Such a crazy idea! Fang Dajun's words made the three girls very surprised, because although this method is crazy, it is equivalent to killing a thousand enemies and losing eight hundred, and even losing the market, but the opponent is likely to lose a lot of money.

"Of course, I'll boil frogs in warm water." Fang Dajun added, these are indeed his true thoughts, he is not afraid of competition at all, as long as it is normal competition, he doesn't care, but if you want to fight for the price, or use other crooked ways to compete for the market, such as using local officials, or indigenous circles, etc., then don't blame him for being polite, his foundation is in Beidou, in benevolence, a single commodity is not of much value outside, and he can abandon the car at a critical moment.

"Boiled frogs in warm water?" The Wang sisters asked, not quite understanding the meaning of this sentence.

Fang Dajun smiled, and simply explained it today, it doesn't matter if the two sisters know what he thinks, because when it comes to operation, this is tantamount to a conspiracy, if the other party wants to follow, then he will fall into a trap, if he doesn't follow, he will lose the qualification to compete with him for the market.

This means that if you throw a frog directly into the boiling water, the frog will jump out right away. But if you put the frog in cold water and heat it up slowly, when the water gradually warms up, the frog reacts, it is too late and you can't jump out if you want to.

For example, if someone really wants to compete with me on a large scale for the honeycomb coal market, then we must be prepared to fight a protracted war, either to see who can survive, or to see whose cost can be beaten, and if the time drags on for a long time, the market will probably be in tatters in the end. ”

"But what's in it for you when the market is in tatters? You lose money and you lose the market. It takes so much effort again. Is it just to make your opponent lose as much as you? That's not cheapening the customers in the market for nothing, neither of you is taking advantage of it, so why bother, business is not like this. Wang Ying asked, at this time, it is not just talking about the honeycomb coal market, but extending to a higher level of my business experience.

The two sisters were also very interested in this topic, and Zhao Yan also seemed very curious. Although she is not a businessman, she does not hinder the doorway of listening to this.

Fang Dajun still maintained a smile, and the sharpness in his eyes became thicker and thicker, making his whole person look like his temperament had changed greatly, and this kind of performance made people dare not treat him as a child for a long time.

"My personal way of doing business is not to put your eggs in one basket, because if the basket falls, all the eggs may break. Just like planting flowers, don't plant just one variety, because the seasons are different. The timing of the flowers is also different, so you want to keep the garden red all year round. It is necessary to diversify the variety. ”

"Diversification?" Wang Min suddenly interjected.

Fang Dajun nodded, not caring that his words were interrupted, and then said: "It should be said that it is a diversification strategy, which refers to a development strategy in which an enterprise operates more than two products or services with different basic economic purposes at the same time. Including: product diversification, market diversification, investment area diversification and capital diversification.

Enterprises can occupy more markets and open up new markets by adopting a diversification strategy, and can also avoid the risk of single operation. There is a distinction between relevant diversification and irrelevant diversification.

This aspect is really more complicated, and it needs to be combined with practical examples to make people understand. I'm going to briefly talk about the honeycomb coal market here.

In the process of competition, when I encounter a strong competitor, and the other party is unruly, trying to occupy most or even all of the market, then in the end I will make the market in tatters.

But there is life in the midst of the rags, just as grass withers in winter and revives in spring. I'll create stickiness in the rags. ”

The three girls all heard it, because the words in Fang Dajun's mouth seemed very professional, a bit like the teacher was lecturing, this was purely an illusion, but it was not unreasonable, Fang Dajun had made a cameo appearance as a lecturer in his previous life, although he was just doing some training for new employees and other lectures, but that kind of bearing was still there, and communication and speech had not yet been systematized in this era.

It is precisely because of this that every time Fang Dajun gives a speech and a conference in the cement factory, he can make the atmosphere quite warm and drive the mood of the workers, of course, he uses some small skills and psychological hints, which are more attentive than in the current informal occasions.

But even so, now it can be said that it is one-to-one, there are fewer people, and the atmosphere makes people talk and say more attention.

"Dajun, can you talk about it again? Don't worry, Sister Wang helped you solve the fabric matter. Wang Ying said with great interest, as for the fabric, as soon as Zhao Yan opened her mouth, she had no room to refuse, of course, there will definitely be room for negotiation, the relationship must be maintained, and the profit of the business also needs to be measured.

"Then I'll thank you in advance, if you don't think I'm nagging, then say a few more words, first state, these are my personal opinions and thoughts."

