Chapter 153 When the Advertising Space Auction is in Progress

Su Su is indeed very satisfied at this time, she has been yearning for the road to stardom since she was a child, and she never imagined that there would be such a day. It's wonderful that everyone around her is around her, enjoying the feeling of focus.

The only thing that made her a little depressed was that she called the old man to report the good news before, but she was reprimanded. Fortunately, he was prepared and pushed everything on Uncle Shi, so he escaped a scolding. Gently patting the pretty face that was a little stiff, he smiled heartthrob again and greeted the reporter who wanted to interview him.

"Miss Su Su, on behalf of the fans, I want to ask, what is the relationship between the originality of your songs and you?"

Su Su winked playfully: "This is the top secret of Yuefu Entertainment, and it must not be passed on." All I can tell fans is that the original and original singers of the song are much younger than you think. He is very handsome, even those handsome guys in the entertainment industry are not as handsome and manly as him! ”

"Miss Su Su, does your evaluation mean that you have an extraordinary relationship with this mysterious and powerful singer?"

Su Sujiao smiled: "You are so bad! Always lure people to the place where the leak is leaked, but there is one thing that needs to be clarified. This great god is not much older than Su Su, but he is of higher seniority, and he is Su Su's uncle. ”――

Everywhere Su Su goes, she almost sets off a frenzy, and the local albums are also correspondingly popular. There is no doubt that with the hot sales of tapes, this small place in Jingjiang District, Songgang City, has quickly become famous in the north and south of the river.

If the previous scandal made Songgang City a bright color in the hearts of Chinese people, then this time, Songgang City is like a rising sun, allowing everyone to know this newly built city. The unique advertising on the exquisite packaging of the tape has attracted the attention of people with a heart.

In the past few days, the two phone numbers left on the advertisement have completely become hotlines, and they are still hot and hot. Originally, Liu Feng was the most worried specialty snack city, but it attracted the most consultations. However, the fastest action is always the deep-pocketed home appliance giants.

On the fourth day of the advertisement, the leader of the Chinese home appliance industry, Yonghong TV Factory, came to the door. Liu Feng still attaches great importance to Yonghong household appliances, and the strong cooperation between manufacturers and malls has always been a win-win result.

The entry of well-known brands in China is bound to enhance the image of Century Mall, which also occupies many first places in Baishan Province, and will also bring good positive benefits to big brands.

It's just that for the intention of the Century Mall, Yonghong Appliances still has some complaints, and the main difference is that Yonghong Appliances wants to have the top ten booths exclusively. This is something that Liu Feng can't agree to, and Century Mall will definitely not become a propaganda position for one household.

There must be enough brands to settle in to have enough appeal. But Liu Feng privately made a promise to Yonghong Appliances, in view of the status of Yonghong Appliances in China, Century Mall will leave a best position for it.

This commitment is quite important to Yonghong household appliances, in 1990 in China, the home appliance market is still the world of foreign brands. Whether it is product quality or business methods, domestic brands cannot compete with them. After all, if you are too far behind, you will start too far apart, and it is unfair for the two to compete together.

Liu Feng is definitely not a narrow-minded nationalist, but he also spares no effort to lend a helping hand to national brands. Liu Feng took the initiative to propose to the representative of Yonghong Household Appliances to occupy the middle advertising space on the six sides of the Century Mall and seize the commanding heights of marketing.

"District Mayor Liu, thank you so much, I didn't expect that you are more expert in product marketing than us. It's a waste for a talent like you to work in the political axe, if you come to Yonghong Appliances, I am willing to give you my place! ”

"Thank you, Mr. Chen, you have won the award, and I also have a view, compared with the marketing elites under you, it is really difficult to get into the hall of elegance."

Mr. Chen sighed again and again that talents are rare, signed a series of contracts with Jingjiang District, and paid three years of venue rent and three years of advertising space fees on the spot. According to the contract, the rent of the venue will not change for three years, but the advertising space will be repriced annually by competitive bidding.

"We understand this, to be honest, I didn't expect to get the strong support of friends in Jingjiang District before I came, and it was already an unexpected joy to occupy the best booth. Thank you, thank you District Mayor Liu for your support to the national industry! ”

"Mr. Chen is polite, after all, Yonghong Household Appliances is a leading enterprise in China, and it is impossible for us to keep our eyes on money locally, right?"

Liu Feng didn't know that when he said this, the people in Jingjiang District chose to ignore their surnames. In the minds of the cadres of Jingjiang District, District Chief Liu is a typical example in the eyes of money, and he is still the only one.

The outdoor advertising investment of Century Mall is not counted, and even the boundary wall on the periphery of the construction site was auctioned off by the mayor of Caimi. is also an advertisement, or a one-year short-lived advertisement, but there are a lot of people who come to praise the stinky feet of the wealth fan area.

It is a pity that all the advertisements on the wall were auctioned off by overseas merchants, and the most eye-catching advertisement was in the southeast corner of the mall, facing the crossroads. The auction of this advertisement set off a small ** of the auction!

