxian has a big business, and 200 million is a drizzle, even if he loses it all, it is just a small matter, but others can't stand this blow.

Some people can afford to burn money, and some people can't afford it.

In fact, when it comes to the word burning money, Fan Wuxi's feelings are the most profound.

In his time, when the word "money burning" was mentioned, people would naturally associate it with the staking style of money burning when the Internet was just beginning. However, history is always simply repeating itself. Later, the network real-name service and marketing platform provider 3721 implemented the network pilot plan, which comprehensively improved the network marketing ability for thousands of enterprises free of charge. Coincidentally, Google's free Gmail, Alibaba's Taobao called for free transaction fees, and Yahoo Pass, launched by Yahoo, many of the items that are charged on QQ are provided for free.

Of course, although these are all free services, they are very different from each other.

In the early days of the development of the Internet, burning money is a kind of value, which can produce an illusory eyeball effect, and the pursuit of an imaginary attention economy is a loss of money and a shout! Everyone has to rely on burning money to increase the traffic of the website, and then continue to raise funds from investors, and then continue to expand the scale of website operations, and then continue to raise funds, forming a cycle of expanding financing and then expanding refinancing.

Later, when the profit model was no longer a problem, the phenomenon of free resurgence in the Internet industry was fundamentally different from the previous money-burning campaign, which pursued profit maximization.

Take the 3721 network pilot plan as an example, on the surface, it is indeed a pie-in-the-sky feast, providing free comprehensive network marketing tools, a full set of products and programs from online real-name to real-name search, a complete set of network marketing services such as network marketing training in famous schools, and from the aspects of products, channels, technology, services, funds, talents, cases, etc., we will fully invest in support with excellent resources. However, in essence, 3721 pursues absolute dominance in the field of network marketing, the right to speak and to establish network marketing standards, when customers trust and get used to the network marketing model provided by 3721, how much market opportunity will it bring to 3721?

And Taobao's free is another way to express investment. Due to the late start of e-commerce in China, the level of online disposable income is very low, and the online payment system is lacking. Therefore, the exemption of transaction fees can reduce the threshold and cost of online transactions for netizens and online merchants, which is a measure to protect the interests of both parties to online transactions, and reflects the realistic choice of fair competition rules. According to the data released by the Internet Lab, among the domestic personal trading websites, Taobao's high growth rate is far ahead of other websites. Obviously, the free exchange is the growing popularity.

Therefore, giving up small money to pursue big profits is the essence of the Internet money-burning movement, and it is the same for now.

As for chasing traffic, the reason is also very simple, no one knows you, no one looks at you and listens to you, you have no influence. Without influence, then all the ideas about profitability will become the moon in the mirror, so influence determines profitability. The clichéd secondary or tertiary marketing theories of media people, such as the premise of selling content to readers and then selling readers to advertisers, are all based on forging influence. Content and distribution are the two cornerstones of engaging in media.

The development of the Internet in China has a strong media flavor.

However, from a business point of view, the development of media is not satisfactory, although it later seized the SMS and data value-added services, and even online games, but advertising revenue is a drop in the bucket compared with the money burned to forge influence. Many sites die at the tipping point of reversal, stupid and tragic.

However, from a sociological point of view, the development of China's Internet media has far-reaching significance, at least with the help of network interaction and instant local characteristics, in terms of speech, we start from gossip and **, and taste a little pleasure of freedom of speech. Although in the eyes of the online elite, online speech has risen to verbal violence, but overall, it still allows many people to find the value of online existence.

In Fan Wuxi's view, no matter how complex the model of Internet companies is, there are only two ways to collect money, one is user payment, and the other is third-party payment. The mode of traffic monetization is actually the way to attract advertisers, which is a typical third-party payment model.

In the early days of the rise of the Internet in China, the reason why burning money to earn traffic will fail, applying the theoretical analysis of media operation, is that the Internet lacks pertinence and purpose in distribution, and the information is not disseminated to target users, so the chance of secondary marketing is not large.

Burning money is only a necessary condition for secondary marketing, but not a sufficient condition. If the early Internet operation is equated with the media operation, then it is definitely a rather extensive and even bold operation behavior. Inefficient issuance, compared to the operation of the website, is equivalent to spam traffic, although it seems that although the traffic is large, but it has no effect on the revenue.

Therefore, in order to prevent his website from entering the operation of this kind of spam traffic, Fan Wuxian needs to do a lot of preparatory work, especially how to turn the resources of his Fan Investment Group into network resources in reality, and then change the habits of users through network resources, so that they can become loyal supporters of their company's comprehensive transformation and achieve the smooth promotion of secondary marketing.

In general, it is necessary to use the existing conditions to cultivate their own users into users who are accustomed to using their own networks, once everyone is accustomed to the business model of Fan's Investment Group, then this habit is difficult to change, even if they monopolize these people from the Internet, it is far more convenient than investing more advertising money to do publicity.

But how to think about it, Fan Wuxi is now very clear that once he steps into the threshold of the Internet, he can't do without himself for the days of burning money, the problem is that when everyone burns money, Fan Wuxian burns money to make it much happier than others.

"Don't say anything else, Lao Tzu just has a lot of money!" Fan Wuxi thought so.

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