(Recommended books: "Feng Shui Master's Jianghu Road" and "Online Games") Liu Feng nodded: "This cost is a bit high, so if the price is less than two thousand, it will not make money." However, the price of 2,000 will affect the promotion of the single seeder, and the decrease in sales volume will increase the turnover cost, which will lead to an increase in transactional expenses, which is a vicious circle. ”

Under the conditions of market economy, in many cases, the role of marketing is far more than the product itself. This is the era of big marketing, in the early nineties, the marketing war of health care products, set off a wave of marketing, but the single seeder is destined to be unable to use this kind of propaganda offensive.

First of all, the audience of the single seeder is the kind of farmer with a thin foundation, three or five acres of arable land, and two or three laborers. This means that the price of this product must be controlled within a certain range, otherwise the market will not have its room for survival.

Director Wang sighed: "Yes, the factory is also in a hurry now, and it is easy to produce a patented product, but promotion has become a problem." ”

Liu Feng thought for a while and said: "In this way, you will standardize the products as much as possible, and make the spare parts interchangeable with those general products as much as possible." In this case, you don't have to produce all the accessories, except for the core modules, the rest can be purchased from the market.

In this way, the cost can be greatly reduced, and at the same time, the production efficiency can be greatly improved, as long as the output of the product climbs to a certain amount, the cost must be reduced. I haven't investigated the market, but I think that if the price of a single seeder is less than 1,000, it should be very marketable. ”

Director Wang was surprised and delighted, and held Liu Feng's with both hands: "Oh mom, thank you, Minister Liu, you are the lifesaver of our factory!" We've been thinking about this problem for a long time, but we can't solve it. You are so right, we have also studied the bearing capacity of the peasants, and as you said, 1,000 and a half should be the bottom limit of the peasants' bearing. ”

Wu Yunhai coughed on the side and signaled to Director Wang to pay attention to politeness, this is a leader of the municipal party committee, not a rural cadre. This Lao Wang, in front of the secretary of the county party committee and himself, is still very well-behaved, and when facing the leaders of the municipal party committee, he will be so casual.

Director Wang retracted his hand curtly, and Liu Feng smiled: "I will contact the Municipal Agricultural Machinery Factory when I go back, and strive for them to help you renew." This is an era of great alliances, even if there are patents, there is no corresponding marketing channel, can not occupy the market in the shortest time, or will be eliminated by the market. ”

Director Wang nodded again and again: "Okay, Minister Liu, I listen to you." ”

Liu Feng continued: "From the perspective of modern development trends, it is difficult for a small factory to produce a product and survive. But you can use this as capital, a joint venture with the city agricultural machinery factory, or simply exchange this technology for a contract.

A contract for the production of spare parts for the future light vehicle company, so that your factory does not need to invest a lot of money in product research and development, as long as you enjoy the order, so that the agricultural machinery factory can survive better and better. ”

Thinking of the warm applause in the canteen, although there is a suspicion of sycophancy, but in a few words, it will find a bright future for the troubled agricultural machinery factory, which is also admirable.

Qian Fu smiled and said: "Lao Wang, Minister Liu has solved such a big problem for you, and you still don't respect two glasses of wine?" ”

Director Wang hurriedly stood up and cupped his glass with both hands: "Minister Liu, thank you, if it weren't for your golden idea, the agricultural machinery factory would have gone bankrupt before the end of the year." I'll toast you three times, I'll toast, whatever you want. ”

This is not alarmist, there is a "law" in market strategic management: there are many competitors, not necessarily a risk; Without a competitor, it can be a greater risk, as it can mean that the market as a whole is not yet mature.

Many new products enter emerging markets, because there is no customer to agree with you, there is no market, which often leads to a one-man show. Without a customer's product, it is destined to be unable to survive, and if you want to open up a product market, its huge investment is by no means something that ordinary enterprises can afford.

Just like Wanyan VCD, which is now being publicized with great fanfare, this thing is really good in Liu Feng's opinion, but it is a pity that the company has too many things. The promotion of an epoch-making new product is carried out by just one company, if it is a giant like Oasis Industry, it is not impossible.

However, according to the representatives who came to negotiate the rental of booths in the Northeast Asia Trade City, the strength of this company is really average, and if it is not done well, it will be dragged down and dragged to death by their products. Liu Feng does not want such a thing to happen under his rule, in his opinion, it is a good choice for agricultural machinery factories to take the road of spare parts suppliers.

Liu Feng was not hypocritical, and accompanied Director Wang to make three glasses of wine in a row, and after these three glasses of wine, the small canteen began to become active. The officials in the county came to toast Liu Feng one after another, Liu Feng has seen a lot of such scenes, but Liu Feng was the one who toasted in the past, and today he is respected.

