Chapter 005: Love, Waiting for You to Go Home
Miss Liao is a resolute woman, Li International didn't talk nonsense, and motioned to Shen Xue on the side to turn on the projector.
A burst of warm music sounded, Miss Liao was stunned, crossed her hands in front of her chest, and continued to watch.
Mei Anguo next to him watched coldly, and as soon as the music started, he showed a look of disdain.
Even a public service announcement for safe driving needs to create a tense atmosphere, but what's going on with the music at the beginning?
Warm and soothing, it reminded Anita Mui of the leisurely time of drinking fragrant tea and reading newspapers in the living room when she was on vacation, and then when the picture opened and saw a family of three in the living room, Anita Mui was stunned.
Miss Liao was also stunned, if she hadn't known in advance that this was a public service announcement for safe driving, she wouldn't have been able to associate this scene with the car.
In the advertisement, the mother and daughter are sitting on the sofa, the mother is holding a steaming water glass, and the daughter is holding the TV remote control.
The camera slowly shifts, and directly in front of the coffee table, a man in loungewear is sitting on a small bench, barefoot, and is making a driving motion.
The picture is slower, the man holds the steering wheel with both hands, the camera turns, the close-up is given to the foot, and after a step on the accelerator, the camera zooms out.
A family of three, the man slowly turned his head and smiled lovingly at the mother and daughter, the camera switched, the daughter smiled, a happy face, and the mother smiled, with a warm face.
The soothing and warm music is getting louder, and the family of three is smiling, which is enviable, this is a warm and happy family, and how many people have worked hard to pursue the goal.
Even after reading it once, Shen Xue and Shu Lili couldn't help but hold their breath, and even the indifference on Miss Liao's face disappeared, and they slowly put down their hands and looked at the projection without blinking.
In the picture, the smiles of a family of three are very infectious, and the soothing music and slow-motion shots make the whole conference room breathe long and slight.
The broadcast continued, and when the man in the advertisement smiled and turned his gaze back, the crowd suddenly rang out, this man, who seemed to be driving.
When the man turned his head, his head slowly raised, the expression on his face changed from a smile to horror, and he turned the steering wheel violently, and the change in his expression in the slow motion directly lifted everyone's hearts with a thump.
The sound of inhaling abounds.
The camera passed slowly, and the man's expression changed along with the mother and daughter, the daughter's eyes widened, full of horror, and the mother covered her mouth with a painful face.
In the blink of an eye, a warm and happy family is shrouded in horror, horror and pain.
The atmosphere in the hall was suddenly solemn, Miss Liao clasped her hands tightly together without realizing it, Mui Anguo's eyes were complicated and dignified, and her face became extremely ugly.
Wang Changyuan and Sun Jian glanced at each other, and they could still see the shock in each other's eyes.
Everyone stopped breathing, and next, I'm afraid it's the turning point of this advertisement, whether it succeeds or not, it depends on how Li International deals with it.
It is clear that the man was driving and was about to have a car accident.
Suddenly, the daughter threw away the remote control in her hand, walked behind the man, stretched out her snow-white arms, and wrapped them around her father's waist.
The mother put down the teacup and came behind her husband, one hand over her shoulder and the other under her armpit, clasping her hands.
Before anyone could react to what the mother and daughter were doing, a screeching brake sound suddenly sounded.
With a loud bang, the man's hands and legs stretched forward suddenly, and in front of him, a stream of colored cannons exploded all over the sky.
The camera transitions, and looks around along the color cannon.
Zooming in close-up, the mother and daughter hugged the man tightly, and the snow-white arms that were buckled looked like a seat belt.
The camera slowly dissipated, and with the sound of keyboard tapping, a line of handwriting appeared on a black screen:
"There is love, waiting for you to come home!"
When the advertisement ended, the entire conference room was silent, staring at the simple six words on the screen.
Papapa, Miss Liao's applause rang out, and everyone reacted, and the applause continued.
Shen Xue and Shu Lili hugged each other, jumping and jumping.
The advertisement was undoubtedly very successful, and even Miss Liao's eyes were amazing.
