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In October 2004, Chris Lee, editor-in-chief of Wired magazine, was more than the editor-in-chief of Wired? Anderson once mentioned a term in his magazine article: the long-tail effect.

This is the only law of e-commerce that was later pursued by major e-commerce, Li International's time and space is 2006, this year's e-commerce is still in the rising stage, and the overwhelming money to occupy the market in the next few years will last for a long time.

Fighting prices, logistics, and channels, traditional e-commerce is too dependent on these factors, which directly leads to a huge e-commerce storm sweeping across the country.

Li International's Sifang Mall is also a traditional e-commerce, and if he wants to occupy the market, he has to fall into the price war, logistics war and channel war.

In the price war, Li International's Sifang Mall was one step ahead of everyone and opened the signboard of the big promotion, which was straightforward, caught other domestic e-commerce companies off guard and successfully opened the market.

And the logistics war, although Li International's delivery in the same city is not unprecedented, but based on the high-end service that Li International has been asking for, it also makes the reputation of Sifang Mall excellent, and the reputation is good, the people will buy happily, spend money to buy and buy is a mood, don't care about the quality of things, just go with it.

As for the channel, Li International's Blue Shield Technology can be regarded as a smaller version of Weibo, Blue Shield Security Guard occupies all the free security software market, and the security browser has reached 6% of the installed base with the help of Security Guard.

Don't underestimate the installed capacity of these 6 percent, hundreds of millions of computers across the country, 6 percent are using Blue Shield Security Browser. If this advertisement is fought, it simply can't be solved with overwhelming coverage.

This is the success of Li International Sifang Mall, and now, he suddenly thought of roseonly, an e-commerce model that is very different from traditional e-commerce, and the composition of the rapid formation in his mind, is out of control.

After listening to the discussion meeting of the old cadres in the ancient city of Zhengyuan. Li International immediately returned to the Junhao Group and called Deng Qingya and Ye Wenmao.

Half an hour later, Deng Qingya and Ye Wenmao looked at Li International in a daze, with various complicated looks flashing in their eyes.

Li International quietly waited for Deng Qingya and Ye Wenmao to digest this information, Deng Qingya has cultivated a very good overall view during this time, and her ability to manage the enterprise is no longer limited, as if she has grown to the level of Li International's right-hand man.

Junhao Group has always been Deng Qingya's position as the chief executive officer, unless it is a big decision-making decision. Otherwise, Deng Qingya is in control, Ye Wenmao is the general manager of the publicity center of Junhao Group, and he knows the promotion of all the products of Junhao Group best, so he called the two over to discuss this matter, Li International just wants to perfectly fit Roseonly and Junhao Group in this time and space.

After a while, Deng Qingya spoke first, and she said, "First of all, as a woman. The bold and almost bizarre rule proposed by the chairman was completely intrigued by me as soon as I heard it. There is no woman who does not have a romantic plot, and almost all women have the desire to have a couple for a lifetime, and it must be the happiest thing to receive the roseonly of the loved one. ”

As she spoke, she glanced at Ye Wenmao and said, "What I'm worried about now is brand marketing." Once roseonly comes out, it will definitely be a luxury among luxury goods, it will not only be staggeringly expensive, but also bold and hesitant, whether you can afford it or not is one thing. Whether you dare to send it is another matter. ”

Ye Wenmao continued: "In terms of marketing, it is indeed a tough battle, but with the advertising of the Qin Dynasty, coupled with the promotion support of Landun Technology, it should be possible to advertise it widely, which is not to worry, but this customized version of the product, let's call it a commodity, its core value is the topic, there is no colorful topic, the influence of this product will be greatly reduced." ”

Hearing this, Li International's heart suddenly moved and looked at Ye Wenmao.

Ye Wenmao is worthy of being an expert in marketing, and it is almost a prophecy, which is also the problem that Li International is currently thinking about.

Looking at Ye Wenmao, Li International said with a smile: "Among the business customers of Qin Dynasty Advertising, are there any people who meet this kind of influence?" ”

Ye Wenmao's eyes lit up, and said: "It should be found, we can even contact those public figures, this kind of thing is more important than anything for the first time, it is conceivable that once a celebrity gives his lover a gift that can only be given once in a lifetime, it will definitely cause a huge topic effect." ”

Li International's reminder completely opened Ye Wenmao's mind, and in less than five minutes, he put forward six feasible suggestions.

Deng Qingya looked at Li International with a smile, and admired this young man more and more, it seemed that every once in a while, this young man in front of him could always surprise everyone.

Roseonly, this concept is unprecedented, today is Valentine's Day, and it is conceivable that in the vast majority of young couples, the woman will basically receive roses.

How did Li International come up with this concept?

Thinking of this, Deng Qingya suddenly had a feeling in her heart that Li International must have analyzed the feasibility of the concept, so she and Ye Wenmao were asked to discuss.

The more she thought about it, the more feasible it became, Deng Qingya looked at Li International and asked the problems in her heart, and it was also her very urgent to learn from Li International's impulse, which made her blurt out: "What is the success point of this concept?" ”

Li International glanced at Deng Qingya and said to Ye Wenmao: "You come to answer Qingya's question." ”

Ye Wenmao was excited, and immediately said: "Brand concept, this is the purest brand concept, Li Dong This is to create a unique core value, there is a long-tail effect in Internet e-commerce, have you heard of it?" ”

Listening to Ye Wenmao's words, Li International suddenly groaned in his heart, he knew Ye Wenmao's value, but he didn't expect Ye Wenmao to be so sharp, it seems that he will have to add more burdens to him in the future.

Sometimes, it's not that it's hard for us to succeed, it's that we don't have the opportunity, and once the opportunity comes, we can also do what the glamorous and successful people on the screen and the computer screen can do.

Ye Wenmao is such a person, Li International has an idea, and Ye Wenmao can amplify this idea without limit.

This guy is very scary.

Although opportunities are hard to come by, they can still be accumulated bit by bit.

……

"In a word, roseonly will be the commanding heights in the hearts of all women." After Ye Wenmao finished his concluding remarks, he looked at Li International with a smile.

Li International nodded and said, "It's a good summary, Trust-roseonly, trust-love, then this matter will be led by the two of you, and strive to give a feasible suggestion within a month." ”

Deng Qingya and Ye Wenmao nodded heavily.

At the same time, the Nanjin Municipal Special Office decided that the Zhengyuan Ancient City Old Cadres Project was officially launched on February 24, 2006, and among the special objects of attention in the bidding ceremony, Junhao Real Estate, Dong Xiaocheng's Zhenglong Real Estate and Li Xiaoxian's Dapeng Real Estate were among the special objects of the bidding ceremony.

After Dong Xiaocheng got the news, he smiled like a nervous person, looked at the information in his hand, and his eyes fell on the four big characters of Junhao Real Estate. (To be continued.) )