Fang Dajun then said: "The so-called stickiness in the tattered market is the brand effect. I said at the beginning that in order to destroy the market for honeycomb coal, each household must sell at least ten tons of honeycomb coal, of course, it is impossible for every family to use it, as long as most families buy it, no, more than half of the families who are interested in buying it, the market will be broken.

The coal will decline in quality after a long time, ten tons is impossible to buy at one time, even if the price is cheap, but the household buys it back, storage is a big problem, and even if it is very cheap, the amount is large, the money used is still a lot, and it is very painful to take it out at one time.

Then I will use the agreement to sell, that is, the household signs a low price to buy, the two parties agree, on time and on demand, just like Sister Wang, you asked for ten tons of coal from me, but it is only an agreement, and no money is given, when you want to use it in the future, come to say hello, I will send the coal over, of course, it is low and cheap to supply you.

In the agreement, there is a clause, if I breach the contract and do not supply at the low price in the agreement, then I will compensate you for a certain loss, and similarly, if you do not buy ten tons of honeycomb coal within the time specified in the agreement, it will also compensate me for my loss. The amount of compensation is very particular, because it is impossible for me to breach the contract, otherwise even if the market is still there and I lose my credibility, I will be seized by the original opponent or other opponents to turn around.

In this way, the amount of compensation in the agreement will be so high that neither party dares to violate the agreement, which means that the market is broken, and in the next few years, or even longer, honeycomb coal will not make money.

However, it is not a one-time supply, which means that I will work for free in the next few years to supply honeycomb coal to everyone.

In fact, the advantage is precisely here, because I hold the agreement of most households in this market, which is equivalent to using the profits of honeycomb coal to open up the sales channels of this market.

Between the two parties, many years, many frequent transactions, and the good reputation I have built with low prices, I will instantly win the favor of these customers, and this is when the rest of my products appear.

For example, cement, prefabricated panels, clothing, and goods that I produce myself, or resell from outside like Sister Wang, sell these goods to these customers, and use the profits of these products to slowly recover the losses of honeycomb coal.

By the time the 10 tons of honeycomb coal are supplied, the market will be fully mature, and everyone will be accustomed to buying the products I sell.

Well, this is the general idea, this is also because I directly grasp the production of this link, the current several products are produced by themselves, I said the cost, that is the cost of production, the factory is built in a small place in the township, confident that no one can beat my cost of several commodities at present. ”

This call made him feel a little hearty.

The three girls were dumbfounded, the two sisters of the Wang family glanced at each other, and they saw fear in each other's eyes, if the two sisters really engaged in honeycomb coal and Fang Dajun to compete for the market, then the result is really hard to say, maybe the other way around, even the current business can be destroyed by Fang Dajun.

"Dajun, sister has always heard you talk about honeycomb coal, cement, vermicelli? What kind of position do you do in your factory? Zhao Yan was the first to come back to her senses and ask aloud, after all, she was not a businessman, she just listened to it as gossip, at most she sighed, and it passed.

Fang Dajun was a little surprised, whether Wang Hongwen didn't make it clear to Tung Chee-hwa, or whether Tung Chee-hwa didn't explain his matter to Zhao Yan.

Don't care what the situation is, he replied at this time: "Our factory is currently relatively small, did not invite any talents from the outside, thanks to everyone's affordability, the current production of several products are under my management, I am the factory director, concurrently serving as the financial director, purchasing director, sales director, etc., except for a production director, the rest of the department leaders in the factory to do the things are taken care of by me alone, so to speak, the things in the factory, basically by me alone." ”

"What? How do you have so much power? The Wang sisters were a little dumbfounded, and Zhao Yan was also surprised.

"Dajun, how many people are there in your factories now?" Wang Min asked.

Fang Dajun thought for a while and said: "There are relatively few people at present, there are only about 50 regular workers in the cement factory, and there are many temporary workers, and the annual output value can be 10,000 tons, depending on how much can be sold in the end."

There are about 40 workers in the honeycomb coal factory, and there are not many workers in the prefabricated slab and stone factories, and many temporary workers have been recruited. There are about 20 people in the rest of the warehouse, there are only more than 20 people in the sales department, and it will be doubled in the future, and there are more than 10 people in the transportation team, and there are some craftsmen for construction, and there are about 20 fixed ones.

All of them are added up, counting the people who have been receiving wages under his hands for a long time, there are about 200 people. ”

PS: First the previous chapter, today will be five more. Merry Christmas to book lovers! (To be continued......)