In December 83, AIWA's Walkman officially entered Chinese mainland, which also announced that the market pattern monopolized by the "Thunder" single player of the plain factory for more than a year was reversed, and many small factories joined the competition, which also made the single player market from a monopoly to a group of heroes.

However, on the first day of the grand launch of the AIWA Walkman, something went wrong.

In order to carry out publicity activities, AIWA did not hesitate to invest a lot of money to open up media channels, and released "Aihua" with the body of publicity advertisements on various print media, especially highlighting the word "Aihua", hoping to use the patriotic enthusiasm of Chinese to trigger a sales boom.

Several major newspapers of the day reported this event with eye-catching headlines, and at the same time, the two major domestic and foreign manufacturers in the Walkman market, Pingyuan Factory and AIWA Company, were also ceremoniously introduced.

This kind of introduction is understandable, but for some reason, all the media have invariably compared the backgrounds of the two companies. One is the product of the transformation of domestic military enterprises, and the other is an old small electronics manufacturer with the support of Sony.

At that time, it was the commemoration of the Nanjing Massacre, and most of the newspapers and magazines of the same page were introducing the situation of the Nanjing Massacre. Especially after the author emphasized that the brand "Aihua" is actually a transliteration of AIWA, and not any special meaning, there are some trade-offs in everyone's hearts.

"I thought it was domestic, but it turned out to be a little devil's thing," many people commented.

When the senior management of AIWA found out about the problem and approached the media for urgent consultation, blaming them for why they linked their advertisements to the Nanjing Massacre, the other party retorted impatiently, "It's obvious that you didn't choose a good name, you should have chosen it sooner or later, why did you choose such a name?" Don't you know that we Chinese have always kept history in mind and looked to the future, and at such a sensitive moment, you still have to use a Chinese name that is easy to cause misunderstanding to promote products. ”

He said that he was suddenly speechless, but after such a fuss, it was exposed by some tabloids, and the "Aihua" incident was stirred up, and the sales in the shopping mall were naturally not good.

And as a Chinese person, since there is no other choice, how can you choose this kind of fake patriotic product? Save yourself from being pointed at on the street and embarrassing yourself.

At the same time, in order to compete for the market with the plain factory, they supported more than a dozen small manufacturers in the Pearl River Delta and the Yangtze River Delta, and produced some small brands with low-end product production lines and raw materials to compete with the plain factory for the downstream market.

At the same time, Sony's Walkman Walkman has also entered the domestic market, specially for high-end users to develop several beautiful Walkman with pure metal shells, not only in the shape of the design is unique and quite fashionable, but also in the improvement of internal sound quality has also made a great breakthrough, the strength should not be underestimated.

Under the simultaneous dumping of the other party's high-end and low-end products, the new orders of the Pingyuan factory have been greatly affected, and it is expected that next year's sales will only reach about 70% of this year's annual sales, and the profitability level has also declined slightly.

However, the production cost of the recorder in the plain factory is low, which is a big advantage, although the quality can not be compared with Sony's Walkman Walkman, but it is always more than capable of sending children to entertain, and the profit growth point of this part is enough to make up for the shrinkage of the single player market.

However, this incident also sounded a wake-up call to the top and bottom of the Plains Factory, making them realize that there is no capital that can be used to eat until the old, and the higher the profit, the shorter the profit cycle, and even in the future, it is impossible to put all their hopes on one business, which is very dangerous.

To this end, the senior and middle managers of the Pingyuan plant also held a seminar to summarize the experience of this time, and everyone unified their thinking, believing that the way out of the Pingyuan plant is not a single one, but to forge ahead, and constantly look for new projects to ensure profitability.

Fan Wuxian commented when he listened to Fan Heng talk about this matter, "The theme idea must be correct, making small household appliances must be profitable, the most important thing is not how big it can be, but to change and be new, and sticking to a road can only be a dead end!" Although it is rare for the Plains Factory to come up with such an idea, if it only stays on paper, it will be empty after all. ”

Fan Heng nodded and replied, "Our leadership team has basically unified our thinking, and we will set up a separate marketing department to study market demand and provide suggestions for leadership decision-making, and at the same time, we will also set up observers in various places to collect all kinds of unusual business trends and feed back useful information." ”

"That's good, it should be recognized." Fan Wuxian nodded, Pingyuan Factory was able to absorb lessons through this incident, and was able to find out the shortcomings and react by inference, which really surprised him.

