Chapter 427: Strong support from the military

The toys in the movie "Iron Fist" are not considered for the time being, but the game is very popular with everyone. Even in terms of the game, it's a bit more comprehensive than the movie itself. At the very least, there are many more robots in the game, and the settings of the robots are much more systematic.

As for toys, because of the cost, they take the high-end route, and the sales are still very good. Especially in Europe and the United States, there are even many similar robot competitions. Of course, the scene is a lot more child's play than in the movie. Most of them are children from rich families who play together.

The box office of the movie is unbeatable in China, and it is attacked by Hollywood films in Europe and North America, and the box office is affected, but it is not without the power to fight back. This Hollywood attack on Zhang Le's movie, at most, is a lose-lose situation, of course, each other is not very "injured".

Hollywood's films meet Zhang Le, not without sniper power, but Hollywood obviously doesn't want to fight Zhang Le very much, so there is no pressure on the release time.

After the release of "Iron Fist", Zhang Le gradually began to focus on the preparation of "Transformers". Comparatively speaking, this film takes a lot more time to prepare than other films. Among them, some negotiations with the military undoubtedly required Zhang Le to personally appear.

In this movie, Zhang Le will not only appear some conventional military weapons, but also many top equipment of the Chinese military, and even shoot at a military base. These need to be negotiated by director Zhang Le personally.

Of course, the Yang family now has great influence in the military, and coupled with Zhang Le's own influence, the military still gives great support.

The preparation of "Transformers" has attracted much attention, and the titles of the world's major car companies have also been settled. There is no exact confidence in how much advertising money this film has made, but it is said that the cost of the film has been directly recovered, and there is even a profit.

It is not clear to everyone how much money is invested in this movie, but it can be imagined. I am afraid that it is much larger than Zhang Le's previous film investment. Xinle Film and Television once said that the investment in this film will break the record of Xinle Film and Television, which can be seen.

Zhang Le's previous film investment has been beyond the reach of other film companies, and the investment in this film is naturally even more terrifying. But what people didn't expect was that the film had not yet been released, and it had not even started filming before the cost had been recovered.

However, considering the global influence of "Transformers", whether it is cartoons or comics, it is understandable that it sells for a high price. In particular, the titles of Bumblebee and Optimus Prime were sold at a high price.

Of course, with the reporter's in-depth report, everyone knows this time. The title sells not only in the movie, but also toys. After the release of the film, the corresponding car logo will also appear on those toys.

As soon as this news came out, everyone was relieved.

Still, it's amazing. Everyone knows that the comics and animations of "Transformers" and toys have made Zhang Le a lot of money. As soon as this live-action movie comes out, it is unimaginable how much Zhang Le will earn with this series.

It is said that the idea of "Transformers" came from Zhang Le, and even the first draft came from Zhang Le.

With this, Zhang Le can make a fortune. Of course, today's Zhang Le is not bad at this.

"Iron Fist" was released for more than a month, and the domestic box office still exceeded 2 billion, but it was only just past, the foreign box office was only more than 4 billion, and the global box office was only 8 billion Chinese dollars, which is not much in Zhang Le's films, but it is not bad. At the very least, the film's profitability has made many studios jealous.

Not long after the painting of "Iron Fist", "Transformers" was launched. And this time, Zhang Le did not start the camera as low-key as before, but held a grand start-up press conference.

Of course, the reason for this is undoubtedly to take this opportunity to push the two newcomers to the public.

Film promotion is inseparable from actors. And the actor doesn't want to use the movie to promote himself.

Zhang Le's "Transformers" does not need to rely on two rookie actors to promote, but two actors need to rely on this film to become famous. After all, those two newcomers are now signed artists of Xinle Film and Television. The more popular they are, the more profits they will create for Xinle Film and Television.

The launch conference of Zhang Le's new film naturally attracted the arrival of many media. What's more, Zhang Le's movie is his most watched movie so far. Of course, this is only in terms of the movie itself. If you count the others, I am afraid that it is the film adapted by Zhang Le and Yang Xin'er who personally experienced the adaptation that attracted the most attention.

Naturally, there are only two newcomer actors at the movie launch conference, and the rest of the actors in important roles are still present. Just like Zhao who just finished filming "The Battle of the East China Sea". Advance. And he is undoubtedly the most famous among the actors.

Zhao. Jin has accumulated a lot of money, and now he can be said to be the most popular action actor in China. Moreover, his image as a soldier is still loved by many fans. In this film, as well as in the "Battle of the East China Sea" that he just finished, he appears as a soldier, but there are many differences from the previous "Wolf Warrior". The action involved in it is almost all gunfights, and there are no fighting scenes.

After all, "The Battle of the East China Sea" fights with aliens, "Transformers" fights with Autobots, and hand-to-hand combat is useless at all. But I have to admit that these two movies are many times larger in scale and influence than the movies he starred in before.

Although "Transformers" is a supporting role, it is because of the attention that the film itself has received and the fact that the director is Zhang Le. Even if it is a supporting role, I am afraid that it has attracted more attention than any movie he has starred in before. Moreover, this time it is an international level of attention. In addition, his role is still very outstanding in the film.

The launch conference was naturally indispensable for media reporters to ask questions, but what Zhang Le didn't expect was that the first question asked by the reporter was actually about how he got the support of the military.

"I heard that Director Zhang has received strong support from the military for filming this film, and can even shoot in a military base, I don't know if it's true? It is rumored that Zhang Le has a strong military background, I wonder if it is because of this that he has received strong support from the military? ”

Zhang Le frowned, if the first sentence was fine, but the latter sentence was not half friendly.

"There should be a lot of film and television dramas supported by the military, right? Whether it is an anti-Japanese war film or a military film, almost all of them have received strong support from the military! Maybe it's because there are few movies about this in the past, which makes everyone surprised. With the strong support of the military, this has nothing to do with what military background, if you invest billions to shoot a film and need military support, I don't think the military will refuse. The reason why this film has strong support from the military is because of the film itself. Didn't the "National Day" and "Wolf Warrior" produced by our company have been supported by the military? Other film and television companies also have a lot of works that have also been supported by the military? ”

Those film and television works are obviously not as thorough as Zhang Le's film, but the investment in this film is billions of Chinese dollars, which is naturally different.

Of course, as we all know, this has little to do with investment at all. However, this topic is a bit sensitive, and the average experienced reporter would not ask such a question. Although the topic is hot, I am afraid that I will be burned. China is not the United States. If you don't understand the national situation, you will be eaten by the river crab god sooner or later.

In Zhang Le's answer, he mentioned the investment of billions of Chinese dollars, which is obviously to divert the attention of many reporters.

"Director Zhang, what is your initial investment in "Transformers"? How can you guarantee that you will recoup your costs with such a high investment? A reporter asked.

"The initial estimate is $350 million." Zhang Le smiled and said, "As for the issue of getting back the cost, I really haven't thought about it." I, Zhang Le, have made so many movies, and I really haven't lost money. It's still the same old saying, if the movie is made and the fans like it, they won't lose money. (To be continued.) )