Liu Feng looked at Qian Fu and said with a smile: "This is an acre and three points of land for Secretary Qian and County Magistrate Wu, if this is a wheel battle, I am not an opponent." In this way, I salute everyone three times, and then everyone is free, after all, there is still work in the afternoon. ”

At this time, Liu Feng is no longer the small bureaucrat he used to be, at least at this moment, he is a high-ranking leader, and there is really no objection to what he said. In the afternoon, Liu Feng asked the county to find the leaders of various enterprises to discuss at the party school of the county party committee, and the leaders of various bureaus and offices also came to observe.

“······ In the final analysis, the so-called reform in the economic system is to properly handle the relationship between planning and the market and expand the role of the market. In terms of the political system, in the final analysis, it is necessary to properly handle the relationship between centralization and the state of affairs and expand the scope of the political system.

In the final analysis, the so-called opening up means expanding economic and cultural exchanges with capitalist countries, learning from and drawing on all advanced capitalist management methods, integrating economically with the international market, and joining the process of globalization······"

At the symposium, Liu Feng focused more on emancipating the mind and unloading the burden for everyone. In a small border county like Tongchuan County, the concept is backward, the ideology is conservative, and the cadres and the masses lack a sense of innovation, which is also the reason why Liu Feng opened a small stove for the director of the agricultural machinery factory.

Being able to develop new products in this kind of place shows that this director Wang still has something outstanding. If Liu Feng does not point it out, with the insight of Director Wang, it is likely that as he himself said, the agricultural machinery factory will eventually enter a dead end.

From Director Wang and the business owners present, Liu Feng felt that it seemed that a separate training course should be held for these people. These family members are all cadres with career establishments, perhaps because of their work, these people are more receptive to new ideas and new things.

Liu Feng wants to cultivate these people into towering trees, seeds one by one, and bring a fresh breath to the urban and rural areas of Tongxing City. The economy is the first to benefit from opening up and invigorating, and these business leaders are the elites fighting on the front line.

In May, Liu Feng spent a month visiting and investigating two county-level cities in four counties and four districts under the jurisdiction of Tongxing City. It is mainly aimed at the operation of small and micro enterprises, which are very inconspicuous but are an important part of the county economy.

In particular, the employees of these enterprises are the most numerous and representative of the local area. In the era of planned economy, every county and city paid attention to the small and complete industry, just like the textile factory in Xingtong City.

Where there were no raw materials, a large-scale textile enterprise was built, which is the so-called patting the head decision! To this end, Liu Feng set up a training course for managers of small and medium-sized enterprises in the Party School of Tongxing City.

“······ I would say that I am not a god, and I am not going to bring back to life companies like textile mills. The main thing that brought you here for training is to open up your minds. In fact, a different way of thinking about many things may be a better choice.

Phoenix Nirvana, reborn from the ashes! Since many companies have no value to save, why should I bother with it? Or, we can use the method of agricultural machinery factories to set up several pillar industries, so that those small enterprises are attached to it, and let the pillar enterprises have greater ······."

Every lecture was given in the small hall of the party school, where 150 leaders of small enterprises affiliated to the county and districts were present, and later, leaders of large and medium-sized enterprises in the city also came to observe. Those cadres of the textile factory, Xiang Yuan Weidong, Li Chonggang, Chu Yuxiu and others, are all loyal listeners here.

I don't know if I don't listen, but when I hear it, everyone knows how big the gap is! Those who came to listen to Liu Feng's lectures, whether they were cadres or entrepreneurs, were like primary school students, taking notes seriously, and some simply brought tape recorders, recorded them, and reviewed them later.

Later, everyone asked Liu Feng to start the class in the afternoon, and even the cadres in the city came to observe, including the members of the Standing Committee of the Municipal Party Committee. Including Wang Chen and Sheng Shihao, no one felt that there was anything wrong with listening to Liu Feng's class.

Dong Chenjun's words best represent the thoughts in the hearts of these people: "This is the treatment of the provincial and ministerial training class of the Yanjing Party School!" ”

According to Liu Feng's idea, the joint venture between the agricultural machinery factory and Huaxia Automobile Company will vigorously support small enterprises to become their own parts suppliers. Subsequently, the restructured heavy-duty truck factory, the engineering equipment company and the two light-equipped roadheader factories and harvester factories will also make such attempts.

In the era of planned economy, every district and county had its own agricultural machinery factory, and many of them had long been paralyzed. In Liu Feng's view, the most desirable thing about these enterprises is the group of skilled workers they have cultivated over the past few decades.

These skilled workers are an intangible wealth, and the reason why the Jingjiang District Huaxia Automobile Company developed slowly was because there were no skilled workers. As an emerging city, Songgang City is full of employing enterprises, and although Huaxia Automobile Company is large, it is not the only choice.

There are even those workers who are greedy for the old factories, and this is a problem that exists in the unification of backward areas. People are not able to improve their concepts, and they are rarely willing to leave their original units and enter a completely unfamiliar environment. The rational and orderly flow of qualified personnel is the basic condition for the rapid development of a region and even a country.