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With the addition of Toshiba, iPlayer's shipments in the global market exceeded 200,000 units in September, which is less than one-third of MD's global sales, but it has been six years since Sony produced the first portable MD player, and iPlayer has only been around for seven months, which is enough to encourage such achievements. Pen & Fun & Pavilion www.biquge.info

iPlayer's sales in October also cheered to 240,000 units - at this time, iPlayer's microprocessor and audio decoding core components were only available to the joint venture between Deyi and Kumho, and storage components were only available to Toshiba and Samsung, which made the global market development of iPlayer clear to the relevant companies.

Toshiba's influence in the global electronics industry and then subdivided into the global portable audio electronics market is undoubted, and it is unmatched by Kumho at this time.

Before Toshiba joined, there were nearly 30 companies around the world that had been authorized by Kumho for technology transfer and sales agents, but until August, the monthly shipments of iPlayer in the global market did not exceed 100,000 units.

Toshiba officially launched the iPlayer product in late August, and in September, Toshiba alone sold more than 80,000 pieces, and under the influence of Toshiba, Kumho and other electronics manufacturers had a significant increase in monthly sales, reaching 120,000 pieces in September. In October, Toshiba's sales exceeded 100,000 units, and the remaining 140,000 units were shared.

As the inventor of product technology and the first to launch a mature iPlayer, Kumho sold under the I-D-E-A brand only exceeded 40,000 pieces in October, but to Zhang Ke's satisfaction, Kumho has initially gained a foothold in the RB market, and more than half of its monthly sales of 40,000 pieces are completed in the RB market.

Although the sales volume in the RB market is less than one-third of Toshiba's, what is not satisfactory about such results in the face of Toshiba, which is deeply rooted in the soil of RB?

As Kumho's earliest strategic partner in product technology, Scooper is the other biggest beneficiary, focusing on the North American market, and achieved monthly sales of nearly 40,000 units in October.

Of course, Kumho's revenue is not limited to the sales of iPlayer's products.

Only Toshiba acquires the complete product technology in the form of a technology exchange, and licensees such as Scoober pay a license fee of 1-3% of the selling price to Kumho for each iplayer product they produce - the license rate is set very low to facilitate the promotion of the technology in the global market, but Kumho alone has nearly $400,000 in additional revenue in October.

Although Internet music-sharing sites are the main source of music streaming for iPlayer, even Toshiba has to rely on genuine audio resources from Kumho's overseas website, MusicOnline. With the hardware support of iPlayer, the global music online website has quickly developed into the world's largest online music store. Although the revenue at this time is far from the operating costs, no one can deny that the global music online market is extremely promising. The dark clouds of the Asian financial turmoil have a tendency to spread to the world, but the global investment in the Internet is gradually surging, which will undoubtedly amplify the market value of global music online.

Kumho's most important income in iPlayer still comes from the joint venture with Deyi, which has mastered the core architecture technology of iPlayer microprocessor plus audio decoding processor, Toshiba believes that the technology in the microprocessor is slightly inferior to Deyi, and the microprocessor and audio decoding chip of the iplayer still use the products of Kumho and Deyi, and Kumho has a 60% interest in the joint venture.

After Kumho successfully digested the flash memory technology exchanged from Toshiba, although the sales volume of iPlayer directly sold under the i-d-e-A brand is only 40% of Toshiba's, the overall revenue of iPlayer in the future will not be lower than Toshiba, and it will take a long time for Kumho and Toshiba to be the final winner of iPlayer.

And that's just the beginning.

The Winter Electronics Show held at the Hong Kong International Convention and Exhibition Center from November 11 to 13 is the largest consumer electronics show in Asia, and the popularity of global electronics manufacturers is also above the Tokyo Electronics Show.

With the sales results of September and October, Toshiba Audiovisual Affairs Minister Okamura Mu, Scober CEO Aimer, Kumho Aida Group President Chen Xinsheng, Vice President Su Jindong and others met in Hong Kong two days in advance to discuss how to challenge the MD camp of Japanese electronics manufacturers in the global audio-visual electronics market in the next time, of course, this negotiation will also involve the core enterprises in a wider range of business, technical cooperation and interest adjustment in the field of iplayer. As one of the original initiators of iPlayer, Deyi also sent Senior Vice President Del Fasi and President of China Zhou Zhengqing to participate in the meeting.

