At the same time, inside Apple's headquarters, Tim. Cook was also looking at his computer screen to watch all kinds of negative reports about the win10 system.

Speaking of which, Microsoft and Apple are still working together in many ways.

For example, the two sides jointly used the patent stick to combat the impact of Android mobile phones on the market. The two sides even shared some non-critical technologies, such as the recent porting of applications that were thought to be exclusive to Microsoft's WP platform to the IOS platform, such as Word, Excel and PowerPoint, Outlook, etc., and even Microsoft's popular instant messaging app SKYPE, compared to the Windows platform, the iOS version is always the first to roll out upgrade patches. Not to mention Microsoft's latest win10 system, which is also compatible with IOS applications.

But this is not to say that Microsoft and Apple are two good friends, they just happen to have the same extremely vigorous and powerful opponent.

So for today's Microsoft encounter, Tim. Cook couldn't be more happy, let alone sad. The cooperation between the two parties is based only because Microsoft's mobile Internet business is not a threat to Apple at the moment.

What he was thinking about at this time was also about the contract signed with Huaxia Datang Shizi Technology. To put it bluntly, since he was willing to go to Huaxia to interview Wang Shizi and others in person, he was naturally determined to win the Shizi smartphone system. And it was Satya. A phone call from Nadella made him give up on the idea for the time being.

Since Satya. Nadella assured on the phone that it would be impossible for the Shizi Intelligent System to enter the markets of Europe, the United States, and other pro-American countries in the world in a broken time, so he naturally didn't have to be too anxious, so he only signed an installation contract only in China. Nadella seems to be unable to protect himself, but does this promise still work? Especially when the authority of the Orange Book is being widely questioned.

This is Tim. Cook must face up to and consider the problem at this time, after all, being prepared for danger in times of peace is the only way for an international large enterprise to survive for a long time. What's more, Apple is not ready for danger in times of peace.

From a set of data, you can see that Tim. Why is Cook so worried?

In 2009, IOS accounted for 39.02% of global network traffic for mobile operating systems, while Android accounted for only 2.59%. By 2012, the network traffic of iOS and Android had increased to 65.27% and 19.73% respectively, and IOS still had an absolute advantage, and the threat of Android was not yet visible. But last year, the network traffic of the iOS system plummeted to 45.61%, and the traffic of the Android system increased to 43.75%.

What's even more terrifying is that a set of data from Q1 this year shows that the traffic generated by the Android system has far exceeded Apple. Well, although the sales of Apple products are still hot from the current point of view, what is hidden behind this set of data is the strong attack of Android. Although most Android phone manufacturers have now given up competing with Apple in the high-end phone market and switched to low-end models. But when more and more Android manufacturers start to use another more powerful system, which can make the device run more efficiently than the Apple phone, and is equipped with anti-heaven software applications, will these Android manufacturers still be content with the status quo?

Everyone knows that the more high-end the smartphone, the greater the profit. Therefore, once Apple shows a decline in the market, it is bound to be swarmed by a group of hungry wolves and completely carve up Apple's market, which is absolutely predictable.

More to make Tim. Cook's concern is that Apple's ability to innovate is now being criticized by the outside world. Staying innovative has always been Apple's proudest slogan. Cook also never thought Apple was lagging behind. But this kind of thing is afraid to compare! The emergence of the Shizi smartphone system has definitely thrown off the IOS two streets in terms of innovation alone.

Who has ever heard of a game that allows people who don't know a computer language to program themselves and develop a game that takes the market by storm? This is the innovation of the Eight Classics, compared to this kind of anti-heaven procedure. Apple's innovation is really not worth mentioning. Although the hardware is getting more powerful and the screen is getting bigger, investors don't seem to be buying it.

To paraphrase one critic, "I used to look forward to the most important day every year at Apple's new product launch, but since 2013." The annual Apple new product launch event has become my most disappointed day, except that it is bigger, it is longer. I don't see where Apple's innovation is manifesting itself! Could it be ApplePAY? Please, countless people have done it before Apple, but they don't have Apple's influence, but even with Apple's influence, it seems that the market performance is not so optimistic! ”

All of the above is Apple's biggest dilemma, if you don't want to be bound by the dilemma, it is obvious that Apple needs to continue to be able to carry the world's most advanced operating system, in this case, the Shizi smartphone system is undoubtedly Apple's inevitable win. Especially if this system can be perfectly integrated into Apple's cloud services.

Therefore, the contract signed with Datang Shizi Technology before obviously cannot meet Apple's needs, which is indeed a worrying thing.

"It seems that we have to restart negotiations with the Huaxia people!" Tim. Cook reluctantly made up his mind in his mind. If possible, he really hopes that the resumption of negotiations will be in a few years' time, giving Apple more time to research and prepare. After all, that young Chinese man is too stubborn to deal with, but there is no way, time will not wait for me!

Of course, in addition to making up his mind, Tim. Cook is more worried about Apple's upcoming autumn new product launch. Microsoft's position at this time is a lesson from the past. In other words, it was played by someone at the Microsoft press conference, and it didn't hurt the fundamentals, the foundation of Microsoft's Windows operating system on the PC side is there, and no one can shake it for the time being, but Apple is different, its market is surrounded by wolves, just waiting to take advantage of its decline to rush up.

Thinking of this, Tim. Cook pressed the call button on his desk and said, "Notify the technical executives to have an emergency meeting in the afternoon." Also, help me get through to Apple Huaxia's phone. ”

……

At the video conference of the emergency directors at the Microsoft headquarters, the atmosphere was solemn to the point of stagnation.

Just looking at the current situation where no one has spoken out, it is hard to believe that just now, these high-ranking people have been arguing under all kinds of angry emotions.

Of course, this is also understandable, after all, everyone is under a lot of pressure at this time, quite a lot, after all, hundreds of millions of dollars are flying away from them, can this pressure not be great?

The current dollar index is about to break through 95, the global economy has begun to decline, in the prelude to the Great Depression, in this case it is much more difficult to make money than before, on the contrary, it is very easy to lose money, and in this case, Microsoft has made such a big mistake, how can this not make people want to scold their mother? (To be continued......)

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