"The auction of advertising space below is the best one in this location, at the intersection of Ankang Road and Century Mall Street. Facing Jingjiang District and even the entire Jiangnan, second only to the bustling section of Central Street, the completion of Century Mall will form a new commercial center here.

Start bidding for advertising space now, starting at 10,000 yuan, with a minimum of 1,000 yuan per sign, start now! ”

"Fifty thousand yuan!"

"What a spirit! Toshiba Electronics made an extraordinary move, directly raising the price to 50,000, it seems that they are bound to win! And-"

"Eighty thousand!"

"It is said that Li Electric has come out to 80,000! 80,000 yuan, really good vision! This advertising space is definitely the best stage to showcase, and it will have the most - "

"One hundred and twenty thousand!"

"Spring City Motors! Car manufacturers are really big! Directly let the price break through the 100,000 yuan mark! 120,000, a year's corporate image display, 10,000 yuan a month, where the flow of customers-"

Presiding over the bidding for advertising space is the head of the twelve golden hairpins, Wei Ying. Liu Feng looked at Wei Ying, who was smiling and smiling, and kept showing the advantages of advertising space to the merchants, and was very satisfied. This is the strategy set by the two before, and it is not enough to have all the points to have appeal.

Sometimes, taking advantage of people's psychological misunderstanding, this is only I know, so subconsciously, I will be willing to spend more money for the baby I identify. Many things that were once promoted in place lost their sense of mystery and led to a lack of interest.

Now Wei Ying is very beautiful, and Wei Ying, who is beautiful and generous and has elegant manners, has a very pure smile, not at all like Mayor Liu, who is shrewd and easy to be wary.

Zheng Zhuren, who was sitting next to him, asked in a low voice, "120,000?" District Mayor Liu, is it really worth it? ”

Liu Feng lowered his voice: "The value of the commodity is always the final say of the market, that is, the user!" ”

Many people who watched at the scene did not expect that the bidding for this advertising space would be so hot, no wonder it would be put in the finale for auction!

"Two hundred thousand! Hongda Motorcycle out to 200,000! Ao," Wei Ying gave a thumbs up, "It is worthy of being an internationally renowned large company with advanced marketing concepts." Yes, motorcycles are the mainstream in this era! ”

"Two hundred and fifty thousand!"

"Oasis Water! This is the current beverage industry giant that Huaxia and Jianlibao are neck and neck! Now it is also the only Chinese company that has made a move, and it is indeed an influential large company-"

"Three hundred thousand!"

"Three hundred thousand! Pepsi Cola's company came out to 300,000! Hey, I heard that Coca-Cola didn't have time to sign up for the competition today, and the beverage industry is afraid that there is no rival to Pepsi! ”

"Three hundred and eighty-eight thousand dollars!"

"Ha, this must be an entrepreneur from Wuyang, Meide Electronics, this is a big company in Dongguan-"

"Four hundred and fifty thousand!"

"Yummy! Yonghong Household Appliances, the boss of Huaxia Household Appliances Industry finally couldn't bear the loneliness and made a move! Four hundred and fifty thousand, is this the final price? ”

"Five hundred and fifty thousand!"

"Five hundred and fifty thousand! Toshiba Electric! The world's home appliance giant! The most common CCTV advertisement is stealing, stealing, Toshiba, that's it-"

Wei Ying's occasional good-natured joke attracted everyone's response, which rarely eased the tense atmosphere on the scene, and at the same time helped the manufacturer to readjust its strategy. Liu Feng admires Wei Ying very much, the boss of the twelve golden hairpins, is really extraordinary!

"Seven hundred thousand!"

"Jialing motorcycle! Jialing motorcycle out to 700,000! Probably Jialing motorcycle is Jingjiang District, and it shouldn't be the most popular motorcycle in Baishan Province-"

"A million!"

"Ahh The audience was amazed that this advertising space finally broke through the million mark, which also set a benchmark price for several other key advertising spaces. Liu Feng also didn't expect that these manufacturers attached so much importance to product promotion. In fact, Liu Feng is more optimistic about Hongda Motorcycle, an international brand, with the most fans.

"A million! HTC Motorcycle, bid 1 million! This is also the first million offer of the day. Let's applaud the marketing elites of HTC Motorcycle! ”

"One million and two million!"

The auction has just entered the first place, and the domestic companies that tested the water before have gradually withdrawn from the competition, and HTC Motorcycle, Toshiba Electric, and Pepsi have become the most important competitors. In the end, Hongda Motorcycle won the most eye-catching advertising space in Songgang City at a sky-high price of 2.3 million.

This price is a bit high in Liu Feng's opinion, but he was relieved in an instant, these little books that are used to advertising and marketing are definitely not only valued by the advertising space. This unprecedented one-year advertising space investment is bound to attract attention in China, and may even be recited as a classic case.

Undoubtedly, Xiao Yue has taken a fancy to this, this is a long-term effective advertisement, definitely not just a simple one-year outdoor advertisement. Looking at the little face flushed with excitement, and the beautiful big eyes containing the proud girl, Liu Feng raised his hands and applauded and cheered for Wei Ying!