Zhang Ke did not arrive in Hong Kong by plane until November 10 and stayed at the Renaissance Harbour View Hotel inside the Hong Kong International Convention and Exhibition Center.

As soon as Zhang Ke arrived at the luxury suite of the Renaissance Seaview Hotel, Toshiba's director of the audiovisual affairs department, Okamura Mu, and his assistant Moriyamano asked to come and visit.

Toshiba is the biggest winner of iplayer at this time, in fact, Toshiba Electronics' sales revenue on this product in October is less than 101 percent of the group's total monthly revenue, but the market potential of iplayer and the promotion of the commercial use of flash memory technology, the future will be in charge of Toshiba's Minister Gangmura Mu came to Hong Kong in person at this time, it is not surprising, not to mention that Deyi's Delfasi status in the global electronics industry is not lower than that of Gangmura Mu. In front of Toshiba and Deyi, Kumho can only be regarded as an insignificant dwarf, so in addition to Chen Xinsheng and Su Jindong, Kumho came to Hong Kong in advance, Ding Huai and Tan Yunsong, the chief scientist of Oak Garden, also flew to Hong Kong with Zhang Ke today to participate in the gathering at this time, and Xiao Jincheng, who is in charge of the overseas market of Kumho's consumer electronics business, has been staying in Hong Kong during this time.

Of course, Scober's executive vice president Emmer is relatively embarrassed, and among the four, Scober's status and influence are the worst, but the North American market is the most important market for iplayers.

Zhang Ke asked the staff to invite Gang Muraki and Mori Yamano, and he took the short time before Gang Muraki came over to learn about the results of the morning meeting with Chen Xinsheng.

"Both Toshiba and Scooper are quite dissatisfied with Kumho's exclusive rights and interests in the global music online website, and Deyi has no additional thoughts about this," Chen Xinsheng said, "I discussed with Jindong and Jincheng, and felt that it was necessary to give up part of the rights and interests of the global music online website, considering the high growth of the website, the range of this concession should not exceed 30%, and 20% is appropriate, of course, it also depends on the bid of Toshiba and Scooper......

"This can be regarded as financing for the development of global music online websites, and Quantum Online is also formulating a third round of financing plan," Zhang Ke asked Ding Huai sideways, "What is your opinion, Lao Ding?" ”

"As long as the bid is right, it is also necessary to let Toshiba and Scober share the rights...... Ding Huai said.

"Kumho is not qualified to monopolize any market segment, and there is no need for it," Zhang Ke said, "The key is to work hard to develop overseas markets before it can have greater benefits, and Kumho Corporation cannot do without the support of overseas business......

In order to ensure that Kumho Shoji could "gain a foothold in the outside world", after the establishment of Kumho Shoji, Zhang Ke resolutely decided to put the overseas business of AIDA Group into Kumho Shoji.

Kumho Sho's main profitability for some time to come will depend on the overseas business of the AIDA Group, and a significant portion of the profits from the overseas market of iPlayer and flash drive products will be transfused to Kumho Sho.

Without the blood transfusion of AIDA's overseas business, the hundreds of millions or even billions of dollars of financing absorbed from Indonesian Chinese, and the huge annual interest payments to investors, would be enough to crush Kumho Sho - after all, Kumho Sho's main investments are long-term investments, and there is little profit in the short term.

However, the overseas market of iplayer and flash drives is still in the cultivation stage, although product sales, licensing fees and joint ventures with Deyi have considerable revenues, but the market investment is also extremely high, and there is no net income generated at this time.

The global online music site is a money-burning master, from acquisition to business expansion, the capital invested is not less than 20 million US dollars, relying on the income from selling genuine music to iplayer users plus advertising revenue is less than 300,000 US dollars, although the market prospect is very optimistic, but it also needs a huge amount of money to continue to support.

In order to alleviate the financial pressure, it is most appropriate to sell some of the rights and interests of the website to Toshiba and Scooper, otherwise Toshiba, Scober and other companies will unconditionally support the development of global online music sites for a long time under the constraints of the contract.

Under the leadership of the staff, Okamuraki and Moriyamano walked into Zhang Ke's luxury suite on the top floor of the Renaissance Seaview Hotel, accompanied by officials from Toshiba's semiconductor department, and the strengthening of cooperation with Kumho in the development of flash memory technology was also an important topic of the meeting.