"Mr. Zhao, what are the next arrangements for Tang Dynasty information?"

Now the CEO of Tang Dynasty Information is Zhao Danyang, and as soon as Chen Jiayi handed over this more important profession to him, he was afraid that others would not accept it. After all, Zhao Danyang's qualifications are a little shallow, and he has no previous experience in managing large companies. Moreover, in just one year, he became the general manager of Tang Dynasty Information by a department.

This beating is too big, I don't know what kind of reaction the employees of Tang Dynasty Information will have, Chen Jiayi plans to go and take a look. Unexpectedly, when Chen Jiayi took a casual look, he found that the employees below still admired the newly appointed boss. I don't know what means Zhao Danyang used, but no matter what, Zhao Danyang can sit in this position, which can be regarded as the first step in implementation.

"Mr. Chen, the plan is like this."

Zhao Danyang didn't expect that Chen Jia would be promoted unusually and become the head of a large company in one leap. For him, his heart is still quite excited. In order to live up to the expectations of the parent company, Zhao Danyang quickly became familiar with the various departments of Tang Dynasty information after taking office. In addition, a performance reward system is implemented for employees at the bottom. This initiative quickly won the recognition of the members and made a good start.

"Well, tell me."

Since the Tang Dynasty information to Zhang Zixian's management, it has been a steady fight. It looks slow, but every program is launched to the market. It's all a matter of course, it's going well, and there's basically no resistance. However, Zhao Danyang's surname is not the same as Zhang Zixian. Zhang Zixian is a steady and general, while Zhao Danyang is really a peerless sword.

Such a character, in ancient times, was a pioneer in opening up the territory.

From the many plans of the Tang Dynasty, Zhao Danyang's methods are known. It can be said that Zhao Danyang does have his own set of means in business operations. It's just that the information of the Tang Dynasty is not as good as the Tang Dynasty audio-visual now. The operation of an instant messaging satellite is no less than that of a small department.

"I think that instant messaging can continue to use Mr. Zhang's previous plan."

Zhao Danyang naturally knew what Chen Jiayi was doing when he came to the Tang Dynasty today. Moreover, Zhao Danyang also knows. Tang Dynasty Company has today's achievements, and 80% of the credit is due to Chen Jiayi. It can be said that the one in front of him is a genius in the domestic business world. Even if he is as strong as Zhao Danyang, when he sees Chen Jiayi, he has to admire it in his heart. Even, in front of Chen Jiayi, Zhao Danyang's edge seemed to be suppressed.

As a result, Chen Jiayi's arrival today made Zhao Danyang feel pressured.

"Why?"

It seems that this is not like Zhao Danyang's style.

In fact, in the management of the company, no matter what method is used, Chen Jiayi will not interfere too much. As long as your management works, any means will do.

"Now that our TT trend has become a success, as long as the general direction does not make mistakes in the next ten years, there will be basically no problem. Mr. Zhang's planning has been planned for ten years for the Tang Dynasty information, and I don't have a good idea and don't have any opinions. At most, that is to enter the international market at the right time. ”

Hearing Zhao Danyang's answer, Chen Jiayi was still quite satisfied. It seems that although Zhao Danyang is sharp, he does not have to fight for everything. Now that I see that TT instant messaging has become a big trend, it is tantamount to asking for a dead end if I make such a big move. It is better to continue to use the previous Zhang Zixian's policy and take your time along the way. Applications are rolled out slowly, naturally, without error.

"As for peripheral services, I think the focus now should be on the portal."

The TT portal has long been established, and, in order to fight against the new wave, it has joined forces with NetEase and Sohu. However, for now, the progress of the TT portal is still slow. Chen Jiayi did not give Zhang Zixian his opinion at that time, but he also felt that he should make changes on the portal. Otherwise, TT Portal will become the portal with the largest IP flow in the future. However, in terms of domestic gateway influence, it will still not exceed Xin/Lang.

"Go on."

Chen Jiayi sat on the side, quietly listening to Zhao Danyang's plan.

"From the perspective of the impact of the TT portal, with the increase in the number of netizens, our TT official website and IP stream are also growing. Just from the current point of view, according to the company's market research report. We found that the vast majority of people who regularly visit the TT official website are under the age of 25, and among them, they are mainly young people around the age of 20. As for the main force group of 25-40 years old in China, they choose the way of news, and they all like to land on Xin/Lang. ”

"So what do you think is the reason for this?"

Zhang Zixian has long seen this reason, but the portal has just been established, and Zhang Zixian's plan is to take his time, with the current number of Internet users, it will definitely not take long to surpass the new/wave. When the time comes, the user base for reading news naturally will change accordingly. However, Chen Jiayi, who knows the future history, knows it. No matter how slow it is, even in 2011, as Zhao Danyang said just now, this situation has not changed much.