It seems that there are still a lot of talented people in state-owned enterprises, and the difference only lies in whether they can consciously and voluntarily give full play to their wisdom and talents, which is the biggest test of the current employment mechanism.

In the meantime, something unexpected happened.

An employee of the Pingyuan factory wrote down the detailed process of the production process of the walkman in the field in a letter, and then sent it to an employee of Sony Corporation, but fortunately the letter was returned because it was overweight and not stamped enough, which attracted the attention of the factory's security department and avoided a leak.

"That kid was beaten half to death by everyone!" Fan Heng came back and said.

"You deserve to be killed, you actually used Xiao Yueben as a spy, a complete Han anniversary!" Fan Wuxian was greatly enraged.

In the end, this matter can only be stopped, after all, there is no conclusive evidence to show that I played a leading role in this incident, even if I am caught, what can I do? Now it's reform and opening up, you can't help but let people in! Of course, the employee was removed from the list and went to work in the south with everyone's spurning and contempt, and never returned to the rock.

"In fact, leaks have always existed." Fan Heng didn't know what he remembered, so he said a few more words, "In the 60s, when China's Daqing oilfield development had just shaken off the hat of an oil-poor country, the intelligence agency easily obtained information on Daqing's oil refining capacity and scale from the photos of Daqing oilfield published in China Pictorial. In '81, China successfully launched three satellites for the first time with a carrier rocket. On the third day after the launch of the satellite, a state news organization published several articles written by a certain engineer, in which they gave a comprehensive and detailed account of the orbits of the three satellites, the operation of radio remote control frequencies, and other technologies, and exposed the details of space technology that were absolutely secret. These are all leaked through news channels, and I really don't know what to say when I think about it. ”

It is said that long before the start of China's million-dollar disarmament, foreign intelligence personnel were aware of this important military trend, and its source was actually extrapolated from some figures publicly reported by China.

In recent years, domestic news leakage cases have occurred continuously, and major sensitive issues in the country's politics have been leaked many times, especially in the fields of science and technology and economy, causing huge losses to the country. When talking about the methods of collecting intelligence on China, some foreign experts on China believe that the main means is to analyze and study China's newspapers, periodicals, and publications.

"The Chinese are really not doing well in terms of information security." Fan Wuxi finally commented.

Fan Wuxian is not an exaggeration at all, in the eighty-first year, I visited a rice paper mill, learned in detail about the types of raw materials, the ratio, the selection and treatment, and the concentration of alkaline water used in the raw materials, etc., and recorded the whole process of production, and finally took the raw materials for the production of rice paper, and in the name of helping the laboratory to take away the well water for papermaking. As a result, the secrets of rice paper production technology with a long tradition in China were easily stolen in an instant.

Although some people later argued that the most important humanistic value in the rice paper craft is not to be stolen, but this sounds like self-deception, after all, the quality of the rice paper made by people now is not worse or better than ours, and the price in the international market is much higher than that of domestic rice paper. In every way, we have suffered a big loss.

Due to the lack of common sense of confidentiality, it is also very easy to leak secrets in the field of seemingly equal academic exchanges. For example, several graduate students of a certain university, under the guidance of their supervisors, have obtained some academic research results after several years of painstaking study. At this time, some graduate students want to get international recognition as soon as possible, and some want to go abroad, so they send their research materials abroad without permission. As a result, the things that were sent were lost in the sea, and after a year apart, they were transformed into the work of others.

All of this shows that domestic information security has indeed reached a very serious level.

"We will never tolerate our own tentacles coming in, even though our technology may not be more advanced than theirs." Fan Wuxian said to Fan Heng.

The people of the Pingyuan Factory have reached an agreement that anyone who dares to leak information to Yu himself will be directly dismissed, and his personal safety will not be guaranteed.

Lin Feng, secretary of the party committee, clearly proposed at the internal meeting, "Love the country, love the party, love the factory, fire prevention, theft prevention, and prevent pirates." ”

(To be continued)