In fact, this advertisement is very simple, and the biggest idea is the seat belt formed by the mother and daughter, but it is this simple idea that makes the whole advertisement rise to a very high level.
There is love, waiting for you to come home!
The final question makes people's hearts move and touches the heartstrings.
Mei Yanguo, who wanted to say a few sarcastic words, had a complicated face, and it was difficult to see the extreme, so she left the conference room with a cold snort.
Wang Yuanyuan walked up to Li International, laughed and patted him on the shoulder: "Xiao Li, okay, it's really terrifying, you have made a great contribution this time." ”
Sun Jian was also amazed, and stepped forward to congratulate him.
Li International was a little surprised, but he didn't expect Sun Jian's popularity to be quite good, at least much stronger than Anita Mui.
The technical department was jubilant, talking about the public service advertisement just now, but the initiator Li International smiled and looked at Miss Liao who frowned lightly in front of him.
This is a café not far from the company, the two sit opposite each other, Li International is not in a hurry, because he knows that the public service advertisement has moved Miss Liao, the director of the strategy department of Haoyuan Group, in front of him.
After a long time, Miss Liao smiled slightly, and stretched out her slender finger at Li International: "Officially get to know you, Liao Qingling." ”
"Li International" Li International held the weak jade bone and smiled slightly.
"Why are you so confident that one person dares to eat millions of strategic promotions?"
Entering the negotiation, Liao Qingling's whole body exuded an aggressive momentum, staring at Li International calmly.
Li International secretly said to himself, this terrible woman can Haoyuan Group sit in the position of Minister of Strategy, it is really not simple.
The reason why he dared to take this case can be regarded as a coincidence.
The product that Haoyuan Group wants to promote this time is a chewing gum, the simpler and more difficult it is to promote, for the Haoyuan Group, a product is promoted, and it cannot become a money machine, it is a failure, and it can be completely given up.
Even Li International's media company with a good reputation is under pressure, he dares to propose cooperation, and Liao Qingling can sit with him, which is already the face of creative safe driving public service advertisements.
Li International smiled confidently, this confidence made Liao Qingling's face curious, Li International knew that he was half the success.
Just when the two wanted to understand each other's thoughts from each other's eyes, the company's technical department was boiling.
Li International actually resigned, and after completing a creative advertisement full of praise and hope, a letter of resignation was handed to human resources.
"Li International, is he crazy?" Anita Mui roared in the office.
Wang Changyuan and Sun Jian sneered.
"No, call human resources immediately, this person, you can't let go, as soon as he leaves, this million business will be gone." Anita Mui roared, her face hideous.
This business is gone, Li International can't be found, all the responsibility is on him Mei Anguo, don't think about this year's bonus, if you don't make a good trouble, you will end up with a big punishment.
"No, I'll fight it myself." Mei Yanguo's biting heart is gone.
Hanging up the phone, Mei Yanguo's whole person was like a frosted eggplant, and it was the first time that she was so indignant about the company's system.
Li International did not sign a labor contract, only a hellish employment agreement.
In fact, both Shu Lili and Shen Xue are not qualified to sign labor contracts.
The labor law is the labor law, and the company system is the company system, how many people are helpless?
Signing a contract means going to insurance, these days, it is difficult to find talents, and it is very difficult to recruit people.
Just when the company was jumping up and down, Li International drank coffee and said to Liao Qingling: "One person, enough, it's hard to say anything else, for chewing gum, I can create a sales myth." ”
The chewing gum that Haoyuan Group wants to promote is called Xuandong.
"I'm going to see the plan." Liao Qingling glanced at Li International deeply.
"No problem." Li International stretched out his hand.
At the same time, a public service advertisement titled "Love, Waiting for You to Go Home" attracted the attention of the municipal publicity collection team.
And this advertisement is a little different from what Liao Qingling saw.
At the end of the advertisement, the words "Love, Waiting for You to Go Home" appeared, and there were four words displayed in front of people.
Produced by the Qin Dynasty!
When she got home, her sister Li Xiaolu looked at Li International differently:
"Brother, is this advertisement really your idea?"
Li International nodded, opened the IKU website, logged in to his account, and immediately gasped.
Looking at the rising trend of the legend, he knew that this song would not be sold.