"Professional."

Zhao Danyang mentioned the word professional.

"The four major portals, including other websites such as Chinese, we found that the news portal led by Xin/Lang, his news channel is geometrically more professional than our TT official website. Often, Xinhua News has not reported the news, and the new/wave can be reported in advance. This can only show one problem, and that is that Xin/Lang has a dedicated news partner.

In this way, Sina can make his news spread all over China.

In addition, the Sina News Channel, whether it is the news center or the subordinate sports channel, science and technology channel...... The professional surnames reported by Sina News are also much stronger than those of similar surnames. ”

Zhao Danyang analyzed the success of Xin/Lang to Chen Jiayi one by one. To sum it up in one sentence, that is, Sina is more professional in news than any news website. And the most important thing about a portal is news. Tang Dynasty Information did not do a very good job in this regard, and even did not have its own professional news team.

Compared with the same situation, the biggest competitive opponent of TT official website, Xin/Lang, according to the news of Chen Jiayi's later life. Xin/Lang has reached strategic cooperation with thousands of news media across the country, and many major domestic and even international news can often be grasped in the first time. This also explains why so many people like to go to Xinlang to watch the news.

In addition, the news intensity of the new/wave report is also much more professional than that of similar websites. Whether it is in news releases or news reviews, it is several percent higher than similar portals. This is also the reason why TT, together with NetEase and Sohu, still has not collapsed the new/wave.

It seems that the new/wave professional has developed a habit of users. Just like watching the news on Future TV, many people like to watch Phoenix TV. There is no other reason, it is because Phoenix Satellite TV's news is stronger than other TV stations. Moreover, the real surname is also much stronger than similar TV stations.

This is not a good sign, especially for the official website of TT.

If this pattern continues, it is no wonder that by 2011, Tencent had not defeated Xin/Lang. The answer is because friends who like to watch the news have developed the habit of going to Sina to watch the news. Moreover, the Tencent of later generations is not only inferior to Xin/Lang in terms of news intensity, but also seems to be inferior in terms of the operation of the entire portal.

Judging from the Tencent news of later generations, most of the targeted user groups are younger. It can be said that in terms of entertainment surnames, Tencent has done a really good job. But in terms of professional and rigorous surnames in journalism, he is far behind.

As a result, Tencent has intervened in many industries on the Internet in later generations, but in every industry, Tencent has not done very well. If it weren't for such a large user base, perhaps Tencent would have lost money in these industries. But despite this, Tencent has achieved an important position in many Internet fields by relying on its instant messaging.

Although many people hate Tencent to the core, this is true.

For Chen Jiayi, measures like Tencent can only hinder the development of China's Internet. The reason why the Tang Dynasty Company wanted to set up a group was to not let the monopoly of the Tang Dynasty Company become a driving force that restricts itself and the upward development of the country.

"So what do you think TT official website should do?"

Later generations of Tencent used many methods, but they did not defeat Xin/Lang on the portal. At most, the traffic is exceeded, but the traffic exceeds is useless. Speaking of one fact, that is, the cost of advertising on Tencent is still not as good as that of Xin/Lang. It can be seen that the user base faced by the portal is relatively young in later generations.

"If you don't want to replace the new/wave, you can ignore it, we can put the user group in front of the young people."

This is the first point put forward by Zhao Danyang.

If you want to replace Xin/Lang on the portal news, I think you should fight with Xin/Lang in the professional surname. The specific plan, in addition to building your own professional news team. The sub-channel of the TT news channel can also invite more well-known experts and scholars to comment. Or, do some more in-depth thematic activities......"

Zhao Danyang has said a lot, and most of the methods are more practical. Moreover, if you want to surpass the new/wave in the future, you must do the same. It's just that Chen Jiayi shook his head, not that he was dissatisfied with this plan, but that he thought that these plans were relatively slow to work. It often takes several years to get results.

"I think the plan I just proposed is okay, but I think I can put a little more effort into professionalism. For example, we put aside the professionalism of journalism, and try to improve the professional surname of TT official website in other aspects. ”

A portal, although the focus is on news. But that doesn't mean that some other services can't improve his professional surname.

"Something else?"

Zhao Danyang thought about it, "Is it possible to open another category, for example, to make some forums with professional surnames like Tianya?" ”

"It's almost close."

Zhao Danyang's thinking is very active, Chen Jiayi only reminded him slightly, and he could think of the direction of the exhibition. However, it is obviously not in line with the quality of the official website to make a professional surname forum on the official website.

"It's better for us to open a blog function on the TT official website."

At this time, Chen Jiayi put forward the more classic ideas of later generations, blogging.

